Scope3 expands Carbon Measurement Capabilities to include DOOH advertising

Scope3 today announced the addition of digital out-of-home (DOOH) to its emissions measurement. This expansion includes advancements to Scope3's emissions model to consider the unique variables of DOOH advertising.

Google TV to become a YouTube targeting option in DV360

Google yesterday announced an expansion of control over YouTube & partner video line items, allowing advertisers to separately manage eligibility for serving on Google TV and video partners.

JCDecaux secures extended partnership with Lima Airport

JCDecaux today announced that its subsidiary JCDecaux Peru has renewed and extended its partnership with Lima Airport Partners (LAP) for the advertising concession at the new Jorge Chávez International Airport (LCY) in Lima, Peru.

Google Gemini AI

Google today introduced Gemini, its most capable and general AI model yet. Gemini is multimodal, meaning it can understand and reason about different types of information, including text, code, audio, image, and video.

YouTube to expand 30-Second Non-Skippable Video Ads globally

YouTube yesterday announced it is expanding the availability of 30-second non-skippable ads to all countries through Instant Reserve, in DV360.

Google Analytics 4 introduces new dimensions in audience builder

Google Analytics 4 (GA4) yesterday announced the introduction of new dimensions to its audience builder, segment builder, custom reports builder, and Data API

ANA Programmatic Media Study Reveals Transparency Challenges in Digital Advertising

The Trustworthy Accountability Group (TAG), a global certification program dedicated to enhancing safety and transparency in digital advertising, has unveiled the conclusive findings of the ANA Programmatic Media Supply Chain Transparency Report today.

Google Ads to allow Sports Betting Ads in Vermont

Google today announced it will begin accepting and running ads for sports betting from state-approved entities in Vermont starting December 12, 2023. This is a significant change to the company's gambling and games policy, which previously prohibited all ads for online gambling.

Microsoft testing Deep Search for Complex Queries

Microsoft today announced it is testing Deep Search, a new feature for its Bing search engine that aims to provide more comprehensive and relevant answers to complex queries.

Vistar Media and Big Tree partner to deliver OOH advertising in Malaysia

Vistar Media has integrated Big Tree's digital screens into its network of OOH inventory, enabling advertisers to reach consumers across Malaysia programmatically.

Walmart introduces Partner Network Directory

Walmart this month announced the launch of the Walmart Connect Partner Network directory, a comprehensive resource for businesses seeking advertising solutions and support.

Goldbach integrates Magnite's streaming SSP and SpringServe ad server

Goldbach is integrating Magnite's streaming sell-side platform (SSP) and Magnite's SpringServe ad server, enabling advertisers to effectively deliver ads across devices and video providers.