Retail News
Google's Search Ads 360 to integrate Retail Media
Google today announced the latest update to its Search Ads 360 (SA360) platform, adding support for retail media.
Retail News
Google today announced the latest update to its Search Ads 360 (SA360) platform, adding support for retail media.
Video News
Creators will now be required to disclose the use of realistically altered or synthetic media generated via generative AI tools in their content.
Retail News
Amazon is shaking up seasonal shopping with its first-ever Big Spring Sale, running from March 20th to 25th, 2024.
Search News
A new study reveals just how much Google dominates the flow of traffic on the internet. Data provided by Datos and analyzed by SparkToro shows that Google is responsible for a staggering 63.41% of all US website traffic referrals.
Social News
TikTok this week debuted its latest tool for businesses: Sounds for Business - Voice Clips. This innovative collection of audio templates empowers brands of all sizes to infuse trending sounds and engaging voices into their marketing with ease.
Social News
TikTok this month released a new report entitled How to Reach Women on TikTok, delving into the ways women are shaping the platform and how brands can connect meaningfully with this influential audience.
Social News
TikTok's SKAN 4.0 integration introduces a range of enhancements to optimize data collection and subsequent insights for iOS 14+ campaigns.
A new study reveals just how much Google dominates the flow of traffic on the internet. Data provided by Datos and analyzed by SparkToro shows that Google is responsible for a staggering 63.41% of all US website traffic referrals.
TikTok this week debuted its latest tool for businesses: Sounds for Business - Voice Clips. This innovative collection of audio templates empowers brands of all sizes to infuse trending sounds and engaging voices into their marketing with ease.
TikTok this month released a new report entitled How to Reach Women on TikTok, delving into the ways women are shaping the platform and how brands can connect meaningfully with this influential audience.
TikTok's SKAN 4.0 integration introduces a range of enhancements to optimize data collection and subsequent insights for iOS 14+ campaigns.
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In the latest episode of Search Off the Record, Gary Illyes and Lizzi Sassman took a deep dive into crawling the web: what is a web crawler, and how does it really work.
The partnership grants Teads exclusive rights to CTV native advertising inventory in Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries (Indonesia, Vietnam, Philippines, Singapore, Malaysia, Thailand, Hong Kong, Japan, Taiwan, and India).
Pixalate this week released the Q4 2023 Global Connected TV (CTV) Invalid Traffic Benchmark Report. This report analyzes invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices.
DoubleVerify (DV) and NBCUniversal are expanding their partnership to deliver an industry-first solution: program-level measurement for streaming video across OTT and CTV.
The Interactive Advertising Bureau (IAB) this week raised concerns about proposed changes to the Federal Trade Commission's (FTC) Children's Online Privacy Protection Rule (COPPA).
Bluesky introduces a unique ecosystem where users, communities, and developers all play a role in shaping the online experience.
Speedometer is a browser benchmark designed to measure the responsiveness and speed of web applications, giving developers and users crucial insights into how their browsers perform.
Meta, the parent company of Facebook, Instagram, and WhatsApp, has announced the discontinuation of its social media analytics tool, CrowdTangle. The platform will officially cease to exist on August 14, 2024.
Search trend data from Microsoft reveals significant growth in this area, offering valuable insights for advertisers and marketers.
The collaboration will provide key insights for Epsilon's performance-driven digital advertising platform, Epsilon Digital.
AdInMo this week has added audio and rewarded video formats to its InGamePlay SDK, allowing game publishers to diversify their ad inventory and reach players in different contexts.
Google Product Studio this week launched a new feature offering St. Patrick's Day themed templates. These templates allow merchants to quickly generate holiday-specific product images with minimal effort.