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Display

IAB Tech Lab clarifies complementary roles of Trusted Server and Prebid

Publisher-controlled middleware works alongside auction engine to deliver comprehensive ad solutions.
Jun 15, 2025 5 min read
Google homepage displays new AI Mode button in search bar with colorful gradient design during testing phase.
Search

Google begins testing AI Mode button directly in homepage search bar

Google homepage AI Mode button could mark biggest interface change since site's inception.
Jun 15, 2025 5 min read
Video

DoubleVerify unveils AI-powered solution for video advertising optimization

AI-driven tool combines media quality controls with performance optimization for proprietary video platforms.
Jun 15, 2025 5 min read

IAB Tech Lab integrates UniversalAdId into OM SDK for enhanced measurement

New feature enables cross-platform ad tracking and reconciliation for advertising ecosystem.
Jun 15, 2025 4 min read
Snapchat Lens+ premium AR experience shows woman with pug using exclusive AI video lens effects
Video

Snapchat launches Lens+ subscription tier for premium AR experiences

Snapchat introduces Lens+ on June 11, expanding its subscription service with exclusive AI video lenses and creator content.
Jun 15, 2025 4 min read
Data

Innovid launches pixel-free purchase attribution platform

Platform connects TV ad exposures to sales lift using 18 billion annual transactions
Jun 15, 2025 5 min read
Video

FreeWheel expands premium CTV marketplace partnerships

Major streaming partners join advertising technology platform to strengthen programmatic ecosystem reach.
Jun 15, 2025 5 min read
AI

Taboola launches DeeperDive AI answer engine for publishers

Four days ago, advertising technology firm Taboola unveiled DeeperDive, targeting AI search threats to publisher revenue.
Jun 15, 2025 5 min read
Data

esome and AudienceProject expand CTV measurement partnership

German marketing specialist expands measurement capabilities across connected TV and social media campaigns with real-time optimization.
Jun 15, 2025 4 min read
Display

DoubleVerify partners with Lyft for ads authentication services

DoubleVerify announces collaboration with rideshare platform to enhance transparency for North American advertisers.
Jun 15, 2025 4 min read
Display

Comscore expands certified deals with Adelaide attention metrics

Three companies unite to bring attention-based measurement to premium programmatic inventory through PubMatic platform.
Jun 15, 2025 5 min read
Retail

Criteo partners with dentsu for global commerce media expansion

Criteo and dentsu announce comprehensive partnership integrating AI-powered commerce platforms for enhanced campaign performance and audience targeting.
Jun 13, 2025 5 min read
Search

Google opens debt services advertising in Ireland after July verification requirement

Google will allow debt services advertising in Ireland starting July 15, requiring comprehensive verification through G2 compliance partner.
Jun 11, 2025 5 min read
WWDC25
Data

Apple unveils enhanced App Analytics features with new monetization tools

Apple announces major App Analytics expansion with 100+ new metrics, subscription insights, and offer tracking for iOS developers.
Jun 11, 2025 5 min read
WWDC25
Search

Apple unveils major App Store Connect updates at WWDC 2025

Apple introduces AI-powered discovery features, enhanced accessibility tools, and expanded monetization options.
Jun 11, 2025 4 min read
Apple engineers present new AdAttributionKit features at WWDC25 for mobile app advertising measurement.
Data Featured

Apple expands AdAttributionKit with new tracking features for mobile ads

Apple adds multiple conversion tracking, custom attribution rules, and location data to mobile ad measurement framework.
Jun 11, 2025 6 min read
SEO Spider v22.0 semantic similarity filter showing duplicate content detection with AI-powered analysis
Search

Screaming Frog SEO Spider 22.0 introduces semantic similarity analysis

Screaming Frog releases version 22.0 with AI-powered semantic analysis, content clustering and search features.
Jun 11, 2025 6 min read
Google search results displaying loyalty program member pricing with discounted rates and benefits
Search

Google adds loyalty program structured data markup

Google introduces comprehensive support for merchant loyalty program display in search results.
Jun 10, 2025 4 min read
WPP Media's This Year Next Year 2025 Global Midyear Forecast report cover showing revised advertising projections
Video

WPP revises global ad forecast to $1.08 trillion amid trade disruptions

WPP Media cuts 2025 global advertising growth forecast to 6% from 7.7%, citing trade disruptions and deglobalization pressures affecting the $1.08 trillion market.
Jun 10, 2025 6 min read
Teads brand
Video

Outbrain completes transformation to Teads brand with new ticker symbol

Outbrain officially rebrands to Teads following February 2025 acquisition. Stock trades as TEAD starting June 10.
Jun 9, 2025 5 min read
WBD split diagram showing Global Networks vs Streaming & Studios divisions with brand portfolios
Video

Warner Bros. Discovery announces plan to split into two companies

Warner Bros. Discovery reveals separation strategy dividing streaming-studios from traditional networks in mid-2026.
Jun 9, 2025 5 min read
Ruby Juchau
DOOH

Ruby Juchau wins Rising Star at global OOH congress

Ruby Juchau, Business Director at Executive Channel Network, secures prestigious award at World Out of Home Organization congress three days ago.
Jun 9, 2025 5 min read
TTD Deal Desk
Display

Trade Desk launches Deal Desk to manage advertising deals

New AI-powered platform aims to improve transparency in programmatic advertising relationships through automated deal analysis.
Jun 9, 2025 4 min read
YouTube expands affiliate program with agency partnerships
Video

YouTube expands affiliate program with agency partnerships

YouTube introduces specialized agency collaborations to boost creator earnings across nine global markets.
Jun 9, 2025 4 min read
Journal comes to iPad
Data

Apple unveils universal design overhaul at WWDC 2025

Apple unveils Liquid Glass design and new OS versions at WWDC 2025 with Foundation Models for devs.
Jun 9, 2025 5 min read
Page 1 of 196 Older Posts →
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