<rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:media="http://search.yahoo.com/mrss/" version="2.0">
<channel>
<title><![CDATA[ PPC Land ]]></title>
<description><![CDATA[ Your go-to source for digital marketing news. Get the latest updates from Google, Meta, Amazon, and The Trade Desk. Stay informed on ad tech innovations, programmatic trends, and policy changes.  ]]></description>
<link>https://ppc.land</link>
<image>
    <url>https://ppc.land/favicon.png</url>
    <title>PPC Land</title>
    <link>https://ppc.land</link>
</image>
<lastBuildDate>Wed, 27 May 2026 17:10:18 +0200</lastBuildDate>
<atom:link href="https://ppc.land" rel="self" type="application/rss+xml"/>
<ttl>60</ttl>

    <item>
        <title><![CDATA[ Madhive&#x27;s Maverick AI agents bring local-first intelligence into the DSP ]]></title>
        <description><![CDATA[ Madhive today expanded Maverick AI to include agentic capabilities, adding an MCP server for LLM access to its local-first DSP across 50,000 daily campaigns. ]]></description>
        <link>https://ppc.land/madhives-maverick-ai-agents-bring-local-first-intelligence-into-the-dsp/</link>
        <guid isPermaLink="false">6a1702a7d8faf200017ade35</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 27 May 2026 17:10:16 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Madhive-Agent.webp" medium="image"/>
        <content:encoded><![CDATA[ Madhive today expanded Maverick AI to include agentic capabilities, adding an MCP server for LLM access to its local-first DSP across 50,000 daily campaigns.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/madhives-maverick-ai-agents-bring-local-first-intelligence-into-the-dsp/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Spain fines Amadeus IT Group €14.4M for passenger data profiling ]]></title>
        <description><![CDATA[ Spain&#39;s AEPD fined Amadeus IT Group €14.4 million for using millions of travellers&#39; booking records to build passenger profiles without a valid lawful basis. ]]></description>
        <link>https://ppc.land/spain-fines-amadeus-it-group-eur14-4m-for-passenger-data-profiling/</link>
        <guid isPermaLink="false">6a166b2c32d3b90001763ad7</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 27 May 2026 06:00:37 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/data-1.webp" medium="image"/>
        <content:encoded><![CDATA[ Spain&#39;s AEPD fined Amadeus IT Group €14.4 million for using millions of travellers&#39; booking records to build passenger profiles without a valid lawful basis.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/spain-fines-amadeus-it-group-eur14-4m-for-passenger-data-profiling/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Podcast ad spend hit $408M in December. Germany added 259% more brands in Q1 ]]></title>
        <description><![CDATA[ Magellan AI&#39;s H1 2026 data shows podcast ad spend peaked at $408M in December 2025, Germany grew new brands 259% Y/Y, and financial services led ex-US growth. ]]></description>
        <link>https://ppc.land/podcast-ad-spend-hit-408m-in-december-germany-added-259-more-brands-in-q1/</link>
        <guid isPermaLink="false">6a1668ec32d3b90001763a69</guid>
        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 27 May 2026 05:48:53 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/podcast-ad-spend.webp" medium="image"/>
        <content:encoded><![CDATA[ Magellan AI&#39;s H1 2026 data shows podcast ad spend peaked at $408M in December 2025, Germany grew new brands 259% Y/Y, and financial services led ex-US growth.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/podcast-ad-spend-hit-408m-in-december-germany-added-259-more-brands-in-q1/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Vietnam&#x27;s app market hits 2.88B downloads - what the data really shows ]]></title>
        <description><![CDATA[ Adjust&#39;s Vietnam 2026 spotlight report reveals gaming sessions up 15% YoY, finance app installs up 21%, and short drama app downloads surging 271% in Q4 2025. ]]></description>
        <link>https://ppc.land/vietnams-app-market-hits-2-88b-downloads-what-the-data-really-shows/</link>
        <guid isPermaLink="false">6a1664f132d3b90001763a00</guid>
        <category><![CDATA[ Display ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 27 May 2026 05:32:31 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/inapp-vietname.webp" medium="image"/>
        <content:encoded><![CDATA[ Adjust&#39;s Vietnam 2026 spotlight report reveals gaming sessions up 15% YoY, finance app installs up 21%, and short drama app downloads surging 271% in Q4 2025.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/vietnams-app-market-hits-2-88b-downloads-what-the-data-really-shows/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ The Vizio open-source trial that could shake the smart TV ad industry ]]></title>
        <description><![CDATA[ A California jury will decide in August 2026 whether Vizio must release Linux-based SmartCast source code, in a case with major stakes for CTV advertising. ]]></description>
        <link>https://ppc.land/the-vizio-open-source-trial-that-could-shake-the-smart-tv-ad-industry/</link>
        <guid isPermaLink="false">6a165f5032d3b90001763995</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 27 May 2026 05:15:37 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/vizio.webp" medium="image"/>
        <content:encoded><![CDATA[ A California jury will decide in August 2026 whether Vizio must release Linux-based SmartCast source code, in a case with major stakes for CTV advertising.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/the-vizio-open-source-trial-that-could-shake-the-smart-tv-ad-industry/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Proximic by Comscore&#x27;s 2026 football guide targets 4.5B hours of NFL viewing ]]></title>
        <description><![CDATA[ Proximic by Comscore released its 2026 Football Kickoff Guide on May 7, offering AI-driven audience segments across six data partners for NFL season planning. ]]></description>
        <link>https://ppc.land/proximic-by-comscores-2026-football-guide-targets-4-5b-hours-of-nfl-viewing/</link>
        <guid isPermaLink="false">6a16581d32d3b90001763907</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 27 May 2026 04:37:41 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/footbal-audience.webp" medium="image"/>
        <content:encoded><![CDATA[ Proximic by Comscore released its 2026 Football Kickoff Guide on May 7, offering AI-driven audience segments across six data partners for NFL season planning.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/proximic-by-comscores-2026-football-guide-targets-4-5b-hours-of-nfl-viewing/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ LinkedIn&#x27;s three-phase B2B launch framework: why one day is not enough ]]></title>
        <description><![CDATA[ LinkedIn&#39;s Robert Yanik outlines a ramp-launch-nurture framework for B2B product launches, backed by data showing 211-day buying cycles and 10 stakeholders. ]]></description>
        <link>https://ppc.land/linkedins-three-phase-b2b-launch-framework-why-one-day-is-not-enough/</link>
        <guid isPermaLink="false">6a16567e32d3b90001763885</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 27 May 2026 04:29:54 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/buying-decisions.webp" medium="image"/>
        <content:encoded><![CDATA[ LinkedIn&#39;s Robert Yanik outlines a ramp-launch-nurture framework for B2B product launches, backed by data showing 211-day buying cycles and 10 stakeholders.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/linkedins-three-phase-b2b-launch-framework-why-one-day-is-not-enough/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Claude&#x27;s 130% surge shakes up the AI chatbot rankings ]]></title>
        <description><![CDATA[ Comscore March 2026 data shows Anthropic&#39;s Claude grew 130% month over month, reaching 2.66 million U.S. desktop users as ChatGPT holds its dominant lead. ]]></description>
        <link>https://ppc.land/claudes-130-surge-shakes-up-the-ai-chatbot-rankings/</link>
        <guid isPermaLink="false">6a1606e032d3b900017637f3</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 26 May 2026 22:50:27 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Top-AI.webp" medium="image"/>
        <content:encoded><![CDATA[ Comscore March 2026 data shows Anthropic&#39;s Claude grew 130% month over month, reaching 2.66 million U.S. desktop users as ChatGPT holds its dominant lead.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/claudes-130-surge-shakes-up-the-ai-chatbot-rankings/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ EU set to hit Google with record DMA fine before summer recess ]]></title>
        <description><![CDATA[ The European Commission is preparing a high triple-digit million euro fine against Google under the Digital Markets Act, the largest DMA penalty imposed so far. ]]></description>
        <link>https://ppc.land/eu-set-to-hit-google-with-record-dma-fine-before-summer-recess/</link>
        <guid isPermaLink="false">6a16048032d3b90001763767</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 26 May 2026 22:41:50 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/fine-1.webp" medium="image"/>
        <content:encoded><![CDATA[ The European Commission is preparing a high triple-digit million euro fine against Google under the Digital Markets Act, the largest DMA penalty imposed so far.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/eu-set-to-hit-google-with-record-dma-fine-before-summer-recess/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ YouTube brings Gemini Omni and personal avatars to Shorts at Google I/O ]]></title>
        <description><![CDATA[ YouTube launches personal AI avatars and Gemini Omni remixing for Shorts at Google I/O 2026, with SynthID watermarks and granular creator opt-out controls. ]]></description>
        <link>https://ppc.land/youtube-brings-gemini-omni-and-personal-avatars-to-shorts-at-google-i-o/</link>
        <guid isPermaLink="false">6a16011032d3b900017636ec</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 26 May 2026 22:25:58 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/youtube-shorts.webp" medium="image"/>
        <content:encoded><![CDATA[ YouTube launches personal AI avatars and Gemini Omni remixing for Shorts at Google I/O 2026, with SynthID watermarks and granular creator opt-out controls.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/youtube-brings-gemini-omni-and-personal-avatars-to-shorts-at-google-i-o/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Pope Leo XIV&#x27;s encyclical demands AI be &#x27;disarmed&#x27; from power and war ]]></title>
        <description><![CDATA[ Pope Leo XIV&#39;s Magnifica Humanitas calls for AI disarmament, human dignity protections, and limits on autonomous weapons and algorithmic exclusion systems. ]]></description>
        <link>https://ppc.land/pope-leo-xivs-encyclical-demands-ai-be-disarmed-from-power-and-war/</link>
        <guid isPermaLink="false">6a15fcfb32d3b9000176367c</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 26 May 2026 22:10:30 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/AI-vs-Humans.webp" medium="image"/>
        <content:encoded><![CDATA[ Pope Leo XIV&#39;s Magnifica Humanitas calls for AI disarmament, human dignity protections, and limits on autonomous weapons and algorithmic exclusion systems.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/pope-leo-xivs-encyclical-demands-ai-be-disarmed-from-power-and-war/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Amazon&#x27;s water bet in Germany: 370 million liters and a smart city play ]]></title>
        <description><![CDATA[ Amazon funds IoT leak detection across 500 Frankfurt buildings and Spessart Forest wetland restoration, aiming to save 370 million liters of water annually. ]]></description>
        <link>https://ppc.land/amazons-water-bet-in-germany-370-million-liters-and-a-smart-city-play/</link>
        <guid isPermaLink="false">6a152d9d32d3b90001763610</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 26 May 2026 07:24:19 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/wetland.webp" medium="image"/>
        <content:encoded><![CDATA[ Amazon funds IoT leak detection across 500 Frankfurt buildings and Spessart Forest wetland restoration, aiming to save 370 million liters of water annually.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/amazons-water-bet-in-germany-370-million-liters-and-a-smart-city-play/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Googlebook is here: what Google&#x27;s AI laptop actually changes ]]></title>
        <description><![CDATA[ Google launched Googlebook on May 12, 2026: an AI-first laptop merging Android and ChromeOS, with Gemini built in and chips from Intel, Qualcomm, and MediaTek. ]]></description>
        <link>https://ppc.land/googlebook-is-here-what-googles-ai-laptop-actually-changes/</link>
        <guid isPermaLink="false">6a152d1b32d3b900017635a6</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 26 May 2026 07:20:01 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Googlebook.webp" medium="image"/>
        <content:encoded><![CDATA[ Google launched Googlebook on May 12, 2026: an AI-first laptop merging Android and ChromeOS, with Gemini built in and chips from Intel, Qualcomm, and MediaTek.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/googlebook-is-here-what-googles-ai-laptop-actually-changes/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Fallout Season 3 confirmed: Aaron Paul joins Prime Video cast ]]></title>
        <description><![CDATA[ Prime Video confirms Fallout Season 3 with Aaron Paul after the franchise surpassed 100 million global viewers across the first two seasons on Prime Video. ]]></description>
        <link>https://ppc.land/fallout-season-3-confirmed-aaron-paul-joins-prime-video-cast/</link>
        <guid isPermaLink="false">6a152a7b32d3b90001763536</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 26 May 2026 07:08:35 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Fallout.webp" medium="image"/>
        <content:encoded><![CDATA[ Prime Video confirms Fallout Season 3 with Aaron Paul after the franchise surpassed 100 million global viewers across the first two seasons on Prime Video.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/fallout-season-3-confirmed-aaron-paul-joins-prime-video-cast/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Basis case study claims 6:1 ROAS on adventure brand paid social ]]></title>
        <description><![CDATA[ Basis reports a full-funnel paid social campaign returned 6:1 ROAS and 1.8 million dollars for a global adventure brand, cutting CPA to 30 dollars from 50-60. ]]></description>
        <link>https://ppc.land/basis-case-study-claims-6-1-roas-on-adventure-brand-paid-social/</link>
        <guid isPermaLink="false">6a15287b32d3b900017634ba</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 26 May 2026 06:59:07 +0200</pubDate>
        <media:content url="" medium="image"/>
        <content:encoded><![CDATA[ Basis reports a full-funnel paid social campaign returned 6:1 ROAS and 1.8 million dollars for a global adventure brand, cutting CPA to 30 dollars from 50-60.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/basis-case-study-claims-6-1-roas-on-adventure-brand-paid-social/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Nobody clapped: Google I/O 2026 drew millions of views, almost no likes ]]></title>
        <description><![CDATA[ Google I/O 2026 became one of the most-watched developer keynotes in the company&#39;s history and, at the same time, one of the least applauded. The gap between those two facts is the story. ]]></description>
        <link>https://ppc.land/nobody-clapped-google-i-o-2026-drew-millions-of-views-almost-no-likes/</link>
        <guid isPermaLink="false">6a1526b632d3b90001763433</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 26 May 2026 06:54:49 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Google-2.webp" medium="image"/>
        <content:encoded><![CDATA[ Google I/O 2026 became one of the most-watched developer keynotes in the company&#39;s history and, at the same time, one of the least applauded. The gap between those two facts is the story.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/nobody-clapped-google-i-o-2026-drew-millions-of-views-almost-no-likes/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google asks appeals court to throw out its entire search monopoly loss ]]></title>
        <description><![CDATA[ Google told the D.C. Circuit on May 22, 2026 that Judge Mehta misapplied antitrust law in the search monopoly case and asked for full reversal. ]]></description>
        <link>https://ppc.land/google-asks-appeals-court-to-throw-out-its-entire-search-monopoly-loss/</link>
        <guid isPermaLink="false">6a1524d332d3b9000176336c</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 26 May 2026 06:46:22 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/AI-saving-Google.webp" medium="image"/>
        <content:encoded><![CDATA[ Google told the D.C. Circuit on May 22, 2026 that Judge Mehta misapplied antitrust law in the search monopoly case and asked for full reversal.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-asks-appeals-court-to-throw-out-its-entire-search-monopoly-loss/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Amazon tightens Seller Fulfilled Prime speed rules starting July 6 ]]></title>
        <description><![CDATA[ Amazon raises Seller Fulfilled Prime delivery speed thresholds from July 6, 2026, and introduces a zip-code-level delivery promise tool launching in September 2026. ]]></description>
        <link>https://ppc.land/amazon-tightens-seller-fulfilled-prime-speed-rules-starting-july-6/</link>
        <guid isPermaLink="false">6a1521ff32d3b90001763306</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 26 May 2026 06:33:59 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Amazon-Delivery.webp" medium="image"/>
        <content:encoded><![CDATA[ Amazon raises Seller Fulfilled Prime delivery speed thresholds from July 6, 2026, and introduces a zip-code-level delivery promise tool launching in September 2026.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/amazon-tightens-seller-fulfilled-prime-speed-rules-starting-july-6/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Australia bans baby bottle self-feeding devices over choking deaths risk ]]></title>
        <description><![CDATA[ Australia&#39;s ACCC today enacted a permanent ban on baby bottle self-feeding devices, citing choking, suffocation and aspiration risks that can kill infants. ]]></description>
        <link>https://ppc.land/australia-bans-baby-bottle-self-feeding-devices-over-choking-deaths-risk/</link>
        <guid isPermaLink="false">6a151f0232d3b900017632a3</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 26 May 2026 06:24:30 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Self-feeding-babies.webp" medium="image"/>
        <content:encoded><![CDATA[ Australia&#39;s ACCC today enacted a permanent ban on baby bottle self-feeding devices, citing choking, suffocation and aspiration risks that can kill infants.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/australia-bans-baby-bottle-self-feeding-devices-over-choking-deaths-risk/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Amazon Ads built a $56bn empire - but forgot the shopper ]]></title>
        <description><![CDATA[ A shopper expert argues Amazon Ads has drifted from customer obsession, raising questions about claimless sponsored ads, opaque badges, and ghost brand pages. ]]></description>
        <link>https://ppc.land/amazon-ads-built-a-56bn-empire-but-forgot-the-shopper/</link>
        <guid isPermaLink="false">6a14c33432d3b9000176322b</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 25 May 2026 23:52:05 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/amazon.webp" medium="image"/>
        <content:encoded><![CDATA[ A shopper expert argues Amazon Ads has drifted from customer obsession, raising questions about claimless sponsored ads, opaque badges, and ghost brand pages.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/amazon-ads-built-a-56bn-empire-but-forgot-the-shopper/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google AI Mode ads blend into answers - and a billion users are watching ]]></title>
        <description><![CDATA[ Google&#39;s AI Mode now shows sponsored listings mid-conversation, nearly indistinguishable from organic results, as the surface crosses 1 billion monthly users. ]]></description>
        <link>https://ppc.land/google-ai-mode-ads-blend-into-answers-and-a-billion-users-are-watching/</link>
        <guid isPermaLink="false">6a14844432d3b9000176318f</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 25 May 2026 19:20:22 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/AI-Mode-Ads.webp" medium="image"/>
        <content:encoded><![CDATA[ Google&#39;s AI Mode now shows sponsored listings mid-conversation, nearly indistinguishable from organic results, as the surface crosses 1 billion monthly users.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-ai-mode-ads-blend-into-answers-and-a-billion-users-are-watching/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google silently drops pages: a dev studio lost 50% of its search traffic ]]></title>
        <description><![CDATA[ Marmelab CEO Francois Zaninotto reports a 50% Google traffic drop in six months as the &#39;crawled but not indexed&#39; page count rises with no explanation given. ]]></description>
        <link>https://ppc.land/google-silently-drops-pages-a-dev-studio-lost-50-of-its-search-traffic/</link>
        <guid isPermaLink="false">6a144b6532d3b90001763101</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 25 May 2026 15:20:28 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/not-indexed.webp" medium="image"/>
        <content:encoded><![CDATA[ Marmelab CEO Francois Zaninotto reports a 50% Google traffic drop in six months as the &#39;crawled but not indexed&#39; page count rises with no explanation given.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-silently-drops-pages-a-dev-studio-lost-50-of-its-search-traffic/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ AI search, $2.2bn data deals, and a fake AI ad scandal reshape ad industry ]]></title>
        <description><![CDATA[ Google AI Mode hits 1B users, Publicis buys LiveRamp for $2.2bn, OpenAI upgrades ChatGPT Ads Manager, and the FTC fines Cox Media $880K for fake AI targeting. ]]></description>
        <link>https://ppc.land/ai-search-2-2bn-data-deals-and-a-fake-ai-ad-scandal-reshape-ad-industry/</link>
        <guid isPermaLink="false">6a13fc7532d3b90001762b57</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 25 May 2026 09:41:24 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/who-wins-AI.webp" medium="image"/>
        <content:encoded><![CDATA[ Google AI Mode hits 1B users, Publicis buys LiveRamp for $2.2bn, OpenAI upgrades ChatGPT Ads Manager, and the FTC fines Cox Media $880K for fake AI targeting.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ai-search-2-2bn-data-deals-and-a-fake-ai-ad-scandal-reshape-ad-industry/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ 8 Google Merchant Center attributes your feed needs for AI Mode ]]></title>
        <description><![CDATA[ Google flags 8 Merchant Center feed attributes for AI Mode and AI Overviews - what each does, its character limits, and the formatting errors that break data. ]]></description>
        <link>https://ppc.land/8-google-merchant-center-attributes-your-feed-needs-for-ai-mode/</link>
        <guid isPermaLink="false">6a13f91432d3b90001762acf</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 25 May 2026 09:28:26 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/google-merchant-center.webp" medium="image"/>
        <content:encoded><![CDATA[ Google flags 8 Merchant Center feed attributes for AI Mode and AI Overviews - what each does, its character limits, and the formatting errors that break data.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/8-google-merchant-center-attributes-your-feed-needs-for-ai-mode/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Doug Liman&#x27;s AI film &#x27;Bitcoin&#x27; cut post-production from 40 years to six months ]]></title>
        <description><![CDATA[ At Google I/O 2026, Doug Liman and 30 Ninjas detailed how AI compressed a feature film&#39;s post-production from 40 years to six months using Veo and Gemini Live. ]]></description>
        <link>https://ppc.land/doug-limans-ai-film-bitcoin-cut-post-production-from-40-years-to-six-months/</link>
        <guid isPermaLink="false">6a12153532d3b90001762a41</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 23 May 2026 23:02:48 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/VEO.webp" medium="image"/>
        <content:encoded><![CDATA[ At Google I/O 2026, Doug Liman and 30 Ninjas detailed how AI compressed a feature film&#39;s post-production from 40 years to six months using Veo and Gemini Live.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/doug-limans-ai-film-bitcoin-cut-post-production-from-40-years-to-six-months/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Inside Google I/O 2026: the agentic AI shift no one saw coming ]]></title>
        <description><![CDATA[ Google&#39;s top AI leaders at I/O 2026 explain how Gemini 3.5 Flash, Spark, and Antigravity are reshaping productivity, coding, and the future of search today. ]]></description>
        <link>https://ppc.land/inside-google-i-o-2026-the-agentic-ai-shift-no-one-saw-coming/</link>
        <guid isPermaLink="false">6a1212e732d3b900017629cd</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 23 May 2026 22:53:35 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/The-Power-of-Agentic-AI.webp" medium="image"/>
        <content:encoded><![CDATA[ Google&#39;s top AI leaders at I/O 2026 explain how Gemini 3.5 Flash, Spark, and Antigravity are reshaping productivity, coding, and the future of search today.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/inside-google-i-o-2026-the-agentic-ai-shift-no-one-saw-coming/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Snap Specs AR glasses set for fall 2026 launch at $2,500 ]]></title>
        <description><![CDATA[ Snap&#39;s Specs AR glasses are reportedly set for a fall 2026 consumer launch at around $2,500, beating Meta and Google&#39;s display-equipped glasses to the market. ]]></description>
        <link>https://ppc.land/snap-specs-ar-glasses-set-for-fall-2026-launch-at-2-500/</link>
        <guid isPermaLink="false">6a12100032d3b90001762950</guid>
        <category><![CDATA[ Mixed Reality ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 23 May 2026 22:41:47 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/snap-glasses.webp" medium="image"/>
        <content:encoded><![CDATA[ Snap&#39;s Specs AR glasses are reportedly set for a fall 2026 consumer launch at around $2,500, beating Meta and Google&#39;s display-equipped glasses to the market.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/snap-specs-ar-glasses-set-for-fall-2026-launch-at-2-500/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ AppLovin launches Gist, a social app that could change everything ]]></title>
        <description><![CDATA[ AppLovin has quietly launched Gist, a Pinterest-like social app, as it moves to build first-party traffic alongside its fast-growing Axon advertising platform. ]]></description>
        <link>https://ppc.land/applovin-launches-gist-a-social-app-that-could-change-everything/</link>
        <guid isPermaLink="false">6a120cbd32d3b900017628d6</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 23 May 2026 22:27:29 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Gist.webp" medium="image"/>
        <content:encoded><![CDATA[ AppLovin has quietly launched Gist, a Pinterest-like social app, as it moves to build first-party traffic alongside its fast-growing Axon advertising platform.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/applovin-launches-gist-a-social-app-that-could-change-everything/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ YouTube adds Unique Reach metric and Gemini Omni to Shorts for creators ]]></title>
        <description><![CDATA[ YouTube today introduced Unique Reach in Advanced Analytics, music for image posts, and Gemini Omni remixing in YouTube Shorts and the YouTube Create app now. ]]></description>
        <link>https://ppc.land/youtube-adds-unique-reach-metric-and-gemini-omni-to-shorts-for-creators/</link>
        <guid isPermaLink="false">6a12070a32d3b90001762841</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 23 May 2026 22:01:20 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Unique-Reach-YouTube.webp" medium="image"/>
        <content:encoded><![CDATA[ YouTube today introduced Unique Reach in Advanced Analytics, music for image posts, and Gemini Omni remixing in YouTube Shorts and the YouTube Create app now.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/youtube-adds-unique-reach-metric-and-gemini-omni-to-shorts-for-creators/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ FTC orders Cox Media Group to pay $880,000 over fake AI listening ad service ]]></title>
        <description><![CDATA[ The FTC fined Cox Media Group, MindSift, and 1010 Digital Works $930,000 for selling a fabricated AI voice-targeting advertising service to small businesses. ]]></description>
        <link>https://ppc.land/ftc-orders-cox-media-group-to-pay-880-000-over-fake-ai-listening-ad-service/</link>
        <guid isPermaLink="false">6a11bf0b32d3b900017627d6</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 23 May 2026 16:54:21 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/fine.webp" medium="image"/>
        <content:encoded><![CDATA[ The FTC fined Cox Media Group, MindSift, and 1010 Digital Works $930,000 for selling a fabricated AI voice-targeting advertising service to small businesses.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ftc-orders-cox-media-group-to-pay-880-000-over-fake-ai-listening-ad-service/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Reddit&#x27;s 2026 ad creative study: what actually moves conversion rates ]]></title>
        <description><![CDATA[ Reddit studied 150,000 in-feed ads across 7,000 advertisers to find which creative choices drive conversions - from logo placement to urgency overlay text. ]]></description>
        <link>https://ppc.land/reddits-2026-ad-creative-study-what-actually-moves-conversion-rates/</link>
        <guid isPermaLink="false">6a11642732d3b90001762752</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 23 May 2026 10:27:33 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Reddit-Best-Practices.webp" medium="image"/>
        <content:encoded><![CDATA[ Reddit studied 150,000 in-feed ads across 7,000 advertisers to find which creative choices drive conversions - from logo placement to urgency overlay text.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/reddits-2026-ad-creative-study-what-actually-moves-conversion-rates/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Brazil&#x27;s ANPD releases draft age verification guide open to public input ]]></title>
        <description><![CDATA[ Brazil&#39;s ANPD releases a draft guide on reliable age verification for digital platforms, opening a public consultation under the May 2026 ECA Digital framework. ]]></description>
        <link>https://ppc.land/brazils-anpd-releases-draft-age-verification-guide-open-to-public-input/</link>
        <guid isPermaLink="false">6a115dc732d3b900017626df</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 23 May 2026 10:00:04 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/age-verification.webp" medium="image"/>
        <content:encoded><![CDATA[ Brazil&#39;s ANPD releases a draft guide on reliable age verification for digital platforms, opening a public consultation under the May 2026 ECA Digital framework.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/brazils-anpd-releases-draft-age-verification-guide-open-to-public-input/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Trump&#x27;s AI cybersecurity order: what the shelved draft actually says ]]></title>
        <description><![CDATA[ A draft executive order on AI and cybersecurity was shelved on May 22. Here is what the seven-page document proposed for frontier models and federal agencies. ]]></description>
        <link>https://ppc.land/trumps-ai-cybersecurity-order-what-the-shelved-draft-actually-says/</link>
        <guid isPermaLink="false">6a115ab932d3b9000176266d</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 23 May 2026 09:47:26 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Executive-Order.webp" medium="image"/>
        <content:encoded><![CDATA[ A draft executive order on AI and cybersecurity was shelved on May 22. Here is what the seven-page document proposed for frontier models and federal agencies.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/trumps-ai-cybersecurity-order-what-the-shelved-draft-actually-says/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Texas sues Discord for deceiving parents and exposing children to predators ]]></title>
        <description><![CDATA[ Texas filed a landmark lawsuit against Discord, claiming it deceived parents about safety while children faced predators and extremist content on its servers. ]]></description>
        <link>https://ppc.land/texas-sues-discord-for-deceiving-parents-and-exposing-children-to-predators/</link>
        <guid isPermaLink="false">6a11593232d3b900017625ee</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 23 May 2026 09:40:15 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/discord.webp" medium="image"/>
        <content:encoded><![CDATA[ Texas filed a landmark lawsuit against Discord, claiming it deceived parents about safety while children faced predators and extremist content on its servers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/texas-sues-discord-for-deceiving-parents-and-exposing-children-to-predators/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ ChatGPT Ads Manager gets daily budgets, geo-targeting, and dynamic CTAs ]]></title>
        <description><![CDATA[ OpenAI upgrades ChatGPT Ads Manager with daily budgets, U.S. geo-targeting by state, DMA, and ZIP, plus an early dynamic CTA test rolling out on select ads now. ]]></description>
        <link>https://ppc.land/chatgpt-ads-manager-gets-daily-budgets-geo-targeting-and-dynamic-ctas/</link>
        <guid isPermaLink="false">6a1155dd32d3b90001762573</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 23 May 2026 09:29:07 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/geo-targeting.webp" medium="image"/>
        <content:encoded><![CDATA[ OpenAI upgrades ChatGPT Ads Manager with daily budgets, U.S. geo-targeting by state, DMA, and ZIP, plus an early dynamic CTA test rolling out on select ads now.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/chatgpt-ads-manager-gets-daily-budgets-geo-targeting-and-dynamic-ctas/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Meta Forum app quietly launches as Reddit rival with AI-powered Groups feed ]]></title>
        <description><![CDATA[ Meta&#39;s Forum app quietly pulls Facebook Groups into a standalone feed, adding two AI features and no launch event - weeks after Reddit posted $625M in ad revenue. ]]></description>
        <link>https://ppc.land/meta-forum-app-quietly-launches-as-reddit-rival-with-ai-powered-groups-feed/</link>
        <guid isPermaLink="false">6a10ab4932d3b90001762505</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 22 May 2026 21:16:39 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Facebook-Forum.webp" medium="image"/>
        <content:encoded><![CDATA[ Meta&#39;s Forum app quietly pulls Facebook Groups into a standalone feed, adding two AI features and no launch event - weeks after Reddit posted $625M in ad revenue.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/meta-forum-app-quietly-launches-as-reddit-rival-with-ai-powered-groups-feed/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Deleted Google API keys keep working for 23 minutes, research shows ]]></title>
        <description><![CDATA[ Aikido Security research shows deleted Google API keys remain live for up to 23 minutes, granting full access to Gemini, BigQuery, and Maps. Google won&#39;t fix. ]]></description>
        <link>https://ppc.land/deleted-google-api-keys-keep-working-for-23-minutes-research-shows/</link>
        <guid isPermaLink="false">6a0fc54032d3b90001762499</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 22 May 2026 04:55:55 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/revocation-window.webp" medium="image"/>
        <content:encoded><![CDATA[ Aikido Security research shows deleted Google API keys remain live for up to 23 minutes, granting full access to Gemini, BigQuery, and Maps. Google won&#39;t fix.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/deleted-google-api-keys-keep-working-for-23-minutes-research-shows/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ GML 2026 and Publicis-LiveRamp reshape ad industry in four days ]]></title>
        <description><![CDATA[ Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. ]]></description>
        <link>https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/</link>
        <guid isPermaLink="false">6a0f73c232d3b90001761f71</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 23:08:45 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/liveramp-google.webp" medium="image"/>
        <content:encoded><![CDATA[ Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google AI Mode hits 1 billion users - how search changed in one year ]]></title>
        <description><![CDATA[ Google AI Mode has surpassed one billion monthly users globally. Queries doubled every quarter, average length tripled, and 1 in 6 searches are now non-text. ]]></description>
        <link>https://ppc.land/google-ai-mode-hits-1-billion-users-how-search-changed-in-one-year/</link>
        <guid isPermaLink="false">6a0f70e332d3b90001761ee8</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 22:55:32 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/AI-Mode-Growth.webp" medium="image"/>
        <content:encoded><![CDATA[ Google AI Mode has surpassed one billion monthly users globally. Queries doubled every quarter, average length tripled, and 1 in 6 searches are now non-text.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-ai-mode-hits-1-billion-users-how-search-changed-in-one-year/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google warns: the software systems behind your marketing tools may not scale ]]></title>
        <description><![CDATA[ A Google I/O 2026 session predicts a 10x to 100x jump in AI-driven software output that will strain the systems behind every marketing tool, and explains why. ]]></description>
        <link>https://ppc.land/google-warns-the-software-systems-behind-your-marketing-tools-may-not-scale/</link>
        <guid isPermaLink="false">6a0f6e7832d3b90001761e6b</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 22:48:03 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Google-AI-Marketing.webp" medium="image"/>
        <content:encoded><![CDATA[ A Google I/O 2026 session predicts a 10x to 100x jump in AI-driven software output that will strain the systems behind every marketing tool, and explains why.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-warns-the-software-systems-behind-your-marketing-tools-may-not-scale/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google&#x27;s GML EMEA show: what marketers must know about the Gemini pivot ]]></title>
        <description><![CDATA[ Google used its GML EMEA 2026 show to promote AI Max, Universal Cart, Ask Advisor and Meridian, asking advertisers to give campaign execution over to Gemini. ]]></description>
        <link>https://ppc.land/googles-gml-emea-show-what-marketers-must-know-about-the-gemini-pivot/</link>
        <guid isPermaLink="false">6a0f67eb32d3b90001761da4</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 22:18:25 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Google-Marketing-Live-1.webp" medium="image"/>
        <content:encoded><![CDATA[ Google used its GML EMEA 2026 show to promote AI Max, Universal Cart, Ask Advisor and Meridian, asking advertisers to give campaign execution over to Gemini.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/googles-gml-emea-show-what-marketers-must-know-about-the-gemini-pivot/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ UK podcast ads beat TV on reach - and 44% of listeners bought something ]]></title>
        <description><![CDATA[ Podcast ads reach 43% of UK adults monthly, 79% recall an ad in the past week, and 44% made a purchase - new Sounds Profitable and Sound Insights study finds. ]]></description>
        <link>https://ppc.land/uk-podcast-ads-beat-tv-on-reach-and-44-of-listeners-bought-something/</link>
        <guid isPermaLink="false">6a0f65fd32d3b90001761d2e</guid>
        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 22:09:57 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/podcast-london.webp" medium="image"/>
        <content:encoded><![CDATA[ Podcast ads reach 43% of UK adults monthly, 79% recall an ad in the past week, and 44% made a purchase - new Sounds Profitable and Sound Insights study finds.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/uk-podcast-ads-beat-tv-on-reach-and-44-of-listeners-bought-something/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Netflix added 13,000 audio description hours in 2025 and what else changed ]]></title>
        <description><![CDATA[ Netflix added over 13,000 audio description hours across 34 languages in 2025 and launched a new Search by Language tool on Global Accessibility Awareness Day. ]]></description>
        <link>https://ppc.land/netflix-added-13-000-audio-description-hours-in-2025-and-what-else-changed/</link>
        <guid isPermaLink="false">6a0f630632d3b90001761cbf</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 21:57:34 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Netflix-audio.webp" medium="image"/>
        <content:encoded><![CDATA[ Netflix added over 13,000 audio description hours across 34 languages in 2025 and launched a new Search by Language tool on Global Accessibility Awareness Day.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/netflix-added-13-000-audio-description-hours-in-2025-and-what-else-changed/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Axel Springer posts 29% EBIT jump in its first year as an independent company ]]></title>
        <description><![CDATA[ Axel Springer posts 241 million euros adjusted EBIT in 2025 and a 123% Q1 surge as the restructured, family-owned media group sets its first growth targets. ]]></description>
        <link>https://ppc.land/axel-springer-posts-29-ebit-jump-in-its-first-year-as-an-independent-company/</link>
        <guid isPermaLink="false">6a0f60bc32d3b90001761c52</guid>
        <category><![CDATA[ Display ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 21:49:09 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Axel-Springer.webp" medium="image"/>
        <content:encoded><![CDATA[ Axel Springer posts 241 million euros adjusted EBIT in 2025 and a 123% Q1 surge as the restructured, family-owned media group sets its first growth targets.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/axel-springer-posts-29-ebit-jump-in-its-first-year-as-an-independent-company/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Fuse Media picks iSpot to measure its CTV and FAST ad campaigns ]]></title>
        <description><![CDATA[ Fuse Media has named iSpot its official measurement provider for CTV and FAST inventory, bringing outcomes-based attribution to 84 million monthly viewers. ]]></description>
        <link>https://ppc.land/fuse-media-picks-ispot-to-measure-its-ctv-and-fast-ad-campaigns/</link>
        <guid isPermaLink="false">6a0f5e6432d3b90001761bcd</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 21:36:38 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/ispot-fusemedia.webp" medium="image"/>
        <content:encoded><![CDATA[ Fuse Media has named iSpot its official measurement provider for CTV and FAST inventory, bringing outcomes-based attribution to 84 million monthly viewers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/fuse-media-picks-ispot-to-measure-its-ctv-and-fast-ad-campaigns/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Only 26 sites have implemented UCP - and the big names aren&#x27;t among them ]]></title>
        <description><![CDATA[ A new Originality.ai study scanning over 3 million websites finds just 26 public UCP implementations, raising questions about agentic commerce readiness. ]]></description>
        <link>https://ppc.land/only-26-sites-have-implemented-ucp-and-the-big-names-arent-among-them/</link>
        <guid isPermaLink="false">6a0f5b9bed9be10001fd0265</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 21:28:40 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Google-UCP.webp" medium="image"/>
        <content:encoded><![CDATA[ A new Originality.ai study scanning over 3 million websites finds just 26 public UCP implementations, raising questions about agentic commerce readiness.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/only-26-sites-have-implemented-ucp-and-the-big-names-arent-among-them/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google still leads shopping searches as AI falls short at 7% ]]></title>
        <description><![CDATA[ A Smarty Marketing survey of 1,295 US consumers finds Google holds 56.68% of shopping search starts in 2026, with ChatGPT at just 7.26% and Amazon at 28.96%. ]]></description>
        <link>https://ppc.land/google-still-leads-shopping-searches-as-ai-falls-short-at-7/</link>
        <guid isPermaLink="false">6a0f59b9ed9be10001fd01bd</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 21:17:59 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Shopping.webp" medium="image"/>
        <content:encoded><![CDATA[ A Smarty Marketing survey of 1,295 US consumers finds Google holds 56.68% of shopping search starts in 2026, with ChatGPT at just 7.26% and Amazon at 28.96%.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-still-leads-shopping-searches-as-ai-falls-short-at-7/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Most marketers waste 11% of media budgets on bad optimization signals ]]></title>
        <description><![CDATA[ A new survey of 210 senior marketers finds 80% optimize campaigns without verified purchase data, 91% doubt platform results, and only 20% use full automation. ]]></description>
        <link>https://ppc.land/most-marketers-waste-11-of-media-budgets-on-bad-optimization-signals/</link>
        <guid isPermaLink="false">6a0f57abed9be10001fd0149</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 21:10:58 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/waste-spend.webp" medium="image"/>
        <content:encoded><![CDATA[ A new survey of 210 senior marketers finds 80% optimize campaigns without verified purchase data, 91% doubt platform results, and only 20% use full automation.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/most-marketers-waste-11-of-media-budgets-on-bad-optimization-signals/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ SISTRIX opens MCP server to all customers, no API key needed ]]></title>
        <description><![CDATA[ SISTRIX today opened its MCP server to all subscription tiers via OAuth, removing the API key barrier and enabling SEO workflows inside ChatGPT and Claude. ]]></description>
        <link>https://ppc.land/sistrix-opens-mcp-server-to-all-customers-no-api-key-needed/</link>
        <guid isPermaLink="false">6a0f51c5ed9be10001fd00c0</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 20:42:47 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/SISTRIX-MCP.webp" medium="image"/>
        <content:encoded><![CDATA[ SISTRIX today opened its MCP server to all subscription tiers via OAuth, removing the API key barrier and enabling SEO workflows inside ChatGPT and Claude.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/sistrix-opens-mcp-server-to-all-customers-no-api-key-needed/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google&#x27;s 42 GML 2026 lead gen launches: what marketers need to know ]]></title>
        <description><![CDATA[ Google unveiled 42 lead gen launches at GML 2026 covering AI bidding, creative tools, measurement upgrades, and new ad formats for search, YouTube, and Maps. ]]></description>
        <link>https://ppc.land/googles-42-gml-2026-lead-gen-launches-what-marketers-need-to-know/</link>
        <guid isPermaLink="false">6a0f4fe8ed9be10001fd002e</guid>
        <category><![CDATA[ Display ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 20:37:28 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/new-campaign.webp" medium="image"/>
        <content:encoded><![CDATA[ Google unveiled 42 lead gen launches at GML 2026 covering AI bidding, creative tools, measurement upgrades, and new ad formats for search, YouTube, and Maps.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/googles-42-gml-2026-lead-gen-launches-what-marketers-need-to-know/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Sports now 5% of global SVOD: HBO Max leads with 35% of all sports content ]]></title>
        <description><![CDATA[ Gracenote&#39;s Q2 2026 Data Hub update shows sports now represents 5% of SVOD content, with HBO Max holding 35% of all sports programming across major streamers. ]]></description>
        <link>https://ppc.land/sports-now-5-of-global-svod-hbo-max-leads-with-35-of-all-sports-content/</link>
        <guid isPermaLink="false">6a0f4de7ed9be10001fcffad</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 20:28:09 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/CTV-Sports.webp" medium="image"/>
        <content:encoded><![CDATA[ Gracenote&#39;s Q2 2026 Data Hub update shows sports now represents 5% of SVOD content, with HBO Max holding 35% of all sports programming across major streamers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/sports-now-5-of-global-svod-hbo-max-leads-with-35-of-all-sports-content/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Digital Remedy launches The Political Desk ahead of 2026 midterms ]]></title>
        <description><![CDATA[ Digital Remedy launches a political media division with 17+ data partners and household-level voter measurement for campaigns ahead of the 2026 midterm cycle. ]]></description>
        <link>https://ppc.land/digital-remedy-launches-the-political-desk-ahead-of-2026-midterms/</link>
        <guid isPermaLink="false">6a0f4c3ced9be10001fcff42</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 20:21:03 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/political-data.webp" medium="image"/>
        <content:encoded><![CDATA[ Digital Remedy launches a political media division with 17+ data partners and household-level voter measurement for campaigns ahead of the 2026 midterm cycle.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/digital-remedy-launches-the-political-desk-ahead-of-2026-midterms/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google I/O 2026: the search changes SEOs did not expect ]]></title>
        <description><![CDATA[ Google replaced its search AI model, added background agents, rebuilt the search box, and brought personal data integration to 200 countries on May 19, 2026. ]]></description>
        <link>https://ppc.land/google-i-o-2026-the-search-changes-seos-did-not-expect/</link>
        <guid isPermaLink="false">6a0f3b87ed9be10001fcfea9</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 19:09:06 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/new-era-of-search.webp" medium="image"/>
        <content:encoded><![CDATA[ Google replaced its search AI model, added background agents, rebuilt the search box, and brought personal data integration to 200 countries on May 19, 2026.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-i-o-2026-the-search-changes-seos-did-not-expect/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Spotify rebuilt its ad platform around two engines, here is what it means ]]></title>
        <description><![CDATA[ Spotify detailed its rebuilt advertising platform at the 2026 Investor Day, with biddable channels now topping a third of ad revenue and 68% advertiser growth. ]]></description>
        <link>https://ppc.land/spotify-rebuilt-its-ad-platform-around-two-engines-here-is-what-it-means/</link>
        <guid isPermaLink="false">6a0f388ced9be10001fcfe0f</guid>
        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 18:55:23 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Spotify-Podcast-Ad.webp" medium="image"/>
        <content:encoded><![CDATA[ Spotify detailed its rebuilt advertising platform at the 2026 Investor Day, with biddable channels now topping a third of ad revenue and 68% advertiser growth.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/spotify-rebuilt-its-ad-platform-around-two-engines-here-is-what-it-means/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Spotify bets its next chapter on podcast memberships and personal audio ]]></title>
        <description><![CDATA[ Spotify unveiled podcast Memberships, Personal Podcasts and real-time interactivity at its 2026 Investor Day, reshaping how creators earn and listeners engage. ]]></description>
        <link>https://ppc.land/spotify-bets-its-next-chapter-on-podcast-memberships-and-personal-audio/</link>
        <guid isPermaLink="false">6a0f3696ed9be10001fcfd81</guid>
        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 18:50:00 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Investor-Day.webp" medium="image"/>
        <content:encoded><![CDATA[ Spotify unveiled podcast Memberships, Personal Podcasts and real-time interactivity at its 2026 Investor Day, reshaping how creators earn and listeners engage.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/spotify-bets-its-next-chapter-on-podcast-memberships-and-personal-audio/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google&#x27;s May 2026 core update is live - and the clock is ticking ]]></title>
        <description><![CDATA[ Google May 2026 core update is live as of today, with up to two weeks to complete. Publishers and SEO professionals face another ranking volatility window. ]]></description>
        <link>https://ppc.land/googles-may-2026-core-update-is-live-and-the-clock-is-ticking/</link>
        <guid isPermaLink="false">6a0f339fed9be10001fcfd12</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 18:34:07 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Google-1.webp" medium="image"/>
        <content:encoded><![CDATA[ Google May 2026 core update is live as of today, with up to two weeks to complete. Publishers and SEO professionals face another ranking volatility window.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/googles-may-2026-core-update-is-live-and-the-clock-is-ticking/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Adobe study: 91% of marketers abandon AI tasks due to bad prompts ]]></title>
        <description><![CDATA[ Adobe Firefly and Acrobat research scores 1,000 marketer prompts, finds average C grade with no A scores, revealing a gap between confidence and actual skill. ]]></description>
        <link>https://ppc.land/adobe-study-91-of-marketers-abandon-ai-tasks-due-to-bad-prompts/</link>
        <guid isPermaLink="false">6a0f2e10ed9be10001fcfc97</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 18:21:22 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Prompting-Details.webp" medium="image"/>
        <content:encoded><![CDATA[ Adobe Firefly and Acrobat research scores 1,000 marketer prompts, finds average C grade with no A scores, revealing a gap between confidence and actual skill.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/adobe-study-91-of-marketers-abandon-ai-tasks-due-to-bad-prompts/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google AdSense finally takes collapsible anchor ads to desktop ]]></title>
        <description><![CDATA[ Google AdSense expands collapsible anchor ads to desktop and renames the format to dynamic anchors, with automatic activation deadline set for June 20, 2026. ]]></description>
        <link>https://ppc.land/google-adsense-finally-takes-collapsible-anchor-ads-to-desktop/</link>
        <guid isPermaLink="false">6a0f2575ed9be10001fcfc1e</guid>
        <category><![CDATA[ Display ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 17:35:42 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Anchor-Ads.webp" medium="image"/>
        <content:encoded><![CDATA[ Google AdSense expands collapsible anchor ads to desktop and renames the format to dynamic anchors, with automatic activation deadline set for June 20, 2026.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-adsense-finally-takes-collapsible-anchor-ads-to-desktop/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ TransUnion becomes the only MTA provider for YouTube in Google partnership ]]></title>
        <description><![CDATA[ TransUnion and Google integrate YouTube into multi-touch attribution, letting advertisers measure video&#39;s role across the full media mix for the first time. ]]></description>
        <link>https://ppc.land/transunion-becomes-the-only-mta-provider-for-youtube-in-google-partnership/</link>
        <guid isPermaLink="false">6a0e8ca3ed9be10001fcfb8a</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 06:41:40 +0200</pubDate>
        <media:content url="" medium="image"/>
        <content:encoded><![CDATA[ TransUnion and Google integrate YouTube into multi-touch attribution, letting advertisers measure video&#39;s role across the full media mix for the first time.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/transunion-becomes-the-only-mta-provider-for-youtube-in-google-partnership/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Creator content is now a media asset - and brands are paying to prove it ]]></title>
        <description><![CDATA[ Brands are rapidly shifting influencer budgets from creator fees to paid amplification on TikTok and Instagram, turning creator posts into measurable ad assets. ]]></description>
        <link>https://ppc.land/creator-content-is-now-a-media-asset-and-brands-are-paying-to-prove-it/</link>
        <guid isPermaLink="false">6a0e8a9ced9be10001fcfb0b</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 06:33:09 +0200</pubDate>
        <media:content url="" medium="image"/>
        <content:encoded><![CDATA[ Brands are rapidly shifting influencer budgets from creator fees to paid amplification on TikTok and Instagram, turning creator posts into measurable ad assets.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/creator-content-is-now-a-media-asset-and-brands-are-paying-to-prove-it/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Amazon DSP auto deal selection picks streaming TV inventory by itself ]]></title>
        <description><![CDATA[ Amazon DSP launched automatic deal selection on April 15, 2026, using machine learning to curate and optimize streaming TV deals for awareness and reach KPIs. ]]></description>
        <link>https://ppc.land/amazon-dsp-auto-deal-selection-picks-streaming-tv-inventory-by-itself/</link>
        <guid isPermaLink="false">6a0e86c4ed9be10001fcfa80</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 21 May 2026 06:19:23 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Automatic-Deal-Selection.webp" medium="image"/>
        <content:encoded><![CDATA[ Amazon DSP launched automatic deal selection on April 15, 2026, using machine learning to curate and optimize streaming TV deals for awareness and reach KPIs.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/amazon-dsp-auto-deal-selection-picks-streaming-tv-inventory-by-itself/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Perion bets on AI agents as CTV and DOOH surge in Q1 2026 ]]></title>
        <description><![CDATA[ Perion Q1 2026: Outmax AI agent spend triples, CTV up 68%, DOOH up 29%, and total revenue hits $90.4M as full-year guidance is reiterated despite macro headwinds. ]]></description>
        <link>https://ppc.land/perion-bets-on-ai-agents-as-ctv-and-dooh-surge-in-q1-2026/</link>
        <guid isPermaLink="false">6a0e1869ed9be10001fcf9f2</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 22:30:29 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Perion-Outmax.webp" medium="image"/>
        <content:encoded><![CDATA[ Perion Q1 2026: Outmax AI agent spend triples, CTV up 68%, DOOH up 29%, and total revenue hits $90.4M as full-year guidance is reiterated despite macro headwinds.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/perion-bets-on-ai-agents-as-ctv-and-dooh-surge-in-q1-2026/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ AVIAN raises $2.6M to stop factory fires with AI thermal cameras ]]></title>
        <description><![CDATA[ Zurich startup AVIAN closes a $2.6M pre-seed round to deploy AI thermal monitoring across sawmills, recycling plants, oil and gas, and maritime sectors globally. ]]></description>
        <link>https://ppc.land/avian-raises-2-6m-to-stop-factory-fires-with-ai-thermal-cameras/</link>
        <guid isPermaLink="false">6a0e14c4ed9be10001fcf993</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 22:10:39 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Thermal-Cams.webp" medium="image"/>
        <content:encoded><![CDATA[ Zurich startup AVIAN closes a $2.6M pre-seed round to deploy AI thermal monitoring across sawmills, recycling plants, oil and gas, and maritime sectors globally.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/avian-raises-2-6m-to-stop-factory-fires-with-ai-thermal-cameras/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google Marketing Live 2026: every announcement that actually matters ]]></title>
        <description><![CDATA[ Google unveiled Ask Advisor, Universal Cart, new AI Mode ad formats, and Meridian inside Analytics 360 at Marketing Live 2026 - here is the complete recap. ]]></description>
        <link>https://ppc.land/google-marketing-live-2026-every-announcement-that-actually-matters/</link>
        <guid isPermaLink="false">6a0e0e18ed9be10001fcf608</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 21:46:17 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Google-Marketing-Live.webp" medium="image"/>
        <content:encoded><![CDATA[ Google unveiled Ask Advisor, Universal Cart, new AI Mode ad formats, and Meridian inside Analytics 360 at Marketing Live 2026 - here is the complete recap.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-marketing-live-2026-every-announcement-that-actually-matters/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Sounder.AI lands inside The Trade Desk with pre-bid podcast targeting ]]></title>
        <description><![CDATA[ Triton Digital today expanded Sounder.AI contextual targeting and brand suitability into The Trade Desk, giving programmatic buyers pre-bid podcast signals. ]]></description>
        <link>https://ppc.land/sounder-ai-lands-inside-the-trade-desk-with-pre-bid-podcast-targeting/</link>
        <guid isPermaLink="false">6a0df80bed9be10001fcf583</guid>
        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 20:08:02 +0200</pubDate>
        <media:content url="" medium="image"/>
        <content:encoded><![CDATA[ Triton Digital today expanded Sounder.AI contextual targeting and brand suitability into The Trade Desk, giving programmatic buyers pre-bid podcast signals.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/sounder-ai-lands-inside-the-trade-desk-with-pre-bid-podcast-targeting/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Vevo names DISQO its preferred brand outcomes measurement partner ]]></title>
        <description><![CDATA[ Vevo names DISQO preferred outcomes partner, expanding full-funnel measurement on CTV, mobile, and desktop to connect ad exposure to real consumer behaviors. ]]></description>
        <link>https://ppc.land/vevo-names-disqo-its-preferred-brand-outcomes-measurement-partner/</link>
        <guid isPermaLink="false">6a0df520ed9be10001fcf500</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 19:55:26 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Vevo-Names-DISQO.webp" medium="image"/>
        <content:encoded><![CDATA[ Vevo names DISQO preferred outcomes partner, expanding full-funnel measurement on CTV, mobile, and desktop to connect ad exposure to real consumer behaviors.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/vevo-names-disqo-its-preferred-brand-outcomes-measurement-partner/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Raley&#x27;s and Grocery TV bring in-store retail media to 208 Western stores ]]></title>
        <description><![CDATA[ The Raley&#39;s Companies and Grocery TV launch an in-store retail media network across 208 stores in California, Nevada, and Arizona, spanning six grocery banners. ]]></description>
        <link>https://ppc.land/raleys-and-grocery-tv-bring-in-store-retail-media-to-208-western-stores/</link>
        <guid isPermaLink="false">6a0df24fed9be10001fcf497</guid>
        <category><![CDATA[ DOOH ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 19:44:25 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Grocery-TV.webp" medium="image"/>
        <content:encoded><![CDATA[ The Raley&#39;s Companies and Grocery TV launch an in-store retail media network across 208 stores in California, Nevada, and Arizona, spanning six grocery banners.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/raleys-and-grocery-tv-bring-in-store-retail-media-to-208-western-stores/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Fluent wins Backpack Media deal to monetise student life-stage data ]]></title>
        <description><![CDATA[ Fluent, Inc. selected as commerce media partner for Backpack Media by Sallie, combining first-party student life-stage data with AI-powered yield optimisation. ]]></description>
        <link>https://ppc.land/fluent-wins-backpack-media-deal-to-monetise-student-life-stage-data/</link>
        <guid isPermaLink="false">6a0df115ed9be10001fcf42b</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 19:38:54 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/backpack-media.jpg" medium="image"/>
        <content:encoded><![CDATA[ Fluent, Inc. selected as commerce media partner for Backpack Media by Sallie, combining first-party student life-stage data with AI-powered yield optimisation.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/fluent-wins-backpack-media-deal-to-monetise-student-life-stage-data/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google&#x27;s Universal Cart may quietly kill coupon and deal sites ]]></title>
        <description><![CDATA[ Launched at Google I/O on May 19, Universal Cart tracks price drops and automatically surfaces deals - putting coupon and deal aggregator sites at real risk. ]]></description>
        <link>https://ppc.land/googles-universal-cart-may-quietly-kill-coupon-and-deal-sites/</link>
        <guid isPermaLink="false">6a0deea1ed9be10001fcf3ae</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 19:29:03 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/google-disrupts-coupon-websites.webp" medium="image"/>
        <content:encoded><![CDATA[ Launched at Google I/O on May 19, Universal Cart tracks price drops and automatically surfaces deals - putting coupon and deal aggregator sites at real risk.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/googles-universal-cart-may-quietly-kill-coupon-and-deal-sites/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ AI search is pushing 44.8% of brands to spend more on PR ]]></title>
        <description><![CDATA[ Nearly half of brands have raised PR budgets due to AI search, but most still fail to connect earned media to sales, a 2026 survey of 858 professionals finds. ]]></description>
        <link>https://ppc.land/ai-search-is-pushing-44-8-of-brands-to-spend-more-on-pr/</link>
        <guid isPermaLink="false">6a0dec76ed9be10001fcf332</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 19:19:14 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/PR-Spend.webp" medium="image"/>
        <content:encoded><![CDATA[ Nearly half of brands have raised PR budgets due to AI search, but most still fail to connect earned media to sales, a 2026 survey of 858 professionals finds.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ai-search-is-pushing-44-8-of-brands-to-spend-more-on-pr/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Reddit rolls out dual attribution and Max campaigns for app advertisers ]]></title>
        <description><![CDATA[ Reddit today launched Dual Attribution beta, Max campaigns for apps, and App Event Optimization GA - 17% lower CPA and 27% more conversions in early tests. ]]></description>
        <link>https://ppc.land/reddit-rolls-out-dual-attribution-and-max-campaigns-for-app-advertisers/</link>
        <guid isPermaLink="false">6a0de982ed9be10001fcf2b2</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 19:09:42 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Top-Audience-Personas.webp" medium="image"/>
        <content:encoded><![CDATA[ Reddit today launched Dual Attribution beta, Max campaigns for apps, and App Event Optimization GA - 17% lower CPA and 27% more conversions in early tests.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/reddit-rolls-out-dual-attribution-and-max-campaigns-for-app-advertisers/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Asset Studio gets Gemini Omni and 1-click creative testing at GML 2026 ]]></title>
        <description><![CDATA[ Google today expanded Asset Studio with Gemini Omni multimodal video, natural language briefs, and 1-Click Creative Testing, rolling out globally this summer. ]]></description>
        <link>https://ppc.land/asset-studio-gets-gemini-omni-and-1-click-creative-testing-at-gml-2026/</link>
        <guid isPermaLink="false">6a0bd133ed9be10001fce817</guid>
        <category><![CDATA[ Display ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 18:00:44 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/AB-Testing-Static---Lamps.png" medium="image"/>
        <content:encoded><![CDATA[ Google today expanded Asset Studio with Gemini Omni multimodal video, natural language briefs, and 1-Click Creative Testing, rolling out globally this summer.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/asset-studio-gets-gemini-omni-and-1-click-creative-testing-at-gml-2026/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google expands UCP to hotels, food delivery, and three new countries ]]></title>
        <description><![CDATA[ Google today expanded UCP to hotel booking, food delivery, Canada, Australia and the UK, adding Affirm, Klarna, and multi-item cart support to agentic checkout. ]]></description>
        <link>https://ppc.land/google-expands-ucp-to-hotels-food-delivery-and-three-new-countries/</link>
        <guid isPermaLink="false">6a0bceeaed9be10001fce7f9</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 18:00:43 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/UCP-Travel.webp" medium="image"/>
        <content:encoded><![CDATA[ Google today expanded UCP to hotel booking, food delivery, Canada, Australia and the UK, adding Affirm, Klarna, and multi-item cart support to agentic checkout.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-expands-ucp-to-hotels-food-delivery-and-three-new-countries/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google&#x27;s Demand Gen gets Maps, automotive feeds, and AI campaign creation ]]></title>
        <description><![CDATA[ Google today announced new Demand Gen features at GML 2026: Maps inventory, automotive product feeds, AI-assisted campaign setup, and new checkout markets. ]]></description>
        <link>https://ppc.land/googles-demand-gen-gets-maps-automotive-feeds-and-ai-campaign-creation/</link>
        <guid isPermaLink="false">6a0bd2e7ed9be10001fce82e</guid>
        <category><![CDATA[ Display ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 18:00:30 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Demand-Gen-Ad-Recommended-campaigns.png" medium="image"/>
        <content:encoded><![CDATA[ Google today announced new Demand Gen features at GML 2026: Maps inventory, automotive product feeds, AI-assisted campaign setup, and new checkout markets.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/googles-demand-gen-gets-maps-automotive-feeds-and-ai-campaign-creation/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google&#x27;s Ask Advisor unifies ads, analytics, and commerce in one AI agent ]]></title>
        <description><![CDATA[ Google today launched Ask Advisor at GML 2026, a unified Gemini AI agent spanning Google Ads, Analytics, Merchant Center, and DV360 for marketers globally. ]]></description>
        <link>https://ppc.land/googles-ask-advisor-unifies-ads-analytics-and-commerce-in-one-ai-agent/</link>
        <guid isPermaLink="false">6a0bccdeed9be10001fce7dd</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 18:00:25 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Google-Agentic-AI-Ask-Advisor.webp" medium="image"/>
        <content:encoded><![CDATA[ Google today launched Ask Advisor at GML 2026, a unified Gemini AI agent spanning Google Ads, Analytics, Merchant Center, and DV360 for marketers globally.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/googles-ask-advisor-unifies-ads-analytics-and-commerce-in-one-ai-agent/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google&#x27;s new AI search ad formats reshape how brands reach buyers ]]></title>
        <description><![CDATA[ Google is testing Conversational Discovery ads and Highlighted Answers in AI Mode, plus AI-powered Shopping ads and Business Agent for Leads in standard Search. ]]></description>
        <link>https://ppc.land/googles-new-ai-search-ad-formats-reshape-how-brands-reach-buyers/</link>
        <guid isPermaLink="false">6a0bc837ed9be10001fce7b1</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 18:00:25 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Highlighted-Answers.webp" medium="image"/>
        <content:encoded><![CDATA[ Google is testing Conversational Discovery ads and Highlighted Answers in AI Mode, plus AI-powered Shopping ads and Business Agent for Leads in standard Search.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/googles-new-ai-search-ad-formats-reshape-how-brands-reach-buyers/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Meridian lands inside Analytics 360 as Google links ad spend to future sales ]]></title>
        <description><![CDATA[ Google integrates Meridian MMM into Analytics 360 and introduces Qualified Future Conversions at GML 2026, linking ad spend to predicted future sales via Gemini ]]></description>
        <link>https://ppc.land/meridian-lands-inside-analytics-360-as-google-links-ad-spend-to-future-sales/</link>
        <guid isPermaLink="false">6a0bd53bed9be10001fce84b</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 18:00:07 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Qualified-Future-Conversions--QFC-.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google integrates Meridian MMM into Analytics 360 and introduces Qualified Future Conversions at GML 2026, linking ad spend to predicted future sales via Gemini<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/meridian-lands-inside-analytics-360-as-google-links-ad-spend-to-future-sales/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Chrome 149 origin trial puts WebMCP in developers&#x27; hands at last ]]></title>
        <description><![CDATA[ Google opens the WebMCP origin trial in Chrome 149, letting websites expose structured tools to AI agents instead of leaving them to parse pixels and DOMs. ]]></description>
        <link>https://ppc.land/chrome-149-origin-trial-puts-webmcp-in-developers-hands-at-last/</link>
        <guid isPermaLink="false">6a0d5bf3ed9be10001fcef70</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 09:04:12 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/webmcp.webp" medium="image"/>
        <content:encoded><![CDATA[ Google opens the WebMCP origin trial in Chrome 149, letting websites expose structured tools to AI agents instead of leaving them to parse pixels and DOMs.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/chrome-149-origin-trial-puts-webmcp-in-developers-hands-at-last/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Gemini 3.5 and Antigravity 2.0 headline Google I/O 2026 reveal ]]></title>
        <description><![CDATA[ Google I/O 2026 unveils Gemini 3.5, Antigravity 2.0, and WebMCP, a proposed open web standard recasting the developer stack around AI agents that ship code. ]]></description>
        <link>https://ppc.land/gemini-3-5-and-antigravity-2-0-headline-google-i-o-2026-reveal/</link>
        <guid isPermaLink="false">6a0d59aced9be10001fceeeb</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 08:54:05 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Antigravity.webp" medium="image"/>
        <content:encoded><![CDATA[ Google I/O 2026 unveils Gemini 3.5, Antigravity 2.0, and WebMCP, a proposed open web standard recasting the developer stack around AI agents that ship code.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/gemini-3-5-and-antigravity-2-0-headline-google-i-o-2026-reveal/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google&#x27;s new TFAT signal kills TFCD and TFUA - and finally adds a TEEN tier ]]></title>
        <description><![CDATA[ Google introduces TFAT, a new age treatment signal replacing TFCD and TFUA, with a dedicated TEEN tier for publishers facing COPPA, GDPR and state app laws. ]]></description>
        <link>https://ppc.land/googles-new-tfat-signal-kills-tfcd-and-tfua-and-finally-adds-a-teen-tier/</link>
        <guid isPermaLink="false">6a0d4faaed9be10001fcee6c</guid>
        <category><![CDATA[  ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 08:43:34 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Age-Verification.webp" medium="image"/>
        <content:encoded><![CDATA[ Google introduces TFAT, a new age treatment signal replacing TFCD and TFUA, with a dedicated TEEN tier for publishers facing COPPA, GDPR and state app laws.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/googles-new-tfat-signal-kills-tfcd-and-tfua-and-finally-adds-a-teen-tier/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Advertisers push back as Google sunsets DSA for AI Max ]]></title>
        <description><![CDATA[ Advertisers warn Google&#39;s AI Max routes specific product searches to generic landing pages, fueling frustration before the DSA shutdown set for September 2026. ]]></description>
        <link>https://ppc.land/advertisers-push-back-as-google-sunsets-dsa-for-ai-max/</link>
        <guid isPermaLink="false">6a0d4c46ed9be10001fceae8</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 08:00:50 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/product-pages.webp" medium="image"/>
        <content:encoded><![CDATA[ Advertisers warn Google&#39;s AI Max routes specific product searches to generic landing pages, fueling frustration before the DSA shutdown set for September 2026.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/advertisers-push-back-as-google-sunsets-dsa-for-ai-max/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google Search gets agents, a new search box, and Gemini 3.5 at I/O 2026 ]]></title>
        <description><![CDATA[ Google on May 19 upgraded AI Mode with Gemini 3.5 Flash, information agents, generative UI, agentic booking, and Personal Intelligence across 200 countries. ]]></description>
        <link>https://ppc.land/google-search-gets-agents-a-new-search-box-and-gemini-3-5-at-i-o-2026/</link>
        <guid isPermaLink="false">6a0d4988ed9be10001fcea47</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 07:48:01 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Google.webp" medium="image"/>
        <content:encoded><![CDATA[ Google on May 19 upgraded AI Mode with Gemini 3.5 Flash, information agents, generative UI, agentic booking, and Personal Intelligence across 200 countries.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-search-gets-agents-a-new-search-box-and-gemini-3-5-at-i-o-2026/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google&#x27;s Universal Cart wants to follow you everywhere you shop ]]></title>
        <description><![CDATA[ Google launched Universal Cart at Google I/O 2026, a cross-merchant, Gemini-powered shopping hub spanning Search, YouTube, Gmail, and the Gemini app in the U.S. ]]></description>
        <link>https://ppc.land/googles-universal-cart-wants-to-follow-you-everywhere-you-shop/</link>
        <guid isPermaLink="false">6a0d475bed9be10001fce9b1</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 20 May 2026 07:35:29 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/1_Price_insights___Wayfair_examp.width-1000.format-webp.webp" medium="image"/>
        <content:encoded><![CDATA[ Google launched Universal Cart at Google I/O 2026, a cross-merchant, Gemini-powered shopping hub spanning Search, YouTube, Gmail, and the Gemini app in the U.S.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/googles-universal-cart-wants-to-follow-you-everywhere-you-shop/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ LinkedIn quietly adds device targeting: what it means for B2B ads ]]></title>
        <description><![CDATA[ LinkedIn rolls out device type and OS targeting in Campaign Manager, letting B2B advertisers pick mobile, desktop, or tablet placements for the first time. ]]></description>
        <link>https://ppc.land/linkedin-quietly-adds-device-targeting-what-it-means-for-b2b-ads/</link>
        <guid isPermaLink="false">6a0bf70bed9be10001fce8f2</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 19 May 2026 07:40:46 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Device-Targeting-LinkedIn-1.webp" medium="image"/>
        <content:encoded><![CDATA[ LinkedIn rolls out device type and OS targeting in Campaign Manager, letting B2B advertisers pick mobile, desktop, or tablet placements for the first time.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/linkedin-quietly-adds-device-targeting-what-it-means-for-b2b-ads/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Basis and DAX give political buyers exclusive audio for 2026 midterms ]]></title>
        <description><![CDATA[ Basis integrates with DAX US to give political advertisers exclusive programmatic access to 100M+ listeners, L2 and Experian data for the 2026 U.S. election. ]]></description>
        <link>https://ppc.land/basis-and-dax-give-political-buyers-exclusive-audio-for-2026-midterms/</link>
        <guid isPermaLink="false">6a0bd7aced9be10001fce864</guid>
        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 19 May 2026 05:27:37 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/audio.webp" medium="image"/>
        <content:encoded><![CDATA[ Basis integrates with DAX US to give political advertisers exclusive programmatic access to 100M+ listeners, L2 and Experian data for the 2026 U.S. election.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/basis-and-dax-give-political-buyers-exclusive-audio-for-2026-midterms/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ CJEU backs Italy&#x27;s publisher pay rules in Meta challenge ]]></title>
        <description><![CDATA[ Europe&#39;s top court rules Italy can force platforms like Meta to pay publishers fair compensation, shaping ad revenue and content rights talks across the EU. ]]></description>
        <link>https://ppc.land/cjeu-backs-italys-publisher-pay-rules-in-meta-challenge/</link>
        <guid isPermaLink="false">6a0bc4eaed9be10001fce73b</guid>
        <category><![CDATA[ Display ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 19 May 2026 04:07:11 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/press-europe.webp" medium="image"/>
        <content:encoded><![CDATA[ Europe&#39;s top court rules Italy can force platforms like Meta to pay publishers fair compensation, shaping ad revenue and content rights talks across the EU.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/cjeu-backs-italys-publisher-pay-rules-in-meta-challenge/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Alexa+ now generates podcast episodes on any topic, on demand ]]></title>
        <description><![CDATA[ Amazon&#39;s Alexa+ now generates on-demand podcast episodes using AI and over 200 news publications. Available now for Alexa+ subscribers in the United States. ]]></description>
        <link>https://ppc.land/alexa-now-generates-podcast-episodes-on-any-topic-on-demand/</link>
        <guid isPermaLink="false">6a0bc251ed9be10001fce6c0</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 19 May 2026 03:55:13 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Alexa-Podcasts.webp" medium="image"/>
        <content:encoded><![CDATA[ Amazon&#39;s Alexa+ now generates on-demand podcast episodes using AI and over 200 news publications. Available now for Alexa+ subscribers in the United States.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/alexa-now-generates-podcast-episodes-on-any-topic-on-demand/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Data centers: 5.5M jobs, $927bn GDP - and no proof they raised your energy bills ]]></title>
        <description><![CDATA[ Data centers supported 5.5 million US jobs and $927bn in GDP in 2024, PwC finds - while E3 finds no clear evidence they raised electricity bills for households. ]]></description>
        <link>https://ppc.land/data-centers-5-5m-jobs-927bn-gdp-and-no-proof-they-raised-your-energy-bills/</link>
        <guid isPermaLink="false">6a0bc088ed9be10001fce63f</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 19 May 2026 03:48:25 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/US-Datacenters.webp" medium="image"/>
        <content:encoded><![CDATA[ Data centers supported 5.5 million US jobs and $927bn in GDP in 2024, PwC finds - while E3 finds no clear evidence they raised electricity bills for households.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/data-centers-5-5m-jobs-927bn-gdp-and-no-proof-they-raised-your-energy-bills/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google&#x27;s new AI search guide challenges everything SEOs thought they knew ]]></title>
        <description><![CDATA[ Google&#39;s new AI search guide reframes ranking, RAG, query fan-out, content quality, and the full transition to agentic search experiences for all publishers. ]]></description>
        <link>https://ppc.land/googles-new-ai-search-guide-challenges-everything-seos-thought-they-knew/</link>
        <guid isPermaLink="false">6a0b8775ed9be10001fce555</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 18 May 2026 23:45:53 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Ranking-in-AI-search.webp" medium="image"/>
        <content:encoded><![CDATA[ Google&#39;s new AI search guide reframes ranking, RAG, query fan-out, content quality, and the full transition to agentic search experiences for all publishers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/googles-new-ai-search-guide-challenges-everything-seos-thought-they-knew/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Flightcast adds 4K Apple Podcasts video and HLS for free ]]></title>
        <description><![CDATA[ Flightcast launches Apple Podcasts HLS video at no extra cost, offering 4K resolution, 60GB per-episode limits, and 15TB storage tiers rivals have not matched. ]]></description>
        <link>https://ppc.land/flightcast-adds-4k-apple-podcasts-video-and-hls-for-free/</link>
        <guid isPermaLink="false">6a0b8635ed9be10001fce4d6</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 18 May 2026 23:36:54 +0200</pubDate>
        <media:content url="" medium="image"/>
        <content:encoded><![CDATA[ Flightcast launches Apple Podcasts HLS video at no extra cost, offering 4K resolution, 60GB per-episode limits, and 15TB storage tiers rivals have not matched.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/flightcast-adds-4k-apple-podcasts-video-and-hls-for-free/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ UK&#x27;s ICO tells government to cut consent rules for low-risk ads ]]></title>
        <description><![CDATA[ ICO advises UK government to ease PECR regulation 6 consent rules for low-risk online ads, covering contextual targeting, frequency capping and measurement. ]]></description>
        <link>https://ppc.land/uks-ico-tells-government-to-cut-consent-rules-for-low-risk-ads/</link>
        <guid isPermaLink="false">6a0b8255ed9be10001fce44a</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 18 May 2026 23:22:25 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/low-risk-ads.webp" medium="image"/>
        <content:encoded><![CDATA[ ICO advises UK government to ease PECR regulation 6 consent rules for low-risk online ads, covering contextual targeting, frequency capping and measurement.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/uks-ico-tells-government-to-cut-consent-rules-for-low-risk-ads/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Mike King: Google&#x27;s AI search guide serves platform over the open web ]]></title>
        <description><![CDATA[ iPullRank&#39;s Mike King argues Google&#39;s AI search guide protects platform interests, dismissing GEO, chunking, and multi-platform SEO strategies in May 2026. ]]></description>
        <link>https://ppc.land/mike-king-googles-ai-search-guide-serves-platform-over-the-open-web/</link>
        <guid isPermaLink="false">6a0b7db4ed9be10001fce08d</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 18 May 2026 23:07:44 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/google.webp" medium="image"/>
        <content:encoded><![CDATA[ iPullRank&#39;s Mike King argues Google&#39;s AI search guide protects platform interests, dismissing GEO, chunking, and multi-platform SEO strategies in May 2026.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/mike-king-googles-ai-search-guide-serves-platform-over-the-open-web/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Meta and Toluna study finds emojis lift Reels purchase intent 2.5x ]]></title>
        <description><![CDATA[ Meta and Toluna tested 100 Reels ads in 4 markets, finding early branding, audio, and emojis significantly boost purchase intent across brand and DR campaigns. ]]></description>
        <link>https://ppc.land/meta-and-toluna-study-finds-emojis-lift-reels-purchase-intent-2-5x/</link>
        <guid isPermaLink="false">6a0b79afed9be10001fce011</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 18 May 2026 22:49:50 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Reels.webp" medium="image"/>
        <content:encoded><![CDATA[ Meta and Toluna tested 100 Reels ads in 4 markets, finding early branding, audio, and emojis significantly boost purchase intent across brand and DR campaigns.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/meta-and-toluna-study-finds-emojis-lift-reels-purchase-intent-2-5x/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google blocks new offline conversion imports via Ads API from June 15 ]]></title>
        <description><![CDATA[ Google Ads API will stop accepting new offline conversion imports on June 15, 2026, forcing all new developers to migrate to the Data Manager API for uploads. ]]></description>
        <link>https://ppc.land/google-blocks-new-offline-conversion-imports-via-ads-api-from-june-15/</link>
        <guid isPermaLink="false">6a0b68aced9be10001fcdf87</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 18 May 2026 21:33:07 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/data-flow.webp" medium="image"/>
        <content:encoded><![CDATA[ Google Ads API will stop accepting new offline conversion imports on June 15, 2026, forcing all new developers to migrate to the Data Manager API for uploads.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-blocks-new-offline-conversion-imports-via-ads-api-from-june-15/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Meta opens display glasses to developers with two SDK paths ]]></title>
        <description><![CDATA[ Meta today opened Ray-Ban Display glasses to developers via two build paths - a mobile SDK and a new web app route using standard HTML, CSS, and JavaScript. ]]></description>
        <link>https://ppc.land/meta-opens-display-glasses-to-developers-with-two-sdk-paths/</link>
        <guid isPermaLink="false">6a0b677ded9be10001fcdf21</guid>
        <category><![CDATA[ Mixed Reality ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 18 May 2026 21:26:46 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/display-glasses-apps.webp" medium="image"/>
        <content:encoded><![CDATA[ Meta today opened Ray-Ban Display glasses to developers via two build paths - a mobile SDK and a new web app route using standard HTML, CSS, and JavaScript.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/meta-opens-display-glasses-to-developers-with-two-sdk-paths/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ YouTube auto dubbing tops 6M daily viewers, expands to 27 languages ]]></title>
        <description><![CDATA[ YouTube auto dubbing now reaches over 6 million daily viewers in 27 languages, with expressive speech in 8 and a lip sync pilot expanding to visual translation. ]]></description>
        <link>https://ppc.land/youtube-auto-dubbing-tops-6m-daily-viewers-expands-to-27-languages/</link>
        <guid isPermaLink="false">6a0b65e3ed9be10001fcdeaf</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 18 May 2026 21:21:02 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/YouTube-Preferred-Languages.webp" medium="image"/>
        <content:encoded><![CDATA[ YouTube auto dubbing now reaches over 6 million daily viewers in 27 languages, with expressive speech in 8 and a lip sync pilot expanding to visual translation.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/youtube-auto-dubbing-tops-6m-daily-viewers-expands-to-27-languages/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Portugal&#x27;s data watchdog issued just 2 fines in all of 2025 ]]></title>
        <description><![CDATA[ Portugal&#39;s CNPD opened 3,201 cases and 2,037 investigations in 2025 but applied only 2 fines totalling €47,000, raising questions about GDPR enforcement. ]]></description>
        <link>https://ppc.land/portugals-data-watchdog-issued-just-2-fines-in-all-of-2025/</link>
        <guid isPermaLink="false">6a0b631bed9be10001fcde37</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 18 May 2026 21:13:33 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Paperwork.webp" medium="image"/>
        <content:encoded><![CDATA[ Portugal&#39;s CNPD opened 3,201 cases and 2,037 investigations in 2025 but applied only 2 fines totalling €47,000, raising questions about GDPR enforcement.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/portugals-data-watchdog-issued-just-2-fines-in-all-of-2025/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ YouTube, BBC and NFTS launch Create x Connect to close UK creator skills gap ]]></title>
        <description><![CDATA[ YouTube, the BBC and the NFTS launched Create x Connect on May 15 to close the UK creator workforce training gap with a landmark three-way skills programme. ]]></description>
        <link>https://ppc.land/youtube-bbc-and-nfts-launch-create-x-connect-to-close-uk-creator-skills-gap/</link>
        <guid isPermaLink="false">6a0b611ced9be10001fcddb9</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 18 May 2026 21:00:54 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/YouTube-Economy.webp" medium="image"/>
        <content:encoded><![CDATA[ YouTube, the BBC and the NFTS launched Create x Connect on May 15 to close the UK creator workforce training gap with a landmark three-way skills programme.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/youtube-bbc-and-nfts-launch-create-x-connect-to-close-uk-creator-skills-gap/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Experian and ServiceNow tie up to push agentic AI past the pilot stage ]]></title>
        <description><![CDATA[ Experian and ServiceNow partner to embed the Ascend decisioning platform into enterprise AI workflows for fraud, onboarding, and model risk management at scale. ]]></description>
        <link>https://ppc.land/experian-and-servicenow-tie-up-to-push-agentic-ai-past-the-pilot-stage/</link>
        <guid isPermaLink="false">6a0b5fbeed9be10001fcdd43</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 18 May 2026 20:54:24 +0200</pubDate>
        <media:content url="" medium="image"/>
        <content:encoded><![CDATA[ Experian and ServiceNow partner to embed the Ascend decisioning platform into enterprise AI workflows for fraud, onboarding, and model risk management at scale.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/experian-and-servicenow-tie-up-to-push-agentic-ai-past-the-pilot-stage/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Meta&#x27;s embedded signup v4 is here - but the October 15 clock is ticking ]]></title>
        <description><![CDATA[ Meta deprecates embedded signup v2 and v3 on Oct 15, 2026. Three legacy feature types require manual migration, or developers lose WhatsApp and Messenger onboarding. ]]></description>
        <link>https://ppc.land/metas-embedded-signup-v4-is-here-but-the-october-15-clock-is-ticking/</link>
        <guid isPermaLink="false">6a0b5d23ed9be10001fcdcc3</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 18 May 2026 20:45:55 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Products-Facebook.webp" medium="image"/>
        <content:encoded><![CDATA[ Meta deprecates embedded signup v2 and v3 on Oct 15, 2026. Three legacy feature types require manual migration, or developers lose WhatsApp and Messenger onboarding.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/metas-embedded-signup-v4-is-here-but-the-october-15-clock-is-ticking/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>

</channel>
</rss>