Google integrates Nielsen mobile digital ad ratings (mDAR) in DV360
Google this month announced the integration of Nielsen mobile digital ad ratings (mDAR) in DV360. According to Google, advertisers in ...
Wunderman Thompson acquires XumaK
WPP this month announced that Wunderman Thompson has acquired XumaK, a marketing technology consultancy company headquartered in Miami, and with ...
Google updates the Combined Audiences in DV360 allowing AND combinations for interest-based audiences
Google this month announced a new update on the Combined Audiences in DV360. Combined Audiences will be more flexible, accepting ...
AdQuick raises $6 million to build its programmatic capabilities in OOH
AdQuick this week announced the close of a $6million series-A funding round, bringing total funding to $9.4M. AdQuick is an ...
Data Studio now supports data from Hotel Campaigns on Google Ads
Google this week introduced support in Data Studio for Hotel Campaigns on Google Ads. According to Google, the campaign data ...
Amazon launches Product Targeting on Sponsored Brands
Amazon last month announced a new targeting on Sponsored Brands, enabling advertisers to target individual products, or categories. Product targeting ...
MGID now only bills viewable impressions to advertisers
MGID this week announced that is now billing 100% viewable native ad impressions. According to MRC, an ad impression is ...
Amazon: Search term reports become available for Sponsored Brands
Search term reports are now available for Sponsored Brands, Amazon last month announced. Search term reports give visibility into the ...
Amazon DSP starts suggesting bids to advertisers
Amazon last month replaced win rate with new suggested bids, which provide insights into the auction landscape based on historical ...
Euronews signs an exclusive partnership with Outbrain
Outbrain this month announced that Euronews has signed an exclusive partnership deal. Euronews will use native ads from Outbrain, via ...
Google Maps now used by over 1 billion people every month
Google Maps last week turned 15 years old. Google Maps was launched on Feb 8, 2005, and has become the ...
Dentsu Aegis Network acquires Media Storm
Dentsu Aegis Network yesterday announced the acquisition of Media Storm, an US agency, headquartered in New York, and specialized in ...