Reviews traded for money, discounts or free products must now carry disclosure. Sites that skip it risk a manual action that strips stars from search results.
Eight product sets ship at once, with GMV Max Pro optimizing coupons, affiliate fees and commissions. Agentic Hub opens an MCP door into TikTok Ads Manager.
Prime Video, DSP and sponsored ads lifted consideration 4.5% on a budget the brand calls small, yet Chemist Warehouse still takes the larger share of spend.
Total Tools draws 85% of sales from professional trades, an audience brands rarely reach. Panellists say one-metric measurement caps what networks can charge.
Seven in 10 advertisers plan to raise retail media budgets, yet 85% of Australian sales still occur in store. Proof of incrementality now sets the ceiling.
Only 22% of retail media networks rate their own offering advanced, and 56% of buyers keep trade and media budgets apart. Can standard metrics unlock growth?
News Australia drove a 46% rise in retailer brand mentions across ChatGPT and Google AI Mode in five months, yet no framework links those citations to sales.
Performance Max advertisers in a limited Google alpha can now exclude search partners and display, while household income exclusions surfaced on July 27, 2026.
Uber sells Bunnings lawnmowers in under 30 minutes and Criteo ties basket-size gains to feed depth. Sydney panel maps where retail media growth moves next.
Markus Reinisch confirmed the signature 6 days after the EU presumption deadline, reversing a 2025 refusal. Who now carries the visible labelling duty on ads?
Sex toy creative arrived tagged Shopping and political ads dodged category blocks. Publishers gain automatic checks in seconds, but only on one host platform.
Slop inventory posts a 0.05% invalid traffic rate against 0.32% for clean supply and commands a $7.08 TrueCPM. Verification metrics now flag the wrong risk.
Every morning, get a curated digest of the last 24 hours in programmatic advertising
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Klarna Inc. is the lessor, not Apple, and seven models including iPhone 16 are excluded. Existing Upgrade Program members must switch. What does 24 months cost?
Meta demotes Facebook Feed to a second tab and ships a free selfie badge on July 27, locking out Pages, as Google adds an AI attestation field before Aug. 2.
Berlin firm's ID-Precise segments now sit in the 3P Audience Hub, matched to Amazon IDs. Traders in six countries can activate them off the shelf from July 23.
Article 85 derogations now stop at journalism, hitting any firm that sells personal data behind a paywall. Does an editorial policy still buy an exemption?
Edge checks now clear agent identity before requests reach origin servers, and Salesforce ties $262bn of 2025 holiday sales to agents. Who captures that spend?
Zero-copy architecture keeps customer data in place as the Omnicom-owned unit deepens Salesforce ties. Does speed offset the neutrality question for buyers?
Spanish telehealth spending is forecast to compound at 11.6% through 2033, and certification now gates the ad channel. Which markets does Google still exclude?
Face scans stay encrypted at rest, yet deletion costs advanced features and an opt-in setting feeds facial recognition training. What does GDPR make of it?
Attention Units move from post-campaign reports into live bid decisions for DV360 buyers. Amazon DSP got the same signal in June. Which DSP holds the edge?
Removed CustomerLifecycleGoal and CampaignLifecycleGoal break automated goal configuration. Five features land, including Shorts likes and comments in reports.
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Prime Video hit a platform-best 4.5% share as streaming took 48.6% of US viewing. Nielsen still keeps Gauge data outside the currency ratings buyers trade.
Ad-supported Peacock lands inside an ad-free product, reaching YouTube's US Premium base in early 2027. FreeWheel ties deepen as Comcast prepares its spin-off.
Meta demotes Facebook Feed to a second tab and ships a free selfie badge on July 27, locking out Pages, as Google adds an AI attestation field before Aug. 2.
Ten capabilities hit Brand+ and Performance+ from July 22, with audio in 16 locales and free first-party signals. Default-on models test Amazon's control claim.
Partner Program channels get first access, desktop only, with a 3:2 safe zone inside the 9:16 frame. Generative thumbnails are now live globally in Ask Studio.
Certified CTV inventory scored 9,593 APM against a 7,286 streaming benchmark, giving buyers a guaranteed floor. Does supply-side curation hold up in practice?
Marketplace carries 430 million items monthly and a free Verified badge lands Monday. Video-heavy countries go first, raising questions over Feed ad inventory.
Small and mid-sized businesses are the target as multiple AI models turn logos and past creative into connected TV spots. No wider release date has been set.
Certification validates GAM technical integration compliance for the Kyiv video vendor. Product updates repeat May disclosures. What shifts for publishers?
Seizures ran across three separate actions during the tournament, and Colombia alone blocked 1,140 sites. Ad-funded piracy outlasts every enforcement window.
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Slop inventory posts a 0.05% invalid traffic rate against 0.32% for clean supply and commands a $7.08 TrueCPM. Verification metrics now flag the wrong risk.
Uptake climbed from 16% in 2024 to 26% in 2025 among ecommerce merchants on Google Ads. Smec runs its Q4 playbook session today. Which campaign wins budget?
Affiliate income stayed down 30% despite renegotiated commissions, and Time now routes AI crawlers to a stripped-down copy of its site. Who survives the shift?
Just 5.3% of the 131 marketers surveyed run a dedicated IVT platform, and 53.5% know little about them. Half say bidding now optimizes toward bots, not buyers.
Ten capabilities hit Brand+ and Performance+ from July 22, with audio in 16 locales and free first-party signals. Default-on models test Amazon's control claim.
Creatives are locked to static PNG or JPG and appear 1-3 seconds after a viewer hits pause. Whether publishers route that supply direct is the open question.
Remaining Auto ad formats keep running, and some may fill the vacated slots. What the retirement signals about the future of AdSense for Search remains open.
Seizures ran across three separate actions during the tournament, and Colombia alone blocked 1,140 sites. Ad-funded piracy outlasts every enforcement window.
Publisher ad supply fell 40% in Q2 while Google Search ads grew 17% to $63.3 billion. Reddit, USA Today and Reuters now weigh cutting the crawler off entirely.
Spanish telehealth spending is forecast to compound at 11.6% through 2033, and certification now gates the ad channel. Which markets does Google still exclude?
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Reviews traded for money, discounts or free products must now carry disclosure. Sites that skip it risk a manual action that strips stars from search results.
Performance Max advertisers in a limited Google alpha can now exclude search partners and display, while household income exclusions surfaced on July 27, 2026.
Classifieds site cycles 10,000 listings monthly on 24-72 hour lifespans against 5,000 stable URLs. Half of Googlebot hits land on 404s. What the tag misses.
Affiliate income stayed down 30% despite renegotiated commissions, and Time now routes AI crawlers to a stripped-down copy of its site. Who survives the shift?
Just 5.3% of the 131 marketers surveyed run a dedicated IVT platform, and 53.5% know little about them. Half say bidding now optimizes toward bots, not buyers.
Ask Brave posted 1169 Elo against Grok's 1157 in a test Brave ran and judged with Claude models. Calls cost $5 per 1,000. Who checks a vendor's own scorecard?
Adjust sends install and event callbacks while AppsFlyer routes web events into OpenAI's Conversions API with pixel dedup. Mexico and Brazil are next in line.
Embedded navigation displaces the CarPlay-only model as Ford's Latitude AI team taps road-level data for BlueCruise. What does Apple gain beyond Maps ad reach?
Publisher ad supply fell 40% in Q2 while Google Search ads grew 17% to $63.3 billion. Reddit, USA Today and Reuters now weigh cutting the crawler off entirely.
Spanish telehealth spending is forecast to compound at 11.6% through 2033, and certification now gates the ad channel. Which markets does Google still exclude?
