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<title><![CDATA[ PPC Land ]]></title>
<description><![CDATA[ The independent source for programmatic advertising and ad tech intelligence. Covering DSPs, SSPs, retail media, CTV, and digital marketing policy — for practitioners who need to stay ahead. ]]></description>
<link>https://ppc.land</link>
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    <title>PPC Land</title>
    <link>https://ppc.land</link>
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<lastBuildDate>Wed, 17 Jun 2026 20:10:20 +0200</lastBuildDate>
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<ttl>60</ttl>

    <item>
        <title><![CDATA[ Smartly plugs into Roku Ads API to run CTV campaigns like social ]]></title>
        <description><![CDATA[ Smartly integrates with Roku Ads Manager via API, letting performance marketers launch, optimize, and measure CTV campaigns using familiar social workflows. ]]></description>
        <link>https://ppc.land/smartly-plugs-into-roku-ads-api-to-run-ctv-campaigns-like-social/</link>
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        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 17 Jun 2026 20:10:18 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Roku-Smartly.webp" medium="image"/>
        <content:encoded><![CDATA[ Smartly integrates with Roku Ads Manager via API, letting performance marketers launch, optimize, and measure CTV campaigns using familiar social workflows.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/smartly-plugs-into-roku-ads-api-to-run-ctv-campaigns-like-social/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Cint merges brand and sales lift into one live dashboard ]]></title>
        <description><![CDATA[ Cint today merged brand lift and sales lift in one dashboard inside Lucid Measurement, letting US advertisers optimize active campaigns against purchase data. ]]></description>
        <link>https://ppc.land/cint-merges-brand-and-sales-lift-into-one-live-dashboard/</link>
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        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 17 Jun 2026 20:01:59 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Lucid.webp" medium="image"/>
        <content:encoded><![CDATA[ Cint today merged brand lift and sales lift in one dashboard inside Lucid Measurement, letting US advertisers optimize active campaigns against purchase data.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/cint-merges-brand-and-sales-lift-into-one-live-dashboard/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Basis and Cint bring live brand lift measurement inside omnichannel campaigns ]]></title>
        <description><![CDATA[ Basis integrates Cint brand lift into omnichannel campaigns, giving advertisers real-time awareness, ad recall, and purchase intent data while ads are running. ]]></description>
        <link>https://ppc.land/basis-and-cint-bring-live-brand-lift-measurement-inside-omnichannel-campaigns/</link>
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        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 17 Jun 2026 08:04:07 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/BLS.webp" medium="image"/>
        <content:encoded><![CDATA[ Basis integrates Cint brand lift into omnichannel campaigns, giving advertisers real-time awareness, ad recall, and purchase intent data while ads are running.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/basis-and-cint-bring-live-brand-lift-measurement-inside-omnichannel-campaigns/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ AI media leads H2 ad investment plans as implementation gap widens ]]></title>
        <description><![CDATA[ Mediaocean&#39;s H2 2026 report: AI media fastest-growing ad category at 60%, as data gaps and stack integration remain the top barriers to scaling deployment. ]]></description>
        <link>https://ppc.land/ai-media-leads-h2-ad-investment-plans-as-implementation-gap-widens/</link>
        <guid isPermaLink="false">6a323662f91a6400011ffa1c</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 17 Jun 2026 07:55:52 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Media-Investments.webp" medium="image"/>
        <content:encoded><![CDATA[ Mediaocean&#39;s H2 2026 report: AI media fastest-growing ad category at 60%, as data gaps and stack integration remain the top barriers to scaling deployment.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ai-media-leads-h2-ad-investment-plans-as-implementation-gap-widens/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ EU court rules states can force age checks on foreign porn sites ]]></title>
        <description><![CDATA[ CJEU grand chamber today in C-188/24 defines when EU member states can legally require age verification on pornographic websites established in other countries. ]]></description>
        <link>https://ppc.land/eu-court-rules-states-can-force-age-checks-on-foreign-porn-sites/</link>
        <guid isPermaLink="false">6a323295ba48b40001f5875a</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 17 Jun 2026 07:41:29 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Age-Verification.webp" medium="image"/>
        <content:encoded><![CDATA[ CJEU grand chamber today in C-188/24 defines when EU member states can legally require age verification on pornographic websites established in other countries.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/eu-court-rules-states-can-force-age-checks-on-foreign-porn-sites/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Australia&#x27;s final NBN broadband report shows speeds near 100% of plan ]]></title>
        <description><![CDATA[ The ACCC&#39;s final NBN broadband report finds fixed-line speeds hit 99.4% of plan in March 2026, marking the end of an 8-year consumer transparency program. ]]></description>
        <link>https://ppc.land/australias-final-nbn-broadband-report-shows-speeds-near-100-of-plan/</link>
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        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 17 Jun 2026 07:28:53 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Australia-Internet.webp" medium="image"/>
        <content:encoded><![CDATA[ The ACCC&#39;s final NBN broadband report finds fixed-line speeds hit 99.4% of plan in March 2026, marking the end of an 8-year consumer transparency program.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/australias-final-nbn-broadband-report-shows-speeds-near-100-of-plan/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Uber Offsite, Fox-Roku, IAS, and X overhaul the programmatic advertising stack ]]></title>
        <description><![CDATA[ Fox closes $22B Roku deal, Uber takes first-party ad signals offsite to Meta and Google, IAS adds Spotify podcast pre-bid controls, Hyundai tests SSP bidding. ]]></description>
        <link>https://ppc.land/uber-offsite-fox-roku-ias-and-x-overhaul-the-programmatic-advertising-stack/</link>
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        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 17 Jun 2026 06:58:02 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/X-Revamp.webp" medium="image"/>
        <content:encoded><![CDATA[ Fox closes $22B Roku deal, Uber takes first-party ad signals offsite to Meta and Google, IAS adds Spotify podcast pre-bid controls, Hyundai tests SSP bidding.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/uber-offsite-fox-roku-ias-and-x-overhaul-the-programmatic-advertising-stack/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ IAS brings episode-level pre-bid controls to Spotify podcast ads ]]></title>
        <description><![CDATA[ IAS launches episode-level pre-bid optimization for Spotify podcasts on The Trade Desk, covering 33 avoidance segments across 11 categories from July 2026. ]]></description>
        <link>https://ppc.land/ias-brings-episode-level-pre-bid-controls-to-spotify-podcast-ads/</link>
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        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 17 Jun 2026 06:33:36 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/audio-measurement.webp" medium="image"/>
        <content:encoded><![CDATA[ IAS launches episode-level pre-bid optimization for Spotify podcasts on The Trade Desk, covering 33 avoidance segments across 11 categories from July 2026.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ias-brings-episode-level-pre-bid-controls-to-spotify-podcast-ads/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Reddit at 21: Huffman reveals 23 million spam views blocked daily ]]></title>
        <description><![CDATA[ Steve Huffman marks Reddit&#39;s 21st birthday by publishing numbers on the platform&#39;s daily battle against bots, inauthentic votes, and synthetic web content. ]]></description>
        <link>https://ppc.land/reddit-at-21-huffman-reveals-23-million-spam-views-blocked-daily/</link>
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        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 16 Jun 2026 23:03:44 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Reddit-Bots.webp" medium="image"/>
        <content:encoded><![CDATA[ Steve Huffman marks Reddit&#39;s 21st birthday by publishing numbers on the platform&#39;s daily battle against bots, inauthentic votes, and synthetic web content.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/reddit-at-21-huffman-reveals-23-million-spam-views-blocked-daily/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ X adds GTM integration and live diagnostics to its rebuilt Ads Manager ]]></title>
        <description><![CDATA[ X today added Google Tag Manager integration, unified Conversion API developer tools, and a real-time diagnostics dashboard to its rebuilt Ads Manager platform. ]]></description>
        <link>https://ppc.land/x-adds-gtm-integration-and-live-diagnostics-to-its-rebuilt-ads-manager/</link>
        <guid isPermaLink="false">6a31b733ba48b40001f581c8</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 16 Jun 2026 22:54:00 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/X-Ads-Manager.webp" medium="image"/>
        <content:encoded><![CDATA[ X today added Google Tag Manager integration, unified Conversion API developer tools, and a real-time diagnostics dashboard to its rebuilt Ads Manager platform.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/x-adds-gtm-integration-and-live-diagnostics-to-its-rebuilt-ads-manager/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Databricks&#x27; agentic CDP bets on IAS to fix first-party data ]]></title>
        <description><![CDATA[ Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP. ]]></description>
        <link>https://ppc.land/databricks-agentic-cdp-bets-on-ias-to-fix-first-party-data/</link>
        <guid isPermaLink="false">6a31b553ba48b40001f581b5</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 16 Jun 2026 22:46:54 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/databricks-IAS.webp" medium="image"/>
        <content:encoded><![CDATA[ Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/databricks-agentic-cdp-bets-on-ias-to-fix-first-party-data/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ 82% of workers want pay transparency - only 34% have it, study finds ]]></title>
        <description><![CDATA[ A G-P survey of 4,000 workers across six countries finds 82% want pay transparency, only 34% have it, while 32% of Germans trust AI over HR for pay equity. ]]></description>
        <link>https://ppc.land/82-of-workers-want-pay-transparency-only-34-have-it-study-finds/</link>
        <guid isPermaLink="false">6a31b2f2ba48b40001f5819e</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 16 Jun 2026 22:36:47 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/AI-HR.webp" medium="image"/>
        <content:encoded><![CDATA[ A G-P survey of 4,000 workers across six countries finds 82% want pay transparency, only 34% have it, while 32% of Germans trust AI over HR for pay equity.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/82-of-workers-want-pay-transparency-only-34-have-it-study-finds/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Most publishers aren&#x27;t ready for agentic advertising, Optable&#x27;s test reveals ]]></title>
        <description><![CDATA[ Optable&#39;s agent readiness self-assessment maps six pillars publishers must fix before agentic AI buying reshapes how inventory is discovered and transacted. ]]></description>
        <link>https://ppc.land/most-publishers-arent-ready-for-agentic-advertising-optables-test-reveals/</link>
        <guid isPermaLink="false">6a31b055ba48b40001f58180</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 16 Jun 2026 22:27:03 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/readiness.webp" medium="image"/>
        <content:encoded><![CDATA[ Optable&#39;s agent readiness self-assessment maps six pillars publishers must fix before agentic AI buying reshapes how inventory is discovered and transacted.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/most-publishers-arent-ready-for-agentic-advertising-optables-test-reveals/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Microsoft Advertising&#x27;s Product explorer gives US retailers catalog visibility ]]></title>
        <description><![CDATA[ Microsoft Advertising launches Product explorer for US advertisers with under 100K SKUs, offering a unified view of product status, serving, and performance. ]]></description>
        <link>https://ppc.land/microsoft-advertisings-product-explorer-gives-us-retailers-catalog-visibility/</link>
        <guid isPermaLink="false">6a31adf4ba48b40001f58169</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 16 Jun 2026 22:13:21 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Product-explorer.webp" medium="image"/>
        <content:encoded><![CDATA[ Microsoft Advertising launches Product explorer for US advertisers with under 100K SKUs, offering a unified view of product status, serving, and performance.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/microsoft-advertisings-product-explorer-gives-us-retailers-catalog-visibility/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ UK bans social media for under-16s - what the new rules actually do ]]></title>
        <description><![CDATA[ The UK government today announced a ban on social media for under-16s, with Spring 2027 regulations covering Snapchat, TikTok, Instagram, YouTube and more. ]]></description>
        <link>https://ppc.land/uk-bans-social-media-for-under-16s-what-the-new-rules-actually-do/</link>
        <guid isPermaLink="false">6a317d52ba48b40001f58153</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 16 Jun 2026 18:57:30 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/UK-Children-Socials.webp" medium="image"/>
        <content:encoded><![CDATA[ The UK government today announced a ban on social media for under-16s, with Spring 2027 regulations covering Snapchat, TikTok, Instagram, YouTube and more.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/uk-bans-social-media-for-under-16s-what-the-new-rules-actually-do/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ News sites are dying - social media and chatbots are eating the audience ]]></title>
        <description><![CDATA[ Oxford&#39;s RISJ 2026 Digital News Report finds social media beats publisher websites in 30 of 48 markets while AI chatbot news use climbs to 10%, up from 7%. ]]></description>
        <link>https://ppc.land/news-sites-are-dying-social-media-and-chatbots-are-eating-the-audience/</link>
        <guid isPermaLink="false">6a30e3cfba48b40001f580ce</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 16 Jun 2026 07:50:52 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/news-sources.webp" medium="image"/>
        <content:encoded><![CDATA[ Oxford&#39;s RISJ 2026 Digital News Report finds social media beats publisher websites in 30 of 48 markets while AI chatbot news use climbs to 10%, up from 7%.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/news-sites-are-dying-social-media-and-chatbots-are-eating-the-audience/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Fox buys Roku, Publicis and TTD end feud, UK publishers sue AI scrapers ]]></title>
        <description><![CDATA[ Fox&#39;s $22bn Roku deal reshapes CTV, Publicis and The Trade Desk end dispute, UK publishers bill AI scrapers £500 per scraped article through county courts. ]]></description>
        <link>https://ppc.land/fox-buys-roku-publicis-and-ttd-end-feud-uk-publishers-sue-ai-scrapers/</link>
        <guid isPermaLink="false">6a30d9aaba48b40001f57b7f</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 16 Jun 2026 07:13:40 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Fox-Roku-1.webp" medium="image"/>
        <content:encoded><![CDATA[ Fox&#39;s $22bn Roku deal reshapes CTV, Publicis and The Trade Desk end dispute, UK publishers bill AI scrapers £500 per scraped article through county courts.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/fox-buys-roku-publicis-and-ttd-end-feud-uk-publishers-sue-ai-scrapers/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ UK publishers bill AI scrapers £500 per article using county courts ]]></title>
        <description><![CDATA[ UK publishers launch Search-Only Contracts to bill OpenAI and Google £500 per scraped article, using county courts to enforce payment without IP litigation. ]]></description>
        <link>https://ppc.land/uk-publishers-bill-ai-scrapers-500-per-article-using-county-courts/</link>
        <guid isPermaLink="false">6a306d05ba48b40001f57b62</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 15 Jun 2026 23:25:52 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/AI-lawsuits.webp" medium="image"/>
        <content:encoded><![CDATA[ UK publishers launch Search-Only Contracts to bill OpenAI and Google £500 per scraped article, using county courts to enforce payment without IP litigation.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/uk-publishers-bill-ai-scrapers-500-per-article-using-county-courts/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Microsoft Advertising adds job seniority to LinkedIn profile targeting ]]></title>
        <description><![CDATA[ Microsoft Advertising now lets search and audience campaign advertisers filter by 10 LinkedIn seniority levels across 29 markets including the US and EMEA. ]]></description>
        <link>https://ppc.land/microsoft-advertising-adds-job-seniority-to-linkedin-profile-targeting/</link>
        <guid isPermaLink="false">6a306b68ba48b40001f57b4b</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 15 Jun 2026 23:18:04 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/data-pyramid.webp" medium="image"/>
        <content:encoded><![CDATA[ Microsoft Advertising now lets search and audience campaign advertisers filter by 10 LinkedIn seniority levels across 29 markets including the US and EMEA.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/microsoft-advertising-adds-job-seniority-to-linkedin-profile-targeting/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Zattoo outsources German CTV ad sales to Stroer in big screen push ]]></title>
        <description><![CDATA[ Zattoo names Stroer exclusive ad sales partner for German CTV and video inventory, reaching audiences across smart TVs, streaming players, and mobile devices. ]]></description>
        <link>https://ppc.land/zattoo-outsources-german-ctv-ad-sales-to-stroer-in-big-screen-push/</link>
        <guid isPermaLink="false">6a306a3dba48b40001f57b35</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 15 Jun 2026 23:11:49 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/zattoo.webp" medium="image"/>
        <content:encoded><![CDATA[ Zattoo names Stroer exclusive ad sales partner for German CTV and video inventory, reaching audiences across smart TVs, streaming players, and mobile devices.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/zattoo-outsources-german-ctv-ad-sales-to-stroer-in-big-screen-push/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Clear Channel lets LGBTQ+ youth design real Pride billboards in LA ]]></title>
        <description><![CDATA[ Clear Channel Outdoor partnered with Rainbow Labs to let LGBTQ+ youth in Los Angeles design Pride billboard campaigns through a structured workshop series. ]]></description>
        <link>https://ppc.land/clear-channel-lets-lgbtq-youth-design-real-pride-billboards-in-la/</link>
        <guid isPermaLink="false">6a3068eeba48b40001f57b1e</guid>
        <category><![CDATA[ DOOH ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 15 Jun 2026 23:06:36 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/OOH-Pride.webp" medium="image"/>
        <content:encoded><![CDATA[ Clear Channel Outdoor partnered with Rainbow Labs to let LGBTQ+ youth in Los Angeles design Pride billboard campaigns through a structured workshop series.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/clear-channel-lets-lgbtq-youth-design-real-pride-billboards-in-la/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ HubSpot&#x27;s $42B partner bet: who wins when agents run the CRM ]]></title>
        <description><![CDATA[ HubSpot projects $42B in partner revenue by 2030 per IDC. AI-first revenue hits 28.4% CAGR as the agentic internet reshapes CRM and mid-market software buying. ]]></description>
        <link>https://ppc.land/hubspots-42b-partner-bet-who-wins-when-agents-run-the-crm/</link>
        <guid isPermaLink="false">6a306650ba48b40001f57b0a</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 15 Jun 2026 22:57:46 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/data-1.webp" medium="image"/>
        <content:encoded><![CDATA[ HubSpot projects $42B in partner revenue by 2030 per IDC. AI-first revenue hits 28.4% CAGR as the agentic internet reshapes CRM and mid-market software buying.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/hubspots-42b-partner-bet-who-wins-when-agents-run-the-crm/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
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    <item>
        <title><![CDATA[ DeepIntent&#x27;s Helix AI brings agentic planning to healthcare marketers ]]></title>
        <description><![CDATA[ DeepIntent today launched Helix AI, the first agentic platform for healthcare marketers, halving planning cycles with HIPAA-compliant natural language tools. ]]></description>
        <link>https://ppc.land/deepintents-helix-ai-brings-agentic-planning-to-healthcare-marketers/</link>
        <guid isPermaLink="false">6a3063e3ba48b40001f57af7</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 15 Jun 2026 22:46:10 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/deepintent.webp" medium="image"/>
        <content:encoded><![CDATA[ DeepIntent today launched Helix AI, the first agentic platform for healthcare marketers, halving planning cycles with HIPAA-compliant natural language tools.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/deepintents-helix-ai-brings-agentic-planning-to-healthcare-marketers/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Why streaming viewers are choosing ads over subscriptions in 2026 ]]></title>
        <description><![CDATA[ VAB June 2026: 89% of U.S. streamers use ad-supported services, FAST channels reach 1,700 titles, and interactive CTV ads produce 138% higher brand recall. ]]></description>
        <link>https://ppc.land/why-streaming-viewers-are-choosing-ads-over-subscriptions-in-2026/</link>
        <guid isPermaLink="false">6a305eafba48b40001f57ae2</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 15 Jun 2026 22:38:32 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Streaming.webp" medium="image"/>
        <content:encoded><![CDATA[ VAB June 2026: 89% of U.S. streamers use ad-supported services, FAST channels reach 1,700 titles, and interactive CTV ads produce 138% higher brand recall.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/why-streaming-viewers-are-choosing-ads-over-subscriptions-in-2026/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Retail media&#x27;s hidden ROI: how siloed attribution misses half the picture ]]></title>
        <description><![CDATA[ Incremental&#39;s meta-analysis of 150,000 campaigns and $350M in ad spend shows siloed retail media attribution misses 36% to 53% of true campaign ROI overall. ]]></description>
        <link>https://ppc.land/retail-medias-hidden-roi-how-siloed-attribution-misses-half-the-picture/</link>
        <guid isPermaLink="false">6a30591cba48b40001f57acb</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 15 Jun 2026 22:01:14 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/silo.webp" medium="image"/>
        <content:encoded><![CDATA[ Incremental&#39;s meta-analysis of 150,000 campaigns and $350M in ad spend shows siloed retail media attribution misses 36% to 53% of true campaign ROI overall.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/retail-medias-hidden-roi-how-siloed-attribution-misses-half-the-picture/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
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    <item>
        <title><![CDATA[ Google Ads gets promotion mode and a major bidding overhaul this August ]]></title>
        <description><![CDATA[ Google Ads is rolling out three updates: Smart Bidding Exploration for Performance Max, a promotion mode beta, and a bidding target change on August 17, 2026. ]]></description>
        <link>https://ppc.land/google-ads-gets-promotion-mode-and-a-major-bidding-overhaul-this-august/</link>
        <guid isPermaLink="false">6a3055e4ba48b40001f57ab6</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 15 Jun 2026 21:47:03 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Google-Ads-Changes.webp" medium="image"/>
        <content:encoded><![CDATA[ Google Ads is rolling out three updates: Smart Bidding Exploration for Performance Max, a promotion mode beta, and a bidding target change on August 17, 2026.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-ads-gets-promotion-mode-and-a-major-bidding-overhaul-this-august/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
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    <item>
        <title><![CDATA[ Fox buys Roku for $22bn - what it means for CTV advertising ]]></title>
        <description><![CDATA[ Fox Corporation agreed today to acquire Roku for $22 billion, joining live sports, news, Tubi, and The Roku Channel into a single CTV ad and streaming platform. ]]></description>
        <link>https://ppc.land/fox-buys-roku-for-22bn-what-it-means-for-ctv-advertising/</link>
        <guid isPermaLink="false">6a304e94ba48b40001f57aa2</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 15 Jun 2026 21:16:13 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Fox-Roku.webp" medium="image"/>
        <content:encoded><![CDATA[ Fox Corporation agreed today to acquire Roku for $22 billion, joining live sports, news, Tubi, and The Roku Channel into a single CTV ad and streaming platform.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/fox-buys-roku-for-22bn-what-it-means-for-ctv-advertising/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
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    <item>
        <title><![CDATA[ Brainlabs&#x27; Ali Reed on why independent agencies are winning the AI era ]]></title>
        <description><![CDATA[ Brainlabs Chief Growth Officer Ali Reed argues that independent agencies are seizing the high-margin, AI-driven layer of work that legacy holdcos are ceding. ]]></description>
        <link>https://ppc.land/brainlabs-ali-reed-on-why-independent-agencies-are-winning-the-ai-era/</link>
        <guid isPermaLink="false">6a302b7dba48b40001f57a7b</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 15 Jun 2026 18:50:00 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/holdcos-vs-independents.webp" medium="image"/>
        <content:encoded><![CDATA[ Brainlabs Chief Growth Officer Ali Reed argues that independent agencies are seizing the high-margin, AI-driven layer of work that legacy holdcos are ceding.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/brainlabs-ali-reed-on-why-independent-agencies-are-winning-the-ai-era/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
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    <item>
        <title><![CDATA[ Deezer&#x27;s free AI music detector now works across 20 streaming platforms ]]></title>
        <description><![CDATA[ Deezer launches a free AI music detector in 27 languages that scans playlists across 20 streaming platforms, revealing 43% of switchers carry synthetic tracks. ]]></description>
        <link>https://ppc.land/deezers-free-ai-music-detector-now-works-across-20-streaming-platforms/</link>
        <guid isPermaLink="false">6a302997ba48b40001f57a5f</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 15 Jun 2026 18:36:39 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Scanner-AI-Music.webp" medium="image"/>
        <content:encoded><![CDATA[ Deezer launches a free AI music detector in 27 languages that scans playlists across 20 streaming platforms, revealing 43% of switchers carry synthetic tracks.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/deezers-free-ai-music-detector-now-works-across-20-streaming-platforms/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
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    <item>
        <title><![CDATA[ Perplexity co-authored the study that praises its own AI agents ]]></title>
        <description><![CDATA[ AI agents cut task time 87 percent in a study Perplexity co-authored using its own data and products, even as copyright and security cases mount against it. ]]></description>
        <link>https://ppc.land/perplexity-co-authored-the-study-that-praises-its-own-ai-agents/</link>
        <guid isPermaLink="false">6a302866ba48b40001f57a4c</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 15 Jun 2026 18:34:20 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Perplexity-Dog.webp" medium="image"/>
        <content:encoded><![CDATA[ AI agents cut task time 87 percent in a study Perplexity co-authored using its own data and products, even as copyright and security cases mount against it.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/perplexity-co-authored-the-study-that-praises-its-own-ai-agents/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
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    <item>
        <title><![CDATA[ Uber adds ride offers, brand takeovers on Eats, and offsite ads for brands ]]></title>
        <description><![CDATA[ Uber Advertising today launched Offers on Uber, new Uber Eats premium formats, and Offsite Ads to give brands reach beyond the Uber ecosystem for the first time ]]></description>
        <link>https://ppc.land/uber-adds-ride-offers-brand-takeovers-on-eats-and-offsite-ads-for-brands/</link>
        <guid isPermaLink="false">6a30271aba48b40001f57a3a</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 15 Jun 2026 18:26:03 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Uber-Brand-Takeover.webp" medium="image"/>
        <content:encoded><![CDATA[ Uber Advertising today launched Offers on Uber, new Uber Eats premium formats, and Offsite Ads to give brands reach beyond the Uber ecosystem for the first time<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/uber-adds-ride-offers-brand-takeovers-on-eats-and-offsite-ads-for-brands/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
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    <item>
        <title><![CDATA[ AI Overviews drain publisher traffic as ad tech&#x27;s trust seals lapse ]]></title>
        <description><![CDATA[ Google AI Overviews drained two publishers&#39; search traffic and closed one site after 21 years, while Google and The Trade Desk let their TAG fraud seals lapse. ]]></description>
        <link>https://ppc.land/ai-overviews-drain-publisher-traffic-as-ad-techs-trust-seals-lapse/</link>
        <guid isPermaLink="false">6a2f9174ba48b40001f574ce</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 15 Jun 2026 07:54:39 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Google-AI-being-fed.webp" medium="image"/>
        <content:encoded><![CDATA[ Google AI Overviews drained two publishers&#39; search traffic and closed one site after 21 years, while Google and The Trade Desk let their TAG fraud seals lapse.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ai-overviews-drain-publisher-traffic-as-ad-techs-trust-seals-lapse/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
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    <item>
        <title><![CDATA[ VAB updates its addressable TV guide with 2026 data that most marketers miss ]]></title>
        <description><![CDATA[ VAB&#39;s 2026 addressable TV guide reveals 92% of pay TV households are addressable-enabled, with nearly half of current advertisers raising budgets this year. ]]></description>
        <link>https://ppc.land/vab-updates-its-addressable-tv-guide-with-2026-data-that-most-marketers-miss/</link>
        <guid isPermaLink="false">6a2f177aba48b40001f574a3</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 14 Jun 2026 23:10:08 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/adressable-tv.webp" medium="image"/>
        <content:encoded><![CDATA[ VAB&#39;s 2026 addressable TV guide reveals 92% of pay TV households are addressable-enabled, with nearly half of current advertisers raising budgets this year.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/vab-updates-its-addressable-tv-guide-with-2026-data-that-most-marketers-miss/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
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    <item>
        <title><![CDATA[ LinkedIn now shows creators exactly who is seeing their posts ]]></title>
        <description><![CDATA[ LinkedIn this week launched a new post analytics metric splitting impressions into in-network and out-of-network reach, giving creators clearer audience insight. ]]></description>
        <link>https://ppc.land/linkedin-now-shows-creators-exactly-who-is-seeing-their-posts/</link>
        <guid isPermaLink="false">6a2f1550ba48b40001f5748f</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 14 Jun 2026 22:59:18 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/LinkedIn-metrics.webp" medium="image"/>
        <content:encoded><![CDATA[ LinkedIn this week launched a new post analytics metric splitting impressions into in-network and out-of-network reach, giving creators clearer audience insight.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/linkedin-now-shows-creators-exactly-who-is-seeing-their-posts/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
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        <title><![CDATA[ UK motorway DOOH hits programmatic as i-media integrates with VIOOH ]]></title>
        <description><![CDATA[ i-media integrates 1,200 motorway screens with VIOOH&#39;s SSP, giving buyers 2.9bn monthly impressions and live ANPR-based audience intelligence across UK MSAs. ]]></description>
        <link>https://ppc.land/uk-motorway-dooh-hits-programmatic-as-i-media-integrates-with-viooh/</link>
        <guid isPermaLink="false">6a2f136bba48b40001f5747c</guid>
        <category><![CDATA[ DOOH ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 14 Jun 2026 22:50:29 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/i-media.webp" medium="image"/>
        <content:encoded><![CDATA[ i-media integrates 1,200 motorway screens with VIOOH&#39;s SSP, giving buyers 2.9bn monthly impressions and live ANPR-based audience intelligence across UK MSAs.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/uk-motorway-dooh-hits-programmatic-as-i-media-integrates-with-viooh/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ AI agent traffic dips in May but blocking rates keep climbing ]]></title>
        <description><![CDATA[ HUMAN Security&#39;s May 2026 data shows agentic traffic fell 4.3% month over month, while blocking rates rose to nearly 9% as Comet, Atlas, and Claude compete. ]]></description>
        <link>https://ppc.land/ai-agent-traffic-dips-in-may-but-blocking-rates-keep-climbing/</link>
        <guid isPermaLink="false">6a2f00f8ba48b40001f57466</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 14 Jun 2026 21:39:40 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/AI-Agents.webp" medium="image"/>
        <content:encoded><![CDATA[ HUMAN Security&#39;s May 2026 data shows agentic traffic fell 4.3% month over month, while blocking rates rose to nearly 9% as Comet, Atlas, and Claude compete.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ai-agent-traffic-dips-in-may-but-blocking-rates-keep-climbing/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Uber Eats gets Deal Drops and Reorder Rewards for restaurant advertisers ]]></title>
        <description><![CDATA[ Uber Advertising launches Deal Drops and Reorder Rewards on June 8, 2026, giving restaurants time-bound event offers and post-purchase repeat mechanics on Eats. ]]></description>
        <link>https://ppc.land/uber-eats-gets-deal-drops-and-reorder-rewards-for-restaurant-advertisers/</link>
        <guid isPermaLink="false">6a2efd63ba48b40001f57443</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 14 Jun 2026 21:15:36 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Deal-Drops.webp" medium="image"/>
        <content:encoded><![CDATA[ Uber Advertising launches Deal Drops and Reorder Rewards on June 8, 2026, giving restaurants time-bound event offers and post-purchase repeat mechanics on Eats.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/uber-eats-gets-deal-drops-and-reorder-rewards-for-restaurant-advertisers/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Gray Media bets on Madhive&#x27;s AI DSP to win local TV&#x27;s programmatic future ]]></title>
        <description><![CDATA[ Gray Media, the largest US local TV station owner, partners with Madhive&#39;s AI DSP and Maverick platform to target 117 markets and the 2026 midterm ad cycle. ]]></description>
        <link>https://ppc.land/gray-media-bets-on-madhives-ai-dsp-to-win-local-tvs-programmatic-future/</link>
        <guid isPermaLink="false">6a2ef772ba48b40001f57422</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 14 Jun 2026 20:51:14 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Madhive.webp" medium="image"/>
        <content:encoded><![CDATA[ Gray Media, the largest US local TV station owner, partners with Madhive&#39;s AI DSP and Maverick platform to target 117 markets and the 2026 midterm ad cycle.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/gray-media-bets-on-madhives-ai-dsp-to-win-local-tvs-programmatic-future/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ New York passes bill forcing AI crawlers to identify themselves to news sites ]]></title>
        <description><![CDATA[ New York&#39;s Assembly passed A11292 on June 5, 2026, requiring AI crawlers to disclose identity and purpose to news publishers or face $15,000-per-day penalties. ]]></description>
        <link>https://ppc.land/new-york-passes-bill-forcing-ai-crawlers-to-identify-themselves-to-news-sites/</link>
        <guid isPermaLink="false">6a2ef46eba48b40001f57409</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 14 Jun 2026 20:40:46 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Crawlers.webp" medium="image"/>
        <content:encoded><![CDATA[ New York&#39;s Assembly passed A11292 on June 5, 2026, requiring AI crawlers to disclose identity and purpose to news publishers or face $15,000-per-day penalties.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/new-york-passes-bill-forcing-ai-crawlers-to-identify-themselves-to-news-sites/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Pichai told Stanford graduates to skip the AI noise and follow 3 life filters ]]></title>
        <description><![CDATA[ Sundar Pichai&#39;s 2026 Stanford speech sidestepped AI anxiety and laid out three personal decision filters: optimism, hard work, and doing what genuinely excites each person. ]]></description>
        <link>https://ppc.land/pichai-told-stanford-graduates-to-skip-the-ai-noise-and-follow-3-life-filters/</link>
        <guid isPermaLink="false">6a2ef1d8ba48b40001f573f0</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 14 Jun 2026 20:30:20 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/3-Filters.webp" medium="image"/>
        <content:encoded><![CDATA[ Sundar Pichai&#39;s 2026 Stanford speech sidestepped AI anxiety and laid out three personal decision filters: optimism, hard work, and doing what genuinely excites each person.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/pichai-told-stanford-graduates-to-skip-the-ai-noise-and-follow-3-life-filters/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ AI shortlists are commerce media&#x27;s next paid placement battle ]]></title>
        <description><![CDATA[ Koddi research finds 84% of commerce media leaders would invest in AI recommendation visibility, as 70% already use agents for campaign execution. June 2026. ]]></description>
        <link>https://ppc.land/ai-shortlists-are-commerce-medias-next-paid-placement-battle/</link>
        <guid isPermaLink="false">6a2eee8dba48b40001f573d9</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 14 Jun 2026 20:15:55 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/AI-Shortlist.webp" medium="image"/>
        <content:encoded><![CDATA[ Koddi research finds 84% of commerce media leaders would invest in AI recommendation visibility, as 70% already use agents for campaign execution. June 2026.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ai-shortlists-are-commerce-medias-next-paid-placement-battle/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Amazon is 7x more water-efficient than rivals. Water cost per query: unknown ]]></title>
        <description><![CDATA[ Amazon&#39;s data centers hit 0.12 L/kWh in 2025, seven times better than rivals, and 75% toward water positivity by 2030 - but water per AI token stays unmeasured. ]]></description>
        <link>https://ppc.land/amazon-is-7x-more-water-efficient-than-rivals-water-cost-per-query-unknown/</link>
        <guid isPermaLink="false">6a2ee936ba48b40001f573c0</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 14 Jun 2026 19:49:55 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Water-Usage.webp" medium="image"/>
        <content:encoded><![CDATA[ Amazon&#39;s data centers hit 0.12 L/kWh in 2025, seven times better than rivals, and 75% toward water positivity by 2030 - but water per AI token stays unmeasured.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/amazon-is-7x-more-water-efficient-than-rivals-water-cost-per-query-unknown/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ AI Overviews killed overfishing.org - and it&#x27;s not alone ]]></title>
        <description><![CDATA[ A 21-year-old independent website on overfishing shut down after Google AI Overviews erased its search traffic. Here is what happened and why it matters now. ]]></description>
        <link>https://ppc.land/ai-overviews-killed-overfishing-org-and-its-not-alone/</link>
        <guid isPermaLink="false">6a2e6894ba48b40001f5738a</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 14 Jun 2026 10:44:05 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Google-fishing.webp" medium="image"/>
        <content:encoded><![CDATA[ A 21-year-old independent website on overfishing shut down after Google AI Overviews erased its search traffic. Here is what happened and why it matters now.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ai-overviews-killed-overfishing-org-and-its-not-alone/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google AI Overviews cost one Berlin expat guide 70% of its traffic ]]></title>
        <description><![CDATA[ All About Berlin lost 70% of search traffic to Google AI Overviews, its founder reports, threatening 8 years of independent publishing on Berlin immigration. ]]></description>
        <link>https://ppc.land/google-ai-overviews-cost-one-berlin-expat-guide-70-of-its-traffic/</link>
        <guid isPermaLink="false">6a2e64c8ba48b40001f56ecb</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 14 Jun 2026 10:28:19 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Google-AI-Overviews.webp" medium="image"/>
        <content:encoded><![CDATA[ All About Berlin lost 70% of search traffic to Google AI Overviews, its founder reports, threatening 8 years of independent publishing on Berlin immigration.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-ai-overviews-cost-one-berlin-expat-guide-70-of-its-traffic/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Ad tech&#x27;s trust layer fractures as sports budgets, bots, and AI reshape media ]]></title>
        <description><![CDATA[ TAG&#39;s Google and Trade Desk certifications lapse, LinkedIn IVT hits 17.62%, political CTV doubles to $2.7bn, and sports reshape June&#39;s advertising budgets. ]]></description>
        <link>https://ppc.land/ad-techs-trust-layer-fractures-as-sports-budgets-bots-and-ai-reshape-media/</link>
        <guid isPermaLink="false">6a2e5d25ba48b40001f5699e</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 14 Jun 2026 10:13:38 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Trust.webp" medium="image"/>
        <content:encoded><![CDATA[ TAG&#39;s Google and Trade Desk certifications lapse, LinkedIn IVT hits 17.62%, political CTV doubles to $2.7bn, and sports reshape June&#39;s advertising budgets.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ad-techs-trust-layer-fractures-as-sports-budgets-bots-and-ai-reshape-media/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Amazon cuts product title limit to 75 characters on July 27 ]]></title>
        <description><![CDATA[ Amazon is capping product titles at 75 characters on July 27, 2026. Here is what sellers need to know about Item Highlights, AI rewrites, and Prime Day timing. ]]></description>
        <link>https://ppc.land/amazon-cuts-product-title-limit-to-75-characters-on-july-27/</link>
        <guid isPermaLink="false">6a2dafdfba48b40001f56983</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 21:33:54 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Product-Titles.webp" medium="image"/>
        <content:encoded><![CDATA[ Amazon is capping product titles at 75 characters on July 27, 2026. Here is what sellers need to know about Item Highlights, AI rewrites, and Prime Day timing.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/amazon-cuts-product-title-limit-to-75-characters-on-july-27/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Gracenote data shows AI hallucinates 1 in 5 streaming titles completely ]]></title>
        <description><![CDATA[ Gracenote tested 2,600 titles in 13 countries, finding ungrounded LLMs hallucinated all metadata for nearly 1 in 5 titles, with U.S. cast accuracy at just 53%. ]]></description>
        <link>https://ppc.land/gracenote-data-shows-ai-hallucinates-1-in-5-streaming-titles-completely/</link>
        <guid isPermaLink="false">6a2dadafba48b40001f56969</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 21:24:16 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/misinformation-ctv.webp" medium="image"/>
        <content:encoded><![CDATA[ Gracenote tested 2,600 titles in 13 countries, finding ungrounded LLMs hallucinated all metadata for nearly 1 in 5 titles, with U.S. cast accuracy at just 53%.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/gracenote-data-shows-ai-hallucinates-1-in-5-streaming-titles-completely/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ DeepIntent bets pharma budgets on live sports CTV with verified inventory ]]></title>
        <description><![CDATA[ DeepIntent launches verified live CTV inventory, custom pacing, and pharma KPI measurement for healthcare brands targeting World Cup, NFL, and NBA audiences. ]]></description>
        <link>https://ppc.land/deepintent-bets-pharma-budgets-on-live-sports-ctv-with-verified-inventory/</link>
        <guid isPermaLink="false">6a2daa98ba48b40001f56955</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 21:16:11 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Streaming-Pharma.webp" medium="image"/>
        <content:encoded><![CDATA[ DeepIntent launches verified live CTV inventory, custom pacing, and pharma KPI measurement for healthcare brands targeting World Cup, NFL, and NBA audiences.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/deepintent-bets-pharma-budgets-on-live-sports-ctv-with-verified-inventory/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ LinkedIn drives the most bot clicks per ad dollar, new report finds ]]></title>
        <description><![CDATA[ Lunio&#39;s 64-million-click analysis finds LinkedIn&#39;s IVT rate reached 17.62% in Q1 2026, Bing at 12%, Google Display surging 132%, and one placement above 93%. ]]></description>
        <link>https://ppc.land/linkedin-drives-the-most-bot-clicks-per-ad-dollar-new-report-finds/</link>
        <guid isPermaLink="false">6a2da857ba48b40001f5693c</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 21:03:04 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Invalid-Traffic.webp" medium="image"/>
        <content:encoded><![CDATA[ Lunio&#39;s 64-million-click analysis finds LinkedIn&#39;s IVT rate reached 17.62% in Q1 2026, Bing at 12%, Google Display surging 132%, and one placement above 93%.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/linkedin-drives-the-most-bot-clicks-per-ad-dollar-new-report-finds/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ France Televisions bets on YouTube after the BBC blazed the trail ]]></title>
        <description><![CDATA[ France Televisions and YouTube signed a strategic deal on April 23, 2026, covering news, AI deepfake protection, and direct ad inventory sales on the platform. ]]></description>
        <link>https://ppc.land/france-televisions-bets-on-youtube-after-the-bbc-blazed-the-trail/</link>
        <guid isPermaLink="false">6a2da4c7ba48b40001f56927</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 20:48:35 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/france-tv-youtube.webp" medium="image"/>
        <content:encoded><![CDATA[ France Televisions and YouTube signed a strategic deal on April 23, 2026, covering news, AI deepfake protection, and direct ad inventory sales on the platform.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/france-televisions-bets-on-youtube-after-the-bbc-blazed-the-trail/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Hismile fined $138,600 by ACCC for fake shoppers and misleading stain claims ]]></title>
        <description><![CDATA[ Australia&#39;s ACCC fined Hismile $138,600 for staging fake customer reaction videos and making misleading Glostik stain removal claims on social media platforms. ]]></description>
        <link>https://ppc.land/hismile-fined-138-600-by-accc-for-fake-shoppers-and-misleading-stain-claims/</link>
        <guid isPermaLink="false">6a2d8de0ba48b40001f5690b</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 19:10:51 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Stain-Removal.webp" medium="image"/>
        <content:encoded><![CDATA[ Australia&#39;s ACCC fined Hismile $138,600 for staging fake customer reaction videos and making misleading Glostik stain removal claims on social media platforms.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/hismile-fined-138-600-by-accc-for-fake-shoppers-and-misleading-stain-claims/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Gemini now manages your Google Business Profile with a single tap ]]></title>
        <description><![CDATA[ Google today introduced a direct Gemini integration with Google Business Profile, adding Business notebooks that surface proactive alerts for local businesses. ]]></description>
        <link>https://ppc.land/gemini-now-manages-your-google-business-profile-with-a-single-tap/</link>
        <guid isPermaLink="false">6a2d8b06ba48b40001f568f7</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 18:58:13 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Gemini-Google-Business-Profile.webp" medium="image"/>
        <content:encoded><![CDATA[ Google today introduced a direct Gemini integration with Google Business Profile, adding Business notebooks that surface proactive alerts for local businesses.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/gemini-now-manages-your-google-business-profile-with-a-single-tap/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Bigabid joins AWS RTB Fabric as mobile DSP bets on ML depth ]]></title>
        <description><![CDATA[ Bigabid joins AWS RTB Fabric, cutting networking costs by over 80% and redirecting those savings into machine learning compute and additional bid throughput. ]]></description>
        <link>https://ppc.land/bigabid-joins-aws-rtb-fabric-as-mobile-dsp-bets-on-ml-depth/</link>
        <guid isPermaLink="false">6a2d880eba48b40001f568e2</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 18:44:18 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Programmatic-Infrastructure.webp" medium="image"/>
        <content:encoded><![CDATA[ Bigabid joins AWS RTB Fabric, cutting networking costs by over 80% and redirecting those savings into machine learning compute and additional bid throughput.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/bigabid-joins-aws-rtb-fabric-as-mobile-dsp-bets-on-ml-depth/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google&#x27;s OKF wants to be the lingua franca for AI agent knowledge ]]></title>
        <description><![CDATA[ Google today published OKF v0.1, a vendor-neutral markdown spec for giving AI agents shared and portable knowledge without proprietary SDKs or platform lock-in. ]]></description>
        <link>https://ppc.land/googles-okf-wants-to-be-the-lingua-franca-for-ai-agent-knowledge/</link>
        <guid isPermaLink="false">6a2d55c4ba48b40001f568ca</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 15:09:46 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/OKF.webp" medium="image"/>
        <content:encoded><![CDATA[ Google today published OKF v0.1, a vendor-neutral markdown spec for giving AI agents shared and portable knowledge without proprietary SDKs or platform lock-in.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/googles-okf-wants-to-be-the-lingua-franca-for-ai-agent-knowledge/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google expands limited ad serving policy to Google Search from June 2026 ]]></title>
        <description><![CDATA[ Google&#39;s limited ad serving policy now covers Google Search, with phased enforcement from June 2026 through 2028, targeting unqualified advertisers in new ways. ]]></description>
        <link>https://ppc.land/google-expands-limited-ad-serving-policy-to-google-search-from-june-2026/</link>
        <guid isPermaLink="false">6a2d327aba48b40001f568b1</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 12:39:03 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Google-Limited-Ads.webp" medium="image"/>
        <content:encoded><![CDATA[ Google&#39;s limited ad serving policy now covers Google Search, with phased enforcement from June 2026 through 2028, targeting unqualified advertisers in new ways.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-expands-limited-ad-serving-policy-to-google-search-from-june-2026/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google expands Search agents to all AI Mode languages for Ultra subscribers ]]></title>
        <description><![CDATA[ Google&#39;s background Search agents are now live in every AI Mode language and market, restricted to Google AI Ultra subscribers weeks after the I/O 2026 launch. ]]></description>
        <link>https://ppc.land/google-expands-search-agents-to-all-ai-mode-languages-for-ultra-subscribers/</link>
        <guid isPermaLink="false">6a2d30acba48b40001f56898</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 12:30:47 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/AI-Agent-Search.webp" medium="image"/>
        <content:encoded><![CDATA[ Google&#39;s background Search agents are now live in every AI Mode language and market, restricted to Google AI Ultra subscribers weeks after the I/O 2026 launch.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-expands-search-agents-to-all-ai-mode-languages-for-ultra-subscribers/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Nielsen Tops of Sports: how pop culture is reshaping who watches what in 2026 ]]></title>
        <description><![CDATA[ Nielsen Spring 2026 Tops of Sports: NBA up 27%, NHL up 25%, IndyCar up 44%, and PGA Tour up 21% as entertainment and global talent reshape U.S. viewership. ]]></description>
        <link>https://ppc.land/nielsen-tops-of-sports-how-pop-culture-is-reshaping-who-watches-what-in-2026/</link>
        <guid isPermaLink="false">6a2d2e68ba48b40001f56881</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 12:21:05 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Nielsen-Sports.webp" medium="image"/>
        <content:encoded><![CDATA[ Nielsen Spring 2026 Tops of Sports: NBA up 27%, NHL up 25%, IndyCar up 44%, and PGA Tour up 21% as entertainment and global talent reshape U.S. viewership.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/nielsen-tops-of-sports-how-pop-culture-is-reshaping-who-watches-what-in-2026/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Cookie consent in Europe is changing - what marketers need to know ]]></title>
        <description><![CDATA[ Iubenda&#39;s 2026 guide maps how the EU Digital Omnibus reshapes cookie consent, CMP infrastructure, and first-party data strategy for European digital marketers. ]]></description>
        <link>https://ppc.land/cookie-consent-in-europe-is-changing-what-marketers-need-to-know/</link>
        <guid isPermaLink="false">6a2d17a7ba48b40001f5686d</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 10:46:49 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/user.webp" medium="image"/>
        <content:encoded><![CDATA[ Iubenda&#39;s 2026 guide maps how the EU Digital Omnibus reshapes cookie consent, CMP infrastructure, and first-party data strategy for European digital marketers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/cookie-consent-in-europe-is-changing-what-marketers-need-to-know/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Spain&#x27;s digital audio market: 58% of users listen online, podcast leads ]]></title>
        <description><![CDATA[ IAB Spain&#39;s 2026 audio study finds 58% online listening penetration, podcast as the top ad investment format, and most professionals planning budget growth. ]]></description>
        <link>https://ppc.land/spains-digital-audio-market-58-of-users-listen-online-podcast-leads/</link>
        <guid isPermaLink="false">6a2d146aba48b40001f56859</guid>
        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 10:33:13 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/audio-platforms.webp" medium="image"/>
        <content:encoded><![CDATA[ IAB Spain&#39;s 2026 audio study finds 58% online listening penetration, podcast as the top ad investment format, and most professionals planning budget growth.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/spains-digital-audio-market-58-of-users-listen-online-podcast-leads/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ 63.9 million U.S. adults to watch World Cup - what that means for ad budgets ]]></title>
        <description><![CDATA[ VAB data shows 63.9M U.S. adults plan to watch the 2026 World Cup, 36% will host viewing parties, and 63% say they favour brands that sponsor the tournament. ]]></description>
        <link>https://ppc.land/63-9-million-u-s-adults-to-watch-world-cup-what-that-means-for-ad-budgets/</link>
        <guid isPermaLink="false">6a2d109fba48b40001f56843</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 10:13:26 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Where.webp" medium="image"/>
        <content:encoded><![CDATA[ VAB data shows 63.9M U.S. adults plan to watch the 2026 World Cup, 36% will host viewing parties, and 63% say they favour brands that sponsor the tournament.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/63-9-million-u-s-adults-to-watch-world-cup-what-that-means-for-ad-budgets/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Rory Sutherland: ad-funded AI will repeat Google&#x27;s worst mistakes ]]></title>
        <description><![CDATA[ Ogilvy vice chairman Rory Sutherland argues advertising-funded AI models will follow Google&#39;s path, pushing relevant results aside for the highest bidder now. ]]></description>
        <link>https://ppc.land/rory-sutherland-ad-funded-ai-will-repeat-googles-worst-mistakes/</link>
        <guid isPermaLink="false">6a2d0cdfba48b40001f5682c</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 09:58:45 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/AI-Vending-Machine.webp" medium="image"/>
        <content:encoded><![CDATA[ Ogilvy vice chairman Rory Sutherland argues advertising-funded AI models will follow Google&#39;s path, pushing relevant results aside for the highest bidder now.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/rory-sutherland-ad-funded-ai-will-repeat-googles-worst-mistakes/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google delays DSA-to-AI Max automigration to February 2027 ]]></title>
        <description><![CDATA[ Google pushes DSA automigration deadline from September 2026 to February 2027, restores DSA creation, and resets the migration runway for search advertisers. ]]></description>
        <link>https://ppc.land/google-delays-dsa-to-ai-max-automigration-to-february-2027/</link>
        <guid isPermaLink="false">6a2d0ad2ba48b40001f5680f</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 09:50:24 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Time.webp" medium="image"/>
        <content:encoded><![CDATA[ Google pushes DSA automigration deadline from September 2026 to February 2027, restores DSA creation, and resets the migration runway for search advertisers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-delays-dsa-to-ai-max-automigration-to-february-2027/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ HubSpot data: AI search beats demos as top driver of CRM purchase intent ]]></title>
        <description><![CDATA[ HubSpot: AI search now the single strongest predictor of CRM purchase intent, beating demos, reviews, and sales calls, new survey of 3,000+ buyers reveals. ]]></description>
        <link>https://ppc.land/hubspot-data-ai-search-beats-demos-as-top-driver-of-crm-purchase-intent/</link>
        <guid isPermaLink="false">6a2d073aba48b40001f567f6</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 09:39:30 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/AI-Search-B2B.webp" medium="image"/>
        <content:encoded><![CDATA[ HubSpot: AI search now the single strongest predictor of CRM purchase intent, beating demos, reviews, and sales calls, new survey of 3,000+ buyers reveals.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/hubspot-data-ai-search-beats-demos-as-top-driver-of-crm-purchase-intent/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ NBA Finals beats the World Cup on game days, Taboola data shows ]]></title>
        <description><![CDATA[ Taboola Newsroom data shows NBA Finals content outpaces the FIFA World Cup 1.5x on game days, with Jalen Brunson&#39;s online interest up 2,006% in the Finals. ]]></description>
        <link>https://ppc.land/nba-finals-beats-the-world-cup-on-game-days-taboola-data-shows/</link>
        <guid isPermaLink="false">6a2cf98dba48b40001f567dd</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 08:39:37 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/NBA-vs-Soccer.webp" medium="image"/>
        <content:encoded><![CDATA[ Taboola Newsroom data shows NBA Finals content outpaces the FIFA World Cup 1.5x on game days, with Jalen Brunson&#39;s online interest up 2,006% in the Finals.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/nba-finals-beats-the-world-cup-on-game-days-taboola-data-shows/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ YouTube Premium prices jump in Germany, Lite climbs a steep 33% ]]></title>
        <description><![CDATA[ Google raised YouTube Premium prices across every tier in Germany on June 11, 2026, the first increase since 2023, with Premium Lite climbing 33% to 7.99 euros. ]]></description>
        <link>https://ppc.land/youtube-premium-prices-jump-in-germany-lite-climbs-a-steep-33/</link>
        <guid isPermaLink="false">6a2cf6b0ba48b40001f567c9</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 08:25:21 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Germany-YouTube.webp" medium="image"/>
        <content:encoded><![CDATA[ Google raised YouTube Premium prices across every tier in Germany on June 11, 2026, the first increase since 2023, with Premium Lite climbing 33% to 7.99 euros.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/youtube-premium-prices-jump-in-germany-lite-climbs-a-steep-33/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Publicis and The Trade Desk make up as ad tech&#x27;s trust layer cracks ]]></title>
        <description><![CDATA[ Publicis-TTD truce, TAG&#39;s crumbling accreditation regime, Roku&#39;s $19bn sale process, and five agentic AI launches claiming the ad buying layer in 48 hours. ]]></description>
        <link>https://ppc.land/publicis-and-the-trade-desk-make-up-as-ad-techs-trust-layer-cracks/</link>
        <guid isPermaLink="false">6a2cf011ba48b40001f562d2</guid>
        <category><![CDATA[ Display ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 07:56:24 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Publicis-TTD.webp" medium="image"/>
        <content:encoded><![CDATA[ Publicis-TTD truce, TAG&#39;s crumbling accreditation regime, Roku&#39;s $19bn sale process, and five agentic AI launches claiming the ad buying layer in 48 hours.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/publicis-and-the-trade-desk-make-up-as-ad-techs-trust-layer-cracks/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Roku explores a sale as its $19bn ad platform attracts media and tech buyers ]]></title>
        <description><![CDATA[ Roku is exploring strategic options including a full sale, as its 100M-household streaming and advertising platform draws interest from media and tech buyers. ]]></description>
        <link>https://ppc.land/roku-explores-a-sale-as-its-19bn-ad-platform-attracts-media-and-tech-buyers/</link>
        <guid isPermaLink="false">6a2ce8e7ba48b40001f562ba</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 13 Jun 2026 07:25:36 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Roku.webp" medium="image"/>
        <content:encoded><![CDATA[ Roku is exploring strategic options including a full sale, as its 100M-household streaming and advertising platform draws interest from media and tech buyers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/roku-explores-a-sale-as-its-19bn-ad-platform-attracts-media-and-tech-buyers/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ LinkedIn hits 100 million members in Brazil and unlocks 100 free courses ]]></title>
        <description><![CDATA[ LinkedIn Brazil hits 100 million members, placing it third globally after the US and India, and opens 100 LinkedIn Learning courses free for the next 100 days. ]]></description>
        <link>https://ppc.land/linkedin-hits-100-million-members-in-brazil-and-unlocks-100-free-courses/</link>
        <guid isPermaLink="false">6a2c565798322d0001302681</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 12 Jun 2026 21:00:12 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Linkedin-Brazil.webp" medium="image"/>
        <content:encoded><![CDATA[ LinkedIn Brazil hits 100 million members, placing it third globally after the US and India, and opens 100 LinkedIn Learning courses free for the next 100 days.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/linkedin-hits-100-million-members-in-brazil-and-unlocks-100-free-courses/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ LinkedIn launches Creator Marketplace and BrandWorks for B2B brands ]]></title>
        <description><![CDATA[ LinkedIn Creator Marketplace and BrandWorks launch: B2B brands get vetted creator discovery and hands-on campaign creative strategy inside Campaign Manager. ]]></description>
        <link>https://ppc.land/linkedin-launches-creator-marketplace-and-brandworks-for-b2b-brands/</link>
        <guid isPermaLink="false">6a2c53ed98322d000130266a</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 12 Jun 2026 20:52:21 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Brandlink.webp" medium="image"/>
        <content:encoded><![CDATA[ LinkedIn Creator Marketplace and BrandWorks launch: B2B brands get vetted creator discovery and hands-on campaign creative strategy inside Campaign Manager.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/linkedin-launches-creator-marketplace-and-brandworks-for-b2b-brands/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ LinkedIn data shows EU hiring at 26% below 2019 as AI roles hit 351,000 ]]></title>
        <description><![CDATA[ LinkedIn finds EU hiring 26% below 2019 while AI roles surpass 351,000 since 2023. Macro pressures, not AI, explain the current decline, according to the data. ]]></description>
        <link>https://ppc.land/linkedin-data-shows-eu-hiring-at-26-below-2019-as-ai-roles-hit-351-000/</link>
        <guid isPermaLink="false">6a2c515e98322d0001302656</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 12 Jun 2026 20:37:54 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Hiring-Trend-Europe.webp" medium="image"/>
        <content:encoded><![CDATA[ LinkedIn finds EU hiring 26% below 2019 while AI roles surpass 351,000 since 2023. Macro pressures, not AI, explain the current decline, according to the data.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/linkedin-data-shows-eu-hiring-at-26-below-2019-as-ai-roles-hit-351-000/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google Data Manager API v1.7 finally brings GMP into the signal loop ]]></title>
        <description><![CDATA[ Google&#39;s Data Manager API v1.7 extends offline conversions to Campaign Manager 360, Search Ads 360, and DV360, and adds IP address ingestion for Customer Match. ]]></description>
        <link>https://ppc.land/google-data-manager-api-v1-7-finally-brings-gmp-into-the-signal-loop/</link>
        <guid isPermaLink="false">6a2b9a9266ec070001412402</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 12 Jun 2026 07:38:59 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Google-Data.webp" medium="image"/>
        <content:encoded><![CDATA[ Google&#39;s Data Manager API v1.7 extends offline conversions to Campaign Manager 360, Search Ads 360, and DV360, and adds IP address ingestion for Customer Match.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-data-manager-api-v1-7-finally-brings-gmp-into-the-signal-loop/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Meet FOMU: the hidden fear that kills more B2B deals than any competitor ]]></title>
        <description><![CDATA[ LinkedIn and Bain research names FOMU - Fear of Messing Up - as the dominant reason 40% of B2B deals stall, outweighing product quality and competitive losses. ]]></description>
        <link>https://ppc.land/meet-fomu-the-hidden-fear-that-kills-more-b2b-deals-than-any-competitor/</link>
        <guid isPermaLink="false">6a2b991d66ec0700014123ec</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 12 Jun 2026 07:30:25 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/FOMU.webp" medium="image"/>
        <content:encoded><![CDATA[ LinkedIn and Bain research names FOMU - Fear of Messing Up - as the dominant reason 40% of B2B deals stall, outweighing product quality and competitive losses.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/meet-fomu-the-hidden-fear-that-kills-more-b2b-deals-than-any-competitor/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Agentic AI and the ad stack: who controls the buying layer now? ]]></title>
        <description><![CDATA[ Mediaocean NIVO AI, Magnite Orchestration, Teads EngageOS, and Walmart Connect on DV360 each launched June 11 as ChatGPT fell to 52.7% of global AI traffic. ]]></description>
        <link>https://ppc.land/agentic-ai-and-the-ad-stack-who-controls-the-buying-layer-now/</link>
        <guid isPermaLink="false">6a2b950266ec070001411e2d</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 12 Jun 2026 07:17:04 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/AdTech-control.webp" medium="image"/>
        <content:encoded><![CDATA[ Mediaocean NIVO AI, Magnite Orchestration, Teads EngageOS, and Walmart Connect on DV360 each launched June 11 as ChatGPT fell to 52.7% of global AI traffic.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/agentic-ai-and-the-ad-stack-who-controls-the-buying-layer-now/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google Analytics adds Source Group field to fix messy cross-channel data ]]></title>
        <description><![CDATA[ Google Analytics yesterday launched Source Group, standardizing messy source values from Facebook, TikTok, and AI assistants into clean cross-channel reporting. ]]></description>
        <link>https://ppc.land/google-analytics-adds-source-group-field-to-fix-messy-cross-channel-data/</link>
        <guid isPermaLink="false">6a2b8e3a66ec070001411e08</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 12 Jun 2026 06:53:26 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Google-Analytics-Sources.webp" medium="image"/>
        <content:encoded><![CDATA[ Google Analytics yesterday launched Source Group, standardizing messy source values from Facebook, TikTok, and AI assistants into clean cross-channel reporting.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-analytics-adds-source-group-field-to-fix-messy-cross-channel-data/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Mediaocean&#x27;s NIVO AI cuts campaign setup by 90% with Innovid agents ]]></title>
        <description><![CDATA[ Mediaocean today launched NIVO AI, an advertising intelligence layer on Innovid&#39;s ad serving platform, with pilot results claiming 90% faster campaign setup. ]]></description>
        <link>https://ppc.land/mediaoceans-nivo-ai-cuts-campaign-setup-by-90-with-innovid-agents/</link>
        <guid isPermaLink="false">6a2b1f3f66ec070001411df8</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 11 Jun 2026 22:51:24 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Nivo.webp" medium="image"/>
        <content:encoded><![CDATA[ Mediaocean today launched NIVO AI, an advertising intelligence layer on Innovid&#39;s ad serving platform, with pilot results claiming 90% faster campaign setup.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/mediaoceans-nivo-ai-cuts-campaign-setup-by-90-with-innovid-agents/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Meta severs Manus data access as Beijing forces $2B deal apart ]]></title>
        <description><![CDATA[ Meta has blocked Manus from its internal systems and ordered staff to migrate off the platform, as China&#39;s NDRC unwinds a $2 billion agentic AI acquisition. ]]></description>
        <link>https://ppc.land/meta-severs-manus-data-access-as-beijing-forces-2b-deal-apart/</link>
        <guid isPermaLink="false">6a2b1d2c66ec070001411de3</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 11 Jun 2026 22:44:35 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Meta-Manus.webp" medium="image"/>
        <content:encoded><![CDATA[ Meta has blocked Manus from its internal systems and ordered staff to migrate off the platform, as China&#39;s NDRC unwinds a $2 billion agentic AI acquisition.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/meta-severs-manus-data-access-as-beijing-forces-2b-deal-apart/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ CheckedUp wins MRC accreditation for specialty waiting room TV ad delivery ]]></title>
        <description><![CDATA[ CheckedUp earns MRC accreditation for TV Video Ad Plays and Explorer Waiting Room TV Engagement, a milestone for pharmaceutical point of care ad measurement. ]]></description>
        <link>https://ppc.land/checkedup-wins-mrc-accreditation-a-first-for-specialty-waiting-room-tv/</link>
        <guid isPermaLink="false">6a2b1ba166ec070001411dd2</guid>
        <category><![CDATA[ DOOH ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 11 Jun 2026 22:35:53 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/CheckedUP.webp" medium="image"/>
        <content:encoded><![CDATA[ CheckedUp earns MRC accreditation for TV Video Ad Plays and Explorer Waiting Room TV Engagement, a milestone for pharmaceutical point of care ad measurement.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/checkedup-wins-mrc-accreditation-a-first-for-specialty-waiting-room-tv/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google brings PayPal Hyperwallet payouts to 21 LATAM territories ]]></title>
        <description><![CDATA[ Google expands PayPal Hyperwallet to 21 LATAM territories for AdSense, AdMob, and Ad Manager publishers, adding PayPal and cash pickup payout options in 2026. ]]></description>
        <link>https://ppc.land/google-brings-paypal-hyperwallet-payouts-to-21-latam-territories/</link>
        <guid isPermaLink="false">6a2b196766ec070001411dbf</guid>
        <category><![CDATA[ Display ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 11 Jun 2026 22:26:51 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/AdSense-Paypal.webp" medium="image"/>
        <content:encoded><![CDATA[ Google expands PayPal Hyperwallet to 21 LATAM territories for AdSense, AdMob, and Ad Manager publishers, adding PayPal and cash pickup payout options in 2026.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-brings-paypal-hyperwallet-payouts-to-21-latam-territories/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Reddit launches video in comments, opening a rich new layer for conversations ]]></title>
        <description><![CDATA[ Reddit today rolls out video replies in comments for all users, enabling video uploads in eligible SFW public communities across iOS, Android, and desktop. ]]></description>
        <link>https://ppc.land/reddit-launches-video-in-comments-opening-a-rich-new-layer-for-conversations/</link>
        <guid isPermaLink="false">6a2b184766ec070001411dab</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 11 Jun 2026 22:20:59 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Reddit-Video-Comments.webp" medium="image"/>
        <content:encoded><![CDATA[ Reddit today rolls out video replies in comments for all users, enabling video uploads in eligible SFW public communities across iOS, Android, and desktop.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/reddit-launches-video-in-comments-opening-a-rich-new-layer-for-conversations/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Viant opens its bidder to publishers with free SupplyIQ dashboard ]]></title>
        <description><![CDATA[ Viant launches free SupplyIQ portal to show publishers exactly how the DSP scores, bids, and values their CTV and programmatic inventory, available from today. ]]></description>
        <link>https://ppc.land/viant-opens-its-bidder-to-publishers-with-free-supplyiq-dashboard/</link>
        <guid isPermaLink="false">6a2b16d366ec070001411d97</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 11 Jun 2026 22:15:57 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Viant.webp" medium="image"/>
        <content:encoded><![CDATA[ Viant launches free SupplyIQ portal to show publishers exactly how the DSP scores, bids, and values their CTV and programmatic inventory, available from today.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/viant-opens-its-bidder-to-publishers-with-free-supplyiq-dashboard/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Ogury launches SONA to finally bridge audience planning and campaign execution ]]></title>
        <description><![CDATA[ Ogury&#39;s SONA uses agentic AI and Persona Intelligence to convert any brief into a structured, persona-based media strategy across CTV, desktop, and mobile. ]]></description>
        <link>https://ppc.land/ogury-launches-sona-to-finally-bridge-audience-planning-and-campaign-execution/</link>
        <guid isPermaLink="false">6a2b152d66ec070001411d84</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 11 Jun 2026 22:07:54 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Ogury-Sona.webp" medium="image"/>
        <content:encoded><![CDATA[ Ogury&#39;s SONA uses agentic AI and Persona Intelligence to convert any brief into a structured, persona-based media strategy across CTV, desktop, and mobile.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ogury-launches-sona-to-finally-bridge-audience-planning-and-campaign-execution/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ ChatGPT drops to 52.7% as Claude triples its AI traffic share ]]></title>
        <description><![CDATA[ Similarweb&#39;s June 2026 update shows ChatGPT losing 23.7 points over 12 months while Claude surged from 1.6% to 8.9% and Gemini captured 27.3% of AI traffic. ]]></description>
        <link>https://ppc.land/chatgpt-drops-to-52-7-as-claude-triples-its-ai-traffic-share/</link>
        <guid isPermaLink="false">6a2acf9466ec070001411d70</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 11 Jun 2026 17:11:35 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Gen-AI-Traffic-Share.webp" medium="image"/>
        <content:encoded><![CDATA[ Similarweb&#39;s June 2026 update shows ChatGPT losing 23.7 points over 12 months while Claude surged from 1.6% to 8.9% and Gemini captured 27.3% of AI traffic.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/chatgpt-drops-to-52-7-as-claude-triples-its-ai-traffic-share/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Dexerto launches Omnidex SSP, betting publisher-led model beats RTB ]]></title>
        <description><![CDATA[ Dexerto launched Omnidex, its first SSP, on June 10 processing 90 billion monthly ad requests across 600+ gaming publishers for McDonald&#39;s and PlayStation. ]]></description>
        <link>https://ppc.land/dexerto-launches-omnidex-ssp-betting-publisher-led-model-beats-rtb/</link>
        <guid isPermaLink="false">6a2acd1c66ec070001411d59</guid>
        <category><![CDATA[ Display ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 11 Jun 2026 17:00:28 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Dexerto.webp" medium="image"/>
        <content:encoded><![CDATA[ Dexerto launched Omnidex, its first SSP, on June 10 processing 90 billion monthly ad requests across 600+ gaming publishers for McDonald&#39;s and PlayStation.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/dexerto-launches-omnidex-ssp-betting-publisher-led-model-beats-rtb/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Mother sues OpenAI: chat logs show GPT-4o discussed suicide with her daughter ]]></title>
        <description><![CDATA[ A California lawsuit filed today alleges OpenAI&#39;s GPT-4o discussed suicide methods with Alice Carrier before her death, prioritizing engagement over safety. ]]></description>
        <link>https://ppc.land/mother-sues-openai-chat-logs-show-gpt-4o-discussed-suicide-with-her-daughter/</link>
        <guid isPermaLink="false">6a2ac9b666ec070001411d46</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 11 Jun 2026 16:48:05 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/ChatGPT-Dialogues.webp" medium="image"/>
        <content:encoded><![CDATA[ A California lawsuit filed today alleges OpenAI&#39;s GPT-4o discussed suicide methods with Alice Carrier before her death, prioritizing engagement over safety.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/mother-sues-openai-chat-logs-show-gpt-4o-discussed-suicide-with-her-daughter/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ MiQ upgrades Sigma a year in: Planning Agent and 2.5PB of daily data ]]></title>
        <description><![CDATA[ MiQ expands Sigma AI platform one year after launch: Planning Agent, Total Measurement, 2.5 petabytes of daily data, and activation across 16 environments. ]]></description>
        <link>https://ppc.land/miq-upgrades-sigma-a-year-in-planning-agent-and-2-5pb-of-daily-data/</link>
        <guid isPermaLink="false">6a2ac6df66ec070001411d33</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 11 Jun 2026 16:35:49 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/MiQ-AI.webp" medium="image"/>
        <content:encoded><![CDATA[ MiQ expands Sigma AI platform one year after launch: Planning Agent, Total Measurement, 2.5 petabytes of daily data, and activation across 16 environments.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/miq-upgrades-sigma-a-year-in-planning-agent-and-2-5pb-of-daily-data/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Magnite Orchestration wants to be the wiring behind AI ad buying ]]></title>
        <description><![CDATA[ Magnite today launched Orchestration, a coordination layer for agentic ad buying, with dentsu and DIRECTV Advertising as the first partners in beta testing. ]]></description>
        <link>https://ppc.land/magnite-orchestration-wants-to-be-the-wiring-behind-ai-ad-buying/</link>
        <guid isPermaLink="false">6a2ac33466ec070001411d18</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 11 Jun 2026 16:19:59 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Magnite-AI-Agentic.webp" medium="image"/>
        <content:encoded><![CDATA[ Magnite today launched Orchestration, a coordination layer for agentic ad buying, with dentsu and DIRECTV Advertising as the first partners in beta testing.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/magnite-orchestration-wants-to-be-the-wiring-behind-ai-ad-buying/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ One in three small business owners raided personal savings to pay for AI ]]></title>
        <description><![CDATA[ Clarify Capital survey of 241 business owners finds average AI spend of $10,600 annually, with 37% feeling pressure to borrow just to keep pace with competitors. ]]></description>
        <link>https://ppc.land/one-in-three-small-business-owners-raided-personal-savings-to-pay-for-ai/</link>
        <guid isPermaLink="false">6a2abfb466ec070001411d02</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 11 Jun 2026 16:11:17 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/AI-Pot.webp" medium="image"/>
        <content:encoded><![CDATA[ Clarify Capital survey of 241 business owners finds average AI spend of $10,600 annually, with 37% feeling pressure to borrow just to keep pace with competitors.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/one-in-three-small-business-owners-raided-personal-savings-to-pay-for-ai/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Spotify rewrites podcast plays and launches 5 new creator analytics tools ]]></title>
        <description><![CDATA[ Spotify today redefines podcast plays as 30-second listens, aligns with AMP&#39;s new standard, and launches Audience Segments, Episode Trends, and historical data. ]]></description>
        <link>https://ppc.land/spotify-rewrites-podcast-plays-and-launches-5-new-creator-analytics-tools/</link>
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        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 11 Jun 2026 15:51:11 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Spotify-Analytics.webp" medium="image"/>
        <content:encoded><![CDATA[ Spotify today redefines podcast plays as 30-second listens, aligns with AMP&#39;s new standard, and launches Audience Segments, Episode Trends, and historical data.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/spotify-rewrites-podcast-plays-and-launches-5-new-creator-analytics-tools/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Teads bets on unified feed OS to save publishers from AI traffic collapse ]]></title>
        <description><![CDATA[ Teads today launched EngageOS, a publisher feed operating system that unifies editorial and ad auctions, with Magnite as launch partner for programmatic demand. ]]></description>
        <link>https://ppc.land/teads-bets-on-unified-feed-os-to-save-publishers-from-ai-traffic-collapse/</link>
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        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 11 Jun 2026 15:38:36 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Publisher-Overview.webp" medium="image"/>
        <content:encoded><![CDATA[ Teads today launched EngageOS, a publisher feed operating system that unifies editorial and ad auctions, with Magnite as launch partner for programmatic demand.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/teads-bets-on-unified-feed-os-to-save-publishers-from-ai-traffic-collapse/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Walmart Connect brings real purchase data into Google DV360 for YouTube ads ]]></title>
        <description><![CDATA[ Walmart Connect today announced a Google Display &amp; Video 360 partnership activating shopper audiences on YouTube with closed-loop retail sales measurement. ]]></description>
        <link>https://ppc.land/walmart-connect-brings-real-purchase-data-into-google-dv360-for-youtube-ads/</link>
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        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 11 Jun 2026 15:12:59 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Walmart-feeding-YouTube.webp" medium="image"/>
        <content:encoded><![CDATA[ Walmart Connect today announced a Google Display &amp; Video 360 partnership activating shopper audiences on YouTube with closed-loop retail sales measurement.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/walmart-connect-brings-real-purchase-data-into-google-dv360-for-youtube-ads/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ How AI could damage the planet and break society before 2030 ]]></title>
        <description><![CDATA[ A June 2026 MIT study of 272 experts puts at least 10% chance of catastrophic harm on 18 AI risk categories, including power grabs and environmental damage. ]]></description>
        <link>https://ppc.land/how-ai-could-damage-the-planet-and-break-society-before-2030-2/</link>
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        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 11 Jun 2026 13:58:48 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/AI-Risks.webp" medium="image"/>
        <content:encoded><![CDATA[ A June 2026 MIT study of 272 experts puts at least 10% chance of catastrophic harm on 18 AI risk categories, including power grabs and environmental damage.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/how-ai-could-damage-the-planet-and-break-society-before-2030-2/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ A German judge just made Google responsible for what its AI says ]]></title>
        <description><![CDATA[ Munich court holds Google liable for AI Overviews defamation, as Samsung home screens go programmatic, ChatGPT CPMs fall, and zero-click searches hit 68%. ]]></description>
        <link>https://ppc.land/a-german-judge-just-made-google-responsible-for-what-its-ai-says/</link>
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        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 11 Jun 2026 08:27:28 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Google-Fort.webp" medium="image"/>
        <content:encoded><![CDATA[ Munich court holds Google liable for AI Overviews defamation, as Samsung home screens go programmatic, ChatGPT CPMs fall, and zero-click searches hit 68%.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/a-german-judge-just-made-google-responsible-for-what-its-ai-says/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google is overhauling DV360: 12 changes coming by August 2026 ]]></title>
        <description><![CDATA[ Display &amp; Video 360 is rolling out 12 platform changes through August 2026, affecting audience targeting, brand safety, deal creation, and reporting systems. ]]></description>
        <link>https://ppc.land/google-is-overhauling-dv360-12-changes-coming-by-august-2026/</link>
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        <category><![CDATA[ Display ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 10 Jun 2026 22:32:28 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/DV360-updates.webp" medium="image"/>
        <content:encoded><![CDATA[ Display &amp; Video 360 is rolling out 12 platform changes through August 2026, affecting audience targeting, brand safety, deal creation, and reporting systems.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-is-overhauling-dv360-12-changes-coming-by-august-2026/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Organic traffic is now mobile advertising&#x27;s biggest fraud blind spot ]]></title>
        <description><![CDATA[ AppsFlyer 2026 fraud report: organic installs now 52% of all fraudulent mobile installs, DSP fraud up 59% YoY, spoofing the fastest-rising technique of 2025. ]]></description>
        <link>https://ppc.land/organic-traffic-is-now-mobile-advertisings-biggest-fraud-blind-spot/</link>
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        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 10 Jun 2026 22:25:21 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Install-Fraud-Rate.webp" medium="image"/>
        <content:encoded><![CDATA[ AppsFlyer 2026 fraud report: organic installs now 52% of all fraudulent mobile installs, DSP fraud up 59% YoY, spoofing the fastest-rising technique of 2025.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/organic-traffic-is-now-mobile-advertisings-biggest-fraud-blind-spot/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Audiobook sales hit $2.43 billion in 2025 as 157 million Americans tune in ]]></title>
        <description><![CDATA[ APA and Edison Research 2026 surveys show 9% revenue growth, over 750,000 active titles, rising YouTube piracy, and a sharp drop in AI narration willingness. ]]></description>
        <link>https://ppc.land/audiobook-sales-hit-2-43-billion-in-2025-as-157-million-americans-tune-in/</link>
        <guid isPermaLink="false">6a29c41966ec0700014116d8</guid>
        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 10 Jun 2026 22:09:54 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/audiobooks.webp" medium="image"/>
        <content:encoded><![CDATA[ APA and Edison Research 2026 surveys show 9% revenue growth, over 750,000 active titles, rising YouTube piracy, and a sharp drop in AI narration willingness.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/audiobook-sales-hit-2-43-billion-in-2025-as-157-million-americans-tune-in/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Samsung opens Smart TV home screens to programmatic via Trade Desk and DV360 ]]></title>
        <description><![CDATA[ Samsung Ads opens Smart TV home screens to programmatic buying via Trade Desk and Google DV360, powered by Magnite SpringServe, rolling out globally in Q3 2026. ]]></description>
        <link>https://ppc.land/samsung-opens-smart-tv-home-screens-to-programmatic-via-trade-desk-and-dv360/</link>
        <guid isPermaLink="false">6a29c1c166ec0700014116c5</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 10 Jun 2026 21:59:27 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Samsung-TV.webp" medium="image"/>
        <content:encoded><![CDATA[ Samsung Ads opens Smart TV home screens to programmatic buying via Trade Desk and Google DV360, powered by Magnite SpringServe, rolling out globally in Q3 2026.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/samsung-opens-smart-tv-home-screens-to-programmatic-via-trade-desk-and-dv360/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Munich court holds Google liable for AI Overviews defamation - a first ]]></title>
        <description><![CDATA[ A Munich court on May 28, 2026, held Google directly liable for false claims its AI Overviews generated about a German publisher, in a new legal precedent. ]]></description>
        <link>https://ppc.land/munich-court-holds-google-liable-for-ai-overviews-defamation-a-first/</link>
        <guid isPermaLink="false">6a29bf7666ec0700014116af</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 10 Jun 2026 21:52:38 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/AI-Overviews-Google.webp" medium="image"/>
        <content:encoded><![CDATA[ A Munich court on May 28, 2026, held Google directly liable for false claims its AI Overviews generated about a German publisher, in a new legal precedent.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/munich-court-holds-google-liable-for-ai-overviews-defamation-a-first/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Acxiom&#x27;s geo-based audiences are now live on The Trade Desk in UK and Germany ]]></title>
        <description><![CDATA[ Acxiom&#39;s InfoBase Geo-Based audience segments are live in The Trade Desk&#39;s data marketplace in the UK and Germany, expanding programmatic audience targeting. ]]></description>
        <link>https://ppc.land/acxioms-geo-based-audiences-are-now-live-on-the-trade-desk-in-uk-and-germany/</link>
        <guid isPermaLink="false">6a29bcfd66ec07000141169a</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 10 Jun 2026 21:40:34 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/The-Trade-Desk-Acxiom.webp" medium="image"/>
        <content:encoded><![CDATA[ Acxiom&#39;s InfoBase Geo-Based audience segments are live in The Trade Desk&#39;s data marketplace in the UK and Germany, expanding programmatic audience targeting.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/acxioms-geo-based-audiences-are-now-live-on-the-trade-desk-in-uk-and-germany/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Fubo and NBCUniversal strike a deal that brings back NBC, Bravo and NBCSN ]]></title>
        <description><![CDATA[ Fubo today signed a distribution deal with NBCUniversal, restoring NBC, Bravo, Telemundo, four NBC Sports RSNs, NBCSN and new FAST channels to subscribers. ]]></description>
        <link>https://ppc.land/fubo-and-nbcuniversal-strike-a-deal-that-brings-back-nbc-bravo-and-nbcsn/</link>
        <guid isPermaLink="false">6a29bafc66ec070001411687</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 10 Jun 2026 21:32:16 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/nbc-fubo.webp" medium="image"/>
        <content:encoded><![CDATA[ Fubo today signed a distribution deal with NBCUniversal, restoring NBC, Bravo, Telemundo, four NBC Sports RSNs, NBCSN and new FAST channels to subscribers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/fubo-and-nbcuniversal-strike-a-deal-that-brings-back-nbc-bravo-and-nbcsn/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ LiveRamp CAPI Hub now connects ChatGPT ads - here&#x27;s what it measures ]]></title>
        <description><![CDATA[ LiveRamp today connected its Conversions API Hub to OpenAI ChatGPT, giving marketers server-side conversion measurement across ChatGPT ad campaigns globally. ]]></description>
        <link>https://ppc.land/liveramp-capi-hub-now-connects-chatgpt-ads-heres-what-it-measures/</link>
        <guid isPermaLink="false">6a29b94566ec070001411674</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 10 Jun 2026 21:23:50 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Liveram-OpenAI.webp" medium="image"/>
        <content:encoded><![CDATA[ LiveRamp today connected its Conversions API Hub to OpenAI ChatGPT, giving marketers server-side conversion measurement across ChatGPT ad campaigns globally.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/liveramp-capi-hub-now-connects-chatgpt-ads-heres-what-it-measures/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
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