PPC Land

LG opens Home Screen ads to Magnite's AI agent in three-year deal

Luis Rijo — Wed, 14 Oct 2026 19:48:28 +0200

SpringServe stays exclusive CTV video ad server in three regions; H/L runs the first agentic Home Screen buy for Toyota dealers. What does the agent automate?

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Social purchases drop to 25% from 30%, DoubleVerify surveys show

Luis Rijo — Wed, 14 Oct 2026 19:45:55 +0200

Influencer sway fell to 48% from 54% and reach worries eased to 40% among 2,020 marketers. Can a 19% rise in social ad spend hold if fewer users buy there?

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Google Ads lets advertisers limit Display and partner spend by percentage

Luis Rijo — Wed, 14 Oct 2026 19:43:12 +0200

Low priority channels get a daily cap set as a share of average budget, from October 15. Display Expansion on Search ends in February 2027. What will it shift?

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Character.ai faces 40 attorneys general over who can buy its users' chats

Luis Rijo — Wed, 14 Oct 2026 19:40:16 +0200

Coalition cites 2.1 million US accounts declared under 18 and wants opt-outs honored by any buyer. Will states seek a privacy ombudsman before November 24?

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Explaining rel canonical HTTP header

Luis Rijo — Wed, 14 Oct 2026 07:18:07 +0200

A rel canonical HTTP header is a Link response header naming the preferred URL for a file, used for PDFs and other non-HTML files. Google adopted it in 2011.

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Explaining phishing

Luis Rijo — Wed, 14 Oct 2026 07:15:17 +0200

Phishing is a cyberattack that uses fake emails, texts, calls or ads posing as trusted brands to trick people into handing over passwords or sending money.

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IAB Tech Lab says Apple can block ad vendors remotely with no appeal

Luis Rijo — Wed, 14 Oct 2026 07:12:29 +0200

Rowena Lam's October 13 essay tells publishers to move bidding and identity to the edge, citing no speed or privacy data. How much does the record support?

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Explaining App Tracking Transparency

Luis Rijo — Wed, 14 Oct 2026 07:10:42 +0200

App Tracking Transparency is Apple's iOS permission system that makes apps ask before tracking users across other companies' apps and sites for advertising.

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Explaining CarPlay

Luis Rijo — Wed, 14 Oct 2026 07:07:42 +0200

CarPlay is Apple's system for projecting a simplified iPhone interface onto a car's dashboard, launched in 2014 and now contested by GM and other carmakers.

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Mozilla's Firefox Enterprise targets 4 countries with self-hosted control

Luis Rijo — Wed, 14 Oct 2026 06:59:56 +0200

Telemetry stays on customer servers, and DLP rules block uploads by domain for firms in France and DACH. Can Gecko win over IT buyers standardised on Chromium?

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Apple developer terms let one subscriber buy app seats for a group

Luis Rijo — Wed, 14 Oct 2026 06:58:03 +0200

Group Purchases, Apple Business volume seats and new limits on customer tax data now sit in Schedules 2 and 3. What does the short changelog leave unexplained?

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Disney pays $20m for Character.ai's IP and $180m for its staff

Luis Rijo — Wed, 14 Oct 2026 06:54:49 +0200

Disney will pay $20m for Character.ai's IP and about $180m to its staff as the app heads for wind-down, while Google, Meta and Apple reprice AI for their users.

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Game: What a strategist actually does between kickoff and the deck

Luis Rijo — Wed, 14 Oct 2026 06:47:59 +0200

Sixteen terms, four groups of four. A standard Thursday grid that runs from page markup to planning theory, with one group that is easier to see than to name.

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ADOTAT: ID5 stays on Safari blocklist as Trade Desk gets 13-day fix

Luis Rijo — Wed, 14 Oct 2026 06:43:53 +0200

Lattin quotes ID5 docs telling partners to always send IP address and user agent. Apple has not named its reason. Can consent hold up against Safari's rules?

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Google podcast hosts can't name the PDF crawl limit it documents as 64MB

Luis Rijo — Wed, 14 Oct 2026 06:25:04 +0200

Converted PDFs rank like HTML pages in AI Overviews, Martin Splitt and John Mueller say, yet get refetched rarely. Why a new filename may beat an edited file.

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Meta says its GEM ads model lifted conversions 18.9% across its apps

Luis Rijo — Wed, 14 Oct 2026 06:21:11 +0200

Click-through rates rose 12% as Meta folded ad prediction for every surface into one model trained on thousands of GPUs. What can advertisers actually check?

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Facebook feed now takes typed requests as Meta adds LLMs to ranking

Luis Rijo — Tue, 13 Oct 2026 22:50:06 +0200

Feed and Reels now accept typed interest requests that update within one session. Creators and advertisers get a signal they cannot see. What data does it feed?

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Gemini app tasks mode works while users are away, for $19.99 and up

Luis Rijo — Tue, 13 Oct 2026 22:48:17 +0200

Argon, Google's newest model, joins Antigravity coding on Mac and 40-plus apps such as Shopify for Pro and Ultra users. Free-tier access and limits go unstated.

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Google claims 20% Demand Gen conversion uplift from tag gateway setups

Luis Rijo — Tue, 13 Oct 2026 22:45:28 +0200

Insurer The Zebra logged 16% more conversions in Google's October Demand Gen Drop. Enhanced conversions for DV360 and Analytics are now listed as coming soon.

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Google prices Gemini 4 Argon at $2 per million tokens, paid users only

Luis Rijo — Tue, 13 Oct 2026 22:43:04 +0200

Output costs $10 per million tokens and cached input is 95% off, while free Gemini users get no access. Which of Google's benchmark claims can anyone check?

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Bing shows sites the AI search queries where rivals get cited and they don't

Luis Rijo — Tue, 13 Oct 2026 22:40:33 +0200

Opportunity queries list grounding queries where other sites are cited and a site is not, in ranges. Small sites may not see the beta. How reliable is the data?

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Samsung smart glasses weigh 41g in leak, down from a reported 50g

Luis Rijo — Tue, 13 Oct 2026 22:37:06 +0200

Gentle Monster and Warby Parker frames come in 26 versions, with US sales set for November. Pricing is still absent, and Samsung has not confirmed the specs.

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Salesforce trains its Koa model on 27 years of CRM workflow simulations

Luis Rijo — Tue, 13 Oct 2026 22:34:11 +0200

Chief Data Officer Michael Andrew says CRM customers can swap Claude, ChatGPT, open and custom models. Where does that leave Slack agents and cost choices?

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Meta removes 3.7 million West African scam accounts in police operation

Luis Rijo — Tue, 13 Oct 2026 22:32:43 +0200

Leads on 30-plus scam centers led to 28 arrests and 117 trafficking victims freed in Ghana. What the NCA week means for scam ads on Facebook and Instagram.

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Apple TV 4K more than doubles in price to $299 with Siri AI

Luis Rijo — Tue, 13 Oct 2026 22:31:05 +0200

Siri AI on Apple TV reaches eight English-language markets at launch, none in the EU. Pre-orders open in 30 countries. What does voice search mean for TV ads?

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Apple's $149 HomePod mini 2 ships on October 30 without Siri AI

Luis Rijo — Tue, 13 Oct 2026 22:29:06 +0200

Siri AI reaches the speaker only in a later update, in English, in eight countries, while pre-orders span 25-plus markets. What do the others actually get?

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Apple to sell nine LG and Schneider smart home devices with no extra app

Luis Rijo — Tue, 13 Oct 2026 22:26:49 +0200

Camera video sits end-to-end encrypted in iCloud+ for 10 days, with prices from $39.95 to $399.95. The EU gets none of it - so where does that leave HomeView?

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Taylor Swift's Patient Zero loses 45% of YouTube views in its second week

Luis Rijo — Tue, 13 Oct 2026 22:23:30 +0200

Global views fell from 24.8M to 13.7M as a 49-week-old country song retook the US No. 1. Official videos drew a median 64% of song views - where was the rest?

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Character.ai pays $4.5m a year to insure its directors before first hearing

Luis Rijo — Tue, 13 Oct 2026 21:51:48 +0200

Twelve D&O policies make up 88% of a $5.2m insurance program a Delaware judge reviews on October 14. Which items from the sale case are left off that agenda?

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Disney keeps jury trial rights in $20m Character.ai bankruptcy sale

Luis Rijo — Tue, 13 Oct 2026 21:47:24 +0200

Skadden filed for Disney with $7.5m of its money already paid to the debtor, reserving setoff and recoupment. What could Disney still contest before Dec 17?

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EDPB says smart glasses makers can't rely on wearers to meet GDPR duties

Luis Rijo — Tue, 13 Oct 2026 20:30:00 +0200

Many bystanders never notice recording LEDs, and AI training on their images faces a hard GDPR test. What do EU regulators now expect from smart glasses makers?

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Mirakl cut seller onboarding to under 2 hours on open models, NVIDIA says

Luis Rijo — Tue, 13 Oct 2026 20:26:33 +0200

Over 70 million marketplace seller products ran through Mirakl's models on NVIDIA GPUs, per NVIDIA. Omi and Photoroom claims still leave baselines unanswered.

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Disney budgets $180m for Character.ai staff, $20m for the bankrupt company

Luis Rijo — Tue, 13 Oct 2026 20:24:54 +0200

User data, chats, the app and finished models stay in the estate, outside Disney's license. Can a rival bidder top the $21.7m floor by the November 20 deadline?

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Character.ai loses $8m a month despite $2.5m in monthly ad sales

Luis Rijo — Tue, 13 Oct 2026 20:23:08 +0200

Ad revenue rose from $0.5m to $2.5m a month in 13 months while compute took 45% of costs. Can a buyer save the chatbot app before the December 17 deadline?

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Character.ai drew one unusable offer from 28 potential buyers

Luis Rijo — Tue, 13 Oct 2026 20:20:48 +0200

Litigation and regulatory overhang deterred bidders, its banker says, and Disney has already paid $7.5m. Can a rival top the deal before the December 17 deadline?

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Explaining attention per mille

Luis Rijo — Tue, 13 Oct 2026 20:04:03 +0200

Attention per mille (APM) counts the seconds of human attention an ad earns per 1,000 impressions, letting buyers compare formats on looking, not on serving.

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Explaining frequency illusion

Luis Rijo — Tue, 13 Oct 2026 20:02:32 +0200

Frequency illusion, or the Baader-Meinhof phenomenon, is the bias where something newly noticed seems to appear everywhere, shaping how ad repetition feels.

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Explaining eye tracking

Luis Rijo — Tue, 13 Oct 2026 20:00:21 +0200

Eye tracking measures where a person looks and for how long using cameras; in advertising it shows whether ads are seen and trains attention prediction models.

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Explaining purchase intent

Luis Rijo — Tue, 13 Oct 2026 19:58:55 +0200

Purchase intent is a measure of how likely a person is to buy a product, captured in surveys or inferred from searches and browsing to target and measure ads.

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Explaining cumulative attention

Luis Rijo — Tue, 13 Oct 2026 19:57:08 +0200

Cumulative attention is the total seconds of attention one person gives a campaign's ads across all exposures, an attention-era rethink of effective frequency.

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Explaining ACH

Luis Rijo — Tue, 13 Oct 2026 19:55:43 +0200

ACH, the Automated Clearing House, is the US bank network that moves payroll, bills and ad spend between accounts in batches, cheaper and slower than cards.

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Explaining acqui-hire

Luis Rijo — Tue, 13 Oct 2026 19:53:38 +0200

An acqui-hire is a deal done mainly to hire a startup's team, now often a licence-plus-hiring pact used by AI firms and examined by competition authorities.

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Explaining COBRA

Luis Rijo — Tue, 13 Oct 2026 19:51:02 +0200

COBRA is the 1986 US law letting workers who lose job-based health cover keep the same group plan for 18 to 36 months, paying up to 102% of the total cost.

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Explaining full-funnel measurement

Luis Rijo — Tue, 13 Oct 2026 19:49:11 +0200

Full-funnel measurement assesses advertising at every stage, from awareness to purchase, instead of crediting only the last click. How it works and its limits.

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Explaining halo effect

Luis Rijo — Tue, 13 Oct 2026 19:47:32 +0200

A halo effect is the spillover of advertising onto products, channels or sales it did not target, measured by retail media reports, lift tests and mix models.

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Explaining syndicated research

Luis Rijo — Tue, 13 Oct 2026 19:46:06 +0200

Syndicated research is market data collected once by a research firm and sold to many subscribers, such as consumer surveys, purchase panels and TV ratings.

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Explaining sitemap

Luis Rijo — Tue, 13 Oct 2026 19:44:02 +0200

A sitemap is a file, usually XML, listing the URLs a site wants search engine crawlers to find. Google launched it in 2005; Yahoo and Microsoft joined in 2006.

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Explaining DMCA

Luis Rijo — Tue, 13 Oct 2026 19:42:11 +0200

DMCA is the Digital Millennium Copyright Act, the 1998 US law behind notice-and-takedown, platform safe harbours and anti-circumvention rules used in AI suits.

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Explaining JSON-LD

Luis Rijo — Tue, 13 Oct 2026 19:40:35 +0200

JSON-LD is a W3C format that writes linked data as JSON, used to embed schema.org markup in web pages so search engines and AI systems can read them reliably.

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Explaining brand equity

Luis Rijo — Tue, 13 Oct 2026 19:38:44 +0200

Brand equity is the extra value a brand name adds to a product beyond its function, built in buyers' minds and estimated in money by rankings and ISO standards.

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Explaining instructional design

Luis Rijo — Tue, 13 Oct 2026 19:37:12 +0200

Instructional design is the discipline of planning courses and training so people reach defined skills, using models such as ADDIE, Bloom's taxonomy and Gagne.

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Explaining computer use agent

Luis Rijo — Tue, 13 Oct 2026 19:35:48 +0200

A computer use agent is an AI model that operates a computer or browser like a person does, reading screenshots and then clicking and typing to finish tasks.

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Explaining Series A

Luis Rijo — Tue, 13 Oct 2026 19:31:18 +0200

Series A is the first major priced venture round after seed, in which investors buy preferred stock that fixes the valuation, board seats and payout rights.

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Explaining sales enablement

Luis Rijo — Tue, 13 Oct 2026 19:29:26 +0200

Sales enablement is the content, training, coaching, tools and analytics that equip sellers for buyer conversations, run by a team between marketing and sales.

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Clueso raises $10M for agents that record real software and edit video

Luis Rijo — Tue, 13 Oct 2026 19:21:44 +0200

Over 80% of the new money came from existing backers, and 1,000 firms use it, per Clueso. Can agents keep product videos current each time software changes?

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SerpApi now scrapes any public web page, crawling up to 100 per request

Luis Rijo — Tue, 13 Oct 2026 19:19:41 +0200

One credit per extracted page and 250 free each month: developers and SEO teams get a crawler from a firm Google is suing. What does the documentation omit?

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Nearly 16% of Best Buy Ads-driven sales landed at rivals, Circana finds

Luis Rijo — Tue, 13 Oct 2026 19:16:47 +0200

ROAS 79% above all other media, measured only on Best Buy's own US sales, for unnamed electronics brands. No sample, period or spend came with these claims.

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Character.ai loses 66 of its 86 staff to Disney ahead of bankruptcy sale

Luis Rijo — Tue, 13 Oct 2026 19:10:56 +0200

Ad partners pay by ACH into one SVB account while Stripe and app stores feed the rest of $59.4m in cash. Can the 18 remaining staff run the app until a sale?

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Purchase intent needs a median 47 seconds of ad attention, Lumen finds

Luis Rijo — Tue, 13 Oct 2026 19:07:50 +0200

Figure comes from 270 cross-media campaigns using Amazon Ads and Cint brand lift data. With the white paper gated, how much can media buyers actually check?

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Explaining SaaS

Luis Rijo — Tue, 13 Oct 2026 12:37:55 +0200

SaaS (software as a service) is software a provider hosts, runs and updates, sold by subscription online. How it works, how it is priced and where it fails.

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Explaining LLM

Luis Rijo — Tue, 13 Oct 2026 12:35:41 +0200

An LLM, or large language model, is a neural network trained on vast text to predict the next token, the engine behind ChatGPT, Gemini, Claude and AI search.

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Explaining AI referral traffic

Luis Rijo — Tue, 13 Oct 2026 12:33:42 +0200

AI referral traffic is website visits that arrive when a user clicks a link inside a chatbot answer, such as ChatGPT, Gemini or Perplexity. Small, fast-growing.

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Explaining collective redress

Luis Rijo — Tue, 13 Oct 2026 12:30:23 +0200

Collective redress is the legal route letting one representative sue for many people harmed by the same conduct, as in the EU Representative Actions Directive.

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Explaining qualified entity

Luis Rijo — Tue, 13 Oct 2026 12:28:54 +0200

Qualified entity: an organisation designated by an EU member state to bring representative actions for injunctions or redress on behalf of groups of consumers.

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Explaining pay or okay

Luis Rijo — Tue, 13 Oct 2026 12:27:18 +0200

Pay or okay: a consent model in which users either accept tracking for personalised ads or pay a fee to avoid it, contested in the EU under GDPR and the DMA.

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Explaining standard contractual clauses

Luis Rijo — Tue, 13 Oct 2026 12:25:17 +0200

Standard contractual clauses are EU-approved contract terms that let firms send personal data to countries lacking an adequacy ruling under GDPR Article 46.

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Explaining right of access

Luis Rijo — Tue, 13 Oct 2026 12:23:40 +0200

Right of access is a person's legal right to learn whether a company processes their personal data and get a copy, set out in GDPR Article 15 and US state laws.

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noyb filed 21 GDPR complaints in 2025 as Omnibus fight limited resources

Luis Rijo — Tue, 13 Oct 2026 12:10:28 +0200

Down from more than 40 in 2023, on €1.56m income and 460 pending cases. What the Vienna group's 2025 report shows about its collective redress plans for 2026.

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Asda ranks 606th in ChatGPT citations as Tesco sits 25th, Semrush finds

Luis Rijo — Tue, 13 Oct 2026 12:07:23 +0200

UK AI platforms share 63 to 70 of their top 100 brands vs 70 to 78 in the US. Seven months of data test whether a US AI search plan carries over to Britain.

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Character.ai says its 163 million users are not bankruptcy creditors

Luis Rijo — Tue, 13 Oct 2026 10:29:14 +0200

Blog posts and in-app links, not mail, would tell users about the case, while a $2.5m cap covers cloud and safety vendors whose loss could wipe out the data.

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Explaining sellers.json

Luis Rijo — Tue, 13 Oct 2026 08:12:15 +0200

Sellers.json is the IAB Tech Lab file in which ad exchanges and SSPs list the publishers and intermediaries they pay, so buyers can identify the real seller.

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Explaining app-ads.txt

Luis Rijo — Tue, 13 Oct 2026 08:10:35 +0200

app-ads.txt is the IAB Tech Lab file in which app developers list the ad systems authorised to sell their inventory. How it works, where it fails, what changed.

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Explaining debtor-in-possession

Luis Rijo — Tue, 13 Oct 2026 08:08:41 +0200

A debtor-in-possession is a company in Chapter 11 that keeps running its own business with a trustee's powers, under court supervision, while it reorganises.

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Explaining stalking horse bid

Luis Rijo — Tue, 13 Oct 2026 08:06:28 +0200

A stalking horse bid is the first, pre-negotiated offer for a bankrupt company's assets, setting the floor price rivals must beat at a court-supervised auction.

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Explaining observability

Luis Rijo — Tue, 13 Oct 2026 08:03:57 +0200

Observability is the ability to infer a system's internal state from its outputs - logs, metrics and traces - used to debug ad auctions, tags and AI agents.

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Explaining botnet

Luis Rijo — Tue, 13 Oct 2026 08:01:47 +0200

A botnet is a network of malware-infected computers, phones, TVs and routers that one operator controls remotely to commit ad fraud, sell proxies or run DDoS.

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Explaining poisoned SERP

Luis Rijo — Tue, 13 Oct 2026 08:00:08 +0200

A poisoned SERP is a search results page where malware, phishing or scam pages reach visible slots through SEO poisoning, hacked sites or fraudulent search ads.

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Explaining sunset (API)

Luis Rijo — Tue, 13 Oct 2026 07:58:12 +0200

An API sunset is the date a platform permanently switches off an API version or endpoint, ending its deprecation period so that requests begin to return errors.

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Explaining release notes

Luis Rijo — Tue, 13 Oct 2026 07:56:41 +0200

Release notes are dated documents in which a software or platform vendor lists what changed in a release, from new features and bug fixes to breaking changes.

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Explaining client library

Luis Rijo — Tue, 13 Oct 2026 07:54:14 +0200

A client library is a prebuilt code package wrapping a service's API in one programming language, handling sign-in, requests, paging and errors for developers.

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Explaining minor version

Luis Rijo — Tue, 13 Oct 2026 07:52:33 +0200

Minor version: the middle number in a MAJOR.MINOR.PATCH release, signalling new features that should not break existing code. How ad tech uses and bends it.

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Explaining free listings

Luis Rijo — Tue, 13 Oct 2026 07:50:58 +0200

Free listings are unpaid product results Google builds from Merchant Center data on Search, Shopping and YouTube. How they work, and why Europe has lost them.

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Explaining drop-and-pop

Luis Rijo — Tue, 13 Oct 2026 07:48:26 +0200

A drop-and-pop is when Google pulls a domain's keyword rankings for a few days, then restores them near their old positions. Rank trackers now measure this.

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Explaining smart cropping

Luis Rijo — Tue, 13 Oct 2026 07:46:16 +0200

Smart cropping is automated reframing that finds the main subject of an image and crops it to new aspect ratios. How ad platforms use it and where it fails.

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Explaining Shopping Graph

Luis Rijo — Tue, 13 Oct 2026 07:44:38 +0200

The Shopping Graph is Google's machine-learning data set of products, sellers, prices, reviews and stock that feeds Shopping, Search, Lens, AI Mode and Gemini.

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Explaining Product Studio

Luis Rijo — Tue, 13 Oct 2026 07:43:00 +0200

Product Studio is Google's free generative AI tool in Merchant Center that creates and edits product images and videos, from new lifestyle scenes to upscaling.

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Character.ai faces wind-down as Disney's $20m bid licenses IP, not the app

Luis Rijo — Tue, 13 Oct 2026 07:39:09 +0200

Advertisers buying AI chat inventory meet 44 ads.txt seller lines, a direct Google account among them, on an app whose court-run sale ends by early December.

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Explaining product disapproval

Luis Rijo — Tue, 13 Oct 2026 07:33:40 +0200

Product disapproval is the status a platform gives a product listing that fails data or policy review, which removes it from Shopping ads and free listings.

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Explaining micro

Luis Rijo — Tue, 13 Oct 2026 07:31:24 +0200

Micro is the influencer tier for creators with about 10,000 to 100,000 followers, the second of four sizes in the ANA scheme, between nano and macro creators.

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Explaining celebrity

Luis Rijo — Tue, 13 Oct 2026 07:29:24 +0200

Celebrity is the top influencer tier, which the ANA defines as accounts above 1 million followers, hired for reach and fame rather than niche trust or low cost.

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Norway fines Xandr NOK 92m over Grindr data after nearly seven years

Luis Rijo — Tue, 13 Oct 2026 06:38:24 +0200

Norway fined Microsoft's Xandr NOK 92m over Grindr users' data nearly seven years after the complaint, as EU rules, Google ad policies and budgets shifted.

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Game: Every measurement debate eventually reaches the denominator

Luis Rijo — Tue, 13 Oct 2026 06:28:58 +0200

Sixteen terms, four groups of four. A standard midweek grid leaning on commerce, creators and reporting, with one group that is harder to close than it looks.

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Google stops blocking low-quality product images from ads and free listings

Luis Rijo — Tue, 13 Oct 2026 02:46:19 +0200

Blurry or pixelated images no longer keep Merchant Center products out of ads or free listings. The 500 x 500 pixel floor still applies from January 31, 2027.

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Google Ads API moves to two releases a month starting with v26

Luis Rijo — Tue, 13 Oct 2026 02:40:46 +0200

API developers get 21 releases in 2027, but only four are breaking majors, each retiring about 13 months after launch. Does the migration workload grow too?

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Google returns wrong results on 11% of DemandSphere's daily rank checks

Luis Rijo — Tue, 13 Oct 2026 02:37:50 +0200

Blocking that began around September 11 has broken rank data across SEO vendors, and Nozzle counts 8% poisoned pages. How much late-2026 reporting holds up?

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Explaining Zapier

Luis Rijo — Mon, 12 Oct 2026 21:20:57 +0200

Zapier is a workflow automation platform that links web apps through triggers and actions, widely used to move ad platform leads and conversions into CRMs.

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Explaining field service management

Luis Rijo — Mon, 12 Oct 2026 21:19:10 +0200

Field service management (FSM) is the software and practice of scheduling, dispatching and tracking technicians who work at customer sites, from job to invoice.

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Explaining autocrediting

Luis Rijo — Mon, 12 Oct 2026 21:17:37 +0200

Autocrediting is Google's automatic refund of low-quality Local Services Ads leads, judged by machine learning models that replaced manual disputes in 2024.

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Explaining lead rating

Luis Rijo — Mon, 12 Oct 2026 21:15:58 +0200

Lead rating is an advertiser's verdict on one lead's quality, recorded in Google's Local Services Ads to steer future lead matching and sometimes earn a credit.

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Explaining Local Services Ads

Luis Rijo — Mon, 12 Oct 2026 21:14:02 +0200

Local Services Ads are Google's pay-per-lead format for plumbers, lawyers and other local providers, sold on verification rather than on keywords or clicks.

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