Facebook Audience Network updates the SDK
Facebook today announced that it is asking all app publishers and developers to upgrade to the Audience Network SDK 5.4...
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Facebook today announced that it is asking all app publishers and developers to upgrade to the Audience Network SDK 5.4...
Read moreXaxis this month announced that, together with Mediacom Hong Kong, achieved an increase in online sales of 46% and 37%...
Read moreGoogle last week introduced a new feature in DV360 that enables automated bidding to take into consideration the floor prices...
Read moreGoogle last week launched the support for Outcome Based Buying in DV360. Advertisers can now pay for clicks while optimizing...
Read moreGartner last week released a study in which nominates The Trade Desk, MediaMath, Google, Adobe and Adform as leaders on...
Read moreSpreaker updated its Studio to become fully compatible with Chrome OS. Spreaker says Spreaker Studio is the first podcasting app...
Read moreOptimizely this week launched Performance Edge, a new product that enables visual-editor based website experiments to run faster by moving...
Read moreGoogle this month confirmed the planned shift to unified first-price auctions in Google Ad Manager. Jason Bigler, Director Product Management...
Read moreGoogle this week announced that it has updated the Responsive Ad Unit in AdSense. The update was an improvement on...
Read moreGoogle this week postponed the Accelerated Delivery sunset to October. Ramil Sobti, Product Manager at Google Ads, wrote that budgets...
Read moreGoogle yesterday introduced the Optimization Score in Google Ads mobile app. Ryan Beauchamp, Product Manager, at Google Ads, wrote yesterday...
Read moreTriton Digital yesterday announced a new partnership with Frequency, a digital audio Creative Management Platform that enables digital audio publishers...
Read moreFacebook last month launched a Playable Preview Tool. With Playable Preview Tool, advertisers can test and validate assets used in...
Read moreApple’s ITP (Intelligent Tracking Protection), introduced back in 2017, and updated this year, is having consequences on several digital industries,...
Read moreRoku this week announced it is now licensing Roku TV reference designs and the Roku OS to TV manufacturers in...
Read moreGoogle this week announced expanded support for AMPHTML creatives in DV360 over the next few weeks. Image creatives will auto-convert...
Read moreGoogle this week introduced a new policy that forbids advertising for unproven or experimental medical techniques. The new Healthcare and...
Read moreDelta this month announced that it teamed up with Spotify to bring a variety of popular podcasts on board of...
Read moreXandr this week renamed AppNexus SSP as Xandr Monetize. Xandr Monetize includes an ad server, supply side platform (SSP), and...
Read moreGoogle this week added seasonality adjustments for smart bidding in Google Ads. The seasonality adjustments enable advertisers to inform the...
Read moreFacebook this week rolled out the lead generation in Messenger globally. The ads are click-to-Messenger, and are created in the...
Read moreGoogle started to roll out the abbreviated public subscriber counts. The change will impact both YouTube and the public YouTube...
Read moreCentro last month started to enforce the app-ads.txt, the company announced on July 30. Centro’s programmatic ad platform, Basis, automatically...
Read moreDisplay & Video 360 started enforcing the IAB app-ads.txt standard and stop buying unauthorized app inventory as identified by app-ads.txt...
Read moreFeedvisor last month unveiled its ProductSphereᵀᴹ pricing technology, a price optimization solution for brands and private labels competing in Amazon....
Read moreGoogle last month shared an internal study testing how the presence of a cookie affected programmatic revenue. The study concludes...
Read moreWPP this week announced that is creating a new co-location campus in San Francisco, housing over 1,000 people in 115,000...
Read moreGoogle this month announced changes on the content policies for all publisher products: AdSense, AdMob, and Ad Manager. Scott Spencer,...
Read moreXaxis this month announced that a campaign for Domino’s Pizza Malaysia reached more than 5.4 million people by using DOOH...
Read morePixalate this month revealed that In-app ad fraud is growing and in the second quarter of 2019 reached 25% of...
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