PPC Land

S&P cuts Oracle to BBB- as AI buildout widens cash deficit to $42bn

Luis Rijo — Sat, 18 Jul 2026 14:03:22 +0200

Ratings firm ties the cut to a forecast $42bn fiscal 2027 cash deficit and OpenAI's half-share of a $638bn backlog, raising re-leasing risk for advertisers.

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Apple erases the word Apple from where its ads can run

Luis Rijo — Sat, 18 Jul 2026 13:53:59 +0200

Apple Ads terms open surfaces beyond Apple, Brussels forces Google to open Android and share search data, and platform trust cracks across finance and CTV.

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X's Mentions Boost lets brands pay to amplify unpaid customer praise

Luis Rijo — Sat, 18 Jul 2026 13:06:49 +0200

Premium Business subscribers get first access to the tool, which boosts reach on posts a brand never wrote, raising fresh transparency questions for marketers.

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Vozinha gains 28.8 million Instagram followers during World Cup

Luis Rijo — Sat, 18 Jul 2026 12:58:51 +0200

Cape Verde goalkeeper Vozinha jumped from 37,000 to 28.8 million followers in a month. WhatsApp separately logged 29 million messages per second, a new record.

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Google's GCLID explainer shows how one parameter tracks every ad click

Luis Rijo — Sat, 18 Jul 2026 12:51:01 +0200

A July 16 video breaks down the string's data fields and auto-tagging setup, as offline conversion imports via the Ads API face new limits for new adopters.

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How sellers can spot best and worst performing Amazon ASINs

Luis Rijo — Sat, 18 Jul 2026 12:42:19 +0200

Impressions, clicks, and orders split into CTR and CVR, separating listing problems from visibility gaps. Business reports can reveal never-advertised winners.

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Viaplay advertising sales growth falls to 0.2% as linear TV bleeds out

Luis Rijo — Sat, 18 Jul 2026 12:32:30 +0200

Core EBITDA jumped 258% to SEK 458 million, but digital and radio gains barely offset linear TV's fall, leaving marketers watching where ad budgets land next.

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Safari 27 blocks LinkedIn and Bing ad trackers by IP address

Luis Rijo — Sat, 18 Jul 2026 12:16:19 +0200

Review of WebKit developer beta source code shows Safari 27 cuts connections to Bing and LinkedIn ad servers by IP, before tracking data leaves the browser.

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BfDI fines Vodafone 45 million euros over eSIM and partner fraud gaps

Luis Rijo — Sat, 18 Jul 2026 12:12:13 +0200

Regulator split the penalty into 15 million and 30 million euros over partner-agency fraud and an eSIM flaw. Will other carriers face similar scrutiny next?

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France flags lock-in risk as OpenAI, Google, Anthropic hold 84% of AI agents

Luis Rijo — Sat, 18 Jul 2026 11:59:52 +0200

The competition watchdog tested ChatGPT and Gemini shopping answers and found sharply different sources cited, raising portability questions for merchants.

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EU court blocks Google's hosting defense in 750,000 euro gambling case

Luis Rijo — Sat, 18 Jul 2026 11:57:33 +0200

Reviewing a partner channel's content now defeats neutral hosting claims before Italy's top court, exposing any platform that vets creators for ad revenue.

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Google loses efficiency-test defense as EU court backs 4.1 billion euro fine

Luis Rijo — Sat, 18 Jul 2026 10:29:40 +0200

Eleven groups intervened in the case, mostly publishers; judges ruled rivals need not match Google's own efficiency, a standard other Big Tech cases may follow.

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Contentsquare links behavioral data to Klaviyo campaigns directly

Luis Rijo — Sat, 18 Jul 2026 10:19:04 +0200

Ninety-nine billion analyzed sessions now sync directly into Klaviyo's CRM, letting brands trigger recovery and VIP campaigns from live behavior, not exports.

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Netflix ad revenue tracks to $3B as stock drops 8% on Q2 growth slowdown

Luis Rijo — Sat, 18 Jul 2026 10:07:30 +0200

Pause Ads and live sports inventory open to programmatic DSP buyers this summer for smaller advertisers, even as first-half viewing growth held at 2 percent.

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IP-based CTV targeting fails 3 in 4 times, Adstra study finds

Luis Rijo — Sat, 18 Jul 2026 09:27:20 +0200

Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year.

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Google updates AdSense's EU ad partner defaults for third time since 2025

Luis Rijo — Sat, 18 Jul 2026 09:09:40 +0200

July 16's refresh marks the third change to AdSense's default consent list in 14 months, and publishers who skip the setting inherit each shift automatically.

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Apple gives Ads terms 14-day runway to reach non-Apple platforms

Luis Rijo — Wed, 15 Jul 2026 22:18:39 +0200

New Section 6(a) wording covers websites and platforms Apple does not operate, filed 14 days ahead of the July 28 effective date. No launch has been named.

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Ezoic drops placement ID rule as AI optimization lifts EPMV to 11.3%

Luis Rijo — Wed, 15 Jul 2026 21:46:15 +0200

A/B tests across 900+ sites from January to July recorded uplift climbing monthly, with some publishers gaining as much as 75 percent in overall site revenue.

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Google Ads bidding overhaul forces CPAs to double, sparking backlash

Luis Rijo — Wed, 15 Jul 2026 19:40:19 +0200

A campaign converting at 5 dollars can be pulled toward a stated 10 dollar target once budgets shift. Practitioners call the six week notice window too short.

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DocMorris retail media unit grows inside a segment up 80% in Q2

Luis Rijo — Wed, 15 Jul 2026 19:33:44 +0200

dmr Advertising sits inside a Digital Services line that hit CHF 13.9 million in Q2 2026. The unit launched in 2023 and still has no separate revenue figure.

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Google Finance still runs fake earnings 19 days after spam update

Luis Rijo — Wed, 15 Jul 2026 08:09:30 +0200

IDACORP ticker page carries a July 12 dars.gov.et byline, a stock never previously flagged. The injection outpaced the fix. How many tickers carry it today?

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Microsoft steers Windows browser choice, study finds

Luis Rijo — Wed, 15 Jul 2026 07:18:16 +0200

A Mozilla-backed study finds Microsoft still steers Windows users toward Edge, as CTV trust cracks, cookie enforcement tightens, and Chrome adds AI agents.

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Chrome auto browse lets AI agents book travel and fill forms alone

Luis Rijo — Tue, 14 Jul 2026 21:31:19 +0200

US AI Pro and Ultra subscribers today get auto browse, an agent that books travel and fills forms without supervision, raising fresh attribution questions.

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Browser coalition faces Microsoft over Edge tactics on 1.4 billion PCs

Luis Rijo — Tue, 14 Jul 2026 21:27:52 +0200

The alliance says Microsoft ignored a June 3 open letter and lists seven design fixes it wants applied worldwide, raising the question of what happens next.

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Magnite earns Japan brand safety seal as TAG loses Google, Trade Desk

Luis Rijo — Tue, 14 Jul 2026 21:24:47 +0200

Japan's three ad associations run JICDAQ through independent audits from Japan ABC, a model diverging sharply from TAG's shrinking footprint in the US and EU.

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Azerion study finds AI ad voices fool 37% of listeners into thinking human

Luis Rijo — Tue, 14 Jul 2026 21:16:41 +0200

The 3,000-person UK study found regional AI accents lifted brand recommendation to 33% versus 10% for human voice, a gap most advertisers cannot ignore now.

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Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace

Luis Rijo — Tue, 14 Jul 2026 21:13:18 +0200

Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies.

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IAB: 43% of CTV buyers doubt where their ads actually ran

Luis Rijo — Tue, 14 Jul 2026 21:10:57 +0200

Even trusted CTV deals earn full buyer confidence only 57% of the time, IAB finds. Open-exchange trust falls to 33%, pushing sellers toward proof over price.

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Kochava's Q2 bulletin adds 19 partners, drops agency need for testing

Luis Rijo — Tue, 14 Jul 2026 21:06:02 +0200

Nineteen new networks joined Kochava in Q2 2026, and AIM customers can now schedule incrementality tests without hiring an outside agency or data-science team.

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DoorDash gives Shopify retailers access to 42 million monthly users

Luis Rijo — Tue, 14 Jul 2026 20:55:58 +0200

Physical-store merchants sync inventory automatically and skip catalog uploads through the new channel, with international expansion planned in coming months.

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Oprah Podcast moves to twice-weekly episodes on Prime Video today

Luis Rijo — Tue, 14 Jul 2026 20:53:13 +0200

Ryan Holiday and Dr. Siddhartha Mukherjee join the new season. The show now airs on a platform whose ad-supported audience hit 315 million viewers in Q4 2025.

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EDPB forces Belgian regulator to reconsider dismissed noyb cookie case

Luis Rijo — Tue, 14 Jul 2026 20:50:53 +0200

Austria's objection overturned a dismissal built on abuse-of-law claims. The ruling covers one Complaint but reopens questions for dozens of similar cases.

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Google gives Demand Gen advertisers until August 17 to fix bid targets

Luis Rijo — Tue, 14 Jul 2026 20:44:30 +0200

Budget-limited Demand Gen line items on Target CPA, ROAS or CPC face cost swings from August 17 without an updated target set beforehand, Google's notice warns.

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Next Net and Sundial pair four media brands with NVIDIA for AI content pay

Luis Rijo — Tue, 14 Jul 2026 20:35:22 +0200

SAIL lets AI systems retrieve ESSENCE, Refinery29, AFROPUNK and Beautycon content under paid, attributed terms, not scraping. Financial terms are undisclosed.

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Opera gains 48% mobile growth in UK and US, outpacing Android

Luis Rijo — Tue, 14 Jul 2026 20:33:21 +0200

iOS growth hit 93% in the UK for Opera versus 50% on Android, its widest platform gap in any market this quarter. Will that pace hold once EU tailwinds fade?

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Raptive rolls out Apex after publishers lost 60% of search traffic

Luis Rijo — Tue, 14 Jul 2026 20:31:26 +0200

New enterprise offering pairs ad tech with dedicated staffing for large media companies. Raptive cites a 20% RPM lift for switchers, unverified for Apex itself.

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Microsoft blocks browser choice for 1.4 billion Windows users, study finds

Luis Rijo — Tue, 14 Jul 2026 20:11:48 +0200

New testing across four countries finds that Copilot and Windows Backup now override rival browser defaults too, a pattern researchers first flagged in 2024.

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OpenAI blocks ChatGPT ad audiences under 25,000 matched users

Luis Rijo — Tue, 14 Jul 2026 20:01:30 +0200

Files fail without valid UTF-8 encoding, and processing takes 20 to 30 minutes before an audience becomes usable, OpenAI documentation for ChatGPT Ads shows.

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ChatGPT calls convert to leads at 49%, beating every channel, Invoca finds

Luis Rijo — Tue, 14 Jul 2026 19:56:21 +0200

Conversion on those calls sits at 40%, roughly average, since one model alone drives measurable volume in the 70 million calls reviewed. Will rivals catch up?

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Microsoft kills ads in Windows Search, hands users an opt-out

Luis Rijo — Tue, 14 Jul 2026 19:40:53 +0200

Insiders in the Experimental channel now get a toggle disabling web and Store suggestions in search entirely. Ranking tuning for settings continues for months.

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Google Ads forces second admin approval, leaving solo admins stuck

Luis Rijo — Tue, 14 Jul 2026 19:02:06 +0200

Each removal request now carries a written justification and expires in 20 days if unapproved, a design that leaves single-admin accounts with no path forward.

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Google shifts AI ad labeling liability entirely to advertisers

Luis Rijo — Tue, 14 Jul 2026 18:36:50 +0200

Neither the automatic setting nor a custom label guarantees legal compliance, Google states, leaving advertisers alone to confirm every ad meets local law.

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OpenAI kills Atlas as search erosion data hits publishers

Luis Rijo — Tue, 14 Jul 2026 07:38:53 +0200

OpenAI folds its Atlas browser into ChatGPT Work the same week a Bocconi study finds wider ChatGPT Search access cuts traditional search queries by 9.4 percent.

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OpenAI kills Atlas browser, folds it into new ChatGPT Work agent

Luis Rijo — Mon, 13 Jul 2026 20:31:42 +0200

More than 5 million people already run Codex weekly, and OpenAI is now retiring its standalone Atlas browser as the new ChatGPT Work absorbs its browsing role.

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Microsoft's EU filing puts almost 40% of profit in tax-friendly Ireland

Luis Rijo — Mon, 13 Jul 2026 19:23:40 +0200

Ireland books $47.1 billion in pretax profit with just 6,654 staff, its first EU country-by-country filing shows, and other US firms face the same rule soon.

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Wider ChatGPT Search access cuts traditional search 9.4%, study finds

Luis Rijo — Mon, 13 Jul 2026 16:42:13 +0200

A 45,386-household clickstream panel found ChatGPT clicks out on 5.2% of sessions, Google 31.1%. Wider access cut traditional search 17% within twenty weeks.

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Waze gains Gemini voice search and cuts driver alerts in less chatty mode

Luis Rijo — Mon, 13 Jul 2026 16:34:17 +0200

Seven countries gain motorcycle mode as less chatty mode cuts voice alerts for music fans. Four Gemini tools launch today with no adoption figures disclosed.

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Nadella says using AI models forces firms to leak their own know-how

Luis Rijo — Mon, 13 Jul 2026 12:54:51 +0200

Every prompt and correction employees make can quietly train AI vendors on a firm's own know-how, Microsoft's CEO argues. Who ends up controlling that learning?

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OpenAI hires 400 ex-Apple staff, now Apple sues over stolen secrets

Luis Rijo — Mon, 13 Jul 2026 12:43:53 +0200

Two named engineers allegedly downloaded confidential files and coached recruits on evading Apple security. The case may reshape how AI firms hire from rivals.

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Fake earnings stories persist on Google Finance despite two 2026 spam updates

Luis Rijo — Mon, 13 Jul 2026 09:03:10 +0200

Fabricated stories on Criteo and Zeta Global tickers redirect to a WhatsApp stock club invite page; 14 more flagged while Google stays silent on enforcement.

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Judge forces Zeta Global to face suit over 240 million opt-in claim

Luis Rijo — Mon, 13 Jul 2026 06:55:02 +0200

District Judge Dale Ho denied Zeta's dismissal bid, letting investors pursue claims tied to Disqus data collection and the 240 million figure into discovery.

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Consent collapses on three fronts as Zeta faces investor suit

Luis Rijo — Mon, 13 Jul 2026 06:29:25 +0200

A federal judge lets Zeta Global's investor suit over data consent proceed as the EU-US framework falters and EDPB scraping rules narrow legitimate interest.

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Adobe: 81% of brands using unified AI-SEO strategy gain traffic

Luis Rijo — Sun, 12 Jul 2026 21:41:13 +0200

Description: Semrush's 126 million-prompt index ties the gain to travel-site AI traffic up 2,215 percent since 2024, though 45 percent still cannot fully measure visibility.

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iHeartMedia's 1,000 sellers gain Amazon streaming and audio ads

Luis Rijo — Sun, 12 Jul 2026 21:34:45 +0200

Amazon DSP now reaches iHeart's podcasts and digital audio through shopping, browsing and streaming signals, adding Twitch, Music, Fire TV and Alexa reach.

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Google links branded searches to $31 sales gain per query

Luis Rijo — Sun, 12 Jul 2026 21:32:41 +0200

YouTube Shorts ads with a like and 10-plus seconds watch time saw 15% higher consideration, per Google's new metrics now open to every advertiser worldwide.

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Google forces DV360 advertisers off SDF v9 within seven months

Luis Rijo — Sun, 12 Jul 2026 21:28:57 +0200

Three Structured Data Files versions sunset January 28, 2027, hitting DV360 bulk operations teams. Uploads after that date return errors instead of processing.

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Invalid traffic stays 30% above forecast as World Cup surge hits, IAS finds

Luis Rijo — Sun, 12 Jul 2026 21:20:46 +0200

The rate settled at 1.134% versus a 0.876% projection for publishers and advertisers, keeping automated bidding exposed to low-quality inventory through July.

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Google forces Android developers off legacy Mobile Ads SDK by 2028

Luis Rijo — Sun, 12 Jul 2026 21:18:52 +0200

Ad serving continues until June 2027, then risks removal in June 2028 for apps on the legacy SDK. Migration guides and a free AI coding skill are live now.

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LinkedIn: posts under 300 words win most AI search citations

Luis Rijo — Sun, 12 Jul 2026 21:16:58 +0200

The June 30 guide says opening lines fix post URLs for good, and 800-1,200 word articles earn deeper AI citation share. Weekly output matters more than reach.

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Caruso's tops Australia vitamin advertisers as category spend gains 27%

Luis Rijo — Sun, 12 Jul 2026 21:08:15 +0200

Swisse, Blackmores, Pharm-A-Care Laboratories and Sanofi trail as spend hits $75.1 million, up 26.5% yearly, while 41% now buy vitamins every three months.

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Google lets Gemini agents run background tasks without breaking connections

Luis Rijo — Sun, 12 Jul 2026 21:04:27 +0200

Background execution ends fragile open connections for long tasks. Remote MCP links, custom function calls and credential refresh round out today's update.

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AdsWizz renews SoundCloud, Sonos exclusivity across 14 markets

Luis Rijo — Sun, 12 Jul 2026 21:02:21 +0200

Renewed terms span 14 European countries, covering relationships dating to 2021 for SoundCloud and 2022 for Sonos. Neither company disclosed contract length.

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Google cuts Ads API review time to hours with brand check

Luis Rijo — Sun, 12 Jul 2026 19:46:10 +0200

Verified Google Cloud projects get Basic Access reviewed within hours instead of five business days, as a pilot targets the backlog Google flagged in February.

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Meta drops Instagram tagging tool, preps Muse Image for advertisers

Luis Rijo — Sun, 12 Jul 2026 19:43:25 +0200

Muse Image launched July 7, 2026, then lost Instagram tagging three days later after user objections. Advertisers gain Advantage+ creative access within weeks.

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Automateed finds self-help dominates 77,000 AI-written books

Luis Rijo — Sun, 12 Jul 2026 19:41:20 +0200

Self-help titles top 77,636 books at 10.8 percent of Automateed's catalog across 216 countries, raising questions about how saturated that market has become.

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Meta blocks camera on AI glasses if LED light is destroyed

Luis Rijo — Sun, 12 Jul 2026 19:39:22 +0200

Second-generation Ray-Ban Meta glasses now cut camera power the moment physical LED tampering is detected, closing a gap bystanders had flagged since 2024.

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Google drops the "Next" from Merchant Center name

Luis Rijo — Sun, 12 Jul 2026 19:34:38 +0200

No product, login, or campaign changes accompany the rename, Google confirms. The update rolls out across documentation and the interface over several weeks.

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Wikipedia escapes Category 1 status but stays on Ofcom watch list

Luis Rijo — Sun, 12 Jul 2026 19:31:56 +0200

This follows a High Court dismissal of Wikimedia's legal challenge in August 2025 and its choice not to appeal in September. Ofcom can revisit its call anytime.

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Whitaker: agency media profits face a 75-80% AI reckoning

Luis Rijo — Sun, 12 Jul 2026 19:22:08 +0200

Agency profit reliance on media buying sits at 75-80%, Whitaker told IAB Europe's July 7 event, a share AI compression now forces holding firms to justify.

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Channable data shows advertisers lose 46% ROAS as Google clicks cost more

Luis Rijo — Sun, 12 Jul 2026 19:16:40 +0200

Advertisers lose 46 percent ROAS on Performance Max within a year, per new Channable data spanning 1.38 billion euros in spend, as Q4 costs loom even larger.

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Apple forces 13+ rating on apps with social feeds from September

Luis Rijo — Sun, 12 Jul 2026 18:18:06 +0200

Social media capability now triggers a minimum 13+ age rating and a new App Store content descriptor, developers report. Submission holds begin in September.

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Bluesky drops interim tag as Schneider becomes permanent CEO

Luis Rijo — Sun, 12 Jul 2026 16:49:42 +0200

Schneider oversaw 2 million new signups and nearly 200 Atmosphere app launches in his 4 month interim term. What role expansion follows the permanent title?

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IAB gives advertisers 30 days to weigh in on new video classification rules

Luis Rijo — Sun, 12 Jul 2026 16:46:16 +0200

The framework sorts video by viewer behavior and eight impression-level attributes, which IAB Tech Lab plans to fold into OpenRTB and AdCOM specifications.

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SuperAwesome gives under-18 creators direct trust payments, therapy access

Luis Rijo — Sun, 12 Jul 2026 16:43:52 +0200

Self Space now supplies free mental health support to creators under a framework covering disclosure rules and audience-safety standards for youth marketing.

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Azerion wins access to Audiomob's 500 million gaming users

Luis Rijo — Sun, 12 Jul 2026 16:41:09 +0200

Moments format uses in-game triggers like high scores to time audio ads in 18 languages, personalized for each player. Reach spans the US, LATAM and Germany.

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Cloudflare gives OpenAI network signals covering 20% of the web

Luis Rijo — Sun, 12 Jul 2026 16:32:28 +0200

The pilot shares Cloudflare content-freshness and traffic data with OpenAI to test faster web indexing. No pricing or timeline was disclosed for wider rollout.

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EDPB forces blockchain firms to avoid storing personal data on-chain

Luis Rijo — Sun, 12 Jul 2026 16:29:55 +0200

Version 2.0 mandates erasing decryption keys or hashes to satisfy every erasure request. Ad tech firms using blockchain must reassess data architecture soon.

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Amazon drops login wall on 125-topic Seller University library

Luis Rijo — Sun, 12 Jul 2026 16:25:41 +0200

No selling account is needed to browse over 125 free topics, from listing products to fulfillment. The change opens seller training to anyone curious first.

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EDPB blocks AI firms from using consent as an excuse to scrape

Luis Rijo — Sun, 12 Jul 2026 16:23:16 +0200

Adopted 07 July 2026, the guidance sets a 3-condition legitimate interest test for firms scraping data, and public consultation runs until 30 October 2026.

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Advertisers face mandatory AI ad labels across Google's five platforms

Luis Rijo — Sun, 12 Jul 2026 16:08:18 +0200

Labels Google's AI tools apply automatically cannot be removed, as the setting reaches five ad products this month, ahead of EU enforcement starting August 2.

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TikTok Shop sellers face shipment seizure risk under new CPSC filing rule

Luis Rijo — Sun, 12 Jul 2026 12:30:34 +0200

TikTok Shop's June policy update bundles 15 seller changes, from CPSC import certificates to refund rules. Missing the paperwork now risks shipment delays.

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Google adds category codes to merchant listings on July 7

Luis Rijo — Sun, 12 Jul 2026 12:17:33 +0200

Category codes cover product_type and google_product_category fields directly in schema.org markup, alongside a new sale-duration section published this week.

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Google forces publishers to wait two weeks for canonical fixes to register

Luis Rijo — Sun, 12 Jul 2026 12:13:03 +0200

The July 10 update clarifies Google may hold duplicate pages in a cluster for up to 14 days after content fixes, and details AMP and product feed changes too.

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TikTok Streaming Ads beat rivals 80% of the time in year-long test

Luis Rijo — Sun, 12 Jul 2026 12:07:54 +0200

New Title Launch campaigns beat stated CPA goals 60% of the time, according to TikTok. Six months later, streaming formats anchor a wider entertainment ad push.

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Perion wins Best Buy Canada's 308-store retail media network

Luis Rijo — Sun, 12 Jul 2026 11:41:28 +0200

Ad Server, SSP, and header bidding tools will replace legacy loop-based signage across all 308 Canadian stores, testing Perion's full-stack retail media claims.

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Taboola turns 7 million DeeperDive users into ad inventory for any chatbot

Luis Rijo — Sun, 12 Jul 2026 11:38:43 +0200

The company now lets outside AI answer engines and chatbots plug into its 9,000-publisher ad demand network, raising monetization questions for the industry.

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Smartly AI cuts Wpromote client's ad spend 26%, lifts ROAS 29%

Luis Rijo — Sun, 12 Jul 2026 11:35:38 +0200

Reporting time dropped 93% in a client pilot behind the deal, which embeds Smartly's AI into Polaris IQ as new data finds 82% of marketers doubt brand measurement.

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eDreams pays $59,400 after ACCC finds fake free trial charges

Luis Rijo — Sun, 12 Jul 2026 11:29:23 +0200

Consumers who signed up since November 2021 can claim refunds under a 3-year compliance undertaking. eDreams must show one total price, not monthly rates alone.

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Supreme Court FTC ruling sinks EU-US data deal, noyb says

Luis Rijo — Sun, 12 Jul 2026 11:26:04 +0200

The Commission's 2023 deal cited the FTC's independence 259 times, per noyb, which is now planning a lawsuit that could take two to three years to resolve.

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When one product sells in 3 places, creators pick their own path 93% of time

Luis Rijo — Sun, 12 Jul 2026 08:57:58 +0200

Levanta surveyed 1,000 US creators with 10,000-500,000 followers, finding stated destination preference rarely matches actual affiliate link routing patterns.

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Regulators corner the algorithm as Big Tech's attention economy faces a reckoning

Luis Rijo — Sun, 12 Jul 2026 08:37:27 +0200

Brussels, Boston and a courtroom in Oakland converged this week on the same accusation, using strikingly similar language, without any apparent coordination between them.

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AI cuts overall search demand 29%, FinTech loses 38%, Fractl finds

Luis Rijo — Sun, 12 Jul 2026 08:31:01 +0200

HealthTech search queries decline 37 percent while SaaS search grows 48 percent, Fractl found, splitting AI's impact sharply across marketing verticals ahead.

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YouTube blocks Ask search feature for viewers under 13 and signed-out users

Luis Rijo — Sun, 12 Jul 2026 07:40:23 +0200

The desktop-only tool blends clips, Shorts and text answers, and views generated inside it count toward pay across 3 million monetizing channels globally now.

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Apple Ads gives Brazil 76 paid subscribers per $1,000, US gets 15

Luis Rijo — Sun, 12 Jul 2026 07:27:44 +0200

Adapty's yearlong study of 8,000-plus apps found cost per paying subscriber varies 28 times by country, from 13 dollars to 362 dollars for the same ad channel.

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Ten European media groups launch ad marketplace against 80% Google grip

Luis Rijo — Sun, 12 Jul 2026 07:17:07 +0200

Ten founding partners pool inventory and telco data as platforms capture 90% of Europe's ad growth, per the coalition. A September 2026 pilot tests demand.

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Adverity Atlas gives marketing AI a governed data layer

Luis Rijo — Sat, 11 Jul 2026 23:57:01 +0200

Atlas sits atop Snowflake, BigQuery, Databricks and Redshift without requiring migration, tackling why half of enterprise AI pilots stall before production.

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Amazon DSP now shows which retailers convert its ad exposure

Luis Rijo — Sat, 11 Jul 2026 23:44:38 +0200

Retailer-level breakouts replace April's category-only view, letting US advertisers pinpoint exactly where their offline purchases occur beyond Amazon stores.

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DigiCert: 78% of firms face AI incidents, half lack governance

Luis Rijo — Sat, 11 Jul 2026 23:30:47 +0200

Nearly half of firms cannot fully trace AI decisions to source data, a 1,001-respondent survey finds. Traceability gaps may soon test enterprise accountability.

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AI search leads convert higher than Google's

Luis Rijo — Sat, 11 Jul 2026 23:17:44 +0200

Orbit Media's Andy Crestodina outlines 9 stages from AI prompt to closed lead, citing a 23x conversion gap reshaping how advertisers value organic traffic.

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HUMAN Security kills NewsJunkie CTV fraud scheme hitting 2 billion bids daily

Luis Rijo — Sat, 11 Jul 2026 20:59:57 +0200

Satori researchers found one seller alone spoofed nearly two billion bids daily, exposing how SSAI and residential IPs disguise fraud as premium CTV content.

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