WPP announced yesterday the full ownership of Y&R, Sudler and Wunderman, joint venture agencies in Southeast Asia and Taiwan, and also Dentsu Sudler & Hennessey in Japan. According to WPP, the acquisition followed a share swap transaction with Dentsu.
Southeast Asia is home to many of the world’s most dynamic economies. WPP says this transaction marks WPP’s “continued commitment to expanding in key growth markets and supporting clients through a strong pan-Asian network offering.” Collectively WPP companies across Asia Pacific generate revenues of almost US$4.8 billion including associates and employ more than 53,000 people.
The transaction includes Y&R in Malaysia, Singapore, Thailand and Vietnam; Wunderman in Taiwan and Thailand; and Dentsu Sudler & Hennessey (to be rebranded as Sudler) in Japan.