DV360

DV360 (Display & Video 360) is the DSP of where advertisers buy display advertising across the web and app, in multiple formats like image, audio, and video. DV360 is part of Google Marketing Platform (GMP), and as all 360 products,...

Read more

TrueView (Youtube) metrics

What metrics can you analyze when you run advertising campaigns on Youtube (via Adwords or DBM)? See here the reportable metrics when you do a TrueView campaign: Generic Metrics Impressions See the definition for impressions here. Clicks (TrueView) The number...

Read more