PPC Land

Luxembourg National Commission for Data Protection fines Amazon in 746 million euros

Luxembourg National Commission for Data Protection last month imposed a fine of €746 million to Amazon European headquarters in Luxembourg, Amazon Europe Core S.à r.l. The decision is related with Amazon Advertising.

Yelp

Yelp updates its logo and app icons

Yelp yesterday updated its logo and app icons on iOS. The update will rollout in Android devices later this week.

Apple

How to add a business in Apple Maps?

Apple Maps is often the forgotten alternative of Google Maps. Apple Maps works mainly in Apple hardware (iPhones, iPads, and Apple Watches), but in 2019 DuckDuckGo incorporated Apple Maps in the map searches.

GDPR

Dutch Data Protection Authority fines TikTok for not having the Privacy Policy in Dutch

The Dutch Data Protection Authority (DPA) fined TikTok last month, over English-only privacy terms. The imposed fine was 750,000 euros. TikTok lodged an objection.

Adsquare

Adsquare suggests Proximity Targeting as alternative to audience targeting

Adsquare last month proposed proximity targeting as an alternative to identity-based targeting.

Integral Ad Science

IAS partners with The Global Disinformation Index (GDI) to avoid sources of misinformation

IAS says it is the first ad verification company to help marketers avoid misinformation content based on GDI’s standards.

TikTok

TikTok reveals back to school hashtags

TikTok this month revealed the back to school hashtags for back to school marketing campaigns.

Google

Google Ads expands advertising verification program to new countries

Google last month announced it is expanding its advertiser identity verification policy to British Virgin Islands, Colombia, Costa Rica, Dominican Republic, Jordan, Kuwait, Lebanon, Oman, Puerto Rico, Qatar, and Singapore.

Chrome

Google reveals the Privacy Sandbox timeline

Google says the timeline details the Privacy Sandbox milestones on the path to phasing out third-party cookies in Chrome.

Amazon

Amazon releases campaign management in Amazon Advertising API in Canada, Mexico and Brazil

Amazon yesterday announced the release in Amazon Advertising API, in a beta, of the campaign management functionality in Canada, Mexico and Brazil.

IAB Tech Lab

IAB Tech Lab launches an Open Source Initiative on GitHub

IAB Tech Lab says the Open Source Initiative aims to increase transparency and collaboration across the advertising community.

Google

Google to enforce correct Manufacturer Part Number attributes in Merchant Center

Google this week announced it will start to check incorrect values for the MPN [mpn] attribute in Merchant Center accounts.

DV360

Google adds a frequency management data visualisation in DV360

Google this week added a new data visualization of frequency in DV360, at campaign level.

Audio

TuneIn taps Triton Digital to monetize audio and gets access to iHeartMedia’s stations

TuneIn this week announced it will monetize its audio with Triton Digital, acquired this year by iHeartMedia, and iHeartMedia’s 850 digital stations become available in TuneIn.

Teads

Teads postpones IPO

Teads this week announced that it has postponed plans for its initial public offering. This filed for an IPO in the beginning of this month.

Pinterest monthly active users decline in Q2 2021 versus previous quarter

Pinterest this week announced a revenue growth of 125% year over year to $613 million, but the global Monthly Active Users (MAUs) grew 9% year over year to 454 million, but that meant a decline of 5% in MAUs versus the previous quarter.

DoubleVerify

DoubleVerify registers a revenue increase of 44% in Q2 2021

DoubleVerify this week announced the financial results for the second quarter of 2021. DoubleVerify registered a revenue of $76.5 million, an increase of 44%.

Google Ad Manager

Google to forbid animal cruelty in their ad network

Google will forbid animal cruelty content in their publisher ad network, starting in August.

Google

Google updates Ad Manager Partner Guidelines to include guidance over encrypted signals

Google this month updated Google Ad Manager Partner Guidelines to include guidance over encrypted signals from publishers.

Google

Google launches Audience Explorer, an insights tool for first-party data

Google this week launched Audience Explorer, a new tool in Google Ad Manager where publishers can better understand their audiences.

Google

How to exclude referrals in Google Analytics 4 (GA4)

Advertisers can exclude referrals in the new Google Analytics 4 (GA4). According to Google, the common referrals to exclude are third-party payment processors, like Stripe or PayPal, or website-managed interactions.

Facebook

Facebook expects increased CPMs during the rest of 2021

Facebook this week, in the quarter results, said it is expecting advertising revenue growth to be driven primarily by advertising price increases during the rest of 2021.

Facebook

Metaverse: the embodied internet where users are inside of rather than just looking at

Mark Zuckerberg, CEO of Facebook, this month said it wants to build metaverse, a virtual environment where users can be present with people in digital spaces.

DV360

Google to upgrade Active View metrics in CM and DV360

Google this week announced an upgrade of the Active View metrics in Campaign Manager 360 and Display & Video 360.

Amazon

Amazon Advertising with almost 300 available open roles

Amazon Advertising has right now almost 300 job openings around the world.