Trade Desk CEO Jeff Green spent $150M of his own money buying TTD stock, citing AI conviction, a bigger TAM, and a dismissal of Wall Street's "software is dead" thesis.
by Luis Rijo
Netflix expands its Ads Suite on March 4 with Amazon DSP audiences, Yahoo DSP behavioral signals, and a proprietary Conversion API tested by Tinuiti with 75%+ benchmark gains.
CIMM and 4As today released a study of 197 marketers showing advertiser measurement confidence lags capability across TV and video, with 43% citing cross-platform gaps.
Google today notified AdSense for Search publishers of a 100 native style ID limit per account, effective June 3, 2026, with automated cleanup starting April 4.
WordStream analyzed 15,000+ Google Ads accounts and found average monthly waste of $1,127, with 29% recording zero conversions and negative keywords tripling conversion rates.
SparkToro and Datos yesterday published the broadest search market analysis yet, covering 41 websites in the US and EU/UK. Google leads at 73.7%, while AI tools reach only 3.2%.
JCDecaux North America wins a 10-year advertising contract at Denver International Airport, the world's 10th busiest hub, pending Denver City Council approval.
YouTube today expanded Studio payment activity to creators with multiple channels linked to one AdSense account, adding aggregated and per-channel data with 12-month history.
AudienceProject this week launched its SaaS cross-media measurement platform in Poland, the largest ad market in Europe outside the big five, enabling reach and frequency tracking across open web, social media, online video, and CTV.