Display IAB Tech Lab clarifies complementary roles of Trusted Server and Prebid Publisher-controlled middleware works alongside auction engine to deliver comprehensive ad solutions.
Search Google begins testing AI Mode button directly in homepage search bar Google homepage AI Mode button could mark biggest interface change since site's inception.
Video DoubleVerify unveils AI-powered solution for video advertising optimization AI-driven tool combines media quality controls with performance optimization for proprietary video platforms.
IAB Tech Lab integrates UniversalAdId into OM SDK for enhanced measurement New feature enables cross-platform ad tracking and reconciliation for advertising ecosystem.
Video Snapchat launches Lens+ subscription tier for premium AR experiences Snapchat introduces Lens+ on June 11, expanding its subscription service with exclusive AI video lenses and creator content.
Data Innovid launches pixel-free purchase attribution platform Platform connects TV ad exposures to sales lift using 18 billion annual transactions
Video FreeWheel expands premium CTV marketplace partnerships Major streaming partners join advertising technology platform to strengthen programmatic ecosystem reach.
AI Taboola launches DeeperDive AI answer engine for publishers Four days ago, advertising technology firm Taboola unveiled DeeperDive, targeting AI search threats to publisher revenue.
Data esome and AudienceProject expand CTV measurement partnership German marketing specialist expands measurement capabilities across connected TV and social media campaigns with real-time optimization.
Display DoubleVerify partners with Lyft for ads authentication services DoubleVerify announces collaboration with rideshare platform to enhance transparency for North American advertisers.
Display Comscore expands certified deals with Adelaide attention metrics Three companies unite to bring attention-based measurement to premium programmatic inventory through PubMatic platform.
Retail Criteo partners with dentsu for global commerce media expansion Criteo and dentsu announce comprehensive partnership integrating AI-powered commerce platforms for enhanced campaign performance and audience targeting.
Search Google opens debt services advertising in Ireland after July verification requirement Google will allow debt services advertising in Ireland starting July 15, requiring comprehensive verification through G2 compliance partner.
Data Apple unveils enhanced App Analytics features with new monetization tools Apple announces major App Analytics expansion with 100+ new metrics, subscription insights, and offer tracking for iOS developers.
Search Apple unveils major App Store Connect updates at WWDC 2025 Apple introduces AI-powered discovery features, enhanced accessibility tools, and expanded monetization options.
Data Featured Apple expands AdAttributionKit with new tracking features for mobile ads Apple adds multiple conversion tracking, custom attribution rules, and location data to mobile ad measurement framework.
Search Screaming Frog SEO Spider 22.0 introduces semantic similarity analysis Screaming Frog releases version 22.0 with AI-powered semantic analysis, content clustering and search features.
Search Google adds loyalty program structured data markup Google introduces comprehensive support for merchant loyalty program display in search results.
Video WPP revises global ad forecast to $1.08 trillion amid trade disruptions WPP Media cuts 2025 global advertising growth forecast to 6% from 7.7%, citing trade disruptions and deglobalization pressures affecting the $1.08 trillion market.
Video Outbrain completes transformation to Teads brand with new ticker symbol Outbrain officially rebrands to Teads following February 2025 acquisition. Stock trades as TEAD starting June 10.
Video Warner Bros. Discovery announces plan to split into two companies Warner Bros. Discovery reveals separation strategy dividing streaming-studios from traditional networks in mid-2026.
DOOH Ruby Juchau wins Rising Star at global OOH congress Ruby Juchau, Business Director at Executive Channel Network, secures prestigious award at World Out of Home Organization congress three days ago.
Display Trade Desk launches Deal Desk to manage advertising deals New AI-powered platform aims to improve transparency in programmatic advertising relationships through automated deal analysis.
Video YouTube expands affiliate program with agency partnerships YouTube introduces specialized agency collaborations to boost creator earnings across nine global markets.
Data Apple unveils universal design overhaul at WWDC 2025 Apple unveils Liquid Glass design and new OS versions at WWDC 2025 with Foundation Models for devs.
