Cloudflare launched a DNS resolver this month. Cloudflare says that with this launch they are fixing the foundation of the Internet. The public DNS resolver is faster, more secure and privacy-centric. The DNS IP addresses are 1.1.1.1 and 1.0.0.1. 1.1.1.1...
Read moreWPP has shortlisted 4 firms to submit binding bids for a majority stake of Kantar. According to Reuters, citing sources familiar with the matter, the firms are Bain Capital, Apollo, and Platinum, plus a fourth undisclosed bidder. Kantar is a...
Read moreGoogle increased the prices of Google Maps API. Google limited the free tiers, and now requires billing for all. Developers and entrepreneurs are not happy. Starting on June 21, all projects using Google Maps need to enable billing with a...
Read moreGoogle this week launched the Bumper Machine, a tool that generates six-second videos from longer video assets. Google says that producing a six-second video requires additional time and resources that not every team has, and the new Bumper Machine creates...
Read moreGroupM this month rolled out INCA in Asia Pacific. INCA connects brands to a network of trusted publishers and influencers to create and promote content across social channels including YouTube, Instagram, Facebook, Snapchat, Twitter and TikTok. INCA is currently available...
Read moreGoogle this month announced that has partnered with 8 agencies - Vidmob, Consumer Acquisition, Bamboo, Apptamin, Webpals Mobile, Creadits, Kaizen Ad, and Kuaizi - to help advertisers to manage creatives end-to-end, from design to reporting. “Many advertisers face constraints in...
Read moreMedia.net this month announced it has selected White Ops’ pre-bid prevention product, MediaGuard, to provide advertisers with fraud protection. Media.net says is providing the most comprehensive implementation of MediaGuard across programmatic display, native and video to safeguard marketers and publishers...
Read moreGoogle this week announced that is introducing Linear TV on DV360. Payam Shodjai, Director, Product Management, at Google Marketing Platform, says that buying Linear TV via the DSP enables advertisers to consolidate TV buying. Google says that will provide insights...
Read moreFacebook today announced that all live video uploads will be required to use RTMPS (RTMP over a TLS/SSL connection) by May 1, 2019. Publishers need to shift from RTMP (insecure) to RTMPS (RTMP over a TLS/SSL connection). Facebook says integrations...
Read moreNearly 1 in every 100 impressions was impacted by a malicious or disruptive ad. Confiant’s report shows that Google AdX is outperforming all the other SSPs in quality. This is the conclusion of the Confiant's Demand Quality Report for Q1...
Read moreWPP has started this month the sale of Kantar. Kantar's sale starts with an auction led by Goldman Sachs. Banking sources told Reuters they are lining up more than 2 billion euros in debt to finance the acquisition. First-round bids...
Read moreAustralians are consuming more audio, now for more than eleven hours per week. This is a findinG from The Infinite Dial 2019 Australia, a study of digital media behavior in Australia, commissioned by Commercial Radio Australia (CRA), Southern Cross Austereo...
Read moreeyeo, the company behind Adblock Plus, this month announced an investment and partnership with Factmata. Factmata will take over further development of eyeo’s Trusted News browser extension. Trusted News browser extension (only available in Chrome) will alert users to hate...
Read moreChitika this month emailed publishers announcing that is shutting down operations, after more than 15 years in business. The online ad network Chitika was founded in 2003 and was headquartered in Westborough, MA, and had offices in Hyderabad, India. According...
Read moreSince 25th of May, due to GDPR, advertisers and publishers need to have consent tools informing about the cookie usage and asking consent for the data. This applies to all traffic coming from EEA (European Economic Area) that includes Austria,...
Read moreGoogle this month launched a beta on Google Ad Manager for unified pricing rules. Unified Pricing Rules allow publishers to prepare for the transition to the unified first price auction. Unified pricing rules enable publishers to manage the pricing of...
Read moreThere are 4 types of buying in programmatic. The first is Open Auction, via Exchanges like Doubleclick Ad Exchange (AdX), Appnexus, Rubicon, etc. Second way of buying is via a PMP (Private Market Place); and here we can divide the...
Read moreGoogle this week announced that Gmail Ads will soon be available through Display & Video 360, Google's DSP. Google says advertisers will soon (few weeks) be able to purchase native mobile and desktop Gmail ads on DV360. Gmail ads are...
Read moreSnapChat is following the users on all devices. Last week, SnapChat launched Snap Camera, a new application running with the webcams installed on Windows and Mac. SnapChat says Snap Camera is Snap Camera "bringing the magic of Lenses to live...
Read moreGoogle today announced the introduction of 3 new tools in AdMob. Sissie Hsiao, VP of Product, Mobile App Advertising at Google says these 3 new tools will help publishers to grow revenue and protect user experience more easily. The features...
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