<rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:media="http://search.yahoo.com/mrss/" version="2.0">
<channel>
<title><![CDATA[ PPC Land ]]></title>
<description><![CDATA[ The independent source for programmatic advertising and ad tech intelligence. Covering DSPs, SSPs, retail media, CTV, and digital marketing policy — for practitioners who need to stay ahead. ]]></description>
<link>https://ppc.land</link>
<image>
    <url>https://ppc.land/favicon.png</url>
    <title>PPC Land</title>
    <link>https://ppc.land</link>
</image>
<lastBuildDate>Wed, 08 Jul 2026 07:56:23 +0200</lastBuildDate>
<atom:link href="https://ppc.land" rel="self" type="application/rss+xml"/>
<ttl>60</ttl>

    <item>
        <title><![CDATA[ DMA gains Firefox 6 million EU users but leaves Google 90% dominant ]]></title>
        <description><![CDATA[ A University of Antwerp analysis finds Bing, Edge and Mozilla, not EU rivals, stand to gain most from contestability, questioning whether sovereignty follows. ]]></description>
        <link>https://ppc.land/dma-gains-firefox-6-million-eu-users-but-leaves-google-90-dominant/</link>
        <guid isPermaLink="false">6a4de5c04e38e400018273fe</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 08 Jul 2026 07:56:20 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/EU-Building.webp" medium="image"/>
        <content:encoded><![CDATA[ A University of Antwerp analysis finds Bing, Edge and Mozilla, not EU rivals, stand to gain most from contestability, questioning whether sovereignty follows.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/dma-gains-firefox-6-million-eu-users-but-leaves-google-90-dominant/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Banking ads lose $295K yearly to fraud, Lunio finds ]]></title>
        <description><![CDATA[ Google Search itself carries banking&#39;s highest Google-channel fraud rate at 5.51 percent, Lunio finds, while LinkedIn clicks there run over a third invalid. ]]></description>
        <link>https://ppc.land/banking-ads-lose-295k-yearly-to-fraud-lunio-finds/</link>
        <guid isPermaLink="false">6a4de3974e38e400018273e9</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 08 Jul 2026 07:46:42 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/invalid-traffic.webp" medium="image"/>
        <content:encoded><![CDATA[ Google Search itself carries banking&#39;s highest Google-channel fraud rate at 5.51 percent, Lunio finds, while LinkedIn clicks there run over a third invalid.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/banking-ads-lose-295k-yearly-to-fraud-lunio-finds/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Criteo takeover bid reshapes an adtech industry already in flux ]]></title>
        <description><![CDATA[ A 50 percent premium bid for Criteo lands alongside a Google Ads bidding change, an FTC ruling on AI bias and new ad verification data reshaping July 2026. ]]></description>
        <link>https://ppc.land/criteo-takeover-bid-reshapes-an-adtech-industry-already-in-flux/</link>
        <guid isPermaLink="false">6a4ddf0e4e38e40001826db3</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 08 Jul 2026 07:33:50 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/takeover.webp" medium="image"/>
        <content:encoded><![CDATA[ A 50 percent premium bid for Criteo lands alongside a Google Ads bidding change, an FTC ruling on AI bias and new ad verification data reshaping July 2026.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/criteo-takeover-bid-reshapes-an-adtech-industry-already-in-flux/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ YouTube Premium Lite skips 57 countries even after new expansion ]]></title>
        <description><![CDATA[ The lower-cost ad-light plan now covers 63 countries, but 57 markets holding full YouTube Premium still lack Lite, leaving the global rollout uneven for now. ]]></description>
        <link>https://ppc.land/youtube-premium-lite-skips-57-countries-even-after-new-expansion/</link>
        <guid isPermaLink="false">6a4d6e354e38e40001826da0</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 07 Jul 2026 23:25:12 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/YouTube-Premium.webp" medium="image"/>
        <content:encoded><![CDATA[ The lower-cost ad-light plan now covers 63 countries, but 57 markets holding full YouTube Premium still lack Lite, leaving the global rollout uneven for now.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/youtube-premium-lite-skips-57-countries-even-after-new-expansion/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Ketch cuts podcast cleanup from days to minutes with Wistia MCP ]]></title>
        <description><![CDATA[ Ketch cleared 90 mislabeled podcast episodes in minutes via Wistia&#39;s new MCP server. Over 300 accounts queried it in days. What happens to library work next? ]]></description>
        <link>https://ppc.land/ketch-cuts-podcast-cleanup-from-days-to-minutes-with-wistia-mcp/</link>
        <guid isPermaLink="false">6a4d6c854e38e40001826d8c</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 07 Jul 2026 23:18:34 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/mcp.webp" medium="image"/>
        <content:encoded><![CDATA[ Ketch cleared 90 mislabeled podcast episodes in minutes via Wistia&#39;s new MCP server. Over 300 accounts queried it in days. What happens to library work next?<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ketch-cuts-podcast-cleanup-from-days-to-minutes-with-wistia-mcp/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google Ads gives advertisers 6 weeks before CPA targets double ]]></title>
        <description><![CDATA[ The Bid Target Adjustment Tool went live July 6, starting a 42-day countdown before budget-limited campaigns shift toward stated CPA and ROAS goals for good. ]]></description>
        <link>https://ppc.land/google-ads-gives-advertisers-6-weeks-before-cpa-targets-double/</link>
        <guid isPermaLink="false">6a4d6b044e38e40001826d77</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 07 Jul 2026 23:12:07 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/clock.webp" medium="image"/>
        <content:encoded><![CDATA[ The Bid Target Adjustment Tool went live July 6, starting a 42-day countdown before budget-limited campaigns shift toward stated CPA and ROAS goals for good.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-ads-gives-advertisers-6-weeks-before-cpa-targets-double/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ FTC move could force Colorado to rewrite new AI bias law ]]></title>
        <description><![CDATA[ The proposal argues undisclosed ideological output tuning can breach Section 5, naming Colorado&#39;s SB 26-189 as impliedly preempted. Comments close July 31. ]]></description>
        <link>https://ppc.land/ftc-move-could-force-colorado-to-rewrite-new-ai-bias-law/</link>
        <guid isPermaLink="false">6a4d692c4e38e40001826d64</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 07 Jul 2026 23:03:53 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/AI-Regulation.webp" medium="image"/>
        <content:encoded><![CDATA[ The proposal argues undisclosed ideological output tuning can breach Section 5, naming Colorado&#39;s SB 26-189 as impliedly preempted. Comments close July 31.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ftc-move-could-force-colorado-to-rewrite-new-ai-bias-law/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ DoubleVerify cuts fraud rate 24% but out-of-geo ads jump 12% ]]></title>
        <description><![CDATA[ Brand suitability violations declined 9 percent while telecom scored lowest for ad attention at 90. EMEA led all four regions with an Attention Index of 110. ]]></description>
        <link>https://ppc.land/doubleverify-cuts-fraud-rate-24-but-out-of-geo-ads-jump-12/</link>
        <guid isPermaLink="false">6a4d66d24e38e40001826d4d</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 07 Jul 2026 22:56:54 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/ad-verification.webp" medium="image"/>
        <content:encoded><![CDATA[ Brand suitability violations declined 9 percent while telecom scored lowest for ad attention at 90. EMEA led all four regions with an Attention Index of 110.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/doubleverify-cuts-fraud-rate-24-but-out-of-geo-ads-jump-12/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ US Prime Day ad spend falls 8.8% as conversion jumps 17.1%, CommerceIQ finds ]]></title>
        <description><![CDATA[ Shoppers browsed 10.3% fewer product pages yet bought more per visit. Brands cut spend 8.8% and held ROAS flat at 4.78x. Can that discipline hold as CPCs rise? ]]></description>
        <link>https://ppc.land/us-prime-day-ad-spend-falls-8-8-as-conversion-jumps-17-1-commerceiq-finds/</link>
        <guid isPermaLink="false">6a4d65054e38e40001826d39</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 07 Jul 2026 22:46:17 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Amazon-Conversion-Rates.webp" medium="image"/>
        <content:encoded><![CDATA[ Shoppers browsed 10.3% fewer product pages yet bought more per visit. Brands cut spend 8.8% and held ROAS flat at 4.78x. Can that discipline hold as CPCs rise?<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/us-prime-day-ad-spend-falls-8-8-as-conversion-jumps-17-1-commerceiq-finds/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Amazon cuts Featured Offer eligibility gate starting July 2026 ]]></title>
        <description><![CDATA[ Sellers no longer face a separate performance check before Featured Offer ranking. Rollout finishes globally by December, automatically covering existing offers ]]></description>
        <link>https://ppc.land/amazon-cuts-featured-offer-eligibility-gate-starting-july-2026/</link>
        <guid isPermaLink="false">6a4d63894e38e40001826d27</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 07 Jul 2026 22:39:35 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Featured-Offer.webp" medium="image"/>
        <content:encoded><![CDATA[ Sellers no longer face a separate performance check before Featured Offer ranking. Rollout finishes globally by December, automatically covering existing offers<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/amazon-cuts-featured-offer-eligibility-gate-starting-july-2026/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Disney moves EMEA campaigns to global Ad Server as advertisers grow 25% ]]></title>
        <description><![CDATA[ Campaigns across 15 European markets now run on Disney&#39;s global Ad Server, unifying control as DRAX links to over 10 DSPs region-wide, more rollouts ahead. ]]></description>
        <link>https://ppc.land/disney-moves-emea-campaigns-to-global-ad-server-as-advertisers-grow-25/</link>
        <guid isPermaLink="false">6a4d61b44e38e40001826d11</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 07 Jul 2026 22:33:04 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/DRAX.webp" medium="image"/>
        <content:encoded><![CDATA[ Campaigns across 15 European markets now run on Disney&#39;s global Ad Server, unifying control as DRAX links to over 10 DSPs region-wide, more rollouts ahead.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/disney-moves-emea-campaigns-to-global-ad-server-as-advertisers-grow-25/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ FTC fines Amazon 2.25 million for blocking identity theft records ]]></title>
        <description><![CDATA[ Victims of identity theft faced impossible verification demands for years. The 2.25 million penalty sets a Section 609(e) record, raising stakes for retailers. ]]></description>
        <link>https://ppc.land/ftc-fines-amazon-2-25-million-for-blocking-identity-theft-records/</link>
        <guid isPermaLink="false">6a4d5f404e38e40001826cfe</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 07 Jul 2026 22:23:57 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/fine.webp" medium="image"/>
        <content:encoded><![CDATA[ Victims of identity theft faced impossible verification demands for years. The 2.25 million penalty sets a Section 609(e) record, raising stakes for retailers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ftc-fines-amazon-2-25-million-for-blocking-identity-theft-records/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ 56% of Latinas drop brands over stereotypes, LDC and Kantar find ]]></title>
        <description><![CDATA[ 86% of Latinas already control household spending and 74% steer peer purchases, according to a June 30 study. Brands slow to adapt risk losing both groups. ]]></description>
        <link>https://ppc.land/56-of-latinas-drop-brands-over-stereotypes-ldc-and-kantar-find/</link>
        <guid isPermaLink="false">6a4d28f64e38e40001826ce6</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 07 Jul 2026 18:29:55 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Latina-Consumer.webp" medium="image"/>
        <content:encoded><![CDATA[ 86% of Latinas already control household spending and 74% steer peer purchases, according to a June 30 study. Brands slow to adapt risk losing both groups.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/56-of-latinas-drop-brands-over-stereotypes-ldc-and-kantar-find/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Vista Equity and Quinti Capital offer 50% premium for Criteo, sources say ]]></title>
        <description><![CDATA[ Shares closed 21.4% higher at $23.17, giving Criteo a $1.16 billion market value. Paris-based firm has not yet decided how to respond to the takeover approach. ]]></description>
        <link>https://ppc.land/vista-equity-and-quinti-capital-offer-50-premium-for-criteo-sources-say/</link>
        <guid isPermaLink="false">6a4d25634e38e40001826cce</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 07 Jul 2026 18:17:47 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/moving-out-paris.webp" medium="image"/>
        <content:encoded><![CDATA[ Shares closed 21.4% higher at $23.17, giving Criteo a $1.16 billion market value. Paris-based firm has not yet decided how to respond to the takeover approach.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/vista-equity-and-quinti-capital-offer-50-premium-for-criteo-sources-say/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google&#x27;s crawler math turns against it as the open web pushes back ]]></title>
        <description><![CDATA[ Cloudflare shows AI bots crawling sites 50,000 times per visitor as Munich strips Google&#39;s cover for Overviews and Google dismisses a rival crawler standard. ]]></description>
        <link>https://ppc.land/googles-crawler-math-turns-against-it-as-the-open-web-pushes-back/</link>
        <guid isPermaLink="false">6a4c95c14e38e40001826689</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 07 Jul 2026 08:08:20 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/flow.webp" medium="image"/>
        <content:encoded><![CDATA[ Cloudflare shows AI bots crawling sites 50,000 times per visitor as Munich strips Google&#39;s cover for Overviews and Google dismisses a rival crawler standard.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/googles-crawler-math-turns-against-it-as-the-open-web-pushes-back/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ ITV keeps PSB status to 2034 as Sky takes GBP 1.6bn broadcast unit ]]></title>
        <description><![CDATA[ Sky&#39;s five-year content deal with ITV Studios is worth GBP 2.1bn and sits outside the independent production quota. Regulatory clearance remains outstanding. ]]></description>
        <link>https://ppc.land/itv-keeps-psb-status-to-2034-as-sky-takes-gbp-1-6bn-broadcast-unit/</link>
        <guid isPermaLink="false">6a4c91fa4e38e4000182665a</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 07 Jul 2026 07:46:43 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/ITV-Merger.webp" medium="image"/>
        <content:encoded><![CDATA[ Sky&#39;s five-year content deal with ITV Studios is worth GBP 2.1bn and sits outside the independent production quota. Regulatory clearance remains outstanding.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/itv-keeps-psb-status-to-2034-as-sky-takes-gbp-1-6bn-broadcast-unit/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google picks Barcelona over five rivals for first EU Search Deep Dive ]]></title>
        <description><![CDATA[ Six cities competed for the September 30-October 2 slot; Barcelona won a public vote Google may repeat for future SEO conference locations everywhere else. ]]></description>
        <link>https://ppc.land/google-picks-barcelona-over-five-rivals-for-first-eu-search-deep-dive/</link>
        <guid isPermaLink="false">6a4bfb214e38e40001826642</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 06 Jul 2026 21:03:37 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/location.webp" medium="image"/>
        <content:encoded><![CDATA[ Six cities competed for the September 30-October 2 slot; Barcelona won a public vote Google may repeat for future SEO conference locations everywhere else.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-picks-barcelona-over-five-rivals-for-first-eu-search-deep-dive/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ HubSpot kills Contact Discovery terms after customer backlash ]]></title>
        <description><![CDATA[ Enrichment terms were reverted after only 4 days once customers challenged HubSpot&#39;s transparency around CRM data sharing; a redesigned opt-in has no set date. ]]></description>
        <link>https://ppc.land/hubspot-kills-contact-discovery-terms-after-customer-backlash/</link>
        <guid isPermaLink="false">6a4bf3ee4e38e4000182662d</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 06 Jul 2026 20:34:54 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Terms.webp" medium="image"/>
        <content:encoded><![CDATA[ Enrichment terms were reverted after only 4 days once customers challenged HubSpot&#39;s transparency around CRM data sharing; a redesigned opt-in has no set date.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/hubspot-kills-contact-discovery-terms-after-customer-backlash/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Amazon DSP gains Spotify podcast ads as reach hits 90% unique ]]></title>
        <description><![CDATA[ Podcast inventory now runs through Amazon DSP with 90% unique reach against Spotify&#39;s music catalog. Buyers in Australia and Japan gain fresh video access. ]]></description>
        <link>https://ppc.land/amazon-dsp-gains-spotify-podcast-ads-as-reach-hits-90-unique/</link>
        <guid isPermaLink="false">6a4bed3f4e38e400018265b5</guid>
        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 06 Jul 2026 20:14:09 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Spotify-Podcasts.webp" medium="image"/>
        <content:encoded><![CDATA[ Podcast inventory now runs through Amazon DSP with 90% unique reach against Spotify&#39;s music catalog. Buyers in Australia and Japan gain fresh video access.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/amazon-dsp-gains-spotify-podcast-ads-as-reach-hits-90-unique/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ AI crawlers hit sites 50,000 times per human visit, Cloudflare data shows ]]></title>
        <description><![CDATA[ AI crawlers reach up to 50,000 visits per referred reader, Cloudflare data shows, as a Munich court strips Google of its liability shield over AI Overviews. ]]></description>
        <link>https://ppc.land/ai-crawlers-hit-sites-50-000-times-per-human-visit-cloudflare-data-shows/</link>
        <guid isPermaLink="false">6a4b45e24e38e4000182601c</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 06 Jul 2026 08:12:27 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/humans-bot-ratio.webp" medium="image"/>
        <content:encoded><![CDATA[ AI crawlers reach up to 50,000 visits per referred reader, Cloudflare data shows, as a Munich court strips Google of its liability shield over AI Overviews.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ai-crawlers-hit-sites-50-000-times-per-human-visit-cloudflare-data-shows/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ TAG cuts ad revenue to 1,376 pirate sites streaming World Cup ]]></title>
        <description><![CDATA[ The nonprofit shared 1,376 domains with ad supply chain intermediaries, adding to 176 sites already excluded, aiming to stop piracy payouts through July 19. ]]></description>
        <link>https://ppc.land/tag-cuts-ad-revenue-to-1-376-pirate-sites-streaming-world-cup/</link>
        <guid isPermaLink="false">6a4ab70f4e38e40001826008</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 21:59:10 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/fee-cut.webp" medium="image"/>
        <content:encoded><![CDATA[ The nonprofit shared 1,376 domains with ad supply chain intermediaries, adding to 176 sites already excluded, aiming to stop piracy payouts through July 19.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/tag-cuts-ad-revenue-to-1-376-pirate-sites-streaming-world-cup/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Karen Bennett: agencies should use AI for insight, not creative replacement ]]></title>
        <description><![CDATA[ Jellyfish&#39;s Karen Bennett spoke at Cannes about AI reshaping agency-client work, arguing the technology should speed insight, not replace creative judgment. ]]></description>
        <link>https://ppc.land/karen-bennett-agencies-should-use-ai-for-insight-not-creative-replacement/</link>
        <guid isPermaLink="false">6a4ab2fd4e38e40001825ff3</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 21:44:18 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/AI-Creative.webp" medium="image"/>
        <content:encoded><![CDATA[ Jellyfish&#39;s Karen Bennett spoke at Cannes about AI reshaping agency-client work, arguing the technology should speed insight, not replace creative judgment.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/karen-bennett-agencies-should-use-ai-for-insight-not-creative-replacement/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Meta launches Developer Tools MCP, cutting dashboard logins to zero ]]></title>
        <description><![CDATA[ The beta server exposes 10 tools spanning App Review, compliance status, and webhook data, though write access remains limited to a single function for now. ]]></description>
        <link>https://ppc.land/meta-launches-developer-tools-mcp-cutting-dashboard-logins-to-zero/</link>
        <guid isPermaLink="false">6a4ab12e4e38e40001825fde</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 21:34:15 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/facebook-mcp.webp" medium="image"/>
        <content:encoded><![CDATA[ The beta server exposes 10 tools spanning App Review, compliance status, and webhook data, though write access remains limited to a single function for now.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/meta-launches-developer-tools-mcp-cutting-dashboard-logins-to-zero/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Azerion&#x27;s GameDistribution gains 15 million users via gutefrage.net deal ]]></title>
        <description><![CDATA[ Spiele.gutefrage.net went live June 30, GameDistribution&#39;s second white label portal of 2026, raising the question of how many publishers follow next in Europe. ]]></description>
        <link>https://ppc.land/azerions-gamedistribution-gains-15-million-users-via-gutefrage-net-deal/</link>
        <guid isPermaLink="false">6a4aaf744e38e40001825fac</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 21:26:23 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/games.webp" medium="image"/>
        <content:encoded><![CDATA[ Spiele.gutefrage.net went live June 30, GameDistribution&#39;s second white label portal of 2026, raising the question of how many publishers follow next in Europe.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/azerions-gamedistribution-gains-15-million-users-via-gutefrage-net-deal/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google cuts operational emissions 2% as AI supply chain emissions rise 25% ]]></title>
        <description><![CDATA[ The 11th annual environmental report finds supply chain emissions grew 25% in 2025 on Asia-Pacific grids still short of clean power, straining 2030 climate goals. ]]></description>
        <link>https://ppc.land/google-cuts-operational-emissions-2-as-ai-supply-chain-emissions-rise-25/</link>
        <guid isPermaLink="false">6a4aad8b4e38e40001825f96</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 21:19:36 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/sustainability.webp" medium="image"/>
        <content:encoded><![CDATA[ The 11th annual environmental report finds supply chain emissions grew 25% in 2025 on Asia-Pacific grids still short of clean power, straining 2030 climate goals.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-cuts-operational-emissions-2-as-ai-supply-chain-emissions-rise-25/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Zeta finds 43% of parents let AI shop with a set budget ]]></title>
        <description><![CDATA[ Parents outpace non-parents on every AI shopping measure Zeta tracked, from budgeted purchases to brand discovery, signaling where adoption is headed next. ]]></description>
        <link>https://ppc.land/zeta-finds-43-of-parents-let-ai-shop-with-a-set-budget/</link>
        <guid isPermaLink="false">6a4aaa794e38e40001825f82</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 21:09:50 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/AI-Back-to-School-Shopping.webp" medium="image"/>
        <content:encoded><![CDATA[ Parents outpace non-parents on every AI shopping measure Zeta tracked, from budgeted purchases to brand discovery, signaling where adoption is headed next.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/zeta-finds-43-of-parents-let-ai-shop-with-a-set-budget/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Japan vehicle dealers gain Google ad format in June rollout ]]></title>
        <description><![CDATA[ Google last month made vehicle ads available to all vehicle advertisers in Japan, extending a lower-funnel automotive advertising format that the company has been rolling out market by market since 2024. ]]></description>
        <link>https://ppc.land/japan-vehicle-dealers-gain-google-ad-format-in-june-rollout/</link>
        <guid isPermaLink="false">6a4aa88f4e38e40001825f6e</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 20:57:36 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/autoads.webp" medium="image"/>
        <content:encoded><![CDATA[ Google last month made vehicle ads available to all vehicle advertisers in Japan, extending a lower-funnel automotive advertising format that the company has been rolling out market by market since 2024.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/japan-vehicle-dealers-gain-google-ad-format-in-june-rollout/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Cloudflare exposes AI crawlers hitting sites 50000 times per visitor ]]></title>
        <description><![CDATA[ Bot Management customers can now filter traffic by Training, Search or Agent use case and compare operators side by side. Will the data shift licensing talks? ]]></description>
        <link>https://ppc.land/cloudflare-exposes-ai-crawlers-hitting-sites-50000-times-per-visitor/</link>
        <guid isPermaLink="false">6a4aa6034e38e40001825f5c</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 20:46:31 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/bot.webp" medium="image"/>
        <content:encoded><![CDATA[ Bot Management customers can now filter traffic by Training, Search or Agent use case and compare operators side by side. Will the data shift licensing talks?<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/cloudflare-exposes-ai-crawlers-hitting-sites-50000-times-per-visitor/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Podscribe now tracks Instagram, TikTok, YouTube posts in one dashboard ]]></title>
        <description><![CDATA[ Sponsored posts across three platforms now feed attribution reports with no manual setup required. The July release leaves its post-matching method unexplained. ]]></description>
        <link>https://ppc.land/podscribe-now-tracks-instagram-tiktok-youtube-posts-in-one-dashboard/</link>
        <guid isPermaLink="false">6a4a9c6f4e38e40001825f4a</guid>
        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 20:04:37 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/reading.webp" medium="image"/>
        <content:encoded><![CDATA[ Sponsored posts across three platforms now feed attribution reports with no manual setup required. The July release leaves its post-matching method unexplained.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/podscribe-now-tracks-instagram-tiktok-youtube-posts-in-one-dashboard/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Ad-Shield co-CEO: 60-80% of ad-blocked traffic is invisible to sites ]]></title>
        <description><![CDATA[ Over 50% of blocked traffic comes from network settings, not user choice, Ad-Shield&#39;s Dustin Cha says, leaving publishers to recover 10-30% of hidden audience. ]]></description>
        <link>https://ppc.land/ad-shield-co-ceo-60-80-of-ad-blocked-traffic-is-invisible-to-sites/</link>
        <guid isPermaLink="false">6a4a99ee4e38e40001825f31</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 19:56:38 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/audience.webp" medium="image"/>
        <content:encoded><![CDATA[ Over 50% of blocked traffic comes from network settings, not user choice, Ad-Shield&#39;s Dustin Cha says, leaving publishers to recover 10-30% of hidden audience.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ad-shield-co-ceo-60-80-of-ad-blocked-traffic-is-invisible-to-sites/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ NIQ gains YiMian brand and 100 clients in Flywheel Asia deal ]]></title>
        <description><![CDATA[ NIQ closed the deal this week, absorbing Flywheel&#39;s YiMian platform and its 100-plus clients across China and Southeast Asia, extending digital shelf data reach. ]]></description>
        <link>https://ppc.land/niq-gains-yimian-brand-and-100-clients-in-flywheel-asia-deal/</link>
        <guid isPermaLink="false">6a4a991e4e38e40001825f1c</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 19:52:36 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/i.webp" medium="image"/>
        <content:encoded><![CDATA[ NIQ closed the deal this week, absorbing Flywheel&#39;s YiMian platform and its 100-plus clients across China and Southeast Asia, extending digital shelf data reach.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/niq-gains-yimian-brand-and-100-clients-in-flywheel-asia-deal/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Wikitree joins Taboola DeeperDive network reaching 7 million monthly users ]]></title>
        <description><![CDATA[ Wikitree becomes one of the first Korean publishers on DeeperDive, joining a network nearing 7 million monthly users as search referral traffic keeps falling. ]]></description>
        <link>https://ppc.land/wikitree-joins-taboola-deeperdive-network-reaching-7-million-monthly-users/</link>
        <guid isPermaLink="false">6a4a864f4e38e40001825f08</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 18:31:56 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/AI-Discovery.webp" medium="image"/>
        <content:encoded><![CDATA[ Wikitree becomes one of the first Korean publishers on DeeperDive, joining a network nearing 7 million monthly users as search referral traffic keeps falling.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/wikitree-joins-taboola-deeperdive-network-reaching-7-million-monthly-users/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Elle, Ghost in the Shell headline Prime Video&#x27;s July 2026 lineup ]]></title>
        <description><![CDATA[ Amazon lists over 40 titles and four live sports leagues in Prime Video&#39;s July 2026 schedule, led by the Legally Blonde prequel Elle and a new anime series. ]]></description>
        <link>https://ppc.land/elle-ghost-in-the-shell-headline-prime-videos-july-2026-lineup/</link>
        <guid isPermaLink="false">6a4a84ed4e38e40001825eeb</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 18:24:43 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Elle.webp" medium="image"/>
        <content:encoded><![CDATA[ Amazon lists over 40 titles and four live sports leagues in Prime Video&#39;s July 2026 schedule, led by the Legally Blonde prequel Elle and a new anime series.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/elle-ghost-in-the-shell-headline-prime-videos-july-2026-lineup/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Spotify adds Harry Potter audiobooks with Stephen Fry, Jim Dale narration ]]></title>
        <description><![CDATA[ Stephen Fry and Jim Dale narrate all seven books for Premium listeners across eight core markets, with companion titles and film scores joining the catalog. ]]></description>
        <link>https://ppc.land/spotify-adds-harry-potter-audiobooks-with-stephen-fry-jim-dale-narration/</link>
        <guid isPermaLink="false">6a4a82cd4e38e40001825ed5</guid>
        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 18:16:41 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/audiobooks.webp" medium="image"/>
        <content:encoded><![CDATA[ Stephen Fry and Jim Dale narrate all seven books for Premium listeners across eight core markets, with companion titles and film scores joining the catalog.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/spotify-adds-harry-potter-audiobooks-with-stephen-fry-jim-dale-narration/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google Maps launches Maori pronunciation voice across four platforms ]]></title>
        <description><![CDATA[ Te Taura Whiri trained the model announced this week for Android, iOS, and CarPlay, leaving long-term data custodianship still unresolved for Maori communities. ]]></description>
        <link>https://ppc.land/google-maps-launches-maori-pronunciation-voice-across-four-platforms/</link>
        <guid isPermaLink="false">6a4a7fd64e38e40001825ebf</guid>
        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 18:05:36 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/New-Zealand-Voice.webp" medium="image"/>
        <content:encoded><![CDATA[ Te Taura Whiri trained the model announced this week for Android, iOS, and CarPlay, leaving long-term data custodianship still unresolved for Maori communities.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-maps-launches-maori-pronunciation-voice-across-four-platforms/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google kills France crypto exchange loophole, mandates MiCA ]]></title>
        <description><![CDATA[ DASP registrations stop qualifying for crypto exchange and wallet ads in France today. Unlicensed advertisers face restrictions until MiCA approval arrives. ]]></description>
        <link>https://ppc.land/google-kills-france-crypto-exchange-loophole-mandates-mica/</link>
        <guid isPermaLink="false">6a4a7d4b4e38e40001825ead</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 17:52:37 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/France-cripto.webp" medium="image"/>
        <content:encoded><![CDATA[ DASP registrations stop qualifying for crypto exchange and wallet ads in France today. Unlicensed advertisers face restrictions until MiCA approval arrives.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-kills-france-crypto-exchange-loophole-mandates-mica/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ YouTube expands Creator Partnerships to four more countries ]]></title>
        <description><![CDATA[ Creators in the UK, Germany, Japan and Singapore now access brand deal tools inside YouTube Studio alongside a new five-episode video series on partnerships. ]]></description>
        <link>https://ppc.land/youtube-expands-creator-partnerships-to-four-more-countries/</link>
        <guid isPermaLink="false">6a4a7ca44e38e40001825e9a</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 17:50:22 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/YouTube-Partnerships.webp" medium="image"/>
        <content:encoded><![CDATA[ Creators in the UK, Germany, Japan and Singapore now access brand deal tools inside YouTube Studio alongside a new five-episode video series on partnerships.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/youtube-expands-creator-partnerships-to-four-more-countries/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ FTC fines Hopper 35 million dollars over hidden booking fees ]]></title>
        <description><![CDATA[ A twelve-payment redress schedule follows claims that VIP Support and Price Freeze fees deceived buyers, per court filings. Disclosure rules now bind bookings. ]]></description>
        <link>https://ppc.land/ftc-fines-hopper-35-million-dollars-over-hidden-booking-fees/</link>
        <guid isPermaLink="false">6a4a7b534e38e40001825e87</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 17:43:55 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/book-now.webp" medium="image"/>
        <content:encoded><![CDATA[ A twelve-payment redress schedule follows claims that VIP Support and Price Freeze fees deceived buyers, per court filings. Disclosure rules now bind bookings.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ftc-fines-hopper-35-million-dollars-over-hidden-booking-fees/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Sounder splits podcast content into four sentiment categories ]]></title>
        <description><![CDATA[ Sounder now scores IAB audio categories as positive, negative, neutral or mixed, giving publishers a tone layer that could raise CPMs on contextual inventory. ]]></description>
        <link>https://ppc.land/sounder-splits-podcast-content-into-four-sentiment-categories/</link>
        <guid isPermaLink="false">6a4a79864e38e40001825e72</guid>
        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 17:37:30 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/wave.webp" medium="image"/>
        <content:encoded><![CDATA[ Sounder now scores IAB audio categories as positive, negative, neutral or mixed, giving publishers a tone layer that could raise CPMs on contextual inventory.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/sounder-splits-podcast-content-into-four-sentiment-categories/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Handwrytten cards now fire automatically from HubSpot deals ]]></title>
        <description><![CDATA[ Cards can trigger from any HubSpot deal, ticket, or contact record at no extra fee, with each note logged automatically to the CRM timeline as volume scales. ]]></description>
        <link>https://ppc.land/handwrytten-cards-now-fire-automatically-from-hubspot-deals/</link>
        <guid isPermaLink="false">6a4a78054e38e40001825e60</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 17:30:02 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Handwritten-card.webp" medium="image"/>
        <content:encoded><![CDATA[ Cards can trigger from any HubSpot deal, ticket, or contact record at no extra fee, with each note logged automatically to the CRM timeline as volume scales.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/handwrytten-cards-now-fire-automatically-from-hubspot-deals/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ YouTube kills Shorts dislike button, adds 2x speed and mute today ]]></title>
        <description><![CDATA[ The dislike count stopped updating in late June, replaced by a heart icon. YouTube Studio also gained an Account Status page and a per-video revenue column. ]]></description>
        <link>https://ppc.land/youtube-kills-shorts-dislike-button-adds-2x-speed-and-mute-today/</link>
        <guid isPermaLink="false">6a4a75d84e38e40001825e4d</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 17:21:08 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/heart-replace-dislike.webp" medium="image"/>
        <content:encoded><![CDATA[ The dislike count stopped updating in late June, replaced by a heart icon. YouTube Studio also gained an Account Status page and a per-video revenue column.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/youtube-kills-shorts-dislike-button-adds-2x-speed-and-mute-today/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google gives African indie studios 1 million dollars, 27 days to apply ]]></title>
        <description><![CDATA[ Each studio can receive 50,000 to 200,000 dollars, and the application window closes at noon UTC on July 31, leaving 26 days for eligible teams to submit it. ]]></description>
        <link>https://ppc.land/google-gives-african-indie-studios-1-million-dollars-27-days-to-apply/</link>
        <guid isPermaLink="false">6a4a75244e38e40001825e39</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 17:18:34 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Africa-Funding.webp" medium="image"/>
        <content:encoded><![CDATA[ Each studio can receive 50,000 to 200,000 dollars, and the application window closes at noon UTC on July 31, leaving 26 days for eligible teams to submit it.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-gives-african-indie-studios-1-million-dollars-27-days-to-apply/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Harvard finds better surveys still cannot cut 23% flip rate ]]></title>
        <description><![CDATA[ A 59-survey Harvard analysis finds priming reduction and stricter filters barely move the 23% swing rate, leaving panel-based brand lift research exposed. ]]></description>
        <link>https://ppc.land/harvard-finds-better-surveys-still-cannot-cut-23-flip-rate/</link>
        <guid isPermaLink="false">6a4a70f04e38e40001825e25</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 17:00:42 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/survey.webp" medium="image"/>
        <content:encoded><![CDATA[ A 59-survey Harvard analysis finds priming reduction and stricter filters barely move the 23% swing rate, leaving panel-based brand lift research exposed.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/harvard-finds-better-surveys-still-cannot-cut-23-flip-rate/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Reddit locks EU teen chat and ads as age checks start June 24 ]]></title>
        <description><![CDATA[ Teens aged 13 to 15 permanently lose chat, followers and ad personalization, verified via Apple, Google or third party Persona under the Digital Services Act. ]]></description>
        <link>https://ppc.land/reddit-locks-eu-teen-chat-and-ads-as-age-checks-start-june-24/</link>
        <guid isPermaLink="false">6a4a4ba14e38e40001825e0f</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 16:50:18 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Reddit-Teenagers.webp" medium="image"/>
        <content:encoded><![CDATA[ Teens aged 13 to 15 permanently lose chat, followers and ad personalization, verified via Apple, Google or third party Persona under the Digital Services Act.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/reddit-locks-eu-teen-chat-and-ads-as-age-checks-start-june-24/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Amazon gives sellers until October 31 to lock in FBA fee credits ]]></title>
        <description><![CDATA[ Enrollment auto-applies through October 31 for existing sellers, but new branded ASIN launches after that date need direct sign-up or benefits will not apply. ]]></description>
        <link>https://ppc.land/amazon-gives-sellers-until-october-31-to-lock-in-fba-fee-credits/</link>
        <guid isPermaLink="false">6a4a490f4e38e40001825dfc</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 14:11:17 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Fees.webp" medium="image"/>
        <content:encoded><![CDATA[ Enrollment auto-applies through October 31 for existing sellers, but new branded ASIN launches after that date need direct sign-up or benefits will not apply.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/amazon-gives-sellers-until-october-31-to-lock-in-fba-fee-credits/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google Ads reps gain opt-out link after years of spam complaints ]]></title>
        <description><![CDATA[ Third-party Google Ads expert emails now carry a working unsubscribe link, a specialist confirmed, but Google&#39;s own sales reps stay excluded from the change. ]]></description>
        <link>https://ppc.land/google-ads-reps-gain-opt-out-link-after-years-of-spam-complaints/</link>
        <guid isPermaLink="false">6a4a46ea4e38e40001825de7</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 14:03:42 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/unsubscribe.webp" medium="image"/>
        <content:encoded><![CDATA[ Third-party Google Ads expert emails now carry a working unsubscribe link, a specialist confirmed, but Google&#39;s own sales reps stay excluded from the change.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-ads-reps-gain-opt-out-link-after-years-of-spam-complaints/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Brave Search surfaces 12,474 site bangs directly in suggestions ]]></title>
        <description><![CDATA[ The feature surfaces bang shortcuts such as !yt and !a inside Brave&#39;s autocomplete field, part of a catalog spanning 12,474 sites most publishers still lack. ]]></description>
        <link>https://ppc.land/brave-search-surfaces-12-474-site-bangs-directly-in-suggestions/</link>
        <guid isPermaLink="false">6a4a29704e38e40001825dd2</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 11:56:42 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Site-bangs.webp" medium="image"/>
        <content:encoded><![CDATA[ The feature surfaces bang shortcuts such as !yt and !a inside Brave&#39;s autocomplete field, part of a catalog spanning 12,474 sites most publishers still lack.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/brave-search-surfaces-12-474-site-bangs-directly-in-suggestions/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Viaplay exits Netherlands, sells Dutch unit to DPG Media for 142M euros ]]></title>
        <description><![CDATA[ The EUR 142 million deal with Videoland covers a unit that generated EUR 149 million in net sales during 2025, still pending regulatory and lender approval. ]]></description>
        <link>https://ppc.land/viaplay-exits-netherlands-sells-dutch-unit-to-dpg-media-for-142m-euros/</link>
        <guid isPermaLink="false">6a4a275a4e38e40001825dbe</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 11:47:19 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Netherlands.webp" medium="image"/>
        <content:encoded><![CDATA[ The EUR 142 million deal with Videoland covers a unit that generated EUR 149 million in net sales during 2025, still pending regulatory and lender approval.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/viaplay-exits-netherlands-sells-dutch-unit-to-dpg-media-for-142m-euros/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Italy&#x27;s AGCM probes Apple over blocked iCloud rivals on iOS, iPadOS ]]></title>
        <description><![CDATA[ The June 9 order targets full-device backup APIs that Apple withholds from rival cloud providers on iPhone and iPad, with a final ruling due by March 2027. ]]></description>
        <link>https://ppc.land/italys-agcm-probes-apple-over-blocked-icloud-rivals-on-ios-ipados/</link>
        <guid isPermaLink="false">6a4a1c9e4e38e40001825da9</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 11:00:44 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/iphone-locked.webp" medium="image"/>
        <content:encoded><![CDATA[ The June 9 order targets full-device backup APIs that Apple withholds from rival cloud providers on iPhone and iPad, with a final ruling due by March 2027.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/italys-agcm-probes-apple-over-blocked-icloud-rivals-on-ios-ipados/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ WebKit ships Safari MCP server with 17 tools for AI debugging agents ]]></title>
        <description><![CDATA[ The server runs locally, sends no data to Apple, and connects to Claude, Codex, or any MCP client. Developers get it now via Safari Technology Preview 247. ]]></description>
        <link>https://ppc.land/webkit-ships-safari-mcp-server-with-17-tools-for-ai-debugging-agents/</link>
        <guid isPermaLink="false">6a4a1acb4e38e40001825d93</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 10:53:05 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Safari-MCP-1.webp" medium="image"/>
        <content:encoded><![CDATA[ The server runs locally, sends no data to Apple, and connects to Claude, Codex, or any MCP client. Developers get it now via Safari Technology Preview 247.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/webkit-ships-safari-mcp-server-with-17-tools-for-ai-debugging-agents/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ AI-linked fraud costs Americans $893 million, FBI reports for 2025 ]]></title>
        <description><![CDATA[ Investment scams alone drained $8.6 billion, IC3 says, and over 22,000 complaints named AI tools directly. Detection now grows harder as tactics evolve fast. ]]></description>
        <link>https://ppc.land/ai-linked-fraud-costs-americans-893-million-fbi-reports-for-2025/</link>
        <guid isPermaLink="false">6a4a16e54e38e40001825d76</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 10:36:04 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/scams.webp" medium="image"/>
        <content:encoded><![CDATA[ Investment scams alone drained $8.6 billion, IC3 says, and over 22,000 complaints named AI tools directly. Detection now grows harder as tactics evolve fast.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ai-linked-fraud-costs-americans-893-million-fbi-reports-for-2025/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google Play developers face 25 percent fee under new structure ]]></title>
        <description><![CDATA[ Existing installs pay 25% on non-recurring purchases from June 30, while new installs pay 20%, prompting developers to weigh new program tradeoffs carefully. ]]></description>
        <link>https://ppc.land/google-play-developers-face-25-percent-fee-under-new-structure/</link>
        <guid isPermaLink="false">6a4a144c4e38e40001825d5f</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 10:28:23 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/breakdown.webp" medium="image"/>
        <content:encoded><![CDATA[ Existing installs pay 25% on non-recurring purchases from June 30, while new installs pay 20%, prompting developers to weigh new program tradeoffs carefully.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-play-developers-face-25-percent-fee-under-new-structure/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ EU publishes free AI labelling icons ahead of August 2026 deadline ]]></title>
        <description><![CDATA[ Three free EU icons mark deepfakes and AI-generated text under Article 50(4). Miss the label, and fines can reach 15 million euros or 3 percent of turnover. ]]></description>
        <link>https://ppc.land/eu-publishes-free-ai-labelling-icons-ahead-of-august-2026-deadline/</link>
        <guid isPermaLink="false">6a49fc15e13d1100013e56ce</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 05 Jul 2026 08:58:58 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/AILabel.webp" medium="image"/>
        <content:encoded><![CDATA[ Three free EU icons mark deepfakes and AI-generated text under Article 50(4). Miss the label, and fines can reach 15 million euros or 3 percent of turnover.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/eu-publishes-free-ai-labelling-icons-ahead-of-august-2026-deadline/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google loses host privilege for AI Overviews on three grounds in Munich ]]></title>
        <description><![CDATA[ Fabricated source links, self-contained answers and a protection gap drove the ruling. The reasoning shows where liability for generative search now begins. ]]></description>
        <link>https://ppc.land/google-loses-host-privilege-for-ai-overviews-on-three-grounds-in-munich/</link>
        <guid isPermaLink="false">6a48de83e13d1100013e5694</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 04 Jul 2026 12:25:37 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/AI-Overviews.webp" medium="image"/>
        <content:encoded><![CDATA[ Fabricated source links, self-contained answers and a protection gap drove the ruling. The reasoning shows where liability for generative search now begins.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-loses-host-privilege-for-ai-overviews-on-three-grounds-in-munich/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ AI Overviews cut publisher clicks 39.8% in first randomized study ]]></title>
        <description><![CDATA[ A randomized experiment produces the first causal figure for Google AI Overviews, cutting outbound publisher clicks 39.8% and lifting zero-click searches 34.5%. ]]></description>
        <link>https://ppc.land/ai-overviews-cut-publisher-clicks-39-8-in-first-randomized-study/</link>
        <guid isPermaLink="false">6a48d4e9e13d1100013e5111</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 04 Jul 2026 11:42:02 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/no-clicks.webp" medium="image"/>
        <content:encoded><![CDATA[ A randomized experiment produces the first causal figure for Google AI Overviews, cutting outbound publisher clicks 39.8% and lifting zero-click searches 34.5%.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ai-overviews-cut-publisher-clicks-39-8-in-first-randomized-study/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ KFC leads Spain&#x27;s brand attention index as interactions fall 16% industry-wide ]]></title>
        <description><![CDATA[ KFC tops Spain&#39;s brand attention ranking as views hit 18.9 billion, while interactions sink 16 percent, raising questions about what engagement truly means. ]]></description>
        <link>https://ppc.land/kfc-leads-spains-brand-attention-index-as-interactions-fall-16-industry-wide/</link>
        <guid isPermaLink="false">6a48d3bce13d1100013e50fd</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 04 Jul 2026 11:39:33 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/brand.webp" medium="image"/>
        <content:encoded><![CDATA[ KFC tops Spain&#39;s brand attention ranking as views hit 18.9 billion, while interactions sink 16 percent, raising questions about what engagement truly means.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/kfc-leads-spains-brand-attention-index-as-interactions-fall-16-industry-wide/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Europe locks in Google&#x27;s 4.1 billion Android fine as the click economy shifts ]]></title>
        <description><![CDATA[ The EU makes Google&#39;s 4.1 billion euro Android fine final, as a randomized study measures AI Overviews cutting publisher clicks 39.8 percent across search. ]]></description>
        <link>https://ppc.land/europe-locks-in-googles-4-1-billion-android-fine-as-the-click-economy-shifts/</link>
        <guid isPermaLink="false">6a4751d0e13d1100013e4ab5</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 03 Jul 2026 08:14:41 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/android.webp" medium="image"/>
        <content:encoded><![CDATA[ The EU makes Google&#39;s 4.1 billion euro Android fine final, as a randomized study measures AI Overviews cutting publisher clicks 39.8 percent across search.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/europe-locks-in-googles-4-1-billion-android-fine-as-the-click-economy-shifts/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ llms.txt adoption rises 8.8x but 97% of files get zero AI requests ]]></title>
        <description><![CDATA[ Originality.ai counted 38,980 adopting sites across 3M+ websites by May 2026, yet SEO audit tools - not AI assistants - dominate actual llms.txt request logs. ]]></description>
        <link>https://ppc.land/llms-txt-adoption-rises-8-8x-but-97-of-files-get-zero-ai-requests/</link>
        <guid isPermaLink="false">6a46ae1de13d1100013e4a92</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 02 Jul 2026 20:33:11 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/llms.txt-adoption.webp" medium="image"/>
        <content:encoded><![CDATA[ Originality.ai counted 38,980 adopting sites across 3M+ websites by May 2026, yet SEO audit tools - not AI assistants - dominate actual llms.txt request logs.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/llms-txt-adoption-rises-8-8x-but-97-of-files-get-zero-ai-requests/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google loses 4.1 billion Android fine as EU court dismisses appeal ]]></title>
        <description><![CDATA[ Alphabet stays jointly liable for 1.52 billion euros. The ruling ends eight years of EU litigation and reinforces enforcement against Android search defaults. ]]></description>
        <link>https://ppc.land/google-loses-4-1-billion-android-fine-as-eu-court-dismisses-appeal/</link>
        <guid isPermaLink="false">6a4698f36b04570001dae6e6</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 02 Jul 2026 19:06:18 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Google-broken.webp" medium="image"/>
        <content:encoded><![CDATA[ Alphabet stays jointly liable for 1.52 billion euros. The ruling ends eight years of EU litigation and reinforces enforcement against Android search defaults.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-loses-4-1-billion-android-fine-as-eu-court-dismisses-appeal/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Utiq names Harmer CEO as founding chief Bresseel exits ]]></title>
        <description><![CDATA[ Bresseel steps down as Utiq&#39;s CEO on July 1, 2026, after recruiting the founders behind the telco-backed identifier now reaching 70 million European users. ]]></description>
        <link>https://ppc.land/utiq-names-harmer-ceo-as-founding-chief-bresseel-exits/</link>
        <guid isPermaLink="false">6a46954a6b04570001dae6d1</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 02 Jul 2026 18:53:47 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/UTIQ-new-ceo.webp" medium="image"/>
        <content:encoded><![CDATA[ Bresseel steps down as Utiq&#39;s CEO on July 1, 2026, after recruiting the founders behind the telco-backed identifier now reaching 70 million European users.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/utiq-names-harmer-ceo-as-founding-chief-bresseel-exits/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google Ads forces some CPAs to double starting August 17 ]]></title>
        <description><![CDATA[ Campaigns paying 5 dollars per acquisition against a stated 10 dollar target drift upward from August 17, and a new adjustment tool arrives first on July 6. ]]></description>
        <link>https://ppc.land/google-ads-forces-some-cpas-to-double-starting-august-17/</link>
        <guid isPermaLink="false">6a4692f56b04570001dae6b9</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 02 Jul 2026 18:39:20 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/cpa.webp" medium="image"/>
        <content:encoded><![CDATA[ Campaigns paying 5 dollars per acquisition against a stated 10 dollar target drift upward from August 17, and a new adjustment tool arrives first on July 6.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-ads-forces-some-cpas-to-double-starting-august-17/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ The Trade Desk gains first Dutch publisher for OpenPath at 4.5% fee ]]></title>
        <description><![CDATA[ Amsterdam-based Massarius, founded in 2012, becomes the platform&#39;s first Dutch integration, exposing display inventory to 20 million bid checks per second. ]]></description>
        <link>https://ppc.land/the-trade-desk-gains-first-dutch-publisher-for-openpath-at-4-5-fee/</link>
        <guid isPermaLink="false">6a468ab26b04570001dae69e</guid>
        <category><![CDATA[ Display ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 02 Jul 2026 18:06:23 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/access.webp" medium="image"/>
        <content:encoded><![CDATA[ Amsterdam-based Massarius, founded in 2012, becomes the platform&#39;s first Dutch integration, exposing display inventory to 20 million bid checks per second.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/the-trade-desk-gains-first-dutch-publisher-for-openpath-at-4-5-fee/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ LinkedIn advertisers gain 20% higher CTR with 5-plus ad variants ]]></title>
        <description><![CDATA[ Five or more variants beat single-ad campaigns on Campaign Manager, per LinkedIn data. New Brand Kit, drafting and personalization tools target smaller teams. ]]></description>
        <link>https://ppc.land/linkedin-advertisers-gain-20-higher-ctr-with-5-plus-ad-variants/</link>
        <guid isPermaLink="false">6a45fe2b6b04570001dae644</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 02 Jul 2026 08:03:42 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/5-ad-variations.webp" medium="image"/>
        <content:encoded><![CDATA[ Five or more variants beat single-ad campaigns on Campaign Manager, per LinkedIn data. New Brand Kit, drafting and personalization tools target smaller teams.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/linkedin-advertisers-gain-20-higher-ctr-with-5-plus-ad-variants/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Cloudflare stops charging AI per crawl and starts paying per answer ]]></title>
        <description><![CDATA[ Cloudflare ties AI payments to citations as half of bot crawls fetch unchanged pages, and a randomized study finds AI Overviews cut publisher clicks 39.8%. ]]></description>
        <link>https://ppc.land/cloudflare-stops-charging-ai-per-crawl-and-starts-paying-per-answer/</link>
        <guid isPermaLink="false">6a45fa456b04570001dae0b1</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 02 Jul 2026 07:50:06 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Pay-per-Use.webp" medium="image"/>
        <content:encoded><![CDATA[ Cloudflare ties AI payments to citations as half of bot crawls fetch unchanged pages, and a randomized study finds AI Overviews cut publisher clicks 39.8%.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/cloudflare-stops-charging-ai-per-crawl-and-starts-paying-per-answer/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ EU ends €150 duty exemption, charging Shein and Temu €3 per item ]]></title>
        <description><![CDATA[ Non-EU sellers now pay per item, not per parcel, ending duty-free entry for goods under €150. Mandatory product IDs follow across the bloc from November. ]]></description>
        <link>https://ppc.land/eu-ends-eur150-duty-exemption-charging-shein-and-temu-eur3-per-item/</link>
        <guid isPermaLink="false">6a457d076b04570001dae09f</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 01 Jul 2026 22:54:54 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Imports-from-China.webp" medium="image"/>
        <content:encoded><![CDATA[ Non-EU sellers now pay per item, not per parcel, ending duty-free entry for goods under €150. Mandatory product IDs follow across the bloc from November.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/eu-ends-eur150-duty-exemption-charging-shein-and-temu-eur3-per-item/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Cloudflare ties AI payouts to citations as 50% of crawls waste ]]></title>
        <description><![CDATA[ Ceramic.ai and You.com will now pay publishers per query result, not per page fetch, since over half of good-bot crawls only re-fetch pages that never changed. ]]></description>
        <link>https://ppc.land/cloudflare-ties-ai-payouts-to-citations-as-50-of-crawls-waste/</link>
        <guid isPermaLink="false">6a4571536b04570001dae08d</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 01 Jul 2026 22:03:14 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Cloudflare-Gate.webp" medium="image"/>
        <content:encoded><![CDATA[ Ceramic.ai and You.com will now pay publishers per query result, not per page fetch, since over half of good-bot crawls only re-fetch pages that never changed.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/cloudflare-ties-ai-payouts-to-citations-as-50-of-crawls-waste/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Same ad slot bid twice: DataBeat finds 46% auction duplication at top SSPs ]]></title>
        <description><![CDATA[ Tier 1 SSPs average 1.31 intermediaries per domain, and reseller-only paths hit 35.67% in June. The same impression can enter one auction from two directions. ]]></description>
        <link>https://ppc.land/same-ad-slot-bid-twice-databeat-finds-46-auction-duplication-at-top-ssps/</link>
        <guid isPermaLink="false">6a456ded81c28400013838e4</guid>
        <category><![CDATA[ Display ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 01 Jul 2026 21:51:10 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Duplication.webp" medium="image"/>
        <content:encoded><![CDATA[ Tier 1 SSPs average 1.31 intermediaries per domain, and reseller-only paths hit 35.67% in June. The same impression can enter one auction from two directions.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/same-ad-slot-bid-twice-databeat-finds-46-auction-duplication-at-top-ssps/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Programmatic buyers gain 13.4% CPM edge over AI agents, DataBeat finds ]]></title>
        <description><![CDATA[ Agentic demand posts an 11.5% higher fill rate in 86% fewer auctions, yet earns less per impression, leaving publishers to weigh yield against thinner demand. ]]></description>
        <link>https://ppc.land/programmatic-buyers-gain-13-4-cpm-edge-over-ai-agents-databeat-finds/</link>
        <guid isPermaLink="false">6a4566f381c28400013838bf</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 01 Jul 2026 21:43:23 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Programmatic-vs-Agentic.webp" medium="image"/>
        <content:encoded><![CDATA[ Agentic demand posts an 11.5% higher fill rate in 86% fewer auctions, yet earns less per impression, leaving publishers to weigh yield against thinner demand.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/programmatic-buyers-gain-13-4-cpm-edge-over-ai-agents-databeat-finds/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Researchers find Google AI Overviews cut publisher clicks 39.8% ]]></title>
        <description><![CDATA[ Zero-click searches rose 34.5% among 1,065 test users tracked by a Chrome extension, with no gain in satisfaction, raising fresh regulatory questions ahead. ]]></description>
        <link>https://ppc.land/researchers-find-google-ai-overviews-cut-publisher-clicks-39-8/</link>
        <guid isPermaLink="false">6a44a64c7490ed000199e952</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 01 Jul 2026 07:34:46 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Close-Door.webp" medium="image"/>
        <content:encoded><![CDATA[ Zero-click searches rose 34.5% among 1,065 test users tracked by a Chrome extension, with no gain in satisfaction, raising fresh regulatory questions ahead.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/researchers-find-google-ai-overviews-cut-publisher-clicks-39-8/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Amazon faces ACCC suit as OpenAI opens the books on ad proof ]]></title>
        <description><![CDATA[ Australia sues Amazon over ads forced on 850,000 Prime subscribers as OpenAI signals third party measurement and Google adds Gemini text to AdSense pop ups. ]]></description>
        <link>https://ppc.land/amazon-faces-accc-suit-as-openai-opens-the-books-on-ad-proof/</link>
        <guid isPermaLink="false">6a449efa7490ed000199e3f0</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 01 Jul 2026 07:17:31 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/lawsuit.webp" medium="image"/>
        <content:encoded><![CDATA[ Australia sues Amazon over ads forced on 850,000 Prime subscribers as OpenAI signals third party measurement and Google adds Gemini text to AdSense pop ups.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/amazon-faces-accc-suit-as-openai-opens-the-books-on-ad-proof/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ YouTube lets creators pair Shorts image posts with 15 seconds of music ]]></title>
        <description><![CDATA[ Carousels of up to 10 images can now carry licensed tracks, Audio Library clips, or Dream Track soundtracks, alongside swipe-through text overlays for creators. ]]></description>
        <link>https://ppc.land/youtube-lets-creators-pair-shorts-image-posts-with-15-seconds-of-music/</link>
        <guid isPermaLink="false">6a449e0f7490ed000199e3e0</guid>
        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 01 Jul 2026 07:07:31 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/YouTube-Posts.webp" medium="image"/>
        <content:encoded><![CDATA[ Carousels of up to 10 images can now carry licensed tracks, Audio Library clips, or Dream Track soundtracks, alongside swipe-through text overlays for creators.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/youtube-lets-creators-pair-shorts-image-posts-with-15-seconds-of-music/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google restricts new Mac AI agent to $99.99 Ultra subscribers ]]></title>
        <description><![CDATA[ Spark now automates Mac file sorting and connects to five new apps including Canva and Instacart, though only Ultra subscribers aged 18 plus get today&#39;s beta. ]]></description>
        <link>https://ppc.land/google-restricts-new-mac-ai-agent-to-99-99-ultra-subscribers/</link>
        <guid isPermaLink="false">6a449d577490ed000199e3ce</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 01 Jul 2026 06:56:27 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/07/Spark.webp" medium="image"/>
        <content:encoded><![CDATA[ Spark now automates Mac file sorting and connects to five new apps including Canva and Instacart, though only Ultra subscribers aged 18 plus get today&#39;s beta.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-restricts-new-mac-ai-agent-to-99-99-ultra-subscribers/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google turns AdSense ad pop-ups into full Gemini-written articles ]]></title>
        <description><![CDATA[ A captured publisher example shows a multi-section Gemini explainer rendered beneath the ad. Google confirmed the rollout today, with no opt-out for publishers. ]]></description>
        <link>https://ppc.land/google-turns-adsense-ad-pop-ups-into-full-gemini-written-articles/</link>
        <guid isPermaLink="false">6a4431897490ed000199e3b2</guid>
        <category><![CDATA[ Display ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 30 Jun 2026 23:24:16 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/adintent-gemini.webp" medium="image"/>
        <content:encoded><![CDATA[ A captured publisher example shows a multi-section Gemini explainer rendered beneath the ad. Google confirmed the rollout today, with no opt-out for publishers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-turns-adsense-ad-pop-ups-into-full-gemini-written-articles/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ NFL streaming reaches 76% of fans as WNBA viewership jumps 56% ]]></title>
        <description><![CDATA[ VAB&#39;s June 2026 report tracks streaming gains across 15 leagues for five audience groups, from Hispanic to LGBTQ viewers, ahead of fall upfront negotiations. ]]></description>
        <link>https://ppc.land/nfl-streaming-reaches-76-of-fans-as-wnba-viewership-jumps-56/</link>
        <guid isPermaLink="false">6a442d4a7490ed000199e39e</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 30 Jun 2026 22:59:06 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/NFL.webp" medium="image"/>
        <content:encoded><![CDATA[ VAB&#39;s June 2026 report tracks streaming gains across 15 leagues for five audience groups, from Hispanic to LGBTQ viewers, ahead of fall upfront negotiations.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/nfl-streaming-reaches-76-of-fans-as-wnba-viewership-jumps-56/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Semrush: 36 brands win AI visibility everywhere, 1,200 vanish on one ]]></title>
        <description><![CDATA[ Only 36 of over 1,200 brands tracked by Semrush stayed visible on ChatGPT, Gemini and Google AI every month. Most marketers cannot measure where they stand. ]]></description>
        <link>https://ppc.land/semrush-36-brands-win-ai-visibility-everywhere-1-200-vanish-on-one/</link>
        <guid isPermaLink="false">6a442ace7490ed000199e387</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 30 Jun 2026 22:49:26 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/universal-36.webp" medium="image"/>
        <content:encoded><![CDATA[ Only 36 of over 1,200 brands tracked by Semrush stayed visible on ChatGPT, Gemini and Google AI every month. Most marketers cannot measure where they stand.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/semrush-36-brands-win-ai-visibility-everywhere-1-200-vanish-on-one/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ SISTRIX data shows Amazon down 20 percent as YouTube takes No. 2 ]]></title>
        <description><![CDATA[ Idealo gained 366 Visibility Index points, climbing three spots, while Zalando, Mediamarkt, and Ikea declined. SISTRIX also launched AI Deep Dives this week. ]]></description>
        <link>https://ppc.land/sistrix-data-shows-amazon-down-20-percent-as-youtube-takes-no-2/</link>
        <guid isPermaLink="false">6a4428857490ed000199e373</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 30 Jun 2026 22:39:44 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/YouTube-vs-Amazon.webp" medium="image"/>
        <content:encoded><![CDATA[ Idealo gained 366 Visibility Index points, climbing three spots, while Zalando, Mediamarkt, and Ikea declined. SISTRIX also launched AI Deep Dives this week.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/sistrix-data-shows-amazon-down-20-percent-as-youtube-takes-no-2/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ CommerceIQ adds DoorDash Ads as DoorDash leads US grocery orders ]]></title>
        <description><![CDATA[ DoorDash led US grocery and retail order volume among marketplaces in 2025, per YipitData. CPG brands now run its ads beside Amazon and Walmart in one place. ]]></description>
        <link>https://ppc.land/commerceiq-adds-doordash-ads-as-doordash-leads-us-grocery-orders/</link>
        <guid isPermaLink="false">6a44238e7490ed000199e353</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 30 Jun 2026 22:27:12 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Retail-Data-1.webp" medium="image"/>
        <content:encoded><![CDATA[ DoorDash led US grocery and retail order volume among marketplaces in 2025, per YipitData. CPG brands now run its ads beside Amazon and Walmart in one place.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/commerceiq-adds-doordash-ads-as-doordash-leads-us-grocery-orders/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Australia&#x27;s ACCC sues Amazon over ads forced on 850,000 Prime subscribers ]]></title>
        <description><![CDATA[ Federal Court filing alleges five unfair terms hit over 1 million annual subscribers. Amazon faces penalties, redress orders, and accessorial liability claims. ]]></description>
        <link>https://ppc.land/australias-accc-sues-amazon-over-ads-forced-on-850-000-prime-subscribers/</link>
        <guid isPermaLink="false">6a4355b87490ed000199e314</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 30 Jun 2026 07:38:35 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/lawsuit.webp" medium="image"/>
        <content:encoded><![CDATA[ Federal Court filing alleges five unfair terms hit over 1 million annual subscribers. Amazon faces penalties, redress orders, and accessorial liability claims.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/australias-accc-sues-amazon-over-ads-forced-on-850-000-prime-subscribers/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Comcast breaks up as the traffic model dies and CTV measurement divides ]]></title>
        <description><![CDATA[ Comcast splits NBCUniversal via tax-free spin; Cannes declares the traffic model dead; CTV completion rates challenged; AI executes first autonomous media buy. ]]></description>
        <link>https://ppc.land/comcast-breaks-up-as-the-traffic-model-dies-and-ctv-measurement-divides/</link>
        <guid isPermaLink="false">6a434cb27490ed000199dd7b</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 30 Jun 2026 07:21:55 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/2companies.webp" medium="image"/>
        <content:encoded><![CDATA[ Comcast splits NBCUniversal via tax-free spin; Cannes declares the traffic model dead; CTV completion rates challenged; AI executes first autonomous media buy.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/comcast-breaks-up-as-the-traffic-model-dies-and-ctv-measurement-divides/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Comcast exits NBCUniversal and Sky in 12-month tax-free spin ]]></title>
        <description><![CDATA[ NBCUniversal takes Sky, holds a 19.9% Comcast stake for 12 months post-close. FreeWheel and the UK broadcaster marketplace face a structural ownership shift. ]]></description>
        <link>https://ppc.land/comcast-exits-nbcuniversal-and-sky-in-12-month-tax-free-spin/</link>
        <guid isPermaLink="false">6a42e8377490ed000199dd66</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 23:51:38 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/split.webp" medium="image"/>
        <content:encoded><![CDATA[ NBCUniversal takes Sky, holds a 19.9% Comcast stake for 12 months post-close. FreeWheel and the UK broadcaster marketplace face a structural ownership shift.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/comcast-exits-nbcuniversal-and-sky-in-12-month-tax-free-spin/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ CTV&#x27;s 98% completion rate is automatic, not earned, Lake warns buyers ]]></title>
        <description><![CDATA[ Non-skippable CTV formats make 98% completion automatic, not earned. Chasing this KPI directs spend toward cheapest inventory, not the best streaming audiences. ]]></description>
        <link>https://ppc.land/ctvs-98-completion-rate-is-automatic-not-earned-lake-warns-buyers/</link>
        <guid isPermaLink="false">6a42e5d87490ed000199dd4f</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 23:44:45 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/98.webp" medium="image"/>
        <content:encoded><![CDATA[ Non-skippable CTV formats make 98% completion automatic, not earned. Chasing this KPI directs spend toward cheapest inventory, not the best streaming audiences.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ctvs-98-completion-rate-is-automatic-not-earned-lake-warns-buyers/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ House of Tickets loses 270,000 euro fine for fake auction bidders ]]></title>
        <description><![CDATA[ ACM found 71,420 auction lots rigged by bots in 4 months; 33,000 consumers got misleading price offers they may have refused if the bots had been disclosed. ]]></description>
        <link>https://ppc.land/house-of-tickets-loses-270-000-euro-fine-for-fake-auction-bidders/</link>
        <guid isPermaLink="false">6a42e3907490ed000199dd3c</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 23:31:25 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/auction.webp" medium="image"/>
        <content:encoded><![CDATA[ ACM found 71,420 auction lots rigged by bots in 4 months; 33,000 consumers got misleading price offers they may have refused if the bots had been disclosed.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/house-of-tickets-loses-270-000-euro-fine-for-fake-auction-bidders/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google Ads CPL drops for first time since 2020 as CPC hits $5.42 ]]></title>
        <description><![CDATA[ WordStream&#39;s 2026 study of 13,474 US campaigns finds CPL at $66.69, down for first time since 2020. Can these efficiency gains hold as CPC climbs to $5.42? ]]></description>
        <link>https://ppc.land/google-ads-cpl-drops-for-first-time-since-2020-as-cpc-hits-5-42/</link>
        <guid isPermaLink="false">6a42e08a7490ed000199dd28</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 23:20:32 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Benchmarks.webp" medium="image"/>
        <content:encoded><![CDATA[ WordStream&#39;s 2026 study of 13,474 US campaigns finds CPL at $66.69, down for first time since 2020. Can these efficiency gains hold as CPC climbs to $5.42?<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-ads-cpl-drops-for-first-time-since-2020-as-cpc-hits-5-42/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ VAB data: Netflix and Hulu viewers 49% more engaged than YouTube on CTV ]]></title>
        <description><![CDATA[ A TVision study across 21 platforms finds premium video delivers 14% higher attention than YouTube on CTV. Impression quality gaps now influence media planning. ]]></description>
        <link>https://ppc.land/vab-data-netflix-and-hulu-viewers-49-more-engaged-than-youtube-on-ctv/</link>
        <guid isPermaLink="false">6a42d6377490ed000199dd12</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 22:34:47 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Attention-1.webp" medium="image"/>
        <content:encoded><![CDATA[ A TVision study across 21 platforms finds premium video delivers 14% higher attention than YouTube on CTV. Impression quality gaps now influence media planning.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/vab-data-netflix-and-hulu-viewers-49-more-engaged-than-youtube-on-ctv/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ TiVo report: daily viewing jumped nearly 1 hour to 5.2 hours in Q4 2025 ]]></title>
        <description><![CDATA[ Survey of 4,493 adults: sports viewers need 2.7 services per season; AVOD/FAST at 70%. Pay TV sports reliance rose 18 points, challenging streaming ad buyers. ]]></description>
        <link>https://ppc.land/tivo-report-daily-viewing-jumped-nearly-1-hour-to-5-2-hours-in-q4-2025/</link>
        <guid isPermaLink="false">6a42d2b67490ed000199dcf8</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 22:27:01 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/TV.webp" medium="image"/>
        <content:encoded><![CDATA[ Survey of 4,493 adults: sports viewers need 2.7 services per season; AVOD/FAST at 70%. Pay TV sports reliance rose 18 points, challenging streaming ad buyers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/tivo-report-daily-viewing-jumped-nearly-1-hour-to-5-2-hours-in-q4-2025/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ WhatsApp drops phone number requirement for new contacts with username feature ]]></title>
        <description><![CDATA[ WhatsApp opens username reservations today for 3 billion users, hiding phone numbers from new contacts. An optional key limits who can initiate a first message. ]]></description>
        <link>https://ppc.land/whatsapp-drops-phone-number-requirement-for-new-contacts-with-username-feature/</link>
        <guid isPermaLink="false">6a42cf3a7490ed000199dce1</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 22:04:54 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/usernames.webp" medium="image"/>
        <content:encoded><![CDATA[ WhatsApp opens username reservations today for 3 billion users, hiding phone numbers from new contacts. An optional key limits who can initiate a first message.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/whatsapp-drops-phone-number-requirement-for-new-contacts-with-username-feature/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ TikTok Symphony Agent kills manual briefs and cuts creator shortlists to 20 ]]></title>
        <description><![CDATA[ Symphony Agent spans three TikTok products and generates a 12-second video in about 3 minutes. Manual creator vetting and ad scripting face direct displacement. ]]></description>
        <link>https://ppc.land/tiktok-symphony-agent-kills-manual-briefs-and-cuts-creator-shortlists-to-20/</link>
        <guid isPermaLink="false">6a42cb2a7490ed000199dccb</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 21:47:01 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/tiktok-symphony.webp" medium="image"/>
        <content:encoded><![CDATA[ Symphony Agent spans three TikTok products and generates a 12-second video in about 3 minutes. Manual creator vetting and ad scripting face direct displacement.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/tiktok-symphony-agent-kills-manual-briefs-and-cuts-creator-shortlists-to-20/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ TikTok Shop replaces seller homepage with 5-agent AI dashboard in beta ]]></title>
        <description><![CDATA[ Available to select US L2L sellers in beta since April 9, the AI Homepage consolidates 5 agents for shop health, daily tasks, onboarding, products, and growth. ]]></description>
        <link>https://ppc.land/tiktok-shop-replaces-seller-homepage-with-5-agent-ai-dashboard-in-beta/</link>
        <guid isPermaLink="false">6a42c53c7490ed000199dcb7</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 21:39:08 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/AI-Homepage.webp" medium="image"/>
        <content:encoded><![CDATA[ Available to select US L2L sellers in beta since April 9, the AI Homepage consolidates 5 agents for shop health, daily tasks, onboarding, products, and growth.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/tiktok-shop-replaces-seller-homepage-with-5-agent-ai-dashboard-in-beta/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ TikTok Shop gains AI-powered VoC tool that flags Poor products for enforcement ]]></title>
        <description><![CDATA[ Products rated Poor risk TikTok Shop enforcement. VoC pools reviews, tickets, and AI analysis into one index, changing what sellers must track in Seller Center. ]]></description>
        <link>https://ppc.land/tiktok-shop-gains-ai-powered-voc-tool-that-flags-poor-products-for-enforcement/</link>
        <guid isPermaLink="false">6a42c3e17490ed000199dc9f</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 21:15:49 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/VOC-TikTok.webp" medium="image"/>
        <content:encoded><![CDATA[ Products rated Poor risk TikTok Shop enforcement. VoC pools reviews, tickets, and AI analysis into one index, changing what sellers must track in Seller Center.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/tiktok-shop-gains-ai-powered-voc-tool-that-flags-poor-products-for-enforcement/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ TikTok Shop blocks sellers in 16 categories without qualification docs ]]></title>
        <description><![CDATA[ TikTok Shop gates 16 categories behind documentation. Violations hit Account Health Rating scores, blocking access to Smart Promotion and Countdown Bidding. ]]></description>
        <link>https://ppc.land/tiktok-shop-blocks-sellers-in-16-categories-without-qualification-docs/</link>
        <guid isPermaLink="false">6a42b2b17490ed000199dc8a</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 20:03:48 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/three-tier-qualification-framework.webp" medium="image"/>
        <content:encoded><![CDATA[ TikTok Shop gates 16 categories behind documentation. Violations hit Account Health Rating scores, blocking access to Smart Promotion and Countdown Bidding.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/tiktok-shop-blocks-sellers-in-16-categories-without-qualification-docs/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Reddit gains first US brand campaign with Mischief as Jim Squires takes helm ]]></title>
        <description><![CDATA[ Mischief created the TV, streaming and out-of-home spots targeting beauty, TV and soccer audiences in two cities. Further US markets planned in coming months. ]]></description>
        <link>https://ppc.land/reddit-gains-first-us-brand-campaign-with-mischief-as-jim-squires-takes-helm/</link>
        <guid isPermaLink="false">6a42aeb07490ed000199dc6e</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 19:50:20 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Reddit.webp" medium="image"/>
        <content:encoded><![CDATA[ Mischief created the TV, streaming and out-of-home spots targeting beauty, TV and soccer audiences in two cities. Further US markets planned in coming months.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/reddit-gains-first-us-brand-campaign-with-mischief-as-jim-squires-takes-helm/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ YouTube gains Peacock for $16.99 a month without YouTube TV ]]></title>
        <description><![CDATA[ Peacock Premium Plus lands in YouTube Primetime Channels as a standalone plan at $16.99 a month. No YouTube TV required. A cheaper ad tier follows this summer. ]]></description>
        <link>https://ppc.land/youtube-gains-peacock-for-16-99-a-month-without-youtube-tv/</link>
        <guid isPermaLink="false">6a42acae7490ed000199dc5b</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 19:37:35 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Peacock-YouTube.webp" medium="image"/>
        <content:encoded><![CDATA[ Peacock Premium Plus lands in YouTube Primetime Channels as a standalone plan at $16.99 a month. No YouTube TV required. A cheaper ad tier follows this summer.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/youtube-gains-peacock-for-16-99-a-month-without-youtube-tv/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ TikTok Shop bars paid reviews and sets 60-day negative review rate window ]]></title>
        <description><![CDATA[ Sellers risk listing removal and lost privileges for incentivized reviews. The 60-day NRR formula ties buyer star ratings directly to enforcement outcomes. ]]></description>
        <link>https://ppc.land/tiktok-shop-bars-paid-reviews-and-sets-60-day-negative-review-rate-window/</link>
        <guid isPermaLink="false">6a42aa0c7490ed000199dc45</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 19:28:33 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/rating-stars.webp" medium="image"/>
        <content:encoded><![CDATA[ Sellers risk listing removal and lost privileges for incentivized reviews. The 60-day NRR formula ties buyer star ratings directly to enforcement outcomes.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/tiktok-shop-bars-paid-reviews-and-sets-60-day-negative-review-rate-window/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ TikTok Shop blocks new listings and campaigns when seller AHR hits 150 ]]></title>
        <description><![CDATA[ Sellers below 200 points face campaign and listing blocks. At zero, accounts may be permanently deactivated - as AHR replaces Violation Points in July 2026. ]]></description>
        <link>https://ppc.land/tiktok-shop-blocks-new-listings-and-campaigns-when-seller-ahr-hits-150/</link>
        <guid isPermaLink="false">6a42a8587490ed000199dc32</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 19:18:15 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Account-Health.webp" medium="image"/>
        <content:encoded><![CDATA[ Sellers below 200 points face campaign and listing blocks. At zero, accounts may be permanently deactivated - as AHR replaces Violation Points in July 2026.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/tiktok-shop-blocks-new-listings-and-campaigns-when-seller-ahr-hits-150/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ TikTok Shop forces sellers to answer disputes in 24 hours or lose refund ]]></title>
        <description><![CDATA[ Sellers missing the 24-hour evidence deadline face automatic refunds at their expense. Appeals run 21 days; counterfeit items must be discarded, not returned. ]]></description>
        <link>https://ppc.land/tiktok-shop-forces-sellers-to-answer-disputes-in-24-hours-or-lose-refund/</link>
        <guid isPermaLink="false">6a42a5587490ed000199dc1c</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 19:12:59 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/24-hours.webp" medium="image"/>
        <content:encoded><![CDATA[ Sellers missing the 24-hour evidence deadline face automatic refunds at their expense. Appeals run 21 days; counterfeit items must be discarded, not returned.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/tiktok-shop-forces-sellers-to-answer-disputes-in-24-hours-or-lose-refund/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Alibaba&#x27;s Bid2X beats nine auto-bidding models and lifts sales 4.65% on Taobao ]]></title>
        <description><![CDATA[ Alibaba researchers tested Bid2X on 132M trajectories from eight datasets. Presented at KDD 2025, it beats nine baselines and lifts production ROI by 2.44%. ]]></description>
        <link>https://ppc.land/alibabas-bid2x-beats-nine-auto-bidding-models-and-lifts-sales-4-65-on-taobao/</link>
        <guid isPermaLink="false">6a4299467490ed000199dc07</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 18:46:23 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/bidder.webp" medium="image"/>
        <content:encoded><![CDATA[ Alibaba researchers tested Bid2X on 132M trajectories from eight datasets. Presented at KDD 2025, it beats nine baselines and lifts production ROI by 2.44%.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/alibabas-bid2x-beats-nine-auto-bidding-models-and-lifts-sales-4-65-on-taobao/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ TikTok Shop blocks tampon listings without FDA 510(k) documentation ]]></title>
        <description><![CDATA[ Class II device resellers must show invoices of 400-plus units within 180 days. Missing FDA documents can trigger listing removal and Account Health deductions. ]]></description>
        <link>https://ppc.land/tiktok-shop-blocks-tampon-listings-without-fda-510-k-documentation/</link>
        <guid isPermaLink="false">6a41f8657490ed000199dbae</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 06:48:34 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/tampons.webp" medium="image"/>
        <content:encoded><![CDATA[ Class II device resellers must show invoices of 400-plus units within 180 days. Missing FDA documents can trigger listing removal and Account Health deductions.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/tiktok-shop-blocks-tampon-listings-without-fda-510-k-documentation/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Tempur-Sealy wins $4.3B Mattress Firm deal after FTC loses court fight ]]></title>
        <description><![CDATA[ FTC voted 5-0 to block; a Texas court overruled it. One entity now controls roughly half the US mattress market and the country&#39;s largest specialty retail chain. ]]></description>
        <link>https://ppc.land/tempur-sealy-wins-4-3b-mattress-firm-deal-after-ftc-loses-court-fight/</link>
        <guid isPermaLink="false">6a41f4497490ed000199db96</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 06:31:56 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Matress-market.webp" medium="image"/>
        <content:encoded><![CDATA[ FTC voted 5-0 to block; a Texas court overruled it. One entity now controls roughly half the US mattress market and the country&#39;s largest specialty retail chain.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/tempur-sealy-wins-4-3b-mattress-firm-deal-after-ftc-loses-court-fight/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ EU kills cookie consent fix, Meta hides brand control, AI buys ads alone ]]></title>
        <description><![CDATA[ The EU Council stripped Article 88b on June 18. Meta auto-enrolled brands without consent. An autonomous AI ad buy happened in Prague. Who controls what now. ]]></description>
        <link>https://ppc.land/eu-kills-cookie-consent-fix-meta-hides-brand-control-ai-buys-ads-alone/</link>
        <guid isPermaLink="false">6a41eea17490ed000199d60e</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 06:06:06 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/on-off.webp" medium="image"/>
        <content:encoded><![CDATA[ The EU Council stripped Article 88b on June 18. Meta auto-enrolled brands without consent. An autonomous AI ad buy happened in Prague. Who controls what now.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/eu-kills-cookie-consent-fix-meta-hides-brand-control-ai-buys-ads-alone/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ TikTok Shop kills 8 break formats and bans lucky spins under gambling rules ]]></title>
        <description><![CDATA[ Random team and bounty breaks are prohibited. Four formats remain, each needing an SPS of 2.5 and Qualification Center approval. Break livestreams are US-only. ]]></description>
        <link>https://ppc.land/tiktok-shop-kills-8-break-formats-and-bans-lucky-spins-under-gambling-rules/</link>
        <guid isPermaLink="false">6a41ea977490ed000199d5f8</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 29 Jun 2026 06:01:35 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/06/Games.webp" medium="image"/>
        <content:encoded><![CDATA[ Random team and bounty breaks are prohibited. Four formats remain, each needing an SPS of 2.5 and Qualification Center approval. Break livestreams are US-only.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/tiktok-shop-kills-8-break-formats-and-bans-lucky-spins-under-gambling-rules/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>

</channel>
</rss>