Meta updates “Why am I seeing this ad?” tool
Meta this week updated the “Why am I seeing this ad?” tool. Users can now access Ads Preferences directly from the “Why am I seeing this ad?” tool.
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Reddit introduces 5 new currencies in Reddit Ads
Reddit this week introduced 5 new currencies in Reddit Ads. The Reddit Ads Manager now supports Australian Dollars (AUD), Canadian Dollars (CAD), Euros (EUR), Great British Pound (GBP), and New Zealand Dollars (NZD).
Shopify replaces Scripts by Functions in 2024
Shopify today announced it will deprecate as of August 13, 2024. Merchants using Shopify Scripts need to migrate to Shopify Functions.
Microsoft launches a Listings App in BigCommerce Marketplace
Microsoft last month announced the launch of a Listings App in BigCommerce Marketplace. The app enables BigCommerce merchants to directly connect their store data with Microsoft Advertising.
Online horse racing gambling ads in Maryland, Pennsylvania, West Virginia, and Virginia
Google this month announced it is now accepting ads for online horse racing in Maryland, Pennsylvania, West Virginia, and Virginia, in the United States of America.
AMP HTML, Native App Install, and Flipbook creatives to be deprecated in April
Google this month announced the removal of several creative types in DV360. AMP HTML, Native App Install, and Flipbook creatives will be removed on April 3, 2023.
Google to remove Gmail Ads from DV360 in April
Google this month announced it will remove Gmail Ads from DV360, the only Google platform where advertisers could still target only Gmail Ads. Google launched Gmail Ads in DV360 in 2019.
Instagram Gifts
Instagram last week expanded Gifts to more creators in the US. Instagram Gifts enable followers to purchase stars and give them to creators on Instagram.
TMB (Trusted Media Brands) taps Magnite for video adserving
Magnite today announced TMB selected Magnite’s Demand Manager as its pre-bid wrapper solution. TMB’s portfolio includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective, reaching over 200 million consumers worldwide.
Specifications for implementing AdChoices and Consent Management Platforms
A coalition of privacy self-regulatory organizations today launched a uniform approach for brands and publishers to offer privacy controls on sites and apps through Consent Management Platforms (CMPs) and the AdChoices program.