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The latest Marketing News
Botify starts participating in Bing’s new content submission API pilot
Botify this month announced that is participating in Bing’s new content submission API pilot. According to Botify, FastIndex has a...
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Amazon rolls out a new history feature for Sponsored Products and Sponsored Brands campaigns
Amazon last week rolled out a new history feature for Sponsored Products and Sponsored Brands, providing a summary of all...
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Adjust extends its Ad Revenue reporting to MAX
Adjust last week extended its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin, the mobile...
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Parallel tracking for Video campaigns to become mandatory in Google Ads
Google this month announced that parallel tracking will become mandatory for video campaigns in Google Ads. According to Google, the...
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Xandr launches Pause Ads
Xandr this month launched Pause Ads across traditional and connected TV channels. Pause Ads appear when users hit the pause...
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DoubleVerify launches Authentic Performance measuring exposure and engagement
DoubleVerify this month launched Authentic Performance, a new product that provides predictive data expected to drive campaign performance. According to...
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RTL AdConnect partners with TVSquared to offer TV attribution in Europe
RTL AdConnect this month partnered with TVSquared to offer TV attribution in Europe. TVSquared says this marks the first time...
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Twitter rolls out a new takeover ad in the Explore tab
Twitter this month rolled out Promoted Trend Spotlight, a new takeover ad product, now available in the United States, the...
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Spotify rolls out Podcast Ads
Spotify this month roll out Podcast Ads, using a Streaming Ad Insertion (SAI) together with Spotify planning, reporting, and measurement...
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Google Chrome to kill third-party cookies within 2 years
Google today announced that it has a plan to make third-party cookies obsolete on Chrome. Google is creating a Privacy...
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LiveRamp launches a Consent Management Platform
Liveramp last month launched a CMP (Consent Management Platform). Liveramp’s CMP is called Privacy Manager, a preference and consent management...
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Triton integrates its audio marketplace in Rubicon exchange
Triton this month integrated its marketplace into Rubicon Project’s exchange. All publishers using Triton’s SSP have now their inventory sold...
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RhythmOne launches a Partner Hub for publishers
RhythmOne last week announced the launch of a new set of self-serve tools for publishers to activate programmatic deals across...
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PubMatic launches an Identity Hub integrating over 10 partner IDs
PubMatic last week launched an Identity Hub. According to PubMatic, the Identity Hub is an enterprise, ID-agnostic identity management solution,...
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Hulu opens the ad inventory to Basis DSP
Hulu this month certified Basis, Centro’s DSP, to buy on Hulu’s private marketplace (PMP). Hulu's certification enables Basis customers to...
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Roku creates a badge to certify devices working with a Roku TV model
Roku this month introduced a new certification program that attributes a badge - Roku TV Ready - to partners that...
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Tremor acquires Unruly, the News Corp’s outstream video marketplace
Tremor this week announced an agreement to acquire Unruly, the News Corp’s programmatic outstream video marketplace. News Corp is receiving...
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Instagram’s US user growth continues to drop due to the lack of older age groups
eMarketer last week reported that Instagram’s US user growth rate will have dropped to single digits for the first time...
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Walmart launches an ad platform
Walmart last week launched a new ad platform. Walmart Media Group (WMG) has now a self-serve portal where advertisers can...
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VIZIO launches VIZIO Ads
VIZIO last month launched VIZIO Ads, enabling advertisers to buy TV ad inventory across the VIZIO SmartCastTM platform, including OTT...
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Google launches a new Publisher Center
Google last month launched a new Publisher Center. Google merged Google News Producer, and Google News Publisher Center into Publisher...
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Facebook introduces Workplace in Portal
Facebook last month introduced Workplace in Portal. Portal is Facebook’s smart video product, streaming devices with a camera and a...
Read moreAmazon launches Sponsored Ads and Stores in the United Arab Emirates
Amazon yesterday launched Sponsored Ads, Sponsored Brands and Stores in the United Arab Emirates (UAE) for Amazon.ae sellers and vendors....
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Samsung ships 6.7 million 5G-capable smartphones in 2019
Samsung today announced that it shipped more than 6.7 million Galaxy 5G smartphones globally in 2019. Samsung was the first...
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Newsletters about Marketing to subscribe in 2020
A selection of marketing newsletters to subscribe in 2020. The newsletters cover programmatic, search, social, and digital marketing in general....
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2019: The year Google rethought the audience creation, frequency cap, and measurement
2019 was the year Google had to rethink the audience lists creation, the management of ad frequency and how it...
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Email Marketing: Average open rate was 17.92% in 2019
What was a good open rate for email 2019? Campaign Monitor last month shared email marketing benchmarks by industry for...
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IRI integrates Facebook data
IRI today announced that it has been selected to join the Marketing Mix Modeling (MMM) Program on Facebook. IRI can...
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Cadent buys 4INFO
Cadent today acquired 4INFO. According to Cadent, 4INFO’s acquisition will expand Cadent’s cross-screen solutions with audience targeting, and over-the-top (OTT)...
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Google to sunset Message Extensions in Google Ads
Google last month announced that message extensions will be sunset in AdWords and Google Ads APIs and Google Ads scripts....
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