PPC Land

CNIL's final rules on email tracking pixels are here - what changes

Luis Rijo — Sun, 19 Apr 2026 20:46:18 +0200

France's CNIL adopted its final email tracking pixel recommendation on March 12, 2026, setting strict consent and data minimization rules for email marketers.

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Roku hits 100M households and splits open its platform finances

Luis Rijo — Sun, 19 Apr 2026 20:32:12 +0200

Roku crossed 100 million streaming households and disclosed for the first time a full financial breakdown of its advertising and subscription segment revenues.

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Moloco targets app marketers on the big screen with AI performance CTV

Luis Rijo — Sun, 19 Apr 2026 20:12:02 +0200

Moloco launched Performance CTV on April 15, bringing mobile-grade measurement and real-time AI optimisation to connected TV for app marketers across the globe.

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AMC Global Media's linear TV inventory goes programmatic through Magnite

Luis Rijo — Sun, 19 Apr 2026 20:06:45 +0200

Magnite and AMC Global Media unify linear and streaming programmatic access under a single ClearLine entry point ahead of the 2026-27 upfront buying season.

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Fluency names RTB pioneer Eric Picard SVP of Product after $40M raise

Luis Rijo — Sun, 19 Apr 2026 19:58:44 +0200

Fluency appoints Eric Picard as SVP of Product, bringing his RTB and programmatic curation expertise to its agentic AI advertising platform after a $40M Series A.

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Jomboy Media gets its own 24/7 channel on Fubo - a first for sports creators

Luis Rijo — Sun, 19 Apr 2026 19:50:08 +0200

Jomboy Media and Fubo launched a first-ever 24/7 creator-led sports channel on April 15, timed to baseball season, available to all FuboTV base plan subscribers

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Singular's 2026 ROI Index: Apple Ads enters the top tier of mobile ad networks

Luis Rijo — Sun, 19 Apr 2026 19:43:51 +0200

Singular's 2026 ROI Index ranks mobile ad networks by performance across trillions of impressions, with AI and multi-touch attribution now shaping results.

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Most marketers say creative matters - almost none actively optimize it

Luis Rijo — Sun, 19 Apr 2026 17:12:35 +0200

Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.

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Salesforce Headless 360 kills the browser and opens everything to AI agents

Luis Rijo — Sun, 19 Apr 2026 17:04:43 +0200

Salesforce opens its entire platform as APIs, MCP tools, and CLI commands so AI agents can operate without a browser, shipping over 100 new developer tools.

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iSpot data shows Home Depot's ESPN college football bet paid off

Luis Rijo — Sun, 19 Apr 2026 16:57:43 +0200

iSpot's Outcomes ADvantages debut: Home Depot's ESPN college football ads reached 74% of U.S. households and drove a 42% in-store visit conversion lift in 2025.

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DIRECTV becomes first MVPD to plug into LiveRamp's CAPI Hub

Luis Rijo — Sun, 19 Apr 2026 16:10:26 +0200

DIRECTV Advertising on April 16 became the first MVPD to join LiveRamp's CAPI Hub, enabling real-time conversion signals across its premium CTV ad inventory.

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Why Primis skipped the Prebid Cache migration debate entirely

Luis Rijo — Sun, 19 Apr 2026 13:47:39 +0200

Primis logged production bidder responses and found the full VAST XML already in browser memory, removing the need for any Prebid Cache replacement by April 30.

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Differentiation beats lead gen as marketers' top challenge in 2026 report

Luis Rijo — Sun, 19 Apr 2026 13:33:39 +0200

Channel V Media survey of 250 executives finds brand differentiation and visibility now rank above lead generation as marketing's hardest problems in 2026.

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EU court's top adviser says data watchdogs must honor GDPR access requests

Luis Rijo — Sun, 19 Apr 2026 13:22:31 +0200

An EU Advocate General says data protection authorities qualify as data controllers under GDPR and cannot block subject access requests under national law.

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EU moves to force Google to open search data to rivals under DMA

Luis Rijo — Sun, 19 Apr 2026 10:07:52 +0200

EU proposes requiring Alphabet to share Google Search query, click, ranking and view data with rival engines on FRAND terms in DMA specification proceedings.

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Dresden court hits Meta with €1,500 GDPR fine over Instagram tracking

Luis Rijo — Sun, 19 Apr 2026 09:48:30 +0200

A German appeals court on April 13, 2026, ordered Meta to pay €1,500 in GDPR damages for tracking an Instagram user via Business Tools on third-party sites.

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Amazon's Seller Assistant now checks review sharing eligibility per variation

Luis Rijo — Sat, 18 Apr 2026 21:32:48 +0200

Amazon's Seller Assistant now flags which variations lose review sharing as the May 31 phased rollout deadline closes in on marketplace sellers worldwide.

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US digital ad revenue hits $294.6B in 2025 - social and video lead the surge

Luis Rijo — Sat, 18 Apr 2026 21:11:20 +0200

IAB and PwC report $294.6B in US digital ad revenue for 2025 - social up 32.6%, programmatic crossing $162B, and creator spend at $37B without any Olympics boost.

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ClickUp's blog lost 97.6% of its traffic - here is exactly how

Luis Rijo — Sat, 18 Apr 2026 20:23:54 +0200

ClickUp's blog fell from 1.19 million monthly visits in January 2025 to under 29,000 by April 2026, hit across nine consecutive Google algorithm updates.

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Pinterest sued over tariffs: executives allegedly hid ad revenue collapse

Luis Rijo — Sat, 18 Apr 2026 20:14:18 +0200

Investors sue Pinterest, CEO William Ready and CFO Julia Donnelly alleging concealment of tariff-driven ad revenue declines behind three steep stock drops.

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Google's AI Mode in Chrome is doing what iframes couldn't

Luis Rijo — Sat, 18 Apr 2026 20:05:42 +0200

Google AI Mode in Chrome embeds publishers inside its interface, overriding X-Frame-Options and CSP headers - the same protections it uses for its own sites.

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Small publishers lost 60% of search traffic as AI reshapes the web

Luis Rijo — Sat, 18 Apr 2026 19:55:12 +0200

Chartbeat data shows small publishers lost 60% of search traffic in two years while ChatGPT referrals still account for under 1% of total publisher page views.

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Amazon agency CEO explains why he turned down a retail brand in 2026

Luis Rijo — Sat, 18 Apr 2026 19:06:52 +0200

Liran Hirschkorn of Incrementum Digital declined a retail brand project, citing generic products, lack of USP, and Chinese seller competition on Amazon in 2026.

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DSA ends, ChatGPT CPMs fall, and the IAB counts $294.6B

Luis Rijo — Sat, 18 Apr 2026 14:15:59 +0200

Google kills Dynamic Search Ads in September, ChatGPT ad CPMs drop from $60 to $25, the IAB records $294.6B in 2025 digital ad revenue, and Amazon's billing crisis deepens.

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Bauer Xcel Media Germany shuts down as AI search kills publisher traffic

Luis Rijo — Fri, 17 Apr 2026 22:55:45 +0200

Bauer Media Group closes German digital arm Bauer Xcel Media Deutschland on September 30, 2026, cutting 160 jobs as Google AI search disrupts publisher revenue.

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Amazon cross-account reach reporting lands after months of buildup

Luis Rijo — Fri, 17 Apr 2026 22:34:12 +0200

Amazon Ads launched cross-account reach and frequency reporting on April 2, letting advertisers deduplicate audiences across DSP and Sponsored Ads accounts.

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Amazon Sponsored Tiles reach Alexa+ Echo Show devices for content discovery

Luis Rijo — Fri, 17 Apr 2026 22:30:02 +0200

Amazon Ads extended Prime Video Sponsored Tiles to Alexa+ on Echo Show devices on April 7, letting M&E advertisers tap voice-driven content discovery moments.

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TV news beats social and AI on trust among high-value audiences, VAB finds

Luis Rijo — Fri, 17 Apr 2026 20:22:35 +0200

VAB survey: high-income households are 13x more likely to trust TV news than social media, and purchase intent rises among key advertiser-valued audiences.

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Google tightens Maps review policy: staff names and quotas now banned

Luis Rijo — Fri, 17 Apr 2026 20:03:14 +0200

Google updated its Maps review policy on April 17, 2026, banning staff quotas and reviews that mention employee names under its rating manipulation rules.

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Europrivacy gets EU seal of approval as a data transfer tool under GDPR

Luis Rijo — Fri, 17 Apr 2026 19:54:59 +0200

EDPB approves Europrivacy as a European Data Protection Seal for GDPR cross-border transfers, giving non-EEA data importers a certified transfer mechanism.

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Google's 2025 Ads Safety Report: Gemini blocked 8.3 billion bad ads

Luis Rijo — Fri, 17 Apr 2026 19:40:41 +0200

Google's 2025 Ads Safety Report shows Gemini blocked 8.3 billion ads, suspended 24.9 million advertiser accounts, and cut false suspensions by 80% in 2025.

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Meta's 'suite of truth' framework rewrites how advertisers measure ad impact

Luis Rijo — Fri, 17 Apr 2026 19:33:23 +0200

Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.

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EFF files deceptive trade complaint against Google over ICE data handover

Luis Rijo — Fri, 17 Apr 2026 19:25:04 +0200

The EFF filed complaints with California and New York AGs on April 14, 2026, accusing Google of handing a student's data to ICE without prior notice, breaking a decade-long promise.

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YouTube kills Clips and bets on timestamp sharing in 2026

Luis Rijo — Fri, 17 Apr 2026 15:02:21 +0200

YouTube retires viewer Clips and rolls out timestamp sharing to mobile apps, while expanding Video Clips in Studio and planning a Shorts integration for 2026.

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MIT report: why privacy-led UX is now a marketing imperative in the AI age

Luis Rijo — Fri, 17 Apr 2026 13:23:25 +0200

MIT Technology Review and Usercentrics map how consent design, AI governance, and first-party data quality are reshaping digital marketing strategies in 2026.

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IAB Europe retail media guide: what's actually holding retailers back

Luis Rijo — Fri, 17 Apr 2026 12:59:32 +0200

IAB Europe's retail media change management guide covers strategic, operational, and cultural shifts to build scalable omnichannel advertising capabilities.

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Netflix's Nielsen problem is bigger than a methodology dispute

Luis Rijo — Fri, 17 Apr 2026 12:47:28 +0200

Netflix Q1 2026 results beat forecasts, but the Nielsen Gauge methodology row is reshaping how investors and ad buyers price streaming vs linear television.

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ChatGPT ad CPMs drop to $25 as OpenAI races toward global auction

Luis Rijo — Fri, 17 Apr 2026 12:33:01 +0200

ChatGPT ad CPMs have dropped from $60 to as low as $25 in just nine weeks, as OpenAI cuts its minimum spend threshold from $250,000 to $50,000 for the pilot.

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BVDW's guide breaks down how to run political ads under EU's TTPA rules

Luis Rijo — Fri, 17 Apr 2026 12:26:07 +0200

Germany's BVDW this month released an 8-page guide on EU TTPA political advertising compliance, focused on insertion-order campaigns and a 6-phase process matrix.

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IAB Spain's first SSP guide exposes the 41% working media problem

Luis Rijo — Fri, 17 Apr 2026 12:19:46 +0200

IAB Spain today published the first technical guide on supply-side platforms in Spain, revealing only 41% of programmatic ad spend meets quality standards.

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IAB Europe webinar shows Europe's agentic ad ecosystem coming alive

Luis Rijo — Fri, 17 Apr 2026 12:10:00 +0200

On April 14, IAB Europe hosted a two-hour live showcase of agentic AI with demos from PubMatic, Human Security, and Plan.Net Studios for European ad teams.

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Netflix Q1 2026 revenue hits $12.25B as ads business chases $3B target

Luis Rijo — Fri, 17 Apr 2026 08:03:49 +0200

Netflix yesterday reported $12.25B in Q1 2026 revenue, up 16% year over year, with ad revenue on track to double and 4,000+ advertisers now active on the platform.

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OpenAI backs Illinois bill shielding AI firms from mass casualty liability

Luis Rijo — Fri, 17 Apr 2026 07:48:13 +0200

Illinois SB3444 would shield frontier AI from liability in mass casualty or billion-dollar damage events. OpenAI supports the bill while Anthropic opposes it.

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Google's AI Mode in Chrome opens publisher links side by side - what changes

Luis Rijo — Fri, 17 Apr 2026 07:32:26 +0200

Google updated AI Mode in Chrome on April 16, 2026, to open publisher links side-by-side instead of replacing the AI interface, changing how users navigate.

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Data Studio is back: Google kills Looker Studio name for good

Luis Rijo — Fri, 17 Apr 2026 07:25:03 +0200

Google reversed its 2022 Looker Studio rebrand on April 11, 2026, restoring the Data Studio name and expanding the platform with BigQuery agents and Colab apps.

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Fastly brings Google tag gateway to its CDN, promising 14% signal uplift

Luis Rijo — Fri, 17 Apr 2026 07:18:58 +0200

Fastly Ad Tag Gateway launched April 8 with Google, routing tags through first-party domains and claiming 14% signal uplift for advertisers on Fastly's CDN.

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Amazon acquires Globalstar to add direct-to-device coverage to Amazon Leo

Luis Rijo — Thu, 16 Apr 2026 22:10:09 +0200

Amazon acquires Globalstar, adding direct-to-device satellite coverage to Amazon Leo and absorbing Apple's Emergency SOS satellite infrastructure globally.

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Basis embeds Protected by Mediaocean for live AI verification inside campaigns

Luis Rijo — Thu, 16 Apr 2026 22:03:49 +0200

Basis and Mediaocean integrate Protected on April 14, 2026, bringing AI-driven brand safety, attention, and quality verification into live campaign activation.

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Audit finds Google, Meta and Microsoft set ad cookies after users opt out

Luis Rijo — Thu, 16 Apr 2026 21:50:31 +0200

An independent audit of 7,000+ California websites found Google, Meta and Microsoft setting ad cookies despite opt-out signals, with $5.8B in potential fines.

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Criteo and TripleLift bet on deterministic commerce data to crack offsite advertising

Luis Rijo — Thu, 16 Apr 2026 21:39:08 +0200

Criteo's Commerce Audiences pair with TripleLift's curation layer to deliver SKU-level purchase signals across web, mobile, and CTV with Deal ID activation.

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Mediavine brings 18,000 publishers' audience data into Index Marketplaces

Luis Rijo — Thu, 16 Apr 2026 18:55:14 +0200

Mediavine and Index Exchange today launched curated audiences in Index Marketplaces, making publisher first-party data and UID2 segments live via curated deals.

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Only 15% of users trust AI search results, Yelp study finds

Luis Rijo — Thu, 16 Apr 2026 18:47:38 +0200

Yelp and Morning Consult surveyed 2,202 U.S. adults and found only 15% trust AI search platforms "a lot," with 51% describing results as a "walled garden."

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HuffPost UK picks Taboola's DeeperDive as AI eats into publisher clicks

Luis Rijo — Thu, 16 Apr 2026 18:36:20 +0200

HuffPost UK selects Taboola's DeeperDive, a GenAI answer engine embedded directly on-site, to claw back readers and ad revenue lost to AI search platforms.

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Intentsify hits 20% revenue growth and goes global with 700+ B2B audience segments

Luis Rijo — Thu, 16 Apr 2026 18:19:01 +0200

Intentsify reports 20% YOY revenue growth in Q1 2026, launches 700+ pre-built B2B audience segments in The Trade Desk and DV360, and expands to 90+ countries.

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Grocery TV adds third-party sales lift data to its in-store ad network

Luis Rijo — Thu, 16 Apr 2026 18:07:54 +0200

Grocery TV and ABCS Insights launch third-party in-store sales lift measurement, using a 41 million-household panel combining receipt and card transaction data.

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HubSpot launches AEO tool as organic traffic drops 27% for its customers

Luis Rijo — Thu, 16 Apr 2026 17:59:44 +0200

HubSpot today launched its Answer Engine Optimization tool to help marketers track brand visibility across ChatGPT, Gemini, and Perplexity, priced at $50/month.

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Google Maps uses Gemini to stop fake edits and blocks review extortion scams

Luis Rijo — Thu, 16 Apr 2026 17:51:49 +0200

Google Maps today uses Gemini to block fake place edits and stops review extortion scams pre-publication. Google removed 292M policy-violating reviews in 2025.

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Audioboom Q1 2026: revenue surges 30% as video bets begin paying off

Luis Rijo — Thu, 16 Apr 2026 14:42:05 +0200

Audioboom reports Q1 2026 revenue of $22.5M, up 30% year-on-year, as Showcase marketplace and video partnerships with Spotify and Apple drive record distribution.

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FTC sues WPP, Publicis, and Dentsu over brand safety collusion

Luis Rijo — Thu, 16 Apr 2026 12:08:11 +0200

FTC and eight states sued WPP, Publicis, and Dentsu on April 15, alleging they colluded on brand safety standards to demonetize conservative news publishers.

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euNetworks joins AWS European Sovereign Cloud as first connectivity partner

Luis Rijo — Thu, 16 Apr 2026 09:22:18 +0200

euNetworks named connectivity partner for AWS European Sovereign Cloud, enabling private direct access with data residency and operational autonomy across Europe.

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Google strips Analytics of ad data authority in June 2026 consent overhaul

Luis Rijo — Thu, 16 Apr 2026 09:08:54 +0200

Google splits Analytics-Ads consent controls: Signals loses ad data authority June 15, 2026, making ad_storage the sole governing parameter for linked accounts.

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March 2026 Google core update hit aggregators harder than December

Luis Rijo — Thu, 16 Apr 2026 08:55:15 +0200

SE Ranking data shows the March 2026 Google core update drove 79.5% URL shifts in top 3 results, surpassing December 2025 volatility across every ranking tier.

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EU accuses Meta of using fees to keep AI rivals off WhatsApp

Luis Rijo — Thu, 16 Apr 2026 08:50:37 +0200

EU escalated its WhatsApp antitrust case on April 15, finding Meta's fee model for third-party AI assistants is equivalent to the original ban, case AT.41034.

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Amazon gives away the tool that fixes programmatic's QPS waste problem

Luis Rijo — Wed, 15 Apr 2026 23:06:38 +0200

Amazon donates Dynamic Traffic Engine to IAB Tech Lab, enabling DSPs to signal bidding priorities to SSPs and cut QPS waste across the programmatic supply chain

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Belgian DPA's guide on AI and privacy: what your data rights actually mean

Luis Rijo — Wed, 15 Apr 2026 23:01:55 +0200

The Belgian DPA today published its first citizen-focused guide on AI and privacy, covering data rights, profiling risks, and GDPR protections under the AI Act.

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Pacvue Agent promises 200x faster commerce media workflows

Luis Rijo — Wed, 15 Apr 2026 21:35:36 +0200

Pacvue launched an AI agent on April 14, 2026, promising workflows up to 200x faster, 80x quicker time to insight, and 54% performance gains for Amazon Ads.

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Montana subpoenas Ford and Stellantis over secret vehicle driving data deals

Luis Rijo — Wed, 15 Apr 2026 21:29:37 +0200

Montana AG Austin Knudsen issued investigative demands to Ford and Stellantis demanding all records on connected vehicle data sold to insurers and data brokers.

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Amazon Ads delays advertiser payment overhaul to August after pushback

Luis Rijo — Wed, 15 Apr 2026 21:22:49 +0200

Amazon Ads delays payment overhaul to August 1 after advertiser feedback, offering account balance deductions, Pay by Invoice, and five months of click credits.

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Google ends Dynamic Search Ads: DSA upgrades to AI Max in September

Luis Rijo — Wed, 15 Apr 2026 20:30:18 +0200

Google today announced Dynamic Search Ads will automatically upgrade to AI Max for Search campaigns in September 2026, retiring a format that has defined search automation for years.

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Viant buys TVision for $40M to end TV's self-measurement problem

Luis Rijo — Wed, 15 Apr 2026 20:13:27 +0200

Viant Technology acquires TVision for $40M, gaining second-by-second attention data for its programmatic platform to challenge walled garden self-reporting.

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76% of marketing pros use GenAI daily, but governance lags behind

Luis Rijo — Wed, 15 Apr 2026 19:55:55 +0200

ProGEO.ai surveyed 112 marketers in March 2026 and found 75.9% use GenAI daily, but only 43.8% of organizations enforce usage policies with technical controls.

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Meta upgrades Pixel and Conversions API to close the gap for small advertisers

Luis Rijo — Wed, 15 Apr 2026 19:46:22 +0200

Meta today announced AI-powered Meta Pixel updates and a one-click Conversions API setup, cutting technical barriers for small business advertisers on Facebook.

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Google Pay API adds recurring, deferred and auto-reload transaction types

Luis Rijo — Wed, 15 Apr 2026 19:40:20 +0200

Google Pay API now supports recurring, deferred and automatic reload merchant-initiated transactions, with token lifecycle notifications for payment continuity.

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Adobe study: SMBs using AI content tools save $6K and gain revenue

Luis Rijo — Wed, 15 Apr 2026 19:34:31 +0200

Adobe's survey of 431 small business owners finds AI tools save 175 hours and nearly $6,000 annually on social media content, with 47% reporting revenue gains.

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Apple removes Freecash iOS app, threatening a $100M rewarded UA channel

Luis Rijo — Tue, 14 Apr 2026 22:45:22 +0200

Apple removed Freecash from the iOS App Store without prior notice, disrupting a platform paying out over $1M daily to 60 million registered users worldwide.

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Google's AI Mode now books UK restaurants - meet the 8 partner platforms

Luis Rijo — Tue, 14 Apr 2026 22:34:45 +0200

Google added agentic restaurant booking to AI Mode in the UK on April 10, with direct reservation links to TheFork, OpenTable, and six other booking partners.

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Amazon's AI matches shelter pets with families using natural language queries

Luis Rijo — Tue, 14 Apr 2026 22:29:18 +0200

Amazon Ads and PetArmor combined natural language AI, generative video, and shelter construction to match adoptable dogs and cats with prospective families.

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Merchant API comes to Google Ads scripts April 22 as Content API nears its end

Luis Rijo — Tue, 14 Apr 2026 22:24:47 +0200

Google Ads scripts gain Merchant API support on April 22, 2026, while the Content API for Shopping heads toward its confirmed August 18, 2026, shutdown date.

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Why AI ad agents need taxonomy IDs, not natural language

Luis Rijo — Tue, 14 Apr 2026 22:18:04 +0200

IAB Tech Lab's Katie Shell explains why taxonomy IDs - not natural language - are the semantic backbone autonomous ad agents need to avoid mismatched buys.

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Gemini app now builds interactive simulations from a single prompt

Luis Rijo — Tue, 14 Apr 2026 22:07:16 +0200

Google's Gemini app can now generate interactive simulations and 3D models, replacing static diagrams with fully adjustable functional visualizations in chat.

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EDPB 2025 annual report: €1.15bn in GDPR fines, new AI and DMA rules

Luis Rijo — Tue, 14 Apr 2026 22:01:59 +0200

The EDPB's 2025 annual report reveals €1.15bn in GDPR fines, first-ever DMA-GDPR joint guidelines, and a major push to simplify compliance across Europe.

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InMarket says 5 CPG brands drove millions in sales with moment-based ads

Luis Rijo — Tue, 14 Apr 2026 21:55:43 +0200

InMarket's April 2026 Breakthrough Outcomes report shows Welch's, OLLY, and Bob Evans Farms hitting iROAS as high as $11.43 via real-time mobile targeting.

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Instagram brings 13+ content ratings and Limited Content setting to India

Luis Rijo — Mon, 13 Apr 2026 21:27:30 +0200

Instagram expanded its 13+ content rating and new Limited Content setting to India on April 9, 2026, tightening default protections for all users under 18.

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Canva buys Simtheory and Ortto to turn a design tool into a full work platform

Luis Rijo — Mon, 13 Apr 2026 21:20:46 +0200

Canva on April 8 acquired Simtheory and Ortto, adding agentic AI orchestration and a customer data platform with 11,000 customers to its growing martech stack.

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OpenAI's ads manager is live - and the barrier to entry just dropped

Luis Rijo — Mon, 13 Apr 2026 19:58:38 +0200

OpenAI has quietly rolled out an ads manager for ChatGPT, cutting the minimum spend threshold from $250,000 to $50,000 as it races toward a planned IPO this year.

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Kenya fines a health app KES 50,000 for using a doctor's photo without consent

Luis Rijo — Mon, 13 Apr 2026 19:47:07 +0200

Kenya's data regulator ordered ESHE Community to pay KES 50,000 and remove promotional TikTok and Instagram videos after publishing a doctor's photo without verified consent.

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Google merges all ads developer tools into one hub - is it enough?

Luis Rijo — Mon, 13 Apr 2026 19:40:13 +0200

Google launched a unified Advertising and Measurement Developers Hub on April 6, covering APIs, SDKs, tagging, analytics, and publisher tools in one portal.

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Nexxen's AI-native DSP UI signals a shift in who controls the machine

Luis Rijo — Mon, 13 Apr 2026 18:40:44 +0200

Nexxen launched an AI-native DSP interface and expanded its nexAI DSP Assistant on April 6, covering pre-campaign QA, deal diagnostics, and mid-flight optimization.

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Google AdSense Offerwall is generally available - what it means

Luis Rijo — Mon, 13 Apr 2026 18:35:23 +0200

Google AdSense today made Offerwall generally available, adding email collection in beta, rewarded ads, and unconsented traffic monetization for publishers.

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Google sets June 15 deadline to stop hijacking users' back button

Luis Rijo — Mon, 13 Apr 2026 18:28:04 +0200

Google today named back button hijacking an explicit spam violation, with enforcement beginning June 15, 2026 - two months after today's policy announcement.

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IAS opens beta for tool that blocks low-quality AI content near ads

Luis Rijo — Mon, 13 Apr 2026 18:18:39 +0200

IAS launched an open beta on April 2 for Low-Quality GenAI Avoidance, letting advertisers block AI slop via Context Control before and after the bid.

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Microsoft Advertising kills SOAP API: what the October 2026 deadline means

Luis Rijo — Mon, 13 Apr 2026 09:53:43 +0200

Microsoft Advertising is retiring its SOAP API by January 31, 2027, with new features exclusive to REST from October 1, 2026. Here is what changes and when.

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Spotify's new carousel ads and playlist tools put brands inside the fan moment

Luis Rijo — Mon, 13 Apr 2026 09:44:20 +0200

Spotify on March 31 unveiled carousel ads, revamped sponsored playlists, split testing, and automated bidding for advertisers managing campaigns in Ads Manager.

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News publishers dodge AI traffic hit - but health and education crater

Luis Rijo — Mon, 13 Apr 2026 09:31:33 +0200

Index Exchange data from 1,200 publishers shows news ad requests fell just 7% while health and careers dropped 40-50% as AI overviews reshape web traffic in 2025.

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W3C's smart voice agents report flags fragmentation, privacy gaps

Luis Rijo — Mon, 13 Apr 2026 09:11:27 +0200

W3C's February 2026 voice agents workshop flagged eight unresolved standards gaps covering interoperability, privacy, hallucination control, and accessibility.

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Google Ads finally collapses enhanced conversions into a single toggle

Luis Rijo — Sun, 12 Apr 2026 22:20:02 +0200

Google Ads is unifying enhanced conversions for web and leads into a single toggle starting June 2026, accepting data from tags, Data Manager, and APIs at once.

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Google quietly kills Display and Video support in Performance Planner

Luis Rijo — Sun, 12 Apr 2026 22:09:37 +0200

Google dropped Display and Video from Performance Planner on March 9, 2026, removing impression share metrics and locking existing plans from view or editing.

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The CMO is losing control - Empathy Lab's blueprint to fight back

Luis Rijo — Sun, 12 Apr 2026 10:53:30 +0200

Empathy Lab's Growth OS whitepaper, published March 10, 2026, argues CMOs must orchestrate AI across pricing, media, and commerce or lose control of demand.

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IAB Polska's SEMbook 2026 maps new rules for search marketing in the age of AI

Luis Rijo — Sun, 12 Apr 2026 10:43:59 +0200

IAB Polska released SEMbook 2026 on April 9, addressing AI agents, CPC cost spikes, Performance Max, ROAS limits, and OneSearch for Polish search marketers.

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IAB Europe's 383-question guide finally maps who owes what to whom in ad tech

Luis Rijo — Sun, 12 Apr 2026 10:35:31 +0200

IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges.

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