OUTFRONT Media Inc. (NYSE: OUT) announced today that its Canadian business launched an out-of-home analytics platform in Canada. The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by OUTFRONT’s digital billboard locations in key Canadian markets, […]
On Wednesday, Sept 27th at 10AM PST/ 1PM EST, Fiona Swerdlow, VP Research Director at Forrester Research, and Evan James Product Marketer at QuanticMind, will give a webinar about the future of e-commerce & digital stores. The webinar with Forrester Research for the specific trends and strategies to succeed during the most important time of […]
On Thursday, September 21st at 1:00 pm EST, DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact on your display ROI. Hanapin is teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and […]
On Thursday, September 21, 2016, 1100am – 1200pm CET, Adform and Annalect are having a webinar on how cookie-less attribution works (Join Here!) and how it has the edge over standard attribution and analytical models. In this webinar, Thomas Park, Adform’s Product Director for TPAS and Measurement, and Peter Loell, Annalect’s Director of Optimization, will […]
Wednesday, September 20 at 2:00 PM Eastern, Search Engine Land is organizing a webinar about the toxic link building. Joe Oliver, of link building company Page One Power, is the speaker. He will teach how to spot the danger signs and navigate the rough waters of a potentially toxic partnership. Working with an agency for […]
More business-to-consumer (B2C) companies value social media compared to business-to-business (B2B) companies, according to a new survey from Clutch. The findings indicate a growing consumer preference to make purchasing decisions based on their social media activity, a reality that favors B2C companies. Nearly 60% of the B2C companies surveyed report that social media helps increase […]
Afilias Technologies announced today at dmexco that it has been granted a third patent related to its device detection algorithm used in its DeviceAtlas product. DeviceAtlas is adopted by companies in the web and online advertising space so that they can accurately identify traffic and device characteristics from any of the thousands of devices that […]
At dmexco yesterday, IAB Europe in collaboration with IHS Markit announced that the total programmatic display advertising market in Europe experienced another year of double-digit growth jumping 42.7% from €5.7bn in 2015 to €8.1bn in 2016. The report reveals that 50.1% of European display ad spend is now traded programmatically. Additionally, programmatic video grew by […]
Main Capital announced today the aquisition of a majority stake in the oftware company evania video. evania video provides a software-platform for publishers to monetize their inventory through video advertising, which includes a player, tracking and video content management technology. From its office in Berlin, Germany, evania offers its technology to publishers worldwide. Charly Zwemstra, […]
On Thursday, September 14th from 2-3pm EST, join Larry Kim and ThriveHive for a webinar on the top 10 Facebook ad hacks. Larry Kim will present unusual yet proven social media ad strategies, designed to generate millions of page views at less than a penny per click, then how to convert those visitors into valuable […]
What is the difference between Clicks and Sessions? Why there are discrepancies on Google Analytics on these dimensions? Normally you will have much more clicks than sessions, but there is a simple reason for this: these metrics are different. Click is the most basic metric. When a user clicks on an ad, that click is […]
Since May 2016, Google has in place a feature called Firebase App Indexing that allows app publishers seeing the App content indexed by Google Search. Until this month, there was also a feature on Google Webmasters Search Console that did exactly the same but was discontinued to avoid duplication. How will the results of search […]