PPC Land

Explaining Age of Extraction

Luis Rijo — Sun, 27 Sep 2026 13:29:06 +0200

Age of Extraction is Tim Wu's name for an economy in which dominant platforms take rising cuts of each transaction because their users and sellers cannot leave.

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Google's Heiko Hotz pitches 60 billion listings as fuel for shopping agents

Luis Rijo — Sun, 27 Sep 2026 13:24:23 +0200

Productrise found 95% fewer products in AI Mode than standard search in July, a gap for retailers as the catalogue is offered to AI builders. Which claims hold?

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Cory Doctorow puts AI revenue at $50bn against $1tn of spending

Luis Rijo — Sun, 27 Sep 2026 13:06:17 +0200

US investors have 35% of stock value riding on seven AI firms, the EFF activist said on September 11. What would a burst cost the ad platforms paying for it?

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Explaining robots.txt

Luis Rijo — Sun, 27 Sep 2026 12:53:46 +0200

robots.txt is a plain text file at a website's root telling crawlers which paths they may fetch. How RFC 9309 works, which crawlers obey it and where it fails.

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Explaining Google-Extended

Luis Rijo — Sun, 27 Sep 2026 12:51:07 +0200

Google-Extended is a robots.txt token letting sites refuse Gemini training and grounding without leaving Google Search: how it works, its limits and disputes.

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Explaining nosnippet

Luis Rijo — Sun, 27 Sep 2026 12:48:16 +0200

Nosnippet is a robots rule telling search engines to show no text snippet or video preview for a page, and at Google it also keeps the text out of AI answers.

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Explaining noarchive

Luis Rijo — Sun, 27 Sep 2026 12:44:41 +0200

Noarchive is a robots meta tag value asking search engines not to keep or show a stored copy of a page. Google dropped it in 2024; Bing now uses it for Copilot

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Booking loses bid to overturn Etraveli ban though share gain may be under 1%

Luis Rijo — Sun, 27 Sep 2026 12:41:36 +0200

Judges accepted a 60-70% hold on EEA hotel OTA sales and a theory that flight data feeds hotel ad targeting. An appeal to the Court of Justice remains open.

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Explaining mixed-use crawler

Luis Rijo — Sun, 27 Sep 2026 12:37:25 +0200

A mixed-use crawler is one web crawler whose fetches feed both a search index and AI model training, so refusing the AI use also means dropping out of search.

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86% of AI best-product answers cite a commercial source, GetCited finds

Luis Rijo — Sun, 27 Sep 2026 12:02:26 +0200

TechRadar and Forbes Advisor lead the affiliate-heavy layer behind 106,758 AI citations, and the author sells article placements. How solid is the 25.4% figure?

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Cloudflare drops planned Googlebot block for sites refusing AI training

Luis Rijo — Sun, 27 Sep 2026 11:58:43 +0200

17% of Cloudflare sites block AI training; those blocks now turn into a robots.txt rule that Bing plans to honour from early 2027. What does Block cost now?

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Films outside the top 20 took 43% of 2025 US box office, VAB finds

Luis Rijo — Sun, 27 Sep 2026 11:55:35 +0200

Some 650 smaller releases shared $3.7bn in 2025, revenue cinema ad sellers rely on. Annual grosses still trail 2019 by 24%, so how many of 15 rebuttals hold up?

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LegitScript tops 10,000 certified websites as health ad gatekeeper

Luis Rijo — Sun, 27 Sep 2026 11:52:14 +0200

More than 140,000 pharmacy sites logged as breaking the rules feed the checks telehealth advertisers must pass. How often is approval withdrawn after launch?

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Explaining consent decree

Luis Rijo — Sun, 27 Sep 2026 11:33:21 +0200

A consent decree is a court order whose terms the parties negotiate, ending a case without trial or an admission while binding the defendant like any judgment.

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Explaining ticking fee

Luis Rijo — Sun, 27 Sep 2026 11:30:07 +0200

A ticking fee is an amount added to a deal price for each day closing slips past an agreed date, making a buyer pay target shareholders for regulatory delay.

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Explaining fin-syn

Luis Rijo — Sun, 27 Sep 2026 11:24:26 +0200

Fin-syn, the FCC's financial interest and syndication rules, barred ABC, CBS and NBC from owning or reselling most of their prime-time shows from 1970 to 1995.

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Ad tech's most reliable numbers this week had to be pried out by courts

Luis Rijo — Sun, 27 Sep 2026 10:58:29 +0200

Copilot click data, 43.9 million Meta violations and a 120-minute TikTok cap surfaced via litigation, as platforms and vendors shipped claims nobody can test.

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EMARKETER forecasts 6 US TV majors by 2027, down from 10

Luis Rijo — Sun, 27 Sep 2026 09:01:58 +0200

NBCUniversal, No. 2 in Nielsen's July ranking at 9.2% of US TV time, is missing from the chart ad buyers share. Does it mark a return to the Big Three era?

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Alabama caps TikTok teens at two hours a day in a $116.2m consent decree

Luis Rijo — Sun, 27 Sep 2026 08:35:50 +0200

Alabama's $116.2m TikTok consent decree sets a 120-minute teen daily cap, night blocks and age-estimation error limits, with $183.8m more tied to rival deals.

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Game: The client brief lands on four desks that never talk

Luis Rijo — Sun, 27 Sep 2026 08:32:31 +0200

Sixteen terms, four groups of four, and a grid where the obvious reading is usually the wrong one. The hardest group is four entirely ordinary words.

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Explaining share of voice

Luis Rijo — Sun, 27 Sep 2026 08:27:57 +0200

Share of voice is a brand's portion of all advertising or visibility in its category, used to set budgets, sell sponsorships and count mentions in AI answers.

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Explaining closed loop

Luis Rijo — Sun, 27 Sep 2026 08:20:19 +0200

Closed loop describes an ad system in which one party sees both the ad exposure and the resulting sale, feeding the outcome back into reporting and bidding.

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Explaining commerce media

Luis Rijo — Sun, 27 Sep 2026 08:17:49 +0200

Commerce media is advertising sold by firms holding shopper transaction data, from retailers to banks, airlines and delivery apps. How it works and its limits.

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Explaining seller agent

Luis Rijo — Sat, 26 Sep 2026 21:51:29 +0200

A seller agent is AI software that acts for a publisher or SSP with buying agents, reading briefs, quoting prices and booking deals. How it works and fails.

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Explaining buyer agent

Luis Rijo — Sat, 26 Sep 2026 21:45:34 +0200

A buyer agent is AI software acting for an advertiser or agency that finds ad inventory, negotiates prices and books deals with seller agents within set limits.

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Explaining orchestration layer

Luis Rijo — Sat, 26 Sep 2026 21:42:02 +0200

An orchestration layer is the software that splits an advertising goal into tasks, routes them to AI agents or services and checks results against set rules.

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33Across becomes WealthStage, an ad platform for banks and trading apps

Luis Rijo — Sat, 26 Sep 2026 20:38:29 +0200

Lenders, brokers and insurers get an AI engine scoring household wealth as $124 trillion changes hands by 2048. Which data feeds it, and what stays at 33Across?

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Facebook's own tests show standard ad measurement often off by 3x, Dhir says

Luis Rijo — Sat, 26 Sep 2026 20:34:52 +0200

For ad buyers, 663 experiments put machine-learning estimates of upper-funnel lift at a median 83%, against a randomized 29%. Which lift figures count as proof?

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AI buying agents gain Samsung, iHeartMedia and DIRECTV ad space via Magnite

Luis Rijo — Sat, 26 Sep 2026 20:26:56 +0200

Pause screens, TV home screens, podcasts and local stations now reach agency buyers inside Magnite Orchestration, yet no fees or volumes appear. Who is buying?

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McDonald's runs third-party ads on drive-thru boards at 450 US restaurants

Luis Rijo — Sat, 26 Sep 2026 19:57:14 +0200

Franchisees running most of roughly 14,000 US sites sit outside the test, yet a $1bn media arm is the goal. What can brands buy there, and how is it measured?

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Lufthansa Group plans Wi-Fi ads on 850 aircraft by 2029

Luis Rijo — Sat, 26 Sep 2026 19:53:47 +0200

Media guides for 2027 count 72 touchpoints across the airline group and price Lufthansa onboard slots from €45,100 a month. Which published figures hold up?

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Adform says AI assistants can access 800 of its ad platform capabilities

Luis Rijo — Sat, 26 Sep 2026 19:30:57 +0200

FLOW buyers got 29 read-only skills in July, and Dell and Publicis Groupe tried the wider server at Cannes. Can agents now change live campaigns, or only read?

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Google Customer Match gains raw IP matching, minus users in 32 countries

Luis Rijo — Sat, 26 Sep 2026 18:13:49 +0200

Advertiser files sent without a timestamp default to an IP's latest known user, per Google's help page. Three header spellings leave the correct column unclear.

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Anthropic loses bid to keep Reddit's 5 scraping claims in federal court

Luis Rijo — Sat, 26 Sep 2026 18:09:16 +0200

Judge Trina Thompson found Anthropic bound by Reddit's user agreement, citing 100,000 alleged bot visits. Can platform terms now outrank copyright in AI cases?

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Explaining data enrichment

Luis Rijo — Sat, 26 Sep 2026 18:02:06 +0200

Data enrichment is the practice of appending attributes from outside sources, such as demographics or company details, to customer records or bid requests.

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Explaining lead scoring

Luis Rijo — Sat, 26 Sep 2026 17:58:45 +0200

Lead scoring ranks sales prospects by assigning points or model-based probabilities for fit and engagement, so that sales teams know which leads to call first.

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Pixalate API adds show titles to CTV bids across 13,900 channels

Luis Rijo — Sat, 26 Sep 2026 17:56:00 +0200

DSPs, SSPs and exchanges in a US-only private beta send two fields and receive a 0-to-1 confidence score. How reliable is the guess inside Tubi or Pluto TV?

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Adthena ranks fixes for rising search ad costs using competitor data

Luis Rijo — Sat, 26 Sep 2026 17:32:33 +0200

Six account sources are listed at launch, OpenAI Ads among them, for paid search teams. Changes stay manual, while Meta and Amazon links remain in development.

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EDPB's Google search data letter clashes with its own guidance, lawyer says

Luis Rijo — Sat, 26 Sep 2026 17:23:54 +0200

Dated May 5 and posted in September, the board's 33 comments call rivals' click data highly unique. Which fixes reached the July 16 order, and which did not?

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B2B sales teams estimate 32% of their CRM data is flawed, Firmable finds

Luis Rijo — Sat, 26 Sep 2026 17:00:54 +0200

75% of 222 B2B sellers would pick perfect prospect data over the best AI assistant, yet 23% use AI to rank leads. What happens when records feed ad platforms?

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AlohaJet cuts AI agent token use 54% in Aloha's own benchmark

Luis Rijo — Sat, 26 Sep 2026 16:35:02 +0200

Agent builders get a claimed 88% task success rate against 51% for Chrome DevTools MCP on WebArena. Why does the 2.2x speed figure rest on a different rival?

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Cost per order drops 18% in 2025 Black Friday week, Billy Grace finds

Luis Rijo — Sat, 26 Sep 2026 16:30:50 +0200

Median CPMs climbed from EUR 6.50 to EUR 8.83 for ecommerce advertisers as first-time buyers took 66% of orders. Is a model crediting unclicked ads the reason?

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58% of finfluencer posts give weak risk warnings, Finance Watch finds

Luis Rijo — Sat, 26 Sep 2026 16:25:55 +0200

Bank, neobank and broker apps in four EU states showed 40 cases of steering users to preferred picks. Could the Commission's Q4 fairness law outlaw such design?

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Full bot protection drops to 2.4% of popular websites, DataDome finds

Luis Rijo — Sat, 26 Sep 2026 07:42:25 +0200

65.3% of 21,491 sites let all 10 automated test visitors through, as AI requests to login pages rose 8x in six months. What does that mean for ad measurement?

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Home security brand gains 29 points of unaided awareness in Consumable test

Luis Rijo — Sat, 26 Sep 2026 07:39:26 +0200

Monthly podcast consumers posted a 7-point favorability rise against 4 across 2,158 US adults. Did sound alone do the work, or the image and video versions?

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Netflix ad plan to reach nine EMEA countries on March 1, 2027

Luis Rijo — Sat, 26 Sep 2026 07:35:33 +0200

DSP buyers get Netflix pause ads next month and income targeting later, as UK ad-tier viewers pass 14 million. What is still unclear before the 2027 switch-on?

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Explaining digital

Luis Rijo — Sat, 26 Sep 2026 07:00:32 +0200

Digital, in advertising, is the label for media delivered to internet-connected devices and logged by software, from search and social to streaming television.

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Explaining creative

Luis Rijo — Sat, 26 Sep 2026 06:56:15 +0200

Creative is the finished ad content - image, video, audio or HTML - that fills a paid placement, plus the record platforms use to review, serve and count it.

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Game: The org chart changed, and the vocabulary stayed put

Luis Rijo — Sat, 26 Sep 2026 06:47:48 +0200

Sixteen terms, four groups of four, drawn from four corners of digital marketing. One group leans on a measurement discipline most people only half-recall.

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Jury finds Meta's data claims broke the law 43.9 million times

Luis Rijo — Sat, 26 Sep 2026 06:35:19 +0200

A Santa Fe jury ruled 26 Meta statements about data, hate speech and Cambridge Analytica deceptive, setting a statutory penalty ceiling near $219.5 billion.

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TikTok must block Alabama teens after two hours a day in $116.2m deal

Luis Rijo — Sat, 26 Sep 2026 06:30:04 +0200

Another $183.8m rides on other states signing, and search plus 10-minute videos stay outside the under-18 cap. How much teen reach will marketers still keep?

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Executives carry 6x the copyright exposure of non-managers, CCC finds

Luis Rijo — Sat, 26 Sep 2026 06:27:35 +0200

Staff at large firms feed published content into AI tools 11 times a week, and each output reaches 96 people. Do licenses written for human sharing cover it?

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ChatGPT loses 20 points of US AI prompt share to Gemini and Claude

Luis Rijo — Sat, 26 Sep 2026 06:22:56 +0200

Sponsored ads reached 47% of ChatGPT video game chats by June as AI Overviews covered 39.4% of Google desktop searches. Which sources still get the citation?

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Explaining mobile advertising ID

Luis Rijo — Sat, 26 Sep 2026 05:51:21 +0200

A mobile advertising ID is a resettable string that iOS and Android assign to a device, so apps and ad platforms can recognise it to target and measure ads.

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Explaining contextual advertising

Luis Rijo — Sat, 26 Sep 2026 05:46:44 +0200

Contextual advertising picks ads from the content on screen, not the person viewing it. How pages are classified and traded, and where the method is contested.

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Explaining joint controller

Luis Rijo — Sat, 26 Sep 2026 05:37:09 +0200

A joint controller is one of two or more parties that together decide why and how personal data is processed, sharing GDPR duties and liability as a result.

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Explaining legitimate interest

Luis Rijo — Sat, 26 Sep 2026 05:33:30 +0200

Legitimate interest: the GDPR legal basis letting companies process personal data without consent, provided a documented three-part test weighs in their favour.

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Meta loses New Mexico Facebook trial as jury finds 43.9 million violations

Luis Rijo — Sat, 26 Sep 2026 05:26:28 +0200

Up to $5,000 per count puts Meta's penalty ceiling at $219.5bn across 26 statements from 2010 to 2021. A Santa Fe judge, not jurors, will set the final sum.

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Privacy International asks UK to ban 5 AI uses, including sentiment analysis

Luis Rijo — Sat, 26 Sep 2026 05:10:46 +0200

Individuals now bear the burden of proof on automated decisions under the UK's 2025 Data Act, the charity argues. Will DSIT reopen those rules after its review?

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Snap faces up to 250,000 euros per breach over My AI chats used for ads

Luis Rijo — Sat, 26 Sep 2026 04:57:24 +0200

Cologne judges also barred pre-ticked ad consent boxes and default alcohol and gambling ad topics for teenagers. Can chatbot prompts still steer ads in Germany?

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Google's SAFE uses 4 AI agents to investigate YouTube slop networks

Luis Rijo — Fri, 25 Sep 2026 22:50:42 +0200

Zero test figures in a three-page, seven-author paper, while creator channels get judged as whole clusters. Does any of it feed into the September spam update?

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Advertisers in 5 new countries gain Amazon DSP access

Luis Rijo — Fri, 25 Sep 2026 22:47:39 +0200

Agencies buying in Belgium, Poland, Egypt and Singapore were inside Amazon's 34-market DSP map by July. South Africa was not. What does the console change add?

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Typeface carries enterprise brand rules into Claude and ChatGPT

Luis Rijo — Fri, 25 Sep 2026 22:45:12 +0200

Arc Loop feeds Google Ads, HubSpot and BigQuery results to big brands' agents. Meta and Amazon data have no named route in, a gap for social and retail spend.

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Smartly gains LinkedIn Ads integration for AI creative and video

Luis Rijo — Fri, 25 Sep 2026 22:34:35 +0200

Over 800 brands managing $7bn via Smartly can now run LinkedIn campaigns there. Still undisclosed: launch markets, ad formats, pricing and LinkedIn's own view.

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61.1% of US consumers link website quality to product quality, Kinsta finds

Luis Rijo — Fri, 25 Sep 2026 22:30:21 +0200

After an AI recommendation, 44.7% of 1,008 US consumers usually visit the brand's site, yet 53.8% skip sites mid-research. Where are buying decisions now made?

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37% of undecided US voters say they decline cookies, Nano Interactive finds

Luis Rijo — Fri, 25 Sep 2026 22:27:05 +0200

18% of uncommitted voters say they avoid personalised ads, 2 points above Republicans, with no sample size given. What can $13.8bn in midterm ads still reach?

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Telemedicine applications to ad certifier LegitScript jump 101% in a year

Luis Rijo — Fri, 25 Sep 2026 22:19:30 +0200

Certifications rose 43% overall and 80% for telehealth providers, the credential Google Ads requires in 11 markets. Why is approval growth trailing demand?

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SaWaDiKa drops from No. 1 to fifth on YouTube's global chart

Luis Rijo — Fri, 25 Sep 2026 22:05:16 +0200

Views fell 79 percent for LISA's track in its second week, while Dai Dai reclaimed the lead with fewer views than before it lost the top spot in week fifteen.

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Explaining identity resolution

Luis Rijo — Fri, 25 Sep 2026 22:01:42 +0200

Identity resolution is the process of deciding which emails, devices, cookies and addresses belong to one person or household, then assigning them a shared ID.

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EMARKETER acquires RetailX research arm, adds UK500 and CustomerX Index

Luis Rijo — Fri, 25 Sep 2026 21:59:33 +0200

RetailX's UK500 and CustomerX Index move under EMARKETER, joining its new AI Visibility Index. A US edition of the CustomerX rankings follows within weeks.

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Explaining seller-defined audiences

Luis Rijo — Fri, 25 Sep 2026 21:52:06 +0200

Seller-defined audiences are publisher-built segments sent in bid requests as IAB taxonomy codes instead of user IDs. How it works and where it falls short.

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Explaining cookie syncing

Luis Rijo — Fri, 25 Sep 2026 21:49:25 +0200

Cookie syncing is the process by which two ad tech companies map their separate cookie IDs for one browser, so a buyer can recognise a user in a bid request.

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NumberEight finds IP targeting misreads Fashion Battle audience by 31 points

Luis Rijo — Fri, 25 Sep 2026 21:26:35 +0200

Household level IP data pegged one game 51% female; NumberEight's ID-less model measured 82%. The gap raises questions for every planner buying on IP alone.

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Seven of ten spots turn over as ChatGPT enters Decodo's 2026 scraping ranking

Luis Rijo — Fri, 25 Sep 2026 21:12:16 +0200

Stack Overflow's monthly questions fell 78% in December 2025 alone, even as GitHub added 36 million developers the same year. Which platforms are next?

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20i finds 88% of WordPress sites running outdated software as attacks rise

Luis Rijo — Fri, 25 Sep 2026 21:09:13 +0200

New analysis of 44 million sites shows outdated versions span all business sizes, with $391 billion in enterprise revenue exposed to unpatched flaws.

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Adthena: ChatGPT advertisers gain 65% as AI Overview queries shrink

Luis Rijo — Fri, 25 Sep 2026 21:03:02 +0200

Weekly count rose from 7,306 to 12,075 advertisers; 1-2 word searches now drive most AI Overview ad views. The reversal from April's findings raises new bidding questions.

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IAB Tech Lab sets rules to curb duplicate ad bid requests industry-wide

Luis Rijo — Fri, 25 Sep 2026 20:10:25 +0200

Voluntary guidance from the Programmatic Governance Council targets bid caching, ad refresh timing and schain gaps at buyers. Comment closes October 16, 2026.

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IAB Tech Lab gives industry until October 22 to weigh in on AAMP 3.0

Luis Rijo — Fri, 25 Sep 2026 20:07:56 +0200

OpenProposal defines 11 field headers across 71 total fields, with only 3 requiring negotiation. Comments run through a GitHub repository until the deadline.

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Rathbones case in Acquia study links AI governance to 110% search gain

Luis Rijo — Fri, 25 Sep 2026 20:02:32 +0200

Wealth manager Rathbones lifted search visibility 110% in a 15-week platform migration under FCA rules, as only 41% of CMOs trust their AI governance.

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Self-ranked brands gain AI recommendations from 4% to 7%, Scrunch finds

Luis Rijo — Fri, 25 Sep 2026 19:42:49 +0200

Brand mentions in AI answers reach 39% versus 19% when a vendor's own list is cited, per 10,000 AI-cited URLs. Could naming weaker rivals hand them the win?

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Budd and Blunt Rochester bill seeks one plan for $250bn of US talent spending

Luis Rijo — Fri, 25 Sep 2026 19:40:20 +0200

Labor would get 120 days to seat 18 officials and a year to write a four-year strategy for American workers. Data systems and O*NET reform are left for later.

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79% of US consumers have quit after social links hit a homepage, Bitly finds

Luis Rijo — Fri, 25 Sep 2026 19:35:45 +0200

34% of marketers and creators admit their video links skip the product page, yet expect links to drive 39% of revenue. Can tracking survive the in-app browser?

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Claude gains 540% in visits with 0.46% from paid traffic, Similarweb finds

Luis Rijo — Fri, 25 Sep 2026 17:54:33 +0200

Six-month retention for new claude.ai users rose to 45% from 25% ahead of Anthropic's planned IPO. The open question is an API unit worth about 45% of revenue.

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Gemini gains Adobe's Photoshop and Firefly tools on all plans

Luis Rijo — Fri, 25 Sep 2026 17:29:57 +0200

Marketers and designers can now reach Acrobat among more than 80 Adobe tools inside a single Claude plugin. What markets and data terms apply to each rollout?

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OpenAI's David Dugan says ChatGPT ads passed a $1bn run rate

Luis Rijo — Fri, 25 Sep 2026 17:22:55 +0200

Advertisers went from a single US market in April to 63 listed countries by September 24. What does an $852bn valuation ask of the ad business behind it next?

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Taboola's new identity tool claims up to 2.4x conversion efficiency

Luis Rijo — Fri, 25 Sep 2026 17:13:25 +0200

Realize buyers get intent mapping from scroll depth, ad clicks and quote starts. No baseline, sample or market is disclosed, so what does the uplift measure?

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Google LSA advertisers face missed-call charges from October 1

Luis Rijo — Fri, 25 Sep 2026 16:54:27 +0200

Unanswered calls held past 20 seconds become billable leads for local service firms. Voicemail, disputes and spam safeguards remain undefined six days out.

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Google's September spam update gets a two-week rollout, its longest yet

Luis Rijo — Fri, 25 Sep 2026 16:46:46 +0200

Google's September 2026 spam update will take up to two weeks to finish, against 19.5 hours in March, while Search Console starts counting camera searches.

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Game: The buy side and the sell side rarely agree on terms

Luis Rijo — Fri, 25 Sep 2026 16:43:32 +0200

Sixteen terms, four groups of four. This one leans on knowing which supplier does which job, and on reading four very ordinary words correctly.

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Explaining SpamBrain

Luis Rijo — Fri, 25 Sep 2026 16:38:11 +0200

SpamBrain is Google's AI-based spam-prevention system, which detects pages, sites and links that break Search spam policies and demotes or neutralises them.

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Explaining martech

Luis Rijo — Fri, 25 Sep 2026 16:35:44 +0200

Martech, short for marketing technology, is the software marketers use to hold customer data, send messages, publish content and measure how campaigns perform.

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Advertisers gain nearly 100 HP PC audience segments via Magnite

Luis Rijo — Fri, 25 Sep 2026 16:32:04 +0200

Buyers can build targets from 1,200 PC apps and 300-plus usage attributes as SpringServe runs HP TV+ video ads. Markets, pricing and consent stay undisclosed.

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Google Search Console gains Lens and Circle to Search data, without queries

Luis Rijo — Thu, 24 Sep 2026 23:10:01 +0200

Photo and screenshot searches never reached site owners' web totals before, Google says. With no search terms attached, what can page-level numbers reveal?

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Explaining microdrama

Luis Rijo — Thu, 24 Sep 2026 23:07:05 +0200

Microdrama is scripted fiction shot vertically for phones in one- to two-minute episodes, unlocked with coins, subscriptions or ads. How the format makes money.

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Explaining auto dubbing

Luis Rijo — Thu, 24 Sep 2026 23:04:53 +0200

Auto dubbing is AI that transcribes, translates and re-voices a video's speech in another language. How YouTube, Meta and Prime Video run it and where it fails.

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Only 25% of founders in Spain would incorporate there again, Stripe finds

Luis Rijo — Thu, 24 Sep 2026 22:57:34 +0200

German founders give dealings with the state 3.7 out of 10, against 7.6 in the US. What does Europe's thin AI payment volume on Stripe mean for ad spending?

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YouTube creators in 35 markets to earn shopping commissions by year-end

Luis Rijo — Thu, 24 Sep 2026 22:53:58 +0200

Brands get a one-click code to boost creator videos, with Creator Partnerships in 20 countries among 30-plus changes. Which of them reach ad buyers before 2027?

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Triton Digital wins Media Prima deal covering 5 Malaysian radio brands

Luis Rijo — Thu, 24 Sep 2026 22:49:48 +0200

Agencies are offered Media Prima's five FM streams and its Audio+ app through TAP and Triton's marketplace. No start date is set, so when will campaigns run?

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Neither of ad tech's two AI agent protocols runs at scale, Adform CTO says

Luis Rijo — Thu, 24 Sep 2026 20:53:31 +0200

Custom SSP deal integrations take 250 to 350 days of work against 50 on a shared standard, Jochen Schlosser estimates. Will AAMP and AdCP merge, coexist or die?

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Only 41% of CMOs are confident their team can govern AI, Acquia finds

Luis Rijo — Thu, 24 Sep 2026 20:50:28 +0200

57% of CIOs and CTOs name themselves lead decision maker on CMS and DXP choices; CMOs split the job three ways. Which side answers when AI content goes wrong?

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