PPC Land

Apple ships Siri AI to EU Macs but not to EU iPhones

Luis Rijo — Mon, 14 Sep 2026 22:11:45 +0200

Under-13 accounts get no assistant at all, and Screen Time now caps daily minutes on social apps. Five more languages land in October. What shifts for buyers?

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Apple ships Siri AI today but not in the EU or China

Luis Rijo — Mon, 14 Sep 2026 22:10:06 +0200

Server-side requests carry undisclosed daily caps, with expanded access sold for a fee later. Publishers gain an answer surface that reports no clicks at all.

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IAB Tech Lab drops PDF as the source of truth for its ad standards

Luis Rijo — Mon, 14 Sep 2026 22:08:04 +0200

Specifications move to Markdown across 77 public repositories where any developer can file an issue. Final snapshots stay, but version history changes hands.

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Explaining E-E-A-T

Luis Rijo — Mon, 14 Sep 2026 21:58:14 +0200

E-E-A-T is Google's shorthand for experience, expertise, authoritativeness and trust, the quality framework its human raters apply when scoring search results.

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Explaining Google Trends

Luis Rijo — Mon, 14 Sep 2026 21:56:21 +0200

Google Trends indexes relative search interest from 0 to 100: how that scale is built, what Google filters out of it, and why analysts keep misreading the data.

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Explaining indexing

Luis Rijo — Mon, 14 Sep 2026 21:54:03 +0200

Indexing is how a search engine stores and organises fetched pages for retrieval: the pipeline, canonical clustering, the controls and the disputes of 2026.

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Explaining Search Console

Luis Rijo — Mon, 14 Sep 2026 21:51:57 +0200

Search Console is Google's free reporting service for verified site owners: how its metrics are counted, where its data stops, and why the numbers get disputed.

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Explaining structured data

Luis Rijo — Mon, 14 Sep 2026 21:49:29 +0200

Structured data is machine-readable markup that labels page content for parsers: formats, schema.org vocabulary, rich results, adoption figures and disputes.

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Google's search team returns to India after 3 years for Bengaluru event

Luis Rijo — Mon, 14 Sep 2026 21:36:50 +0200

Seats for the October 30 Bengaluru event go by application, not first come, and registration shuts October 15. No stream, no recording. Who gets in, and when?

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Snipp puts brand rebates inside ChatGPT and Claude with no platform fees

Luis Rijo — Mon, 14 Sep 2026 21:33:07 +0200

Receipt validation and SKU-level data now reach shoppers inside AI assistants, with an MCP server for loyalty marketing. Can enrollment survive the chat window?

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Facebook lead costs hold at $27.39 as traffic clicks drop to $0.60

Luis Rijo — Mon, 14 Sep 2026 20:20:37 +0200

Dentists pay $61.56 per lead, the dearest of 14 verticals, and furniture click-through swung 155%. Can category splits built on four campaigns carry a plan?

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Amazon gives bundle sellers 4 months to get brand approval or lose listings

Luis Rijo — Mon, 14 Sep 2026 20:17:34 +0200

Snack packs, first aid kits and multi-brand gift sets risk deactivation from January 11, 2027. Books, video games and gift cards join the newly eligible list.

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Doceree ties CTV and LinkedIn ads to 6 million verified physician IDs

Luis Rijo — Mon, 14 Sep 2026 20:15:13 +0200

Signals from 185 EHR integrations and 2,000 medical publishers now fire pharma ad bids across all three channels. Does claims-based planning still hold budget?

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Explaining webinar

Luis Rijo — Mon, 14 Sep 2026 20:03:52 +0200

A webinar is a scheduled online presentation to a registered audience. How the roles, registration data, engagement telemetry and attendance benchmarks work.

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Explaining whitepaper

Luis Rijo — Mon, 14 Sep 2026 20:01:38 +0200

Whitepaper: a long-form document an organisation publishes to frame a problem and argue a position. How trade bodies and vendors write, gate and use them today.

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Explaining ebook

Luis Rijo — Mon, 14 Sep 2026 19:58:04 +0200

An ebook is a book-length text distributed as a digital file. In marketing it also names the long-form document companies trade for a reader's contact record.

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Explaining case study

Luis Rijo — Mon, 14 Sep 2026 19:55:59 +0200

Case study: a published account of one campaign or deployment and the results claimed for it. How the format is built, who measures it, and why it is contested.

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Explaining vertical listings portal

Luis Rijo — Mon, 14 Sep 2026 08:24:57 +0200

A vertical listings portal is a single-category index of other people's inventory, sold back to the sellers. How its fees, its feeds and the search units work.

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Explaining ACCC

Luis Rijo — Mon, 14 Sep 2026 08:23:23 +0200

ACCC is Australia's competition and consumer regulator, the agency behind the ad tech inquiry, the news bargaining code and Australian advertising enforcement.

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REA drops all-listing requirements on realestate.com.au after ACCC deal

Luis Rijo — Mon, 14 Sep 2026 08:02:43 +0200

Agencies can downgrade 25% of eligible listings from 1 January 2027; sponsorship money no longer buys tier commitments. Rivals get a listing-by-listing shot.

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Ninth Circuit frees Perplexity's shopping agent from Amazon's hacking claim

Luis Rijo — Mon, 14 Sep 2026 07:18:57 +0200

Ninth Circuit vacated Amazon's injunction against Perplexity's Comet agent, ruling the user does the accessing, as Google starts paying publishers per AI use.

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Game: Half of what a marketer does now was somebody else's job

Luis Rijo — Mon, 14 Sep 2026 07:16:07 +0200

Sixteen terms in four groups of four, pulled from corners of the job that rarely share a meeting. Two of these groups look more alike than they are.

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Explaining retail media network

Luis Rijo — Sun, 13 Sep 2026 19:53:49 +0200

A retail media network is the advertising business a retailer runs on its own shop and shopper data. How the inventory, auctions and measurement actually work.

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Explaining preliminary injunction

Luis Rijo — Sun, 13 Sep 2026 19:52:12 +0200

Preliminary injunction: a court order halting conduct while a case is decided, granted on four factors and now shaping ad tech, AI agent and platform fights.

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Explaining prompt injection

Luis Rijo — Sun, 13 Sep 2026 19:49:38 +0200

Prompt injection is an attack where text a model reads as data gets obeyed as instruction. How it works, why no fix exists, and what it means for advertising.

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Explaining recoup rate

Luis Rijo — Sun, 13 Sep 2026 19:48:05 +0200

Recoup rate is the share of advertising money leaving one medium that returns to the same sellers elsewhere. UK television recovers roughly 15p in the pound.

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Explaining decremental margin

Luis Rijo — Sun, 13 Sep 2026 19:46:39 +0200

Decremental margin is the profit lost per unit of revenue lost, the ratio analysts use to judge how far advertising earnings fall when client spending drops.

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Explaining listed events regime

Luis Rijo — Sun, 13 Sep 2026 19:44:58 +0200

Listed events regime: broadcasting rules reserving major sporting fixtures for free coverage. How Group A and B work, who counts as free, what changes in 2027.

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2034 Freeview switch-off would cut UK TV ad revenue 16%, Whittaker finds

Luis Rijo — Sun, 13 Sep 2026 19:09:07 +0200

Channel 4 takes the heaviest hit at 20% and ITV 12%, on cumulative losses of GBP 3.5bn to 2036. Only 15p of every pound leaving linear returns to broadcasters.

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Amazon loses injunction blocking Perplexity's AI shopping agent

Luis Rijo — Sun, 13 Sep 2026 18:52:38 +0200

Ninth Circuit ruled the user, not Perplexity, accesses a site through an AI agent. Retailers and publishers now face agent traffic no statute lets them bar.

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Explaining IP geolocation

Luis Rijo — Sun, 13 Sep 2026 18:39:57 +0200

IP geolocation infers where a device sits from its internet address. How the databases are built, where the estimate enters a bid request, and why it fails.

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Explaining polygon

Luis Rijo — Sun, 13 Sep 2026 18:38:29 +0200

A polygon is the closed map shape that sets a targeting or measurement boundary in advertising. How the outlines get drawn, matched to a device and regulated.

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Explaining radius

Luis Rijo — Sun, 13 Sep 2026 18:36:29 +0200

Radius targeting draws a circle around a point and serves ads only inside it. How the shape is defined, which signals place a device, and where it breaks down.

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Explaining market media study

Luis Rijo — Sun, 13 Sep 2026 18:27:57 +0200

A market media study surveys consumption and media use in one interview, letting planners define an audience by what it buys and then reach it by media title.

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Explaining microm

Luis Rijo — Sun, 13 Sep 2026 18:26:06 +0200

microm is the German geomarketing company whose proprietary PLZ-8 grid splits the country into about 83,000 cells of 500 households for cookie-free targeting.

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Explaining geomarketing

Luis Rijo — Sun, 13 Sep 2026 18:24:18 +0200

Geomarketing is the use of spatial data to plan and target marketing, tying company records to map units. How the grids, catchments and bid geography work.

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Explaining PLZ-8

Luis Rijo — Sun, 13 Sep 2026 18:21:04 +0200

PLZ-8 splits Germany into roughly 82,000 marketing cells of about 500 households each. How the grid was built, who licenses it, and where bidding breaks it.

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Explaining revenue per session

Luis Rijo — Sun, 13 Sep 2026 18:19:33 +0200

Revenue per session is total revenue divided by visits, the yield metric that prices a reader rather than an ad slot. Formulas, history, limits and disputes.

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Explaining supply path

Luis Rijo — Sun, 13 Sep 2026 18:16:56 +0200

A supply path is the route a bid request takes from an ad slot to a buying platform. How the intermediaries are recorded, what hops cost and why routes differ.

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Explaining wrapper

Luis Rijo — Sun, 13 Sep 2026 18:14:58 +0200

A wrapper is the page code that runs a publisher's header bidding auction, calling several exchanges in parallel and passing a single price into the ad server.

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Explaining ex-TAC gross profit

Luis Rijo — Sun, 13 Sep 2026 18:12:45 +0200

Ex-TAC gross profit is revenue less payments to publishers, the non-GAAP measure ad tech companies report in place of gross profit. How it is built, and why.

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Explaining header bidding

Luis Rijo — Sun, 13 Sep 2026 18:11:04 +0200

Header bidding lets publishers offer one impression to several exchanges at once, before the ad server decides. Its mechanics, origins, numbers and disputes.

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Taboola extends Goal.com deal to December 2028 across 125m monthly visits

Luis Rijo — Sun, 13 Sep 2026 16:40:42 +0200

Nineteen languages and five Footballco titles sit inside a renewal begun in 2023, and header bidding now runs beside Feed. What does the pairing pay publishers?

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Azerion gains cookie-free German geo data covering 82,000 postcode cells

Luis Rijo — Sun, 13 Sep 2026 16:38:33 +0200

German buyers can now push best for planning survey segments into Hawk as map polygons averaging 500 households. Whether rivals match the grid remains open.

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Explaining master services agreement

Luis Rijo — Sun, 13 Sep 2026 15:44:19 +0200

Master services agreement: the umbrella contract governing advertiser, agency and vendor relationships. What it contains, who audits it, and where it breaks.

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Explaining follower count

Luis Rijo — Sun, 13 Sep 2026 15:41:38 +0200

Follower count is the number of accounts subscribed to a profile's posts. How platforms calculate the figure, where it gates access, and why buyers discount it.

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Explaining practitioner

Luis Rijo — Sun, 13 Sep 2026 15:36:32 +0200

Practitioner: the person who operates advertising systems rather than builds or sells them. Where the label came from, who qualifies, and why it decides things.

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FouAnalytics launches weekly profiles of practitioners Top 100 lists miss

Luis Rijo — Sun, 13 Sep 2026 15:30:32 +0200

Weekly one-page LinkedIn posts follow a ranking of 100 names by follower count, 79.1K at the top and 1.4K at the bottom. Can recognition move past raw reach?

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Explaining comparison shopping service

Luis Rijo — Sun, 13 Sep 2026 15:22:50 +0200

Comparison shopping service: the intermediary a merchant must use to place Google Shopping ads across 21 European countries, created by a 2017 antitrust ruling.

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Explaining product listing ads

Luis Rijo — Sun, 13 Sep 2026 15:20:56 +0200

Product listing ads are adverts built by the platform from a merchant's product record, showing image, price and shop name. How they work and who controls them.

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Google shopping box would push 93,000 merchants back to Google, rivals warn

Luis Rijo — Sun, 13 Sep 2026 15:09:57 +0200

Twelve CSS firms handling 74% of third-party clicks in the EEA wrote to Brussels on 8 September. Does the 25 September deadline leave room for live testing?

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Florida sues Netflix, seeks $50,000 per violation over children's data

Luis Rijo — Sun, 13 Sep 2026 15:05:29 +0200

Complaint names LiveRamp, Experian, Acxiom, DV360 and The Trade Desk as data recipients. Second US state action in four months. What changes for CTV buyers?

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19 groups ask EU to re-insert the cookie banner fix Google lobbied out

Luis Rijo — Sun, 13 Sep 2026 09:40:26 +0200

Council stripped Article 88b on 18 June, leaving publishers and ad tech waiting on Parliament. Coalition wants signals binding per controller and per purpose.

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Only 0.48% of manufacturing site traffic comes from AI, Semrush finds

Luis Rijo — Sun, 13 Sep 2026 09:36:18 +0200

Boeing led with 771,000 mentions in AI answers yet reached no cited-source list. AI Overviews now cover 57% of the sector's search volume. Who earns the click?

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Amazon blocks the failing FBM offer, not the account, from August 31

Luis Rijo — Sun, 13 Sep 2026 09:20:59 +0200

Four metrics now judge each merchant-fulfilled listing alone, and a warning email arrives first. Sellers dispute the notice period and what temporary means.

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Explaining Gen X

Luis Rijo — Sun, 13 Sep 2026 09:10:20 +0200

Gen X is the cohort born 1965 to 1980, aged 46 to 61 in 2026. How the smallest generation became retail's highest-spending one, and why no platform sells it.

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Explaining Baby Boomers

Luis Rijo — Sun, 13 Sep 2026 09:08:01 +0200

Baby Boomers are the demographic cohort born 1946 to 1964, aged 62 to 80 in 2026. Why 16 of their 19 birth years land inside one open-ended targeting bracket.

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Explaining millennials

Luis Rijo — Sun, 13 Sep 2026 09:06:02 +0200

Millennials are the demographic cohort born 1981 to 1996, aged 30 to 45 in 2026. How a label built to mean young consumers now describes middle-aged buyers.

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Explaining HIPAA

Luis Rijo — Sun, 13 Sep 2026 07:51:14 +0200

HIPAA: the 1996 US law governing protected health information, which decides what health signals may legally reach an advertising platform, and on what terms.

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Explaining MCP

Luis Rijo — Sun, 13 Sep 2026 07:47:24 +0200

MCP, the Model Context Protocol, is the open standard letting AI agents discover and call external tools. Mechanics, origins, and its spread across ad tech.

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Explaining formulary

Luis Rijo — Sun, 13 Sep 2026 07:45:04 +0200

A formulary is the list of medicines a payer agrees to cover, and on what terms. How its tiers, rebates and exclusions decide where pharmaceutical money goes.

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Explaining server-side

Luis Rijo — Sun, 13 Sep 2026 07:34:58 +0200

Server-side is advertising work that runs on infrastructure the operator controls, not the user's device. How tagging, auctions and insertion all moved there.

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Explaining site tag

Luis Rijo — Sun, 13 Sep 2026 07:33:16 +0200

A site tag is the sitewide JavaScript snippet that loads an advertising platform's measurement library and reports visitor events back to it. Origins, limits.

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Explaining keyword

Luis Rijo — Sun, 13 Sep 2026 07:31:33 +0200

Keyword: the word or phrase an advertiser registers so an ad can enter a search auction. How matching works, where it came from, and what it no longer controls.

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Explaining semantic

Luis Rijo — Sun, 13 Sep 2026 07:29:53 +0200

Semantic means processing content by meaning rather than by matching strings. How it works in ad targeting, search ranking and page markup, and where it fails.

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Explaining sentiment

Luis Rijo — Sun, 13 Sep 2026 07:27:43 +0200

Sentiment is the positive, negative or neutral tone that software assigns to content about a subject. How advertising scores it, trades it, and gets it wrong.

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Explaining taxonomy

Luis Rijo — Sun, 13 Sep 2026 07:26:01 +0200

Taxonomy is a fixed list of categories with stable IDs letting advertising systems describe content, audiences and products identically. How the lists work.

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LG televisions map the home network and send 4GB of viewing data a month

Luis Rijo — Sun, 13 Sep 2026 07:09:28 +0200

LG televisions mapped 38 devices on one test network and send about 4GB of content recognition data a month, as California starts fining platforms per child.

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Game: The open web is the channel that never simplified itself

Luis Rijo — Sun, 13 Sep 2026 07:04:58 +0200

Sixteen terms, four groups of four. The awkward part is not the jargon: it is the handful of tiles that read as plain English right up until they do not.

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Explaining actalike

Luis Rijo — Sat, 12 Sep 2026 23:45:59 +0200

Actalike is Pinterest's name for a lookalike audience, modelled from a seed list of known users. How the percentage works and where the targeting rules bite.

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Explaining lead ads

Luis Rijo — Sat, 12 Sep 2026 23:44:06 +0200

Lead ads carry a pre-filled form inside the ad unit, capturing contact details without a landing page. Mechanics, delivery, history and the quality dispute.

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Explaining binary options

Luis Rijo — Sat, 12 Sep 2026 23:42:18 +0200

Binary options are all-or-nothing derivatives paying a fixed sum or zero, banned for retail buyers across Europe and off-limits across the major ad platforms.

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Explaining negative option billing

Luis Rijo — Sat, 12 Sep 2026 23:40:47 +0200

Negative option billing: any sales term treating a customer's silence as consent to be charged. How enrolment, card rules, ROSCA and cancellation law work.

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Explaining data minimisation

Luis Rijo — Sat, 12 Sep 2026 23:38:57 +0200

Data minimisation is the rule that a system may hold only the personal data a stated purpose needs. How the test works, and what it strips from an ad request.

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Explaining man-in-the-middle

Luis Rijo — Sat, 12 Sep 2026 23:36:59 +0200

Man-in-the-middle is a third party secretly relaying or altering traffic between two endpoints. How the position is taken, and what advertising did about it.

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Explaining BSSID

Luis Rijo — Sat, 12 Sep 2026 23:35:16 +0200

BSSID is the 48-bit hardware address that identifies a Wi-Fi access point. How router identifiers become precise location data, and why regulators now say so.

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Explaining HDMI-CEC

Luis Rijo — Sat, 12 Sep 2026 23:33:21 +0200

HDMI-CEC is the control bus inside every HDMI cable, able to report whether a television is powered on. How the protocol works and why measurement ignores it.

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Explaining script lift

Luis Rijo — Sat, 12 Sep 2026 23:31:45 +0200

Script lift measures the prescription volume that an advertising campaign produced, comparing exposed prescribers or patients against a matched control group.

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LG TV sent street-level location to its ad arm 20 times a minute over HDMI

Luis Rijo — Sat, 12 Sep 2026 22:36:04 +0200

Alphonso received city, zip, coordinates and nearest major road from a set used as a monitor. A lawyer says LG keeps the right to sell what the screen shows.

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Pinterest bans binary options ads under new scam and deception rules

Luis Rijo — Sat, 12 Sep 2026 21:16:40 +0200

Advertisers also face bans on synthetic media misrepresentation and fake shopfronts from 12 November. Updated Ad Data Terms now cover connected TV and offsite.

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Explaining unlinkability

Luis Rijo — Sat, 12 Sep 2026 20:54:05 +0200

Unlinkability is the inability to tell whether two records describe the same person. How ad systems build the property, who now tests for it, where it breaks.

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Explaining Web Bot Auth

Luis Rijo — Sat, 12 Sep 2026 20:51:45 +0200

Web Bot Auth lets bots sign each HTTP request with a private key so sites verify identity instead of trusting headers. Mechanics, history, adoption, disputes.

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Explaining CAPTCHA

Luis Rijo — Sat, 12 Sep 2026 20:49:51 +0200

CAPTCHA is the test deciding whether a site visitor is human: how the scoring works, why software now passes faster than people, and what it costs advertisers.

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Explaining origin trial

Luis Rijo — Sat, 12 Sep 2026 20:48:15 +0200

Origin trial: a browser scheme that switches an experimental feature on for a whole site via a signed token. How tokens, usage caps and deprecation trials work.

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Explaining eTLD+1

Luis Rijo — Sat, 12 Sep 2026 20:46:22 +0200

eTLD+1 is the registrable domain that browsers and ad systems treat as one site. How the Public Suffix List defines it, and where the boundary is enforced.

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Explaining scorecard

Luis Rijo — Sat, 12 Sep 2026 20:43:36 +0200

A scorecard is a fixed, weighted criteria set applied repeatedly so results compare. How marketing scorecards are built, where they began, and how they fail.

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Explaining cardinality

Luis Rijo — Sat, 12 Sep 2026 20:39:13 +0200

Cardinality is the number of distinct values in a set or column, deciding what ad reports can show, what reach costs to compute and where privacy floors apply.

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Chrome tests a one-bit signal telling sites an incognito visitor is human

Luis Rijo — Sat, 12 Sep 2026 20:30:34 +0200

Sites must register and accept a policy capping use to trust, rate limiting and invalid traffic detection. Trial spans Chrome 154 to 165. What happens next?

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Explaining Instagram

Luis Rijo — Sat, 12 Sep 2026 20:16:59 +0200

Instagram is Meta's photo and video app and, for advertisers, a set of placements inside Meta's single ad auction. How the buying, formats and rules now work.

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Explaining LinkedIn

Luis Rijo — Sat, 12 Sep 2026 20:14:55 +0200

LinkedIn is Microsoft's professional network and its B2B ad platform. Auction mechanics, the declared-attribute targeting graph, measurement and open disputes.

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Explaining Facebook

Luis Rijo — Sat, 12 Sep 2026 20:12:55 +0200

Facebook is Meta's oldest social network and a bundle of ad placements sold through one auction. Inside the mechanics, the money, the origins and the disputes.

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Explaining ad

Luis Rijo — Sat, 12 Sep 2026 20:10:24 +0200

An ad is a paid message an advertiser places in space or time that somebody else controls. How the object is built, counted, labelled and where it is disputed.

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Google Analytics gains drag-and-drop dashboards limited to 15 cards

Luis Rijo — Sat, 12 Sep 2026 20:05:43 +0200

Premium properties get 30 cards, while segments, API access and card-level comparisons stay unsupported. Published boards are visible to the whole property.

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LaLiga exits direct-to-consumer streaming as LaLiga+ goes dark

Luis Rijo — Sat, 12 Sep 2026 20:01:00 +0200

Minority sports coverage ended at midnight on June 30 for handball, futsal and basketball bodies now distributing alone. What the retreat leaves for CTV buyers.

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Explaining Gmail Ads in Demand Gen

Luis Rijo — Sat, 12 Sep 2026 19:57:14 +0200

Gmail is the inbox channel inside Google's Demand Gen campaign type. How the collapsed teaser renders, what a click costs, and why French regulators fined it.

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Explaining AMC

Luis Rijo — Sat, 12 Sep 2026 19:49:57 +0200

AMC is Amazon Marketing Cloud, a clean room for querying pseudonymised ad and shopping signals. How the queries run, what they cost and where the limits bite.

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PMG gains 3,000 media owners by moving its buying inside Index Exchange

Luis Rijo — Sat, 12 Sep 2026 14:48:40 +0200

Bedrock's containerized DSP handles bid decisioning, with Subjective curating signals. Streaming TV runs first, and mobile app plus display are set to follow.

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Explaining Quality Attention

Luis Rijo — Sat, 12 Sep 2026 12:51:38 +0200

Quality Attention is the IAS score rating whether an ad impression was likely noticed. Mechanics, the 1 to 100 scoring scale, vendor claims, limits and rivals.

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Explaining opt-out signal

Luis Rijo — Sat, 12 Sep 2026 12:48:34 +0200

An opt-out signal is an automated browser message refusing the sale of personal data. How it travels through the ad chain, and where the law makes it binding.

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Explaining webOS

Luis Rijo — Sat, 12 Sep 2026 12:46:28 +0200

webOS is LG's Linux-based smart TV operating system and the advertising layer attached to it: home screen placements, viewing data and a device identifier.

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