Nielsen this week launched Gracenote Audio On Demand, a dataset enabling search and discovery of over 37 million podcast episodes across all audio platforms. According to Nielsen, Gracenote Audio On Demand has podcast titles, descriptions and imagery […]
Advertisers that buy YouTube video ads are able to setup Brand Lift Studies on Google Ads or on DV360. Brand Lift Studies measure the moments along the consumer journey, including brand awareness, ad recall, consideration, […]
Google this week announced the introduction of Brand Lift Studies on TV Screens. Brand lift surveys will be available in the coming weeks for the YouTube app, and in early Q3 for YouTube TV. Debbie Weinstein, […]
Shopify this week released the first-quarter 2020 financial results. Shopify’s total revenue in the first quarter was $470.0 million, a 47% increase from the comparable quarter in 2019. Shopify says the increase is driven by an […]
Ad-Juster this week announced that will give a 33% discount to all customers, on their total monthly fees, for May, June and July 2020. Ad-Juster is a reporting and analytics platform for digital publishers, bought by DoubleVerify […]
Pinterest this week launched an app on Shopify. Pinterest says the new app on Shopify gives merchants a quick way to upload catalogs to Pinterest and turn their products into shoppable Product Pins. Shopify merchants in the U.S. and Canada […]
Facebook this week introduced a new Facebook.com. Facebook says the new Facebook.com on the web is faster, with a new streamlined navigation, and has a dark more, with low brightness and more contrast. According to Facebook, on the new Facebook.com it’s easier […]
Google’s primary competitor on Search is Bing (Microsoft), the Competition and Markets Authority in the UK concluded last year. Yahoo Search, Ecosia and DuckDuckGo are also competitors, but they rely on Bing to display search results. […]
Microsoft yesterday announced that parallel tracking will be mandatory on all accounts created after May 31. For all existing accounts parallel tracking will be optional until November 15, 2020. Microsoft expects to have parallel tracking mandatory […]
France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia are the new markets where Eyeota is now able to provide YouGov audiences. YouGov/Eyeota audiences were available in Germany, in the United States, and in the United Kingdom, since 2016. “YouGov is delighted to […]
TVSquared yesterday said that it extended the partnership with MediaMath to Europe and Asia. With TVSquared technology, advertisers can leverage real-time analytics to measure and optimize the performance of programmatic video ads served via connected TV (CTV). […]
IAB Europe today released a Guide to the Post Third-Party Cookie Era. IAB Europe says the guide prepares brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem. “The depletion of third-party cookies will bring […]
