On 14 June join BrandZ experts Doreen Wang, Peter Walshe, Martin Guerrieria and Elspeth Cheung to dive deep into the five pillars of brand health; Purpose, Innovation, Brand Experience, Communications and Love, understand the impact each of these have brand value, and learn how to make consumers see your brand favourably across these measures. The webinars will took place in two sessions: Session 1 Thursday, June 14, 2018 9am BST / 4pm SGT Duration: 45 Minutes &
Session 2 Thursday, June 14, 201810am EDT / 3pm BST Duration: 45 Minutes.
On 29 May, WPP and Kantar Millward Brown launched the 2018 BrandZ Global Top 100 Most Valuable Global Brands ranking and report. From speaking to millions of consumers about thousands of brands, Millward Brown says that have learnt what it takes to build a strong brand that stands the test of time, and have definitive proof that strong brands drive financial success.
Kantar Millward Brown is part of WPPs data investment division. Millward Brown is expert in doing brand research and measurement.