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CNIL's new privacy recommendations for mobile apps define clear roles and responsibilities for all stakeholders
Data

CNIL publishes privacy recommendations for mobile apps

French data protection authority outlines clearer responsibilities for all app stakeholders.
May 18, 2025 5 min read
London's £40bn office spending: Digital screen ad shows 75% of professional spending occurs in office or in-store
DOOH

London's office workers drive £40bn economic engine

New data reveals that the capital's professionals are a formidable consumer force, with 75% of spending happening in office environments or in-store.
May 18, 2025 5 min read
Google Ad Manager's Interactive reports interface showing data visualization with time comparison and filtering options.
Data

GAM to replace reports tool with interactive reports by 2026

Next-generation reporting solution promises enhanced analytics capabilities for publishers.
May 18, 2025 5 min read
Visualization of Google's search transformation: traditional PageRank system evolving into neural LLM architecture with RankEmbed technology
Search Featured

Google overhauls search with LLMs at the core

Google is rethinking its entire search structure from the ground up, incorporating large language models as fundamental components rather than add-ons to its existing architecture.
May 18, 2025 4 min read
Google AdSense's May 16, 2025 policy change from account-level controls to code-based implementation for non-personalized ads
Data

Google kills non-personalized ads control in European settings

How publishers must adapt to the major AdSense privacy control change.
May 18, 2025 4 min read
Sundar Pichai discusses Google's AI search evolution with David Friedberg during landmark All-In interview
Search

Google CEO reveals AI search evolution in interview

Google's Sundar Pichai unveiled significant AI advancements in search during a comprehensive discussion with David Friedberg.
May 18, 2025 7 min read
Google AI Overview heatmap showing 30% median scroll depth with attention concentrated at the top
Search Featured

Most users only read top third of Google AI Overviews

New study reveals users prioritize trust over relevance when evaluating search results.
May 16, 2025 5 min read
Amazon support email reveals AI system that scans brand websites for policy violations, affecting seller listings
Retail

Amazon's AI now scans brand websites for compliance violations

Amazon's automated system tracks product claims outside the marketplace, creating new compliance challenges for sellers.
May 16, 2025 5 min read
Amazon expands brand measurement tool to Japanese market
Data

Amazon expands brand measurement tool to Japanese market

Japanese advertisers gain access to brand impact measurement capabilities through Amazon's tool.
May 15, 2025 7 min read
Key legal challenges in noyb's cease and desist to Meta over AI training data use under GDPR regulations.
AI

Meta faces legal battle as noyb sends cease and desist over AI training

Privacy group demands opt-in consent as Meta plans to use EU user data from May 27.
May 15, 2025 6 min read
OpenRTB ecosystem diagram showing buy-side and sell-side connections in programmatic advertising technology
Data

Belgian court limits IAB Europe's role in TCF framework

IAB Europe must only act as joint controller for TC Strings in the Transparency & Consent Framework, not for subsequent OpenRTB processing, while still addressing GDPR violations with the €250,000 fine upheld.
May 15, 2025 3 min read
Universal Ads logo
Video

Universal Ads unveils $5 million incrementality fund for e-commerce growth

A strategic move to help brands discover how television advertising generates incremental sales beyond digital channels.
May 15, 2025 4 min read
Apple Maps shows MICHELIN Guide integration with restaurant filters and detailed place cards for dining spots
Data

Apple brings expert ratings to Maps with MICHELIN Guide integration

Enhanced Maps app adds top restaurant and hotel rankings, with The Infatuation and Golf Digest coming soon.
May 15, 2025 6 min read
Microsoft Clarity's AI-driven Campaign Insights showing mobile optimization recommendation with analytics data
Data

Microsoft Clarity bridges ad gap with AI insights

New tool gives marketers unprecedented view into post-click behavior, potentially transforming campaign optimization.
May 15, 2025 5 min read
 Redfin and Magnite partnership visualized: real estate data meets programmatic ad technology
Display

Redfin taps Magnite for advertising tech

Residential real estate brokerage partners with ad tech giant to build commerce media network.
May 14, 2025 4 min read
Infographic showing how marketers leverage AI time savings, with 61% improving work quality and 49% enhancing work-life balance.RetryClaude can make mistakes. Please double-check responses.
AI

AI helps marketers save $3,520 annually per employee, study finds

Adobe's GenStudio for Performance Marketing offers tools to streamline content creation and boost ROI.
May 14, 2025 3 min read
OpenSincera
Display

The Trade Desk launches OpenSincera for greater ad transparency

Free tool aims to provide industrywide visibility into digital advertising performance metrics.
May 14, 2025 6 min read
Google's AI Overviews showing spam problem: self-promotional "best SEO agency" links from same company dominating search results.
Search

Google's AI Overviews face significant spam problem

A concerning pattern of manipulation threatens Google's most prominent AI feature.
May 14, 2025 6 min read
A somber tombstone image showing AppNexus's journey to becoming Microsoft Advertising Invest, symbolizing the platform's upcoming sunset in 2026.
Display Featured

Microsoft to sunset Xandr DSP

Loss of AppNexus's transparent platform leaves advertisers with fewer options for fee visibility in ad tech ecosystem.
May 14, 2025 10 min read
Financial comparison of PubMatic vs Magnite Q1 2025: revenue, losses, cash positions, and debt levels side by side.
Display

PubMatic and Magnite battle for ad tech dominance

Financial reports reveal strengths and challenges for leading supply-side platforms.
May 12, 2025 6 min read
Modern timeline showing PubMatic's Q1 2025 milestones, including 50% CTV growth and GenAI platform launch.
Display

PubMatic reports revenue decline in Q1 2025, but CTV growth exceeds 50%

Ad tech firm's underlying business grows 21% as company diversifies revenue streams amid shifting digital advertising landscape.
May 12, 2025 5 min read
Google NewFront timeline showing 2025 CTV strategy with live inventory, retail media, and AI integration announcements.
Retail

Google unveils new CTV strategies at IAB NewFronts

Google announced major updates to Display & Video 360 platform with AI integration and expanded retail media capabilities.
May 11, 2025 4 min read
Official YouTube NewFront 2025 event banner showing May 8 announcement date for creator marketing tools.
Video

YouTube reveals 'Creator Essentials' package to enhance brand collaborations

New tools aim to simplify finding, partnering with, and measuring YouTube creator partnerships.
May 11, 2025 3 min read
Timeline showing YouTube Premium milestones from 2024 price hikes to May 2025 two-person plan launch in select markets.
Video

YouTube tests cheaper Premium tier for two users

New subscription option could reshape streaming strategies.
May 11, 2025 4 min read
Timeline of Comscore's programmatic advertising milestones showing 72% growth projection and new Certified Deal IDs launch in May 2025.
Display

Comscore launches certified deal IDs with Magnite

New solution aims to bridge quality gap in programmatic advertising by leveraging trusted content rankings.
May 11, 2025 4 min read
Page 1 of 191 Older Posts →
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