PPC Land

NIQ and Adsquare make real CPG purchase data available for programmatic ads

Luis Rijo — Wed, 08 Apr 2026 21:07:18 +0200

NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns.

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The American Prospect drops programmatic ads, bets on reader trust

Luis Rijo — Wed, 08 Apr 2026 19:20:11 +0200

On April 6, 2026, The American Prospect removed all programmatic advertising from its website, citing surveillance, monopoly power, and damage to journalism.

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Italy's Garante fines Intesa Sanpaolo €31.8M - one employee, 3,573 victims

Luis Rijo — Wed, 08 Apr 2026 19:02:32 +0200

Italy's Garante fined Intesa Sanpaolo €31.8M after one bank employee accessed 3,573 customer accounts, including politicians, for two years undetected.

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Sundar Pichai's candid take on AI, Search latency, and Google's $180bn bet

Luis Rijo — Tue, 07 Apr 2026 22:39:09 +0200

Google CEO Sundar Pichai details millisecond latency budgets, a $180bn CapEx plan, and why Search will become an agent manager within a decade on a podcast.

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Google AdSense is reshuffling its ad tech partner list - what publishers need to know

Luis Rijo — Mon, 06 Apr 2026 22:15:51 +0200

Google today announced a two-phase experiment to update AdSense's commonly used ad technology partner list, with changes starting April 20 and a final update on or after June 5, 2026.

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Fubo targets $300M EBITDA by 2028 after Disney merger profitability turn

Luis Rijo — Mon, 06 Apr 2026 22:10:49 +0200

Fubo today set Adjusted EBITDA targets of $80-$100M for fiscal 2026 and $300M for 2028, backed by contractual wholesale fee step-ups tied to its Disney deal.

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JCDecaux acquires Tokyo taxi shelter operator VISTA COMMUNICATIONS

Luis Rijo — Mon, 06 Apr 2026 16:32:43 +0200

JCDecaux signed an agreement on March 30, 2026 to acquire VISTA COMMUNICATIONS Inc., adding 29 taxi shelters and 58 advertising faces in Tokyo to MCDecaux.

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Cloudflare and ETH Zurich say AI bots are breaking the web's cache layer

Luis Rijo — Mon, 06 Apr 2026 16:24:22 +0200

Cloudflare data shows AI crawlers cause cache miss surges affecting human users, with 32% of network traffic automated and new cache architectures proposed.

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Coachella 2026 kicks off this Friday with YouTube's biggest livestream yet

Luis Rijo — Mon, 06 Apr 2026 16:14:22 +0200

YouTube streams Coachella 2026 starting April 10 with 7 stages, 4K resolution, Multiview, and a virtual merch store - here is what changed and why it matters.

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Google Vids gets free Veo 3.1 video generation, music, and AI avatars

Luis Rijo — Mon, 06 Apr 2026 15:18:27 +0200

Google Vids adds free Veo 3.1 video generation, Lyria 3 music, and directable AI avatars for all users, with 1,000 monthly generations for Ultra subscribers.

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Gmail username change is live - and it could break your login system

Luis Rijo — Mon, 06 Apr 2026 15:07:46 +0200

Google on March 31 enabled Gmail username changes for U.S. users, creating authentication risks for platforms using email as the primary user identifier.

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FTC's 2026-2030 plan puts Big Tech, kids' data, and ad fraud in the crosshairs

Luis Rijo — Mon, 06 Apr 2026 14:29:47 +0200

The FTC published its FY 2026-2030 Strategic Plan on April 3, 2026, setting enforcement priorities across antitrust, consumer protection, and children's online.

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HubSpot brings TikTok fully inside its CRM - ads, content, and revenue in one place

Luis Rijo — Mon, 06 Apr 2026 14:21:51 +0200

HubSpot's native TikTok integration in Marketing Hub lets marketers sync CRM segments, manage ads, publish content, and attribute revenue in one system.

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LLM visibility tools, agentic buying, and the slow death of precision targeting

Luis Rijo — Mon, 06 Apr 2026 14:16:24 +0200

ExchangeWire's MadTech podcast, published April 3, 2026, breaks down LLM visibility tool credibility, agent-to-agent buying timelines, and the end of hyper-targeted advertising.

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The Big Tobacco moment that finally caught up with Meta and YouTube

Luis Rijo — Mon, 06 Apr 2026 13:57:49 +0200

A jury on March 25 found Meta and YouTube negligent in a landmark social media addiction trial, awarding $6 million and echoing century-old tobacco litigation.

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OkCupid gave nearly 3 million user photos to a facial recognition startup

Luis Rijo — Mon, 06 Apr 2026 13:45:21 +0200

FTC charges OkCupid with sharing nearly 3M user photos with a facial recognition firm, violating privacy promises. Match Group settlement filed March 30, 2026.

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Bavaria's data watchdog hit a record 9,746 complaints in 2025 - and AI is partly to blame

Luis Rijo — Mon, 06 Apr 2026 13:10:12 +0200

Bavaria's BayLDA received 9,746 complaints in 2025, a 61% surge, as AI tools lowered barriers to filing GDPR cases and LLMs generated complaints in bulk.

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Apple Business launches April 14 with Maps ads, MDM, and email tools

Luis Rijo — Mon, 06 Apr 2026 12:57:10 +0200

Description: Apple on March 24 announced Apple Business, a free platform for all company sizes launching April 14 in 200+ countries, with Maps ads and device management.

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Carrefour bets on AI, ChatGPT, and smart shelves to win European retail

Luis Rijo — Mon, 06 Apr 2026 12:36:58 +0200

Carrefour's 2030 plan targets 3.5% operating margin, 5 billion euros in free cash flow, and AI-powered shopping via ChatGPT, Vusion, and Google partnerships.

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Google's broken promise to publishers: the ghosting of 20 web creators

Luis Rijo — Mon, 06 Apr 2026 09:08:05 +0200

Independent publishers at Google's October 2024 Web Creator Summit say they were ghosted as AI Overviews cannibalize organic search traffic, closing sites.

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Ad-supported streaming now reaches 210 million U.S. viewers, VAB report finds

Luis Rijo — Mon, 06 Apr 2026 08:59:27 +0200

VAB's 12th annual streaming report shows 210M U.S. ad-supported viewers, cord-cutter majority, and CTV ad spend reaching 43% of TV budgets in 2026.

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LinkedIn kills spontaneous live streaming from June 22

Luis Rijo — Mon, 06 Apr 2026 05:43:59 +0200

LinkedIn will end unscheduled live streams on June 22, 2026, requiring all broadcasts to be planned in advance - even if only minutes ahead.

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Google Maps brings real-time bus tracking to all of England - finally

Luis Rijo — Mon, 06 Apr 2026 05:30:13 +0200

Google Maps now shows live bus locations across all of England via a UK government-backed deal, ending the guesswork for millions of passengers outside London.

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Cognitiv's AudienceGPT targets stale audience data with real-time AI

Luis Rijo — Mon, 06 Apr 2026 05:05:45 +0200

Cognitiv launched AudienceGPT on March 26, 2026, a deep learning tool that replaces static audience segments with dynamic, real-time consumer journey profiles.

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Experienced Claude users succeed 10% more - and the gap is widening

Luis Rijo — Mon, 06 Apr 2026 05:00:18 +0200

Anthropic's March 2026 Economic Index finds users with 6+ months on Claude achieve a 10% higher task success rate, while AI adoption splits along skill lines globally.

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Blocking AI crawlers doesn't stop citations - new data shows why

Luis Rijo — Mon, 06 Apr 2026 04:51:47 +0200

New BuzzStream data from 4 million AI citations shows blocking AI crawlers rarely stops ChatGPT or Gemini from citing publisher content - here is why.

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Google vehicle ads reach Spain, Italy and Germany - what dealers must know

Luis Rijo — Mon, 06 Apr 2026 04:45:07 +0200

Google vehicle ads now available in Spain, Italy and Germany as of March 2026, requiring Merchant Center data feeds and Performance Max campaigns to serve inventory ads.

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Only 7.4% of Fortune 500 have an llms.txt file, study finds

Luis Rijo — Sun, 05 Apr 2026 16:05:03 +0200

ProGEO.ai research reveals just 7.4% of Fortune 500 companies have implemented llms.txt, while 92.8% use robots.txt and 53.8% use JSON-LD for AI visibility.

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LinkedIn's BrowserGate: the full anatomy of a covert intelligence system

Luis Rijo — Sun, 05 Apr 2026 15:56:23 +0200

New documents reveal how LinkedIn's BrowserGate system maps competitor tool usage, extracts trade secrets, and may breach criminal law across Germany, UK, and the EU.

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News publishers are posting at the wrong time - and the data proves it

Luis Rijo — Sun, 05 Apr 2026 15:35:10 +0200

Tubular Labs data from November 2025 to February 2026 reveals a 12-hour engagement gap for LATAM news publishers on Instagram, with regional video length patterns across APAC, EMEA, and North America.

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TikTok Shop turns one in Germany: Gen X drives 37% of sales revenue

Luis Rijo — Sun, 05 Apr 2026 14:52:13 +0200

TikTok Shop marks one year in Germany with seller revenues nearly doubled, 25,000 active sellers, and Gen X holding 37% of total value share - defying platform stereotypes.

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IAB Australia's data and privacy 101 replay: what every marketer missed

Luis Rijo — Sun, 05 Apr 2026 14:42:16 +0200

IAB Australia's Data & Privacy 101 with Sarah Kruger covers consent rules, tracking pixels, deidentification, and Privacy Act reforms for digital advertisers.

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Australia's 13.5 million online sports fans reveal what advertisers are missing

Luis Rijo — Sun, 05 Apr 2026 14:33:49 +0200

IAB Australia's February 2026 sports data shows 13.5 million Australians use sports sites monthly, with BVOD audiences surging 65% in January driven by the Australian Open.

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Lawsuit claims Perplexity shared AI chat data with Google and Meta secretly

Luis Rijo — Sun, 05 Apr 2026 14:23:33 +0200

A federal class action filed March 31 accuses Perplexity AI, Google, and Meta of secretly collecting AI conversation data, including health and finance queries, via embedded trackers.

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Qurate's QVC and HSN bankruptcy risk shows how linear TV is dying

Luis Rijo — Sun, 05 Apr 2026 14:12:09 +0200

The company behind QVC and HSN missed its annual filing deadline on March 31, 2026, warning of $6.6B in debt and substantial doubt about its ability to survive.

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YouTube's Brandcast 2026: Lincoln Center, $100B paid out, and the TV money chase

Luis Rijo — Sun, 05 Apr 2026 11:58:43 +0200

YouTube sets May 13 for Brandcast 2026 at Lincoln Center, revealing $100B paid to creators since 2021 and its pitch to capture traditional TV ad budgets.

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Google lost EU legal cover to scan for child abuse images

Luis Rijo — Sun, 05 Apr 2026 11:48:13 +0200

EU ePrivacy derogation expires as Google, Meta pledge voluntary CSAM scanning despite documented false positives and unresolved legal questions in Europe.

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Lindt tops UK Easter ad rankings as HFSS rules reshape food advertising

Luis Rijo — Sun, 05 Apr 2026 08:07:03 +0200

System1 ranked UK 2026 Easter ads on 30 March, with Lindt scoring 5.9 Stars - highest emotional response as HFSS rules reshape food creative strategy.

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Why Amazon's $69 billion ad business hangs on a browser lawsuit it might lose

Luis Rijo — Sun, 05 Apr 2026 05:31:05 +0200

Perplexity's Ninth Circuit appeal challenges Amazon's use of hacking law to block AI shopping agents, threatening the ad model behind $69 billion in revenue.

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Perplexity fights back: Amazon's hacking claim targets regular browser users

Luis Rijo — Sun, 05 Apr 2026 04:27:19 +0200

Perplexity AI filed its opening appeal brief on April 1, 2026, arguing Amazon misused federal computer fraud law to block competition in agentic AI shopping.

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Asia's AI laws are finally here - and they couldn't be more different

Luis Rijo — Sun, 05 Apr 2026 04:18:11 +0200

Japan, South Korea, Vietnam, and Taiwan each enacted AI legislation in 2025-2026. Here is what the laws actually say - and how they compare.

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Performance Max at scale: advertisers question if PMax can hold up above $100k/month

Luis Rijo — Sun, 05 Apr 2026 04:07:55 +0200

Performance Max campaigns face growing scrutiny at high spend levels as practitioners report budget drift, over-indexing on remarketing, and loss of channel control above $100k/month.

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Samsung Messages is dying in July 2026 - here's what changes

Luis Rijo — Sun, 05 Apr 2026 03:58:11 +0200

Samsung is discontinuing its Messages app in July 2026, pushing millions of Galaxy users to Google Messages with RCS, Gemini AI features, and scam detection.

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The hidden infrastructure cost behind every AI answer

Luis Rijo — Sun, 05 Apr 2026 03:50:47 +0200

Paligo's interactive investigation maps AI's chip dependency, energy demands, and content layer - revealing what it actually costs to run a model at scale.

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Cloudflare's EmDash CMS sparks fight with WordPress founder Mullenweg

Luis Rijo — Sun, 05 Apr 2026 03:31:36 +0200

Cloudflare launched EmDash on April 1 - a WordPress alternative with sandboxed plugins, x402 payments, and AI tools that drew criticism from Matt Mullenweg.

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Amazon tightens its grip as programmatic identity enters a new era

Luis Rijo — Sat, 04 Apr 2026 23:11:44 +0200

Amazon billing, pricing, and fee changes collide with The Trade Desk identity overhaul and dentsu's leadership reset in the week's most consequential ad industry moves.

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YouTube brings Gifts powered by Crystals to Indonesian creators

Luis Rijo — Sat, 04 Apr 2026 22:50:23 +0200

YouTube is rolling out Gifts powered by Crystals to eligible Indonesian creators in the YouTube Partner Program, adding a new live stream monetization tool.

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Basis launches Compass: the DSP that turns a brief into a live campaign in minutes

Luis Rijo — Sat, 04 Apr 2026 21:59:47 +0200

Basis today launched Compass, an agentic AI tool that converts campaign briefs into omnichannel media plans in minutes, cutting planning time by up to 90%.

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UK subscription refund rules finalised - and streaming firms won't like it

Luis Rijo — Sat, 04 Apr 2026 21:53:36 +0200

UK's new subscription regime under the DMCCA 2024 sets cooling-off refunds, easy-exit rules and £400m in projected annual consumer benefit from spring 2027.

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NBC Sports picks Triton Digital for podcast infrastructure - here's what it means

Luis Rijo — Sat, 04 Apr 2026 21:44:39 +0200

NBC Sports has quietly handed control of a key part of its audio business to an outside technology partner, and the choice reveals how seriously major sports broadcasters are now treating podcast monetization.

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YouTube Kids content filtering explained: how videos pass the gate

Luis Rijo — Sat, 04 Apr 2026 21:39:40 +0200

YouTube Kids uses automated filters, human review, and user reports to decide which videos reach children. Here is how the three-layer system actually works.

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Delta signs Amazon Leo deal for 1 Gbps in-flight Wi-Fi starting 2028

Luis Rijo — Sat, 04 Apr 2026 21:32:32 +0200

Amazon Leo will bring 1 Gbps in-flight Wi-Fi to 500 Delta aircraft from 2028, using low Earth orbit satellites just 370 miles up - here is what that means.

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Adthena's 29M-query report reveals what's actually working in AI search ads

Luis Rijo — Sat, 04 Apr 2026 21:24:55 +0200

Adthena analyzed 29.1 million queries across 10+ industries to map how ads perform in Google AI Overviews and ChatGPT - here are the numbers.

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Reddit and Anonym's data deal: no first-party data leaves, ever

Luis Rijo — Sat, 04 Apr 2026 21:09:53 +0200

Anonym and Reddit today announced a privacy-safe measurement partnership using confidential computing, marking Anonym's fourth major platform deal in under a year.

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Deep Sync and MiQ cut voter data activation from days to hours

Luis Rijo — Sat, 04 Apr 2026 21:00:34 +0200

Deep Sync and MiQ expand their programmatic political advertising partnership for 2026 midterms, promising voter data activation in under one hour and 53% more reach.

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Google's Data Manager API wants to kill your three-pipeline headache

Luis Rijo — Sat, 04 Apr 2026 20:52:33 +0200

Google's Data Manager API replaces fragmented audience and conversion pipelines with one unified ingestion point across Google Ads, DV360, and Analytics. Deadlines are in motion.

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China's 2026 privacy crackdown targets adtech, apps, and facial recognition

Luis Rijo — Sat, 04 Apr 2026 20:46:52 +0200

China's CAC, MIIT, and MPS launch 2026 enforcement campaigns targeting internet advertising data practices, apps, SDKs, and facial recognition in six sectors.

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Amazon's 3.5% fuel surcharge is coming - and sellers are furious

Luis Rijo — Sat, 04 Apr 2026 17:25:56 +0200

Amazon today announced a 3.5% fuel and logistics surcharge on FBA, MCF, and Buy with Prime fees starting April 17, 2026, adding $0.17 per unit on average.

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Seven independent agencies earn The Trade Desk's second Premier Partner class

Luis Rijo — Sat, 04 Apr 2026 17:00:05 +0200

The Trade Desk named seven independent agencies to its second Premier Partner class on April 3, 2026, through role-based Edge Academy certification paths.

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IAB Europe maps the programmatic CTV landscape in its most detailed guide yet

Luis Rijo — Sat, 04 Apr 2026 15:20:01 +0200

IAB Europe's April 2026 programmatic CTV guide covers SSAI, fraud, six ad formats, ACR data, TCF consent, and measurement for European buyers and sellers.

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Europe watches TV daily at 64%, yet SVOD daily use collapses to 19%

Luis Rijo — Sat, 04 Apr 2026 15:12:37 +0200

RTL AdAlliance Living Room Study 2026: 64% of Europeans watch TV daily across 17 markets, but Netflix daily use reaches only 19% despite 53% subscription reach.

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Italy's search habits are shifting faster than brands can measure

Luis Rijo — Sat, 04 Apr 2026 15:03:49 +0200

Italian research from IAB Italia's Search Forward 2026 shows 35% of online adults use generative AI for shopping, while Google AI Mode reaches 9.4% in Italy.

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OpenAI buys TBPN: the tech show that never asked hard questions

Luis Rijo — Sat, 04 Apr 2026 14:50:58 +0200

OpenAI paid low hundreds of millions for TBPN, a tech talk show built on friendly access. What the deal means for AI public narrative and marketing.

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Google Search Console impressions bug ran for nearly a year unnoticed

Luis Rijo — Sat, 04 Apr 2026 14:39:31 +0200

Google confirms a Search Console logging error inflated impression data from May 13, 2025. A fix is rolling out, and impressions will drop in coming weeks.

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IAB Polska publishes nano and microinfluencer guide as trust data turns stark

Luis Rijo — Sat, 04 Apr 2026 14:31:06 +0200

IAB Polska released a practical guide on nano and microinfluencer marketing on March 19, 2026, as research shows only 30% of Polish social media users trust influencer content.

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Amazon's payment change: ad costs to auto-deduct from seller proceeds April 15

Luis Rijo — Sat, 04 Apr 2026 10:52:57 +0200

Amazon Ads moves to proceeds billing for a portion of advertisers April 15, with Pay by Invoice available as an alternative and credit cards remaining a secondary option.

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Google's first mainland China search event lands in Shanghai on May 15

Luis Rijo — Thu, 02 Apr 2026 14:18:48 +0200

Google Search Central Live Shanghai 2026 brings SEO, search optimization, and global market expansion topics to mainland China for the first time on May 15.

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Spotter's data reveals 6,600 YouTube creators now rival prime-time TV in reach

Luis Rijo — Thu, 02 Apr 2026 14:13:12 +0200

Spotter's March 2026 report quantifies Creator TV as a distinct media category with 136B annual US views, 26B hours watched, and ad completion rates beating standard video.

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Most marketers can't predict their audience - and AI isn't fixing it yet

Luis Rijo — Thu, 02 Apr 2026 13:58:20 +0200

Brandwatch's 2026 report surveyed 1,028 marketers and found 75% still struggle to understand their audiences, while 84% name AI the top skill to master.

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KitKat's chocolate heist turns into a marketing masterclass - but cargo theft is real

Luis Rijo — Thu, 02 Apr 2026 13:40:34 +0200

Nestlé's 413,793 stolen KitKat bars sparked a brand response campaign built on batch-code tracking and cross-brand social media trendjacking that marketers are watching closely.

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Meta's Robyn: who really benefits when a platform builds your MMM?

Luis Rijo — Thu, 02 Apr 2026 12:59:27 +0200

Meta's open-source Robyn MMM tool promises democratised measurement, but its growing adoption raises questions about platform influence over advertising budget decisions.

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YouTube Topic Insights: Google's open-source Gemini tool that finds trends for you

Luis Rijo — Thu, 02 Apr 2026 12:40:25 +0200

Google's open-source YouTube Topic Insights tool uses Gemini AI and the YouTube Data API to automate trend discovery and top creator identification for advertisers.

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Millennials abandon brands faster than any other generation, Adobe study finds

Luis Rijo — Thu, 02 Apr 2026 01:23:12 +0200

Adobe's study of 1,002 consumers finds 94% of Millennials would switch brands over disconnected shopping journeys, with cart abandonment and post-purchase silence as top triggers.

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UK regulators warn agentic AI is already here - and it needs watching now

Luis Rijo — Thu, 02 Apr 2026 00:49:53 +0200

Four UK watchdogs map the risks, rights, and regulatory gaps as autonomous AI agents move from pilot to practice across finance, retail, and communications.

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Amazon Luna and Mattel bring He-Man to the living room on June 5

Luis Rijo — Thu, 02 Apr 2026 00:43:00 +0200

Amazon Luna and Mattel launch Masters of the Universe: Legends Unite on June 5, 2026, a free-to-Prime couch co-op game with roguelike deck-building mechanics across 14 countries.

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FLORA's FAUNA: the AI creative agent that fights back against generic

Luis Rijo — Thu, 02 Apr 2026 00:25:28 +0200

FLORA launched FAUNA on March 31, 2026, a node-based AI creative agent backed by $52M, used by Nike, Netflix, and Pentagram to preserve brand craft.

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651 million tickets: what the 2025 box office really tells marketers

Luis Rijo — Thu, 02 Apr 2026 00:14:13 +0200

The People Platform's 2025 cinema report shows 651M tickets sold, a 9% rise driven by attendance not price - key data for audience targeting and media planning.

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Google's AI grip tightens: what SISTRIX's March data means for publishers

Luis Rijo — Wed, 01 Apr 2026 15:54:45 +0200

SISTRIX's March 2026 monthly review reveals Google's AI infrastructure dominance, a CTR collapse from 27% to 11% at position one, and Gemini traffic tripling in H2 2025.

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Criteo opens GO to all: SMBs can now launch AI ad campaigns in 5 clicks

Luis Rijo — Wed, 01 Apr 2026 14:18:46 +0200

Criteo expands GO platform with full self-service access for SMBs and growth brands, enabling cross-channel AI ad campaigns in as few as five clicks as of March 31, 2026.

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VIZIO appears in Walmart Connect Ad Center's new display beta tab

Luis Rijo — Wed, 01 Apr 2026 14:11:00 +0200

Walmart Connect Ad Center's beta Publishers & Social tab lists VIZIO as a selectable media type, potentially unifying CTV and retail media buying with Walmart's first-party data.

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Google reinstates articles exposing Clickout Media after bogus DMCA takedowns

Luis Rijo — Wed, 01 Apr 2026 13:53:05 +0200

Google restored Press Gazette and Search Engine Land articles about Clickout Media's parasite SEO scheme after bogus DMCA complaints removed them from search results.

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Firefox 149 brings free built-in VPN and split-screen browsing

Luis Rijo — Wed, 01 Apr 2026 13:36:20 +0200

Firefox 149 launches March 24 with a free built-in VPN offering 50GB monthly, split view, tab notes, and Smart Window AI - here's what it means for privacy.

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Gmail finally lets users change their address - and the technical lift was enormous

Luis Rijo — Wed, 01 Apr 2026 13:22:15 +0200

Google today launched Gmail address changes for U.S. users, allowing username updates while keeping emails, history and sign-in access. Global rollout planned.

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Takeshi Sano takes the helm at dentsu after a turbulent year

Luis Rijo — Wed, 01 Apr 2026 13:12:37 +0200

Takeshi Sano confirmed his role as dentsu's new President and Global CEO on April 1, 2026, following a formal transition rooted in a $2.18 billion loss and failed sale talks.

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AI facial recognition locked up the wrong woman for 5 months

Luis Rijo — Wed, 01 Apr 2026 13:05:22 +0200

A Tennessee grandmother spent five months in jail after Clearview AI misidentified her as a North Dakota bank fraud suspect. What the case reveals about AI oversight gaps.

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Amazon's fake discount crackdown: List Price rules tighten April 23

Luis Rijo — Wed, 01 Apr 2026 00:13:02 +0200

Amazon updates List Price and Typical Price rules on April 23 and May 18, 2026, requiring sellers to prove reference prices with real sales data or external retailer evidence.

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Why Google's core updates take weeks: Mueller explains the mechanics

Luis Rijo — Tue, 31 Mar 2026 23:56:20 +0200

Google's John Mueller clarified on March 31, 2026, why core updates take 2-3 weeks to roll out, citing multiple components updated step-by-step rather than all at once.

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Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying

Luis Rijo — Tue, 31 Mar 2026 23:47:42 +0200

Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026.

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Google ends AdSense for Search custom styles, forcing publishers to standard

Luis Rijo — Tue, 31 Mar 2026 22:28:42 +0200

Google today notified AdSense for Search publishers that custom search styles are deprecated, replaced by Standard search styles with automatic layout updates.

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Google rewrites Googlebot's rulebook: 2MB limits, IP moves, and what crawlers really are

Luis Rijo — Tue, 31 Mar 2026 22:14:14 +0200

Google today published two blog posts revealing Googlebot's true architecture as a shared SaaS platform, a 2MB fetch limit, and a new IP ranges directory path.

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South Korea rewrites the rulebook on pseudonymous data for AI

Luis Rijo — Tue, 31 Mar 2026 16:36:53 +0200

South Korea's PIPC today overhauled its pseudonymous data guidelines, cutting required documents from 24 to 10 and setting a risk-based framework for AI training data use.

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IAS and Mastercard turn media quality into live sales signals

Luis Rijo — Tue, 31 Mar 2026 02:42:11 +0200

IAS and Mastercard combine media quality signals with anonymized purchase data to steer programmatic investment in real time, with U.S. availability from Q2 2026.

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Reddit opens its publisher toolkit to everyone - and the timing is no accident

Luis Rijo — Tue, 31 Mar 2026 02:30:53 +0200

Reddit opened its free publisher tools to any media outlet on March 30, 2026, after six months of beta testing showed median post views up 46%.

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Your orphaned ASIN is costing you sales - Amazon's fix is two fields

Luis Rijo — Tue, 31 Mar 2026 02:25:41 +0200

Amazon's Newer Version Widget links old ASINs to updated products via Seller Central, cutting lost sales 20-30% during stock transitions and driving 15-25% CTR.

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Google expands loyalty program ads to 14 countries and AI surfaces

Luis Rijo — Mon, 30 Mar 2026 15:32:56 +0200

Google Merchant Center expands loyalty program features to 14 countries, adding local inventory ads, regional Shopping ads, and AI Mode and Gemini surfaces for member benefits.

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UK travel marketers bet on bigger budgets despite economic clouds

Luis Rijo — Mon, 30 Mar 2026 15:19:17 +0200

UK travel & tourism marketers predict revenue growth and budget increases for 2026, as AI search boosts organic traffic and influencer marketing remains dominant strategy.

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Teen's plan to save family rental with SEO caught Google's attention

Luis Rijo — Mon, 30 Mar 2026 15:05:21 +0200

Google's John Mueller responded today on Reddit to a teenager trying to save his family's Spain vacation rental with SEO, warning that rankings are not guaranteed and competition from aggregators is fierce.

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Reddit labels good bots and removes 100,000 bad ones daily

Luis Rijo — Mon, 30 Mar 2026 14:42:04 +0200

Reddit's new [App] label standardizes how permitted bots appear on the platform, as the company removes 100,000 automated accounts per day.

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YouTube sneaks into Android Auto - but only as audio controls

Luis Rijo — Mon, 30 Mar 2026 09:04:18 +0200

YouTube now appears in Android Auto's media controls, letting drivers play, pause, and skip content. Video playback remains blocked. Premium subscription required.

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PPC Land

NIQ and Adsquare make real CPG purchase data available for programmatic ads

The American Prospect drops programmatic ads, bets on reader trust

Italy's Garante fines Intesa Sanpaolo €31.8M - one employee, 3,573 victims

Sundar Pichai's candid take on AI, Search latency, and Google's $180bn bet

Google AdSense is reshuffling its ad tech partner list - what publishers need to know

Fubo targets $300M EBITDA by 2028 after Disney merger profitability turn

JCDecaux acquires Tokyo taxi shelter operator VISTA COMMUNICATIONS

Cloudflare and ETH Zurich say AI bots are breaking the web's cache layer

Coachella 2026 kicks off this Friday with YouTube's biggest livestream yet

Google Vids gets free Veo 3.1 video generation, music, and AI avatars

Gmail username change is live - and it could break your login system

FTC's 2026-2030 plan puts Big Tech, kids' data, and ad fraud in the crosshairs

HubSpot brings TikTok fully inside its CRM - ads, content, and revenue in one place

LLM visibility tools, agentic buying, and the slow death of precision targeting

The Big Tobacco moment that finally caught up with Meta and YouTube

OkCupid gave nearly 3 million user photos to a facial recognition startup

Bavaria's data watchdog hit a record 9,746 complaints in 2025 - and AI is partly to blame

Apple Business launches April 14 with Maps ads, MDM, and email tools

Carrefour bets on AI, ChatGPT, and smart shelves to win European retail

Google's broken promise to publishers: the ghosting of 20 web creators

Ad-supported streaming now reaches 210 million U.S. viewers, VAB report finds

LinkedIn kills spontaneous live streaming from June 22

Google Maps brings real-time bus tracking to all of England - finally

Sponsored stores and quick web results spotted inside Google AI Mode

Cognitiv's AudienceGPT targets stale audience data with real-time AI

Experienced Claude users succeed 10% more - and the gap is widening

Blocking AI crawlers doesn't stop citations - new data shows why

Google vehicle ads reach Spain, Italy and Germany - what dealers must know

Only 7.4% of Fortune 500 have an llms.txt file, study finds

LinkedIn's BrowserGate: the full anatomy of a covert intelligence system

News publishers are posting at the wrong time - and the data proves it

TikTok Shop turns one in Germany: Gen X drives 37% of sales revenue

IAB Australia's data and privacy 101 replay: what every marketer missed

Australia's 13.5 million online sports fans reveal what advertisers are missing

Lawsuit claims Perplexity shared AI chat data with Google and Meta secretly

Qurate's QVC and HSN bankruptcy risk shows how linear TV is dying

YouTube's Brandcast 2026: Lincoln Center, $100B paid out, and the TV money chase

Google lost EU legal cover to scan for child abuse images

Lindt tops UK Easter ad rankings as HFSS rules reshape food advertising

Why Amazon's $69 billion ad business hangs on a browser lawsuit it might lose

Perplexity fights back: Amazon's hacking claim targets regular browser users

Asia's AI laws are finally here - and they couldn't be more different

Performance Max at scale: advertisers question if PMax can hold up above $100k/month

Samsung Messages is dying in July 2026 - here's what changes

The hidden infrastructure cost behind every AI answer

Cloudflare's EmDash CMS sparks fight with WordPress founder Mullenweg

Amazon tightens its grip as programmatic identity enters a new era

YouTube brings Gifts powered by Crystals to Indonesian creators

Basis launches Compass: the DSP that turns a brief into a live campaign in minutes

UK subscription refund rules finalised - and streaming firms won't like it

NBC Sports picks Triton Digital for podcast infrastructure - here's what it means

YouTube Kids content filtering explained: how videos pass the gate

Delta signs Amazon Leo deal for 1 Gbps in-flight Wi-Fi starting 2028

Adthena's 29M-query report reveals what's actually working in AI search ads

Reddit and Anonym's data deal: no first-party data leaves, ever

Deep Sync and MiQ cut voter data activation from days to hours

Google's Data Manager API wants to kill your three-pipeline headache

China's 2026 privacy crackdown targets adtech, apps, and facial recognition

Amazon's 3.5% fuel surcharge is coming - and sellers are furious

Seven independent agencies earn The Trade Desk's second Premier Partner class

IAB Europe maps the programmatic CTV landscape in its most detailed guide yet

Europe watches TV daily at 64%, yet SVOD daily use collapses to 19%

Italy's search habits are shifting faster than brands can measure

OpenAI buys TBPN: the tech show that never asked hard questions

Google Search Console impressions bug ran for nearly a year unnoticed

IAB Polska publishes nano and microinfluencer guide as trust data turns stark

Amazon's payment change: ad costs to auto-deduct from seller proceeds April 15

Google's first mainland China search event lands in Shanghai on May 15

Spotter's data reveals 6,600 YouTube creators now rival prime-time TV in reach

Most marketers can't predict their audience - and AI isn't fixing it yet

KitKat's chocolate heist turns into a marketing masterclass - but cargo theft is real

Meta's Robyn: who really benefits when a platform builds your MMM?

YouTube Topic Insights: Google's open-source Gemini tool that finds trends for you

Millennials abandon brands faster than any other generation, Adobe study finds

UK regulators warn agentic AI is already here - and it needs watching now

Amazon Luna and Mattel bring He-Man to the living room on June 5

FLORA's FAUNA: the AI creative agent that fights back against generic

651 million tickets: what the 2025 box office really tells marketers

Google's AI grip tightens: what SISTRIX's March data means for publishers