Rubicon Project this week was rebranded to Magnite. Rubicon Project says Magnite is “the world’s largest independent sell-side platform for ...

The Media Rating Council (MRC) this month issued an update to its Invalid Traffic (IVT) Detection and Filtration Standards. MRC ...

eMarketer last week forecasted Google ad revenues will drop 5.3% to $39.58 billion in the US, for the current year. ...

Amazon last week disclosed that is not carrying a supply fee on Amazon Publisher Services (APS), when advertisers buy the ...

Amazon last week announced the release of Amazon DSP reporting API in open beta. Amazon Advertising API enables advertisers, agencies, ...

IAB Tech Lab this month announced that the DigiTrust initiative will be sunset by July 31, 2020. According to IAB ...

Vibenomics today announced a partnership with Vistar Media. Vibenomics selected Vistar as their ad serving & programmatic software provider. Vistar ...

Google today stated that news publishers using Google Ad Manager are keeping over 80 percent of the revenue, when an ...

Microsoft yesterday announced that is shutting down Mixer on July 22, 2020. Mixer is a community for streaming video games. ...

Apple yesterday announced the introduction of a consent manager for all apps in the iOS 14, iPadOS 14, and tvOS ...

Google this month announced the launch of Programmatic Access Library (PAL), a lightweight SDK alternative for partners who are unable ...

Google last week announced that it has included YouTube in Google Ads attribution reports. On attribution reports, advertisers can understand ...