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Google AdSense expands collapsible anchor ads to desktop and renames the format to dynamic anchors, with automatic activation deadline set for June 20, 2026.
by Luis RijoTransUnion and Google integrate YouTube into multi-touch attribution, letting advertisers measure video's role across the full media mix for the first time.
by Luis RijoBrands are rapidly shifting influencer budgets from creator fees to paid amplification on TikTok and Instagram, turning creator posts into measurable ad assets.
by Luis Rijo
Amazon DSP launched automatic deal selection on April 15, 2026, using machine learning to curate and optimize streaming TV deals for awareness and reach KPIs.
by Luis Rijo
Perion Q1 2026: Outmax AI agent spend triples, CTV up 68%, DOOH up 29%, and total revenue hits $90.4M as full-year guidance is reiterated despite macro headwinds.
by Luis Rijo
Zurich startup AVIAN closes a $2.6M pre-seed round to deploy AI thermal monitoring across sawmills, recycling plants, oil and gas, and maritime sectors globally.
by Luis Rijo
Google unveiled Ask Advisor, Universal Cart, new AI Mode ad formats, and Meridian inside Analytics 360 at Marketing Live 2026 - here is the complete recap.
by Luis RijoTriton Digital today expanded Sounder.AI contextual targeting and brand suitability into The Trade Desk, giving programmatic buyers pre-bid podcast signals.
by Luis Rijo
Google AdSense expands collapsible anchor ads to desktop and renames the format to dynamic anchors, with automatic activation deadline set for June 20, 2026.
by Luis Rijo
Google AdSense expands collapsible anchor ads to desktop and renames the format to dynamic anchors, with automatic activation deadline set for June 20, 2026.
Reddit today launched Dual Attribution beta, Max campaigns for apps, and App Event Optimization GA - 17% lower CPA and 27% more conversions in early tests.
Google today launched Ask Advisor at GML 2026, a unified Gemini AI agent spanning Google Ads, Analytics, Merchant Center, and DV360 for marketers globally.
Google opens the WebMCP origin trial in Chrome 149, letting websites expose structured tools to AI agents instead of leaving them to parse pixels and DOMs.
Advertisers warn Google's AI Max routes specific product searches to generic landing pages, fueling frustration before the DSA shutdown set for September 2026.
Google on May 19 upgraded AI Mode with Gemini 3.5 Flash, information agents, generative UI, agentic booking, and Personal Intelligence across 200 countries.
Data centers supported 5.5 million US jobs and $927bn in GDP in 2024, PwC finds - while E3 finds no clear evidence they raised electricity bills for households.
ICO advises UK government to ease PECR regulation 6 consent rules for low-risk online ads, covering contextual targeting, frequency capping and measurement.
Google AdSense expands collapsible anchor ads to desktop and renames the format to dynamic anchors, with automatic activation deadline set for June 20, 2026.
by Luis RijoTransUnion and Google integrate YouTube into multi-touch attribution, letting advertisers measure video's role across the full media mix for the first time.
by Luis RijoBrands are rapidly shifting influencer budgets from creator fees to paid amplification on TikTok and Instagram, turning creator posts into measurable ad assets.
by Luis Rijo
Amazon DSP launched automatic deal selection on April 15, 2026, using machine learning to curate and optimize streaming TV deals for awareness and reach KPIs.
by Luis Rijo
Perion Q1 2026: Outmax AI agent spend triples, CTV up 68%, DOOH up 29%, and total revenue hits $90.4M as full-year guidance is reiterated despite macro headwinds.
by Luis Rijo
Zurich startup AVIAN closes a $2.6M pre-seed round to deploy AI thermal monitoring across sawmills, recycling plants, oil and gas, and maritime sectors globally.
by Luis Rijo
Google unveiled Ask Advisor, Universal Cart, new AI Mode ad formats, and Meridian inside Analytics 360 at Marketing Live 2026 - here is the complete recap.
by Luis RijoTriton Digital today expanded Sounder.AI contextual targeting and brand suitability into The Trade Desk, giving programmatic buyers pre-bid podcast signals.
by Luis Rijo