Webinar: The Benefits of Cookie-less Attribution

On Thursday, September 21, 2016, 1100am – 1200pm CET, Adform and Annalect are having a webinar on how cookie-less attribution works (Join Here!) and how it has the edge over standard attribution and analytical models. In this webinar, Thomas Park, Adform’s Product Director for TPAS and Measurement, and Peter Loell, Annalect’s Director of Optimization, will […]

IAB launches new certification for Media Buying and Planning

IAB announced a new certification called IAB Digital Media Buying and Planning Certification. The certification will answer the complicated task of creating digital advertising campaign recommendations today, when “there is a vast multitude of channels, ad units, technology platforms, and partnerships available to select from.” IAB says that the certification program will provide “a deeper […]

5x Masterclasses Add Depth to FIPP Asia-Pacific Programme Content

Aside from 30+ presentations on topics ranging from media trends and transformation, to storytelling, audience engagement, new revenue streams and more, FIPP Asia-Pacific programme includes five in-depth masterclasses for delegates to attend. FIPP Asia-Pacific takes place from 27-28 September in Singapore. Register for the conference here. FIPP Asia-Pacific is organised and hosted by FIPP, the […]

Webinar about Influencer Marketing: 10 Key Predictions

Today, 8/30 at 2pm ET, TapInfluence’s strategic experts, Laura Smous and Rachael Cihlar are providing a webinar about influencer marketing. The focus is B2B. Join LinkedIn and TapInfluence for the webinar: “Influencer Marketing Predictions: Where to Place Your Bets in 2017”. Topics: TapInfluence’s top 10 influencer marketing predictions for 2017 Where you should invest as […]