Cloudflare launched a DNS resolver this month. Cloudflare says that with this launch they are fixing the foundation of the Internet. The public DNS resolver is faster, more secure and privacy-centric. The DNS IP addresses are 1.1.1.1 and 1.0.0.1. 1.1.1.1...
Read moreGoogle increased the prices of Google Maps API. Google limited the free tiers, and now requires billing for all. Developers and entrepreneurs are not happy. Starting on June 21, all projects using Google Maps need to enable billing with a...
Read moreForrrester this week released a study about 7 Data Management Platforms. Salesforce, and Adobe were considered market leaders DMPs, Neustar, Oracle, and Nielsen were considered strong performers, Lotame and The ADEX were classified as Contenders. The strongest current DMP offering...
Read moreWPP has shortlisted 4 firms to submit binding bids for a majority stake of Kantar. According to Reuters, citing sources familiar with the matter, the firms are Bain Capital, Apollo, and Platinum, plus a fourth undisclosed bidder. Kantar is a...
Read moreGoogle this month launched a beta on Google Ad Manager for unified pricing rules. Unified Pricing Rules allow publishers to prepare for the transition to the unified first price auction. Unified pricing rules enable publishers to manage the pricing of...
Read moreWPP has started this month the sale of Kantar. Kantar's sale starts with an auction led by Goldman Sachs. Banking sources told Reuters they are lining up more than 2 billion euros in debt to finance the acquisition. First-round bids...
Read moreIn the last weeks, Microsoft was launching their own native ads network. It's called Microsoft Audience Network and the placements are across sites like MSN, Microsoft Outlook, Microsoft Edge, and other partner sites (Media.net? The new native ads are using...
Read moreFacebook decided to kill Atlas measurement at the end of this month, the last service of Atlas Solutions, a company acquired by Facebook, reported for 100 Million Dollars, to Microsoft. Atlas measurement is the last service that Facebook had in...
Read moreSpotify is consistently gaining dominance on new markets, threatening the worldwide dominance of Apple on audio listening. Spotify is already the leader in Spanish, and in the Portuguese market. Recently, in May, according to Voxnest, Spotify gained dominance in Honduras,...
Read moreGoogle launched this week a new tool on Adwords. It´s the Adwords Reach Planner and allows advertisers to forecast the reach and frequency achievable on YouTube and across Google’s video partners, in over 50 countries. Reach Planner is a beta...
Read moreGoogle this week announced that Gmail Ads will soon be available through Display & Video 360, Google's DSP. Google says advertisers will soon (few weeks) be able to purchase native mobile and desktop Gmail ads on DV360. Gmail ads are...
Read moreSince 25th of May, due to GDPR, advertisers and publishers need to have consent tools informing about the cookie usage and asking consent for the data. This applies to all traffic coming from EEA (European Economic Area) that includes Austria,...
Read moreGoogle last week introduced campaign-level conversions on Google Ads, enabling advertisers to select goals at the campaign level. Until now, advertisers using Google Ads could only set conversion goals at the account level. That meant that all campaigns within that...
Read moreGoogle this week announced that starting this month, new TrueView line items for bumper ads in DV360 will use a target CPM (cost-per-thousand impressions) bidding strategy. Until now the bid strategy available was maximum CPM. Google says Target CPM bidding...
Read moreStarting on July 24th, Doubleclick Bid Manager (DBM) will become the new Display & Video 360, part of Google Marketing Platform. On July, only the product interface will change — including new product names and logos - and starting in...
Read moreThe DSPs and Adtech providers are constantly building tools to help advertisers and publishers, so they have the best setup on their campaigns, regarding tracking or ad placement implementations. If you use Adwords, Bing, Doubleclick, Appnexus, Google Analytics, Adform, Mediamath...
Read moreIAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2018 Study revealing that digital advertising grew by 10% to €25.7bn in the first half of this year. The Study reveals that mobile ad spend crossed...
Read moreGoogle yesterday announced that is experimenting to sell YouTube Masthead on a CPM basis instead of a CPD (cost-per-day) basis. YouTube Masthead is the high impact format on YouTube homepage. Historically, has been reserved by one advertiser per country on...
Read moreWhat metrics can you analyze when you run advertising campaigns on Youtube (via Adwords or DBM)? See here the reportable metrics when you do a TrueView campaign: Generic Metrics Impressions See the definition for impressions here. Clicks (TrueView) The number...
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