WPP has shortlisted 4 firms to submit binding bids for a majority stake of Kantar. According to Reuters, citing sources familiar with the matter, the firms are Bain Capital, Apollo, and Platinum, plus a fourth undisclosed bidder. Kantar is a...
Read moreCloudflare launched a DNS resolver this month. Cloudflare says that with this launch they are fixing the foundation of the Internet. The public DNS resolver is faster, more secure and privacy-centric. The DNS IP addresses are 1.1.1.1 and 1.0.0.1. 1.1.1.1...
Read moreGoogle increased the prices of Google Maps API. Google limited the free tiers, and now requires billing for all. Developers and entrepreneurs are not happy. Starting on June 21, all projects using Google Maps need to enable billing with a...
Read moreGoogle this week announced that is introducing Linear TV on DV360. Payam Shodjai, Director, Product Management, at Google Marketing Platform, says that buying Linear TV via the DSP enables advertisers to consolidate TV buying. Google says that will provide insights...
Read moreGoogle this week launched the Bumper Machine, a tool that generates six-second videos from longer video assets. Google says that producing a six-second video requires additional time and resources that not every team has, and the new Bumper Machine creates...
Read moreGroupM this month rolled out INCA in Asia Pacific. INCA connects brands to a network of trusted publishers and influencers to create and promote content across social channels including YouTube, Instagram, Facebook, Snapchat, Twitter and TikTok. INCA is currently available...
Read moreGoogle this month announced that has partnered with 8 agencies - Vidmob, Consumer Acquisition, Bamboo, Apptamin, Webpals Mobile, Creadits, Kaizen Ad, and Kuaizi - to help advertisers to manage creatives end-to-end, from design to reporting. “Many advertisers face constraints in...
Read moreMedia.net this month announced it has selected White Ops’ pre-bid prevention product, MediaGuard, to provide advertisers with fraud protection. Media.net says is providing the most comprehensive implementation of MediaGuard across programmatic display, native and video to safeguard marketers and publishers...
Read moreGoogle last week introduced campaign-level conversions on Google Ads, enabling advertisers to select goals at the campaign level. Until now, advertisers using Google Ads could only set conversion goals at the account level. That meant that all campaigns within that...
Read moreWPP has started this month the sale of Kantar. Kantar's sale starts with an auction led by Goldman Sachs. Banking sources told Reuters they are lining up more than 2 billion euros in debt to finance the acquisition. First-round bids...
Read moreSince 25th of May, due to GDPR, advertisers and publishers need to have consent tools informing about the cookie usage and asking consent for the data. This applies to all traffic coming from EEA (European Economic Area) that includes Austria,...
Read moreFacebook today announced that all live video uploads will be required to use RTMPS (RTMP over a TLS/SSL connection) by May 1, 2019. Publishers need to shift from RTMP (insecure) to RTMPS (RTMP over a TLS/SSL connection). Facebook says integrations...
Read moreNearly 1 in every 100 impressions was impacted by a malicious or disruptive ad. Confiant’s report shows that Google AdX is outperforming all the other SSPs in quality. This is the conclusion of the Confiant's Demand Quality Report for Q1...
Read moreGoogle this month launched a beta on Google Ad Manager for unified pricing rules. Unified Pricing Rules allow publishers to prepare for the transition to the unified first price auction. Unified pricing rules enable publishers to manage the pricing of...
Read moreSince last month, Waze ads are available on DV360, the DSP from Google. Waze is a community-based traffic and navigation app where users share real-time traffic and road info. Waze has more than 100 million drivers using the app, that...
Read moreIn the last weeks, Microsoft was launching their own native ads network. It's called Microsoft Audience Network and the placements are across sites like MSN, Microsoft Outlook, Microsoft Edge, and other partner sites (Media.net? The new native ads are using...
Read moreeyeo, the company behind Adblock Plus, this month announced an investment and partnership with Factmata. Factmata will take over further development of eyeo’s Trusted News browser extension. Trusted News browser extension (only available in Chrome) will alert users to hate...
Read moreSince April 25th, Google enabled lazy loading for publishers using the legacy Ad Exchange tag (publishers using the Google Publisher Tag are not affected). According to Google, lazy loading (or smart loading) enables pages to load faster, reducing latency and...
Read moreGoogle launched this week a new tool on Adwords. It´s the Adwords Reach Planner and allows advertisers to forecast the reach and frequency achievable on YouTube and across Google’s video partners, in over 50 countries. Reach Planner is a beta...
Read moreWhen a video campaign is being planned is difficult to compare different platforms, as each uses different metrics and there aren't standards on video ads. Only on programmatic, the metrics are well defined. Youtube is also an exception on this...
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