Measurement company introduces conversational interface for TV outcomes data as agencies face leaner teams and fragmented buying workflows.
by Luis Rijo
Google's John Mueller cautioned against excessive technical analysis for redirect optimization, stating most issues are visible during normal browsing.
Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.
Companies spend thousands on generative engine optimization to influence ChatGPT recommendations. A Wall Street Journal investigation reveals the tactics behind AI search manipulation.
OpenAI sets $60 CPM for ChatGPT advertising while Meta completes Threads monetization. Microsoft's Prebid caching shutdown threatens publisher video delivery.
Cloudflare data shows Googlebot accesses 3.2x more unique URLs than OpenAI and 4.8x more than Microsoft, as UK regulator considers crawler separation mandate.
Microsoft search advertising revenue increased 10% to $3.8 billion in Q2 fiscal 2026 as cloud business surpassed $50 billion quarterly milestone for first time.
Publishers would control AI training opt-outs while Google must prove fair ranking under first UK digital markets conduct requirements targeting search dominance.
US immigration agency requests proposals for location data and advertising technology tools while data brokers expose military personnel movements through commercial phone tracking systems.