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IAB UK proposes to limit content categories in the bid requests
IAB UK last month announced is proposing to ICO, the UK regulator, to limit the content categories in the bid...
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Engagio integrates Bombora B2B Intent Data
Engagio last month integrated Bombora B2B Intent data. Engagio says the new product integration combines first-party engagement data and third-party...
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Google AdSense limits the vignettes to once per hour and per site
Google this month introduced a new limitation on the vignetes. Users will only see this ad format once per hour,...
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BFM (Malaysia) partners with Triton Digital for audio monetization
BFM, Malaysia’s only independent business radio station, this month partnered with Triton Digital to monezize the streaming audio and podcast...
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Joyn launches Joyn PLUS+ for 6,99€ a month
Joyn this month launched a subscription plan for Joyn in Germany. Joyn has 5 million active users. Joyn PLUS+ offers...
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Native ads more likely to be trusted than social ads in Europe, study finds
Outbrain this month released a new study comparing native vs social. The study found that native ads shown on premium...
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IAS acquires ADmantX, a contextual solution
IAS last week announced the acquisition of ADmantX. Integral Ad Science (IAS) says the acquisition will bring patented technology and...
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Google Ads to show performance insights from the bid strategy
Google Ads is now showing performance insights based on the conversions. The insights are available in the bid strategy report,...
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YouTube Mastheads now available on TV screens
Google last week released worldwide YouTube Mastheads on TV Screens. The YouTube Masthead on TV screens is available worldwide and...
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Google rolls out a new Attribution feature in Analytics
Google last weeks rolled out a new tab in Analytics called Attribution. Attribution is a free cross-channel, multi-touch attribution solution,...
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Google to discontinue political affiliation targeting
Google this month announced that it will no longer allow political affiliation to be used to target ads to users...
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Google Optimize to return the same custom page for 24 hours
Google Optimize is now automatically displaying a custom page for users that arrive to a website via a Google Ads...
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131 CMPs out of 150 pass the TCF validation test of IAB Europe
IAB Europe this week announced that 131 CMPs (Consent Management Platforms) out of over 150 pass a validation test, being...
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Microsoft redesigns the Advertising Editor
Microsoft today launched a redesigned version of the Microsoft Advertising Editor for Windows and Mac. The redesigned Microsoft Advertising Editor...
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IAB Tech Lab releases the technical specifications for the IAB CCPA Compliance Framework
IAB Tech Lab today released the version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework...
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JustPremium adops Sellers.json and SupplyChain
JustPremium this month announced it has implemented Sellers.json and the OpenRTB SupplyChain Object in all outgoing bid requests. JustPremium says...
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Google launches prepaid plans in India for YouTube Premium
Google today launched prepaid plans for YouTube Premium and YouTube Music Premium in India. Users can now purchase prepaid plans...
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Jivox launches IQiD, a first-party deterministic identity graph
Jivox this month launched IQiD, a new technology that runs within the brand’s domain. IQiD enables brands to personalize dynamic...
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Google AdSense to sunset the iOS and Android apps
Google is sunsetting the AdSense iOS and Android apps. The AdSense apps are used by publishers to have access to reporting on...
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Invalid traffic (IVT) rates in TAG Certified channels fall to 1.41% in 2019
From January to August, this year, TAG examined 201 billion impressions from campaigns executed by 6 agencies, and saw that...
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Google Ad Manager present in 99% of all ads.txt files
Pixalate this week released the report on App-ads.txt and Ads.txt trends, where it found out that Google Ad Manager is...
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Pixalate sees 11x more app-ads.txt adoption in Q3
Pixalate this week released a report on App-ads.txt and Ads.txt trends. Pixalate saw a 1,122% increase in app-ads.txt adoption in...
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ICO releases guidance on how to deal with special category data
The ICO - the GDPR regulator in the UK - this week released guidance about special category data. Special category...
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Google integrates Sign in with Apple in Firebase Auth
Google yesterday integrated the Sign in with Apple authentication, in a beta, on the latest versions of the Firebase SDKs...
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Google to stop sending contextual information on the bid requests
Google yesterday announced that will stop sending contextual information on the bid requests, starting in February 2020. According to Google,...
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Google launches Google Analytics cards on AdSense homepage
Google this month launched new Homepage Cards on AdSense. Publishers using AdSense, integrated with Google Analytics, have now 3 new...
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Google to introduce in Chrome a shame badge for slow websites
Google is introducing in Chrome a badge that identifies websites loading slow. Google says the badge is intended to identify...
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TikTok users can now upload videos from third-party apps
TikTok this month launched a new SDK enabling third party apps, like Adobe Premiere Rush, to be integrated directly with...
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Accenture Interactive opens a Fjord design studio in Japan
Accenture this week opened a Fjord design studio in Japan. It’s the first Accenture’s Fjord design studio in Japan. The...
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Brave browser launches an Ad Network while blocking publisher’s ads
The browser Brave yesterday announced the creation of Brave Ads, an ad network part of Brave Rewards, enabling users to...
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