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Microsoft redesigns the Advertising Editor
Microsoft today launched a redesigned version of the Microsoft Advertising Editor for Windows and Mac. The redesigned Microsoft Advertising Editor...
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IAB Tech Lab releases the technical specifications for the IAB CCPA Compliance Framework
IAB Tech Lab today released the version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework...
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JustPremium adops Sellers.json and SupplyChain
JustPremium this month announced it has implemented Sellers.json and the OpenRTB SupplyChain Object in all outgoing bid requests. JustPremium says...
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Google launches prepaid plans in India for YouTube Premium
Google today launched prepaid plans for YouTube Premium and YouTube Music Premium in India. Users can now purchase prepaid plans...
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Jivox launches IQiD, a first-party deterministic identity graph
Jivox this month launched IQiD, a new technology that runs within the brand’s domain. IQiD enables brands to personalize dynamic...
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Google AdSense to sunset the iOS and Android apps
Google is sunsetting the AdSense iOS and Android apps. The AdSense apps are used by publishers to have access to reporting on...
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Invalid traffic (IVT) rates in TAG Certified channels fall to 1.41% in 2019
From January to August, this year, TAG examined 201 billion impressions from campaigns executed by 6 agencies, and saw that...
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Google Ad Manager present in 99% of all ads.txt files
Pixalate this week released the report on App-ads.txt and Ads.txt trends, where it found out that Google Ad Manager is...
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Pixalate sees 11x more app-ads.txt adoption in Q3
Pixalate this week released a report on App-ads.txt and Ads.txt trends. Pixalate saw a 1,122% increase in app-ads.txt adoption in...
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ICO releases guidance on how to deal with special category data
The ICO - the GDPR regulator in the UK - this week released guidance about special category data. Special category...
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Google integrates Sign in with Apple in Firebase Auth
Google yesterday integrated the Sign in with Apple authentication, in a beta, on the latest versions of the Firebase SDKs...
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Google to stop sending contextual information on the bid requests
Google yesterday announced that will stop sending contextual information on the bid requests, starting in February 2020. According to Google,...
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Google launches Google Analytics cards on AdSense homepage
Google this month launched new Homepage Cards on AdSense. Publishers using AdSense, integrated with Google Analytics, have now 3 new...
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Google to introduce in Chrome a shame badge for slow websites
Google is introducing in Chrome a badge that identifies websites loading slow. Google says the badge is intended to identify...
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TikTok users can now upload videos from third-party apps
TikTok this month launched a new SDK enabling third party apps, like Adobe Premiere Rush, to be integrated directly with...
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Accenture Interactive opens a Fjord design studio in Japan
Accenture this week opened a Fjord design studio in Japan. It’s the first Accenture’s Fjord design studio in Japan. The...
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Brave browser launches an Ad Network while blocking publisher’s ads
The browser Brave yesterday announced the creation of Brave Ads, an ad network part of Brave Rewards, enabling users to...
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Amazon Advertising is now TAG certified
Amazon Advertising yesterday announced that has earned the Trustworthy Accountability Group (TAG) Certified Against Fraud Seal in the capacities of...
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Creatives uploaded in DV360 to become responsive on app interstitial inventory
HTML5 and image creatives uploaded in DV360 will soon be able to render across sizes on app interstitial inventory while...
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IDAGIO, the streaming service for classical music, launches a free version worldwide
IDAGIO yesterday launched a free version worldwide (except Japan and China). IDAGIO is an audio streaming service for classical music...
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How to buy Data-Driven Audio Ads
Digital Audio Ads are now being bought programmatically via DSPs, and according to a DAX study, 68% of UK advertisers...
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Vibenomics selects Triton Digital to monetize the Audio Out-of-Home (AOOH)
Vibenomics this week selected Triton Digital to help monetize the new Vibenomics Audio Out-of-Home (AOOH) advertising marketplace. According to Triton...
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Merkle launches Archie, a campaign reporting tool unifying media and CRM channels
Merkle this month launched Archie, a campaign reporting tool that unifies performance measurement across media and CRM channels. According to...
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Telaria’s Connected TV revenue increases 115% year-over-year
Connected TV revenue represented 44% of Telaria's third quarter revenue, the company reported this week. Connected TV revenue has increased...
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Comcast Spotlight rebranded as Effectv
Comcast this week rebranded Comcast Spotlight, the advertising sales division of Comcast Cable, as Effectv (e-FEC-tiv). Comcast says the rebranding...
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YouTube updates the Homepage
Google this week started to change the YouTube Homepage. Google says the new look includes longer video titles and larger,...
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dataxu is now Roku
Roku yesterday completed the acquisition of dataxu, a DSP that enables advertisers to plan and buy video ad campaigns. dataxu’s...
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Salesforce launches an hybrid CMS after investing in WordPress.com
Salesforce this week launched a Content Management System (CMS). In Salesforce CMS, uses can create, manage, and deliver content. Salesforce...
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DoubleVerify buys Ad-Juster, an insights platform for publishers
DoubleVerify this week acquired Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster delivers data and insights that...
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Universal App Engagement and Discovery campaigns now supported by Google Ads Editor
Google this week updated Google Ads Editor into version 1.2. The new version of Google Ads Editor includes support for...
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