Amazon launches Target Promotion for Sponsored Products advertisers
Amazon's new Target Promotion feature automates high-performing target identification for more efficient Sponsored Products campaigns.
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Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
Amazon's 11-year agreement with NBA and WNBA reshapes sports streaming landscape, offering global access to games from 2025.
FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
FTC issues stern warning about hashed data anonymity claims, signaling potential action against deceptive practices.
Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
Taboola introduces Taboola for Audience, an AI-driven platform helping publishers navigate traffic challenges from search and social media changes.
Meta tackles Nigerian financial Sextortion Scams in massive account purge
Meta removes 63,000 Instagram accounts linked to Nigerian sextortion scams, highlighting efforts to combat cybercrime.
FTC launches probe into surveillance pricing practices of eight companies
Federal Trade Commission investigates AI-driven pricing strategies using consumer data, raising privacy concerns.
Location-based advertising: revolutionizing digital marketing strategies
Exploring the rise of location-based advertising and its impact on consumer engagement and business growth.
Reddit's exclusive Search Deal with Google raises concerns over AI Data
Reddit blocks other search engines, granting Google exclusive access, sparking debates on AI data usage and search monopoly.
Netflix surges in Nielsen rankings, streaming dominates TV consumption
Nielsen report shows Netflix's 11.8% growth in June, as streaming platforms capture 40.3% of total TV viewing time.
Kargo and TikTok partner to enhance offline sales insights for advertisers
New integration allows Kargo Commerce customers to access offline sales data in TikTok Ads Manager, improving campaign targeting and reporting.