PPC Land

Disney+ weighs joining Germany's official TV ratings

Luis Rijo — Wed, 04 Nov 2026 12:01:53 +0100

Germany's ad buyers see Disney Channel and National Geographic in AGF data, but not Disney+. No start date is set, and Prime Video's own entry took 14 months.

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Google offers exit packages in 5 more countries as AI costs mount

Luis Rijo — Wed, 04 Nov 2026 11:16:38 +0100

Swiss staff who took the deal got a month's pay per year of service, up to 12 months, and DeepMind was left out. Could layoffs follow, as they did once before?

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Apple blocks under-18s from Apple Watch features that listen to conversations

Luis Rijo — Wed, 04 Nov 2026 09:49:33 +0100

With Siri Recap on, an always-on S11 model listens for speech and sends condensed text to Apple's cloud, with no cue for people nearby. Is that eavesdropping?

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Is AI Mode doomed? What Alphabet's $482bn sell-off really says

Luis Rijo — Wed, 04 Nov 2026 09:40:28 +0100

One X post shows Google's AI Mode button missing two days after Schindler said AI Mode earns less. With its ads still expanding, is it a retreat or a test?

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Anthropic's first profitable quarter came with a $66.3bn net loss

Luis Rijo — Wed, 04 Nov 2026 09:06:39 +0100

Operating income of $974m beat the $559m forecast the WSJ reported in May. Convertible note charges caused the loss, so what is left of the profit after Q3?

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TikTok Shop AI estimates extra orders per listing fix ahead of Black Friday

Luis Rijo — Wed, 04 Nov 2026 09:03:26 +0100

US sellers also get AI-made videos and photos in minutes and one list of every campaign they qualify for. Which fees and deadlines does the guide leave out?

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Meta faces R$1m daily fine if it scrapes Brazilian media sites for AI

Luis Rijo — Wed, 04 Nov 2026 08:56:25 +0100

ABERT, ANJ and ANER members can refuse Meta's crawl clause and keep Facebook, Instagram, WhatsApp and Threads accounts. Meta has five days to contest the order.

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Game: Nobody agrees on what counted until the invoice arrives

Luis Rijo — Wed, 04 Nov 2026 07:56:45 +0100

Sixteen terms, four groups of four. Thursday's grid sits mid-week, and one set has spent far more time in the weights room than in the media plan.

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Democrats win Congress: what changes for AI rules, privacy and advertising

Luis Rijo — Wed, 04 Nov 2026 07:46:24 +0100

Democrats won the Senate and are projected to take the House, upending GOP plans to preempt state AI and privacy laws and putting the FTC under new scrutiny.

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Google turns off Search for K-12 students as EU adviser weighs Gemini

Luis Rijo — Wed, 04 Nov 2026 06:58:28 +0100

Google will switch off Search and Gemini for K-12 student accounts, an EU court adviser set limits for Gemini answers and Amazon cut impression counts by 63%.

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Apple's AI research lifts its quarterly costs by up to 13% to $20.8bn

Luis Rijo — Wed, 04 Nov 2026 03:32:32 +0100

Siri AI's server costs now land in Services cost of sales, and heavy users will be able to buy more capacity. Can 2.5bn daily Siri requests make AI pay its way?

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Grindr acquires PrEP provider Freddie for $250m, adding HIV prevention in-app

Luis Rijo — Wed, 04 Nov 2026 03:30:23 +0100

Up to $70m more rides on 2027 targets. US and Canadian users can reach Freddie from the app's Health center. Will patient data stay apart from Grindr's ads?

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Shelly Palmer's 4 questions sort real AI agents from rebranded chatbots

Luis Rijo — Wed, 04 Nov 2026 03:27:44 +0100

Marketers face split vendor rules: Klaviyo's definition keeps human sign-off, Amazon's guide writes it out. IAB Tech Lab's CEO backs the test. Who signs off?

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Adelaide gains four video curators as AU ecosystem hits 100 partners

Luis Rijo — Wed, 04 Nov 2026 03:25:32 +0100

Pixability, Sightly, Silverpush and Cadent VuePlanner will grade curated YouTube and CTV buys with AU. No pricing or test data came. How solid is the 100 count?

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LinkedIn says customer stories drove 5.8x return for Rippling's AI launch

Luis Rijo — Wed, 04 Nov 2026 03:22:12 +0100

Testimonials appeared in 64% of high-scoring B2B award entries and 16% of low ones. LinkedIn wants always-on paid ads behind them. How strong is that evidence?

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Nielsen's CMI Journey tracks which of 50-plus media sway NZ buying decisions

Luis Rijo — Wed, 04 Nov 2026 03:20:02 +0100

Thirty categories and five decision phases for NZ advertisers, agencies and media owners, via Clear Decisions. Sample size and fieldwork dates go unstated.

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Social ad spend gains 40% in Malaysia's festive March, Nielsen finds

Luis Rijo — Wed, 04 Nov 2026 03:18:19 +0100

Malaysian broadcasters kept 44.8% of RM604.4m March adex via free-to-air TV. Retail fell 53.5% after Hari Raya, so which sectors peak first, and which later?

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IAB Tech Lab clean room rules allow unhashed emails under technical controls

Luis Rijo — Wed, 04 Nov 2026 03:16:38 +0100

Seven required file keys and a Parquet layout now set how advertisers load conversion events into clean rooms. Hashing rules in ECAPI 1.1 are open for comment.

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Apple opens Siri AI to all developers, but apps can't ship it until spring

Luis Rijo — Wed, 04 Nov 2026 03:13:58 +0100

Any app can now hand custom actions to Siri AI in the iOS 27.3 betas, with no new entitlement. What terms will Apple set before App Store submissions open?

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Safari's new dark mode repaints light websites without the sites knowing

Luis Rijo — Wed, 04 Nov 2026 03:12:06 +0100

Publishers' scripts and ad tags get the authored colors, not the dark ones users see. The opt-out keyword is missing from beta 1. What happens to ad slots?

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Apple's AI Health app reaches 10 languages in beta, but not German

Luis Rijo — Wed, 04 Nov 2026 03:10:26 +0100

Danish, Dutch, Italian and Swedish speakers miss out too, though Apple Intelligence runs in all five. A public release follows later this year. Who qualifies?

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Comscore loses $65.5m in Q3 after $57.3m goodwill write-down

Luis Rijo — Wed, 04 Nov 2026 03:08:43 +0100

Pro forma revenue fell 4.1% to $76.2m and cash ended at $19.5m at Nielsen's TV ratings rival. Can $20m-$25m in yearly savings fund its 2027 investment plan?

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Google will cut Search for K-12 students in schools that keep AI off

Luis Rijo — Wed, 04 Nov 2026 02:18:07 +0100

Schools can switch Gemini, Gemini Notebook and Search on one at a time, Google says, yet Search keeps AI Mode and AI Overviews. What arrives in early 2027?

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Pharma TV ad spend drops 4% in 2025 as digital gains 21%, VAB data shows

Luis Rijo — Wed, 04 Nov 2026 02:14:58 +0100

FDA aimed 98% of its 212 warning letters at pharma's digital channels, mostly brand websites. Did Rx TV ads get longer because of the crackdown, or before it?

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Judge to overrule 40 states' objections to Character.ai's Disney sale rules

Luis Rijo — Wed, 04 Nov 2026 02:12:07 +0100

Bids are now due November 24 and the auction moves to December 1, and a clause treating silence as consent is gone. What can creditors still fight in December?

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Trade Desk brings back co-founder Dave Pickles 3 years after CTO exit

Luis Rijo — Wed, 04 Nov 2026 02:09:06 +0100

Pickles will lead a new CTO Council on the DSP's AI agent and engineering roadmap, six days before Q3 results guided 12% lower. How much power will it hold?

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YouTube gives creators 4 AI tracks to clear music copyright claims

Luis Rijo — Wed, 04 Nov 2026 02:05:44 +0100

Creators outside the EEA can now swap claimed songs for 3-minute AI instrumentals in Studio. Ownership of the tracks, and the EU exclusion, go unexplained.

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Google's Gemini can infringe press rights in 2 ways, EU court adviser says

Luis Rijo — Tue, 03 Nov 2026 22:36:19 +0100

Chatbot answers that let readers skip an article, or scraping past a paywall, can breach EU press rights. Facts stay free. Does Like Company's own claim pass?

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Roku ad revenue gains 23% to $727m as average impression price drops 7%

Luis Rijo — Tue, 03 Nov 2026 22:31:55 +0100

Video ad impressions rose 33% and over 80% of in-stream ads ran programmatically for CTV buyers. Will Roku stay open to every DSP once FOX owns the platform?

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Amazon drops off-screen ads from impression counts, expects 63% fewer

Luis Rijo — Tue, 03 Nov 2026 22:29:46 +0100

DVA display ads on Amazon's homepage, search and product pages count only once on screen from January 1, 2027. What happens to CPMs and billing is left open.

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Supermetrics lets Claude build ad campaigns on 6 platforms, paused by default

Luis Rijo — Tue, 03 Nov 2026 22:26:15 +0100

More than 6,000 customers have used the connector since February, active users up 250% a month on average. Who signs off before AI-drafted ads spend money?

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Teads lets advertisers cut low-attention placements with Adelaide AU floor

Luis Rijo — Tue, 03 Nov 2026 22:23:44 +0100

Buyers get real-time Adelaide AU next to viewability and CTR on web and CTV InStream buys worldwide. No price, floor level or test data came. What is it worth?

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Shopify revenue gains 32% to $3.7bn as AI-referred orders rise 3.3x

Luis Rijo — Tue, 03 Nov 2026 22:21:35 +0100

Merchants sold $119.1bn through Shopify in Q3, up 29%. Guidance now puts Q4 operating costs at up to 30% of revenue - can margins hold through Black Friday?

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VIOOH gains 254 JCDecaux screens in the Baltics for automated ad buying

Luis Rijo — Tue, 03 Nov 2026 22:19:03 +0100

Tallinn's 61 screens claim 75m monthly impressions, more than Vilnius's 110, for brands buying Baltic outdoor ads. What explains the gap between the capitals?

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Rideshare app downloads drop 20% in the US, Sensor Tower finds

Luis Rijo — Tue, 03 Nov 2026 22:15:22 +0100

Paid ads brought in 24% of US installs in 2026 to date, up from 15%, and 37% at Lyft, as ad spend rose 8%. Why has the extra money bought so little growth?

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Reddit tests ads in its search results for the first time

Luis Rijo — Tue, 03 Nov 2026 22:13:48 +0100

Select eligible advertisers get placements matched to queries such as 'espresso station'. How will Reddit price, label and report on its search ads at scale?

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Game: Every word in the deck was somebody's coinage once

Luis Rijo — Tue, 03 Nov 2026 07:21:43 +0100

Sixteen terms, four groups of four. Wednesday's grid sits mid-week, and one set will feel familiar to anyone who has binge-watched an office comedy or two.

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Google moves brand AI Overviews aside as buyers question search budgets

Luis Rijo — Tue, 03 Nov 2026 07:19:17 +0100

Google shifted AI Overviews for brand searches to the right column on November 2, as buyers told Digiday that 10% to 30% of search budgets face new scrutiny.

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DoubleVerify halts earnings calls until its $13.60 Nielsen sale closes

Luis Rijo — Tue, 03 Nov 2026 04:05:49 +0100

Third-quarter revenue rose 9% to $205.6m, but advertisers paid 2% less per thousand ads measured. Why did demand letters jump from two to 14 before the vote?

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Perion faces up to $14.7m fee if it drops Affle for a rival bid

Luis Rijo — Tue, 03 Nov 2026 04:03:27 +0100

Ad tech warranties name Google, Apple, Meta and Amazon as Perion's material platforms. Will a rival sign by December 11, while the exit fee is only $10.5m?

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FOX ad revenue gains 47% to $2.08bn on World Cup and midterm ads

Luis Rijo — Tue, 03 Nov 2026 04:00:37 +0100

Political ads passed $350m for the cycle, $250m of it at local FOX stations, while Tubi revenue rose 35%. What is left for TV ad prices after the midterm vote?

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Apple's ad business sets all-time record as Services gains 10% to $31.6bn

Luis Rijo — Tue, 03 Nov 2026 03:58:37 +0100

Services earned $24bn of Apple's $54.8bn gross profit as Maps ads reached US and Canadian firms. How far can ads carry growth that Apple now guides to 8-9%?

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Yext acquires Flamel.ai to localise paid ads for franchise brands

Luis Rijo — Tue, 03 Nov 2026 03:56:33 +0100

Franchisees can opt in to approved offers and budgets across hundreds of ad accounts. No price was disclosed for the deal - so who now controls local ad spend?

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Highdive wins T-Mobile's lead creative advertising account

Luis Rijo — Tue, 03 Nov 2026 03:54:58 +0100

Anomaly takes brand strategy and AI tools enter in-house T-Studios at an advertiser spending $956m a quarter. Why does T-Mobile want to be right in AI answers?

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Apple forces 18+ rating on dating and virtual companion apps by January 12

Luis Rijo — Tue, 03 Nov 2026 03:53:16 +0100

Location-sharing apps get an A16 rating in Brazil and dating features A18. Declarations open November 16, and family trackers may seek a lower official rating.

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Anthropic swings to $567m Q3 operating loss on $5bn of short-term compute

Luis Rijo — Tue, 03 Nov 2026 03:25:13 +0100

Anthropic's amended IPO filing fills in the third quarter: $17.0bn of revenue, a $567m operating loss, $895.4bn of compute commitments and new AI safety text.

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New York Times and three papers sue Brave over AI answers and ad blocking

Luis Rijo — Tue, 03 Nov 2026 03:22:33 +0100

In a Times test, Brave's API returned 1,291 of 1,295 words of one story. A separate count, independent of copying, seeks the revenue Brave made replacing ads.

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Smartly's Intelligence Pro flags where extra ad spend may stop paying off

Luis Rijo — Tue, 03 Nov 2026 03:18:16 +0100

Hearst Newspapers tested Headroom, one of four tools for eligible Smartly clients, with INCRMNTAL data inside. Price, eligibility and accuracy are unpublished.

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No algorithm can certify AI agents keep their goals, SUSTech paper argues

Luis Rijo — Tue, 03 Nov 2026 03:14:02 +0100

Checkpoints every 13 steps at 95% per-step accuracy, in a Shenzhen model for teams running AI agents. Which decisions stay human and which checks get automated?

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Google moves AI Overviews for brand searches out of the main results

Luis Rijo — Tue, 03 Nov 2026 03:11:51 +0100

Apple, Zillow and Coca-Cola searches show AI text where knowledge panels sat. Ahrefs saw AI Overviews on 63 of 100 brands. Who controls the brand description?

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Aleyda Solis turns Google's content quality guidance into 83 checks

Luis Rijo — Tue, 03 Nov 2026 03:06:33 +0100

For SEO and content teams, 76 checks cite 11 Google documents and 7 are Solis's own. An added Claude Skill writes the audit, so what does it refuse to claim?

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Amazon prices a Thanksgiving meal with an 8 lb turkey at $25

Luis Rijo — Tue, 03 Nov 2026 03:02:43 +0100

Frozen turkey costs $0.79 a pound through Nov. 26 for shoppers in 2,300 US towns with fresh same-day delivery. Who pays the delivery fee, and what is left out?

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Google Messages, Phone and Contacts get gradient icons

Luis Rijo — Mon, 02 Nov 2026 21:33:03 +0100

Android users get the redesign over several weeks with no feature changes, after 14 Workspace icons went gradient in May. What does it mean for RCS ad chats?

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Gulf streamers are open to 8 minutes of ads per hour, Magnite finds

Luis Rijo — Mon, 02 Nov 2026 21:30:23 +0100

Of 1,184 streamers in Saudi Arabia, the UAE and Qatar, 83% of CTV users regularly watch with others. Why do answers run far above Magnite's Asian editions?

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SiriusXM offers Fish Mapping app for $199 a year without a satellite plan

Luis Rijo — Mon, 02 Nov 2026 21:28:23 +0100

Offshore anglers can now buy a $24.99 week or a $299 desktop year, while $109.99-a-month satellite users get desktop free. Whose data drives the AI hot zones?

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Prebid maps 4 AI payment models for publishers, from $0.001 a page

Luis Rijo — Mon, 02 Nov 2026 21:25:45 +0100

Direct deals worth up to $50m a year let publishers keep the full fee but go mostly to the largest groups. Can marketplaces and revenue shares reach the rest?

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Google ad tags gain full visitor IP addresses in server-side GTM in 2027

Luis Rijo — Mon, 02 Nov 2026 21:24:16 +0100

From January 11, Google Ads, DV360, SA360 and CM360 tags get unredacted IP addresses while Analytics keeps redaction. Who can opt out, and what consent applies?

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TikTok Shop US sellers gain 9 Compass analytics tools, from ad data to churn

Luis Rijo — Mon, 02 Nov 2026 21:22:14 +0100

Order Analysis now traces GMV to SKUs, creators and content types for US local sellers, yet TikTok says it replaces no settlement record. What stays gated?

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TikTok Shop counts brand website sales in a new 14-day LIVE metric

Luis Rijo — Mon, 02 Nov 2026 21:20:23 +0100

Pixel-tracked DTC orders join in-room sales for A1, A2 and allowlisted US brands; shared Pixels may double count. LIVE totals stay provisional for two weeks.

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Publicis acquires LiveRamp, the data hub its agency rivals rely on

Luis Rijo — Mon, 02 Nov 2026 19:57:38 +0100

Brands, publishers and rival agencies that use RampID now deal with a Publicis unit tied to Epsilon identity. What does the FTC order protect, and for how long?

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Amazon forces $1M cover on small safety-category sellers from November 2

Luis Rijo — Mon, 02 Nov 2026 19:37:21 +0100

Sellers under $10,000 a month in children's, cosmetic and battery lines now need cover. China-based sellers must use AIA, whose insurers can still decline.

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Robert Horler becomes OpenX's third CEO since January

Luis Rijo — Mon, 02 Nov 2026 19:32:08 +0100

Matt Sattel lasted under five months and an interim chief has run the SSP since June. What does the ex-Dentsu Aegis US boss inherit after 15 growth quarters?

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ChatGPT ad visits earn shops $0.89 against $2.45 for Google search ads

Luis Rijo — Mon, 02 Nov 2026 12:46:55 +0100

At Google's rate of return a ChatGPT ad click is worth about $0.26 to advertisers, while one known account paid $1.72. Can ads cover what a free user costs?

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Netflix ad tier to enter Australia's official TV ratings in February 2027

Luis Rijo — Mon, 02 Nov 2026 08:12:52 +0100

Buyers see Netflix's ad plan at 5.1% of Australian TV streaming in Q3, below Prime Video's 6.1%. Its data will arrive monthly while broadcast TV stays daily.

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Prime Video stacks 4 live games on Black Friday in 23-event November

Luis Rijo — Mon, 02 Nov 2026 07:49:21 +0100

NFL, NBA and NHL games on November 27 can carry ads even for Ultra subscribers, in a quarter Amazon expects its ad growth to rise from 11% to the high teens.

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Wikimedia asks judge to rule ChatGPT's web retrieval is not fair use

Luis Rijo — Mon, 02 Nov 2026 07:33:02 +0100

AI developers could keep training on copied pages under the 5,831-word brief, but chatbots fetching pages must obey licences. Judge Stein has yet to accept it.

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OpenAI made over 200 law enforcement referrals in Q3 2026

Luis Rijo — Mon, 02 Nov 2026 07:31:01 +0100

Teens on ChatGPT will lose practical weapons details even with no sign of violent intent, and chats fixated on violence can be ended. Reports begin early 2027.

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Bluesky app gains a moderation inbox that shows strikes against accounts

Luis Rijo — Mon, 02 Nov 2026 07:28:37 +0100

Accounts on independent servers, which Bluesky could never email, get reports, notices and appeals in an opt-in beta. How many strikes trigger a permanent ban?

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OpenAI quotes 20 briefs, US government included, against New York Times

Luis Rijo — Mon, 02 Nov 2026 07:26:20 +0100

Publishers asserting 10.8 million works await a summary judgment ruling as several briefs attack market dilution. What would a fair use win mean for licensing?

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Game: Your first job title will mean nothing at the next agency

Luis Rijo — Mon, 02 Nov 2026 07:22:25 +0100

Sixteen terms, four groups of four. Tuesday's grid stays gentle, though one set is ordered across a counter most mornings without anyone noticing it.

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Affle agrees to buy Perion for $420m as FTC sues Toast over fees

Luis Rijo — Mon, 02 Nov 2026 07:20:18 +0100

Affle agreed to buy Perion for $420m at a 34.5% premium, the FTC sued Toast over hidden fees and Microsoft Clarity found AI agents reach checkout more often.

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Amazon streams all 25 official Bond films on Prime Video

Luis Rijo — Mon, 02 Nov 2026 00:04:46 +0100

US Prime members get Dr. No through No Time to Die in a $14.99-a-month plan, with no word on ads. Villeneuve directs Bond 26, but who plays 007 is still open.

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IAB Tech Lab COO says no rival Safari response meets all 3 ad requirements

Luis Rijo — Mon, 02 Nov 2026 00:02:26 +0100

Shailley Singh cites Google's 91% ad server share to say publishers cannot swap stacks. Trusted Server's own guide lists limits. Can it carry Safari traffic?

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Gemini gains an in-chat editor for PDFs, Docs and Sheets

Luis Rijo — Mon, 02 Nov 2026 00:00:13 +0100

Phone users can edit only PDFs, while slide decks, Markdown and code stay web-only and admins get no off switch. Which model does the editing on free plans?

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Checkout appears in 25% of AI agent sessions vs 15% for humans, Clarity finds

Luis Rijo — Sun, 01 Nov 2026 23:47:28 +0100

Percentages for 230,511 sites imply a base of about 1.2m sessions, not the 5.2m headline. Can site owners tell whether an agent or a person pressed checkout?

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Apple cuts Taiwan App Store commission to 26% after antitrust probe

Luis Rijo — Sun, 01 Nov 2026 23:42:41 +0100

Developers keep 74% rather than 70% of standard Taiwan storefront sales from October 31, while the 15% tiers stay put. Can Taiwan's regulator reopen its case?

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InTheGame CEO says 6 CTV ad formats can shorten streaming ad breaks

Luis Rijo — Sun, 01 Nov 2026 23:36:40 +0100

Streaming publishers are pitched double box ads at 25% of the screen in live-match stoppages, a unit ITG sells. Does the post show shorter pods keep revenue?

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FTC and eight states sue Toast over hidden fees and $0 hardware claims

Luis Rijo — Sun, 01 Nov 2026 23:34:09 +0100

Restaurants faced $150 a month per remaining month to quit, and diners paid a 99-cent fee Toast kept, plaintiffs say. Can a consumer subscription law reach B2B?

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Health plan lead generators face up to $53,088 per violation, FTC warns

Luis Rijo — Sun, 01 Nov 2026 23:27:45 +0100

Letters are going to 25 marketers and lead generators of ACA and discount health plans, with more to follow. Which ads, calls and claims cross the FTC line?

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Microsoft cuts 4.5% from Clarity script that runs on billions of pages

Luis Rijo — Sun, 01 Nov 2026 23:26:13 +0100

Over 50 AI agent experiments saved 1,257 gzip bytes for every website loading Clarity. Why a bigger 2,308-byte saving was held back to protect Angular apps.

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Shakira loses YouTube's No. 1 to LISA for the second time in seven weeks

Luis Rijo — Sun, 01 Nov 2026 23:23:49 +0100

Tarantino drew 71.7M views and led the US, UK, German, Dutch and Australian charts. LISA's last No. 1 lost 79% of its views in week two. Will this one hold?

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Google faces refiled Gemini Gmail suit after judge found no concrete harm

Luis Rijo — Sun, 01 Nov 2026 23:20:37 +0100

Gmail, Chat and Meet users say Google enabled AI smart features without consent in fall 2025. Its second dismissal bid asks one thing: where is the actual harm?

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Publisher group says AI cut visitors 26%, quoting Microsoft's 'doom loop'

Luis Rijo — Sun, 01 Nov 2026 23:17:04 +0100

Referral traffic to surveyed publishers fell a median 22% over eight weeks in 2026, after a 10% drop in 2025. Will Judge Stein accept the brief and its data?

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Advertisers in 10 more countries can't opt out of Google's AI Mode ads

Luis Rijo — Sun, 01 Nov 2026 23:14:10 +0100

Search, Shopping and Performance Max campaigns in India, Kenya and 8 more markets now enter AI Mode. Brazil and Mexico, due in Q4, test the English-only list.

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Microsoft lets advertisers set up to 40 guidelines for AI-written ads

Luis Rijo — Sun, 01 Nov 2026 23:05:28 +0100

Conversions API leaves its per-account pilot with 10 named partners, and Performance Max adds search term reports. Landing page data follows from mid-November.

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Microsoft Audience ads gain option to show only to chosen LinkedIn job roles

Luis Rijo — Sun, 01 Nov 2026 23:02:13 +0100

Search, Shopping and Dynamic Search Ads campaigns stay bid-only for B2B advertisers using LinkedIn data. Which limits still apply to company lists and reach?

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Google Search product panels gain Add to cart and Buy now buttons

Luis Rijo — Sun, 01 Nov 2026 23:00:10 +0100

Retailers' Visit site link stays on top, yet a code cut a $70 case to $59.50 inside Google's panel. Saved carts stay invisible to shops. Who gets the credit?

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Google AI Mode test groups shopping ads under one Sponsored heading

Luis Rijo — Sun, 01 Nov 2026 22:51:56 +0100

Retailers' unpaid listings get an "All products" heading in the test, spotted October 28 by Search Engine Watch. Will one label per group change the clicks?

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Google Search ad gains Apple Messages button that sends iPhone users to SMS

Luis Rijo — Sun, 01 Nov 2026 22:32:03 +0100

Philadelphia injury firm's ad pre-filled a text to its toll-free line. Google's iOS list of 42 countries omits the US. A test, or the SMS asset in Apple's name?

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Google Gemini drops UTM tags from cited links after three weeks

Luis Rijo — Sun, 01 Nov 2026 17:13:05 +0100

Tagged Gemini visits peaked at 83 a day in one consultant's logs before falling to 3. Visits arriving with no referrer go back to Direct, and Google is silent.

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Affle agrees to buy Perion for $420 million at a 34.5% premium

Luis Rijo — Sun, 01 Nov 2026 17:08:56 +0100

Perion shareholders get $11.70 a share in cash; Perion held $228.3m in cash and securities on Sept 30. A go-shop runs to Dec 11 - will a higher bid surface?

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Marketers still spend 10 hours a week on manual optimization, DV finds

Luis Rijo — Sun, 01 Nov 2026 08:39:01 +0100

Third-party AI bidding use rose to 50% from 42% among 2,020 marketers in 25 countries. Why did manual work fall only 14 minutes a week in a year of AI gains?

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Marie Haynes tells SEOs to build Google Search apps instead of chasing GEO

Luis Rijo — Sun, 01 Nov 2026 08:25:37 +0100

Businesses building apps reach Search only via US English AI Mode, five apps so far. Mueller is excited, but Google has not said how it picks between apps.

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ChatGPT and Google differ on top brand in 35% of buying topics, Bluefish says

Luis Rijo — Sun, 01 Nov 2026 08:22:50 +0100

Media teams at Bluefish clients get up to 50 keywords or ChatGPT context hints per ad group, ready for bulk upload. Can platform automation rewrite them first?

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Brooks Brothers loses bid to end suit over $89.50 strike-through price

Luis Rijo — Sun, 01 Nov 2026 08:21:26 +0100

Footer and checkout terms links failed to force California shoppers into arbitration. The proposed class runs from March 2022 - can it survive certification?

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Bot tools caught 3.1% to 14.8% of disguised AI agents in Resemble AI test

Luis Rijo — Sun, 01 Nov 2026 08:19:51 +0100

RAD-S1 flagged at least 98.8% of the same agents, free for sites up to 1m sessions. No sample size or human error rate backs either figure. Who can check it?

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36% have secretly logged into a partner's account, All About Cookies finds

Luis Rijo — Sun, 01 Nov 2026 08:17:45 +0100

Of 1,000 US adults polled in September, 84% shared a streaming login with a partner. Who is really behind a logged-in ad audience when accounts are shared?

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Walmart+ lands in Mexico at MXN 89 a month, its second market outside the US

Luis Rijo — Sun, 01 Nov 2026 08:16:00 +0100

Members get free scheduled delivery from MXN 399 and 2 GB of extra BAIT data per recharge. Whether Walmart Pass members move to the new fee is not addressed.

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US pop-under ads cost 28 times Pakistan's rate on PPCmate

Luis Rijo — Sun, 01 Nov 2026 08:12:12 +0100

Mobile pop traffic averaged $2.09 per 1,000 impressions against $1.34 on desktop for PPCmate buyers. What does a one-month, single-network sample leave out?

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Supply-side targeting gains 51% of OpenX CTV spend in 2025, from 9%

Luis Rijo — Sun, 01 Nov 2026 08:05:36 +0100

Third-party audience data slid from 78% to about 40% of OpenX's SST spend as CTV buyers picked shows by genre. Did OpenX's own deal taxonomy decide the result?

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