Total digital ad spend in Ireland reaches €830m in 2021, a growth of 27%
Total digital ad spend in Ireland reached €830m in 2021, a growth of 27% year-on-year.
Latest
Magnite launches a self-service Deal Discovery
Xandr integrates Hivestack Supply Side Platform (SSP)
Audiences spent nearly 30% of their TV time watching OTT video content
TikTok launches an education program for creative agencies
Amazon ad revenue grows 23% in the first quarter
Google Ads rolls out Consumer Interest Insights to all advertisers
Video
Magnite launches a self-service Deal Discovery
In Magnite Deal Discovery buyers can curate open market inventory and request PMP deals.
Audiences spent nearly 30% of their TV time watching OTT video content
Netflix to consider offering a low price plan with ads
Fifa launches an ad-funded OTT platform
DoubleVerify earns MRC accreditation for YouTube video viewability
DV360 to introduce TrueView dimensions and metrics in instant reporting
Google to introduce YouTube co-viewing metrics in Google Ads and DV360
Display
Total digital ad spend in Ireland reaches €830m in 2021, a growth of 27%
Total digital ad spend in Ireland reached €830m in 2021, a growth of 27% year-on-year.
Magnite launches a self-service Deal Discovery
Google to introduce 2 new type of insights for Performance Max campaigns
Google to introduce a new goal in Performance Max campaigns focused on new customer acquisition
Google releases Onboard Online for all publishers using Ad Exchange in Ad Manager
Google expands the advertiser verification program to 37 new regions
Google updates Inappropriate Content in advertising policies
Search
Total digital ad spend in Ireland reaches €830m in 2021, a growth of 27%
Total digital ad spend in Ireland reached €830m in 2021, a growth of 27% year-on-year.
Google Ads rolls out Consumer Interest Insights to all advertisers
Google to introduce 2 new type of insights for Performance Max campaigns
Google expands the advertiser verification program to 37 new regions
Google introduces manager account dashboards in Google Ads
Google Marketing Live 2022 to happen on May 24
