PPC Land

Google Cloud faces 48% revenue reliance on OpenAI and Anthropic in 2027

Luis Rijo — Sun, 02 Aug 2026 12:02:05 +0200

OpenAI lost $20.9 billion in 2025 and cannot pay its bills from cash flow, Ed Zitron says. What happens to the ad platforms financing the record AI buildout?

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Bots overtake humans

Luis Rijo — Sun, 02 Aug 2026 12:00:10 +0200

Automated traffic hit 57.5% of the web while Meta, Amazon and Reddit posted record ad revenue, AI slop graded premium, and EU AI labeling rules took effect.

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Draft Digital cuts 12 MCP calls to one buyer agent to stop token burn

Luis Rijo — Sun, 02 Aug 2026 11:32:43 +0200

Twelve named platforms and five buying roles collapse into one agent layer. Postmus hit Claude usage limits building it. Do the specialists survive the change?

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Magnite CEO warns of far fewer SSPs as PubMatic faces a $70m quarter

Luis Rijo — Sun, 02 Aug 2026 11:14:03 +0200

Barrett puts 2027 agentic spend at $600m to $700m industry-wide. Emerging AI revenue is 14% of PubMatic sales. August 6 now tests whether the pitch converts.

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Magnite CEO caps 2027 agentic ad spend near $700m as AI cuts contractor tasks

Luis Rijo — Sun, 02 Aug 2026 10:53:47 +0200

Barrett places protocol-based buying in a discovery phase and expects far fewer SSPs to survive. Walmart moved data to the sell side. Does the 2030 math work?

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Google Ads clicks lose paid attribution when GBRAID and gad_ get stripped

Luis Rijo — Sun, 02 Aug 2026 10:41:04 +0200

Stripped identifiers push paid sessions into (not set) or organic across GA4 reports, and any fix takes 24 to 48 hours to register. What sets the alert off?

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Amazon ad revenue gains 26% as Prime Video stacks 19 August live games

Luis Rijo — Sun, 02 Aug 2026 10:38:20 +0200

Ten WNBA games, four Yankees dates and 60 catalogue titles land in August, days after Amazon said its NBA, WNBA and NASCAR inventory sold out. What sells next?

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Snap blocks AI-only videos from Spotlight as contributors climb 120%

Luis Rijo — Sun, 02 Aug 2026 10:34:27 +0200

Content edited with Snapchat AI tools stays eligible and carries transparency indicators, sparing creators using assisted workflows. What counts as fully AI?

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Microsoft Performance Max campaigns gain ad previews across 3 publishers

Luis Rijo — Sun, 02 Aug 2026 10:24:19 +0200

Shareable preview links expire after 30 days and cover MSN, Bing Search, and Outlook. More publishers are slated to join as the staggered rollout continues.

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USMNT games pull 70% of FOX viewers as World Cup ads hit 25 billion

Luis Rijo — Sat, 01 Aug 2026 19:49:23 +0200

Beer and hard seltzer led all categories with an 8.01% share of TV ad voice, while hydration break pods held viewers better than halftime slots, iSpot reports.

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Article 50 fines hit 3% turnover as Cinchy CEO says disclosure isn't enough

Luis Rijo — Sat, 01 Aug 2026 19:29:56 +0200

Article 50 binds tomorrow with fines up to 15 million euros or 3% turnover. Cinchy's CEO says the harder question is tracking what AI systems did after acting.

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Granola sued for recording meetings without consent to train AI models

Luis Rijo — Sat, 01 Aug 2026 13:53:36 +0200

Filed July 30 in California, the complaint says Granola hides its notetaker from participants by design, a practice raising wiretapping questions for marketers.

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Malware hides in browsers as ad fraud outpaces detection

Luis Rijo — Sat, 01 Aug 2026 08:40:15 +0200

Confiant finds malware built inside browsers as MCP drops sessions, Brazil bans deepfake ads, Amazon bots dodge origin queries, and Time sells ads to bots.

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US Search ad spend climbs 122% to $100 million monthly, Funnel says

Luis Rijo — Sat, 01 Aug 2026 08:27:00 +0200

Facebook and Google Ads pushed US monthly spend from 45 million to 100 million since January 2024, Funnel data shows. Social budgets are closing the gap fast.

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VAB warns ACR viewing data needs opt-in, STB skews to richer homes

Luis Rijo — Sat, 01 Aug 2026 08:24:02 +0200

Five collection methods carry distinct limits, from opt-in gaps to income skew, VAB tells video buyers. Panel bias and dataset scale remain open questions.

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CIMM outlines six steps to stop AI from distorting ad budgets

Luis Rijo — Sat, 01 Aug 2026 08:21:15 +0200

The industry group's new paper says unclear MMM inputs could let AI systems misjudge TV and video value; six fixes target data gaps before 2027.

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SourTrade malvertising builds malware inside browsers, hits 12 countries

Luis Rijo — Sat, 01 Aug 2026 00:51:37 +0200

Confiant documents browser-side malware assembly defeating file scanning as SourTrade ads keep running through Google, Meta and X advertising infrastructure.

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Rockbot gains exclusive Vevo music videos across 50,000 venues

Luis Rijo — Sat, 01 Aug 2026 00:48:41 +0200

Six ad-free channels launch first, spanning restaurants, gyms and retailers among 50,000 sites, dayparted by mood. More Vevo programming is expected to follow.

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ShowHeroes brings Whale TV homescreen ads to programmatic in 9 markets

Luis Rijo — Sat, 01 Aug 2026 00:46:30 +0200

Nine European and Latin American markets gain automated buying access to Whale TV's homescreen inventory across 47.5 million connected TV households worldwide.

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Brazil bans paid ads for deepfakes in final 72 hours before elections

Luis Rijo — Fri, 31 Jul 2026 16:14:38 +0200

New ANPD study documents deepfake advertising fraud using Gisele Bundchen's image that moved R$20 million before arrests. Global labeling rules now converge.

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MCP forces ad tech to rebuild agent servers as sessions disappear

Luis Rijo — Fri, 31 Jul 2026 16:12:17 +0200

Six proposals strip sessions from every protocol call, ending sticky routing MCP servers relied on since 2024, forcing ad tech builders into a migration window.

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Amazon Alexa dodges 'made in USA' queries, Khan-linked report finds

Luis Rijo — Fri, 31 Jul 2026 16:09:21 +0200

Amazon and Walmart bots dodge origin data even after FTC scrutiny. A Khan-founded policy center tested both agents on July 30, finding inconsistent answers.

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Prime Video gains exclusive NHL Wednesday nights for 12 years in Canada

Luis Rijo — Fri, 31 Jul 2026 15:51:16 +0200

Sportsnet keeps over 500 national games yearly while Prime absorbs at least 26, reshaping how Canadian broadcasters split NHL streaming rights through 2038.

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IAB Polska guide forces 3-way split on political ad duties in Poland

Luis Rijo — Fri, 31 Jul 2026 15:41:34 +0200

Publishers, agencies and ad-tech vendors now get a three-role classification map under Regulation 2024/900. Pending EDPB targeting rules could still reshape it.

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SISTRIX finds ChatGPT text scores drop to 37.7 as prompts sway quality most

Luis Rijo — Fri, 31 Jul 2026 15:38:53 +0200

ChatGPT texts average 37.7 points on Wortliga's scale, trailing Claude's 47.7, across 2,112 B2B documents. Can better prompts close the gap models alone cannot?

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Google drops 2007 rule requiring blocked internal search pages

Luis Rijo — Fri, 31 Jul 2026 15:35:05 +0200

Site search pages no longer breach Search Essentials, Mueller told Splitt, though server strain and hacked-content risks still favor robots.txt blocking today.

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Microsoft kills Predictive Matching, shifts Search ads to AI Max

Luis Rijo — Fri, 31 Jul 2026 15:31:47 +0200

Only advertisers using conversion-based auto-bidding strategies had access, and Microsoft has not confirmed when the Search term matching switch takes effect.

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AI slop got a gold star while Meta, Amazon and Microsoft got records

Luis Rijo — Fri, 31 Jul 2026 10:30:22 +0200

AI slop cleared premium quality checks and charged more for it, Meta, Amazon and Microsoft posted records, and the crawlers finally got sorted into four boxes.

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Amazon advertising gains 26% to $19.8 billion as sports inventory sells out

Luis Rijo — Fri, 31 Jul 2026 10:03:39 +0200

Sponsored prompts convert shoppers 48% more often and Ads Agent trims acquisition costs 6%, per the earnings call. Prime Day's shift into Q2 clouds the pace.

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Reddit ad revenue hits $762 million as stock drops 12.5% on search fears

Luis Rijo — Fri, 31 Jul 2026 10:00:04 +0200

Advertiser count grew over 70% and scaled-channel revenue doubled, but Q3 guidance implies ad growth slowing to 48% as search referral traffic turns choppy.

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ZDF content arrives on Joyn as ProSiebenSat.1 deepens streaming tie-up

Luis Rijo — Fri, 31 Jul 2026 06:10:52 +0200

Ad-free on-demand programming reaches Joyn users in the fourth quarter, testing how German public broadcasters can share digital reach with private platforms.

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Online fashion growth in Europe drops to 3% as resale gains ground, NIQ says

Luis Rijo — Fri, 31 Jul 2026 06:07:38 +0200

Sportswear brands grew 71% versus 51% for fashion overall, as Black Friday now drives 9% of annual online sales, NIQ reports, reshaping ad and brand strategy.

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StackAdapt gains real-time link to $4tn consumer spend data set

Luis Rijo — Fri, 31 Jul 2026 05:57:03 +0200

Powered by Affinity Solutions data covering 100 million U.S. consumers and 86 billion transactions, the tool shows revenue impact while campaigns still run.

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Spotify limits new Running Mode feature to Premium iOS users in 8 nations

Luis Rijo — Fri, 31 Jul 2026 05:54:26 +0200

Running Mode ships with 25 curated presets across eight countries for Premium iOS subscribers, leaving Android and free-tier listeners without a rollout date.

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Universal Ads gains 8 measurement partners as Comcast spin-off looms

Luis Rijo — Fri, 31 Jul 2026 05:51:58 +0200

Eight named partners now link existing digital audiences and app tracking to premium TV, arriving as Comcast's split leaves the platform's future unsettled.

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Adobe Advertising ties Eyeota CTV IDs to identities without cookies

Luis Rijo — Fri, 31 Jul 2026 05:46:01 +0200

Eyeota audience segments now feed Adobe Advertising CTV identities, letting brands track TV viewers across digital, mobile and web without third-party cookies.

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Blubrry cuts entry podcast hosting price to $7, scraps megabyte plans

Luis Rijo — Fri, 31 Jul 2026 05:42:45 +0200

Podcasters now buy hosting by monthly publishing hours instead of file size, starting at 7 dollars for Standard 1.5. Existing customer plans stay unchanged.

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SiriusXM advertising revenue gains 5% as YouTube deal nears launch

Luis Rijo — Fri, 31 Jul 2026 05:35:29 +0200

Podcast, programmatic demand and technology fees drove the increase as SiriusXM raised its 2026 outlook. YouTube inventory monetization scales later this year.

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Experian pairs with AUDIENCES to close 72% activation gap

Luis Rijo — Fri, 31 Jul 2026 05:31:33 +0200

Some 72% of marketers cannot activate first-party data effectively, Experian finds. AUDIENCES joins to close that gap across search, social and CTV channels.

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Meta blocks 47 commerce endpoints as Graph API v26.0 lands today

Luis Rijo — Thu, 30 Jul 2026 23:12:56 +0200

No replacement API exists for the blocked commerce endpoints. Poll ads, Explore Feed and Messenger Stories placements also vanish under the same July release.

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SiriusXM cuts sports audio price to $5 with new all-in-one Pass

Luis Rijo — Thu, 30 Jul 2026 23:10:30 +0200

Every NFL, MLB, NBA and NHL broadcast plus over 300 channels arrive September 1 for just $49 annually, undercutting existing sports add-on packages entirely.

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X drops year-old link penalty, Musk tells Zuckerberg on platform

Luis Rijo — Thu, 30 Jul 2026 23:08:03 +0200

Musk told Paul Graham the platform stopped demoting linked posts over a year ago, closing a workaround publishers relied on since Musk's 2022 acquisition of X.

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Google opens Search Console data to Instagram, TikTok, X and YouTube for all

Luis Rijo — Thu, 30 Jul 2026 22:57:37 +0200

No website is required now, since verification runs through account authorization instead of domain proof. A new analysis guide accompanies today's expansion.

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Gemini Spark blocks EU and UK users as Google adds 160 countries

Luis Rijo — Thu, 30 Jul 2026 22:36:15 +0200

Spark's Chrome tool uses saved passwords for bookings, handing payment steps back. Four markets, including the EEA and UK, stay excluded from the wider rollout.

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Nielsen gains real-time view of 5.5 million brands with Ad Intel AI

Luis Rijo — Thu, 30 Jul 2026 22:32:26 +0200

Coverage spans 23 media types across more than 90 countries, turning static ad-spend reports into a conversational tool that tracks competitors in real time.

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Grocery TV gains 3,500 audience attributes via Esri data deal

Luis Rijo — Thu, 30 Jul 2026 22:28:14 +0200

Advertisers can build custom store lists across 6,700+ locations using behavioral data, matching how national brands already plan TV and digital campaigns.

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DoubleVerify: ad fraud drops 41% in North America, 45% in EMEA

Luis Rijo — Thu, 30 Jul 2026 22:17:11 +0200

AI bots generated ten times more clicks than humans in unprotected campaigns, DoubleVerify found, as marketers weigh growing risks from generative AI content.

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FOX ad impressions hit 142 billion as iSpot deepens measurement deal

Luis Rijo — Thu, 30 Jul 2026 22:00:08 +0200

A quick serve restaurant saw a 148% lift in location conversions, per iSpot data. The nine-year partnership now covers measurement across linear and streaming.

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Italy fines Lusha 2 million euros, orders erasure of Italian contact data

Luis Rijo — Thu, 30 Jul 2026 21:56:57 +0200

Adopted on July 14 and made public July 27, the order bans the US broker from Italian data entirely, and could reshape how sales teams source B2B contacts.

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JCDecaux gains 5.7% revenue growth as profit nearly doubles in H1

Luis Rijo — Thu, 30 Jul 2026 21:54:58 +0200

Free cash flow hit 26.2 million euros, up 91.1 million yoy, while programmatic sales reached 12.3% of digital revenue. New contracts may pressure Q3 margins.

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AAMP 2.3 blocks AI agents from inventing ad prices, IAB Tech Lab says

Luis Rijo — Thu, 30 Jul 2026 21:42:55 +0200

Pricing provenance now stops fabricated bid prices, while a vendor approval gate and audience embeddings prepare the framework for wider enterprise deployment.

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VAB names 9 vendors across 3 paths in new ad engagement guide

Luis Rijo — Thu, 30 Jul 2026 21:31:40 +0200

Nine named vendors covering biometric panels, lab studies and AI metrics appear in VAB's second 2026 guide on engagement, with three installments still due.

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Wella's Nioxin gains 70% listener action from AI audio ads

Luis Rijo — Thu, 30 Jul 2026 21:28:58 +0200

Azerion built 100 audio versions across 24 UK locations with Audiostack AI, lifting recall 21 points among hair-thinning sufferers, brand lift study shows.

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Yelp: only 43% of Gen Z trusts AI summaries for restaurants

Luis Rijo — Thu, 30 Jul 2026 21:27:15 +0200

Survey data covering 1,323 respondents shows 97% of Gen Z research restaurants before spending, while written reviews outrank influencer picks by 19 points.

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Amazon forces 14-day review window on AI-rewritten product titles

Luis Rijo — Thu, 30 Jul 2026 21:16:37 +0200

Brand owners now get 14 days to approve AI-rewritten titles, after Amazon logged 984 million title updates since June. Mobile display parity arrives August 10.

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FreeWheel debuts series-level CTV tool for 7 publishers

Luis Rijo — Thu, 30 Jul 2026 21:13:55 +0200

Buyer Cloud clients access the tool at no extra cost, covering seven launch publishers including NBCUniversal, as CTV buyer trust gaps persist industry-wide.

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HubSpot gains Snapchat lead sync, closing loop on ad spend proof

Luis Rijo — Thu, 30 Jul 2026 21:11:03 +0200

Native Lead Forms now sync straight into HubSpot contacts, skipping manual exports, while HubSpot sends deal outcomes back through Snapchat Conversions API.

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Google Analytics forces currency field on every cost import

Luis Rijo — Thu, 30 Jul 2026 18:43:17 +0200

Cost uploads without a currency field now fail intake, while past imports keep the property's assumed rate. A mapping step awaits multi-currency advertisers.

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Meta profit falls 8 percent as legal costs bite into ad gains

Luis Rijo — Thu, 30 Jul 2026 09:09:07 +0200

Meta profit fell 8 percent to 15.8 billion dollars as legal charges hit margins, while Microsoft earnings and an IAB Australia crawler guide reshaped ad tech.

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AI cuts scam farm entry cost to $5,000, HUMAN Security research shows

Luis Rijo — Thu, 30 Jul 2026 09:04:53 +0200

Satori researchers priced a working scam kit at $2,970 monthly, no hardware required. Fake-account creation now runs faster than ad platforms can detect it.

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Roku cuts KPI rollout time from weeks to under 2 days

Luis Rijo — Thu, 30 Jul 2026 08:49:42 +0200

Nine distinct analysis methods once required 3-4 duplicate tables per metric at Roku. Data scientists now write one SQL file, ending silent calculation drift.

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IAB Australia forces every crawler into one of four verdicts

Luis Rijo — Thu, 30 Jul 2026 08:47:03 +0200

Just 2.6% of AI crawler traffic serves live queries versus 52% for training, IAB Australia finds, ahead of Cloudflare's default block starting in September.

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dict.cc faces GDPR complaint over 1,741-partner consent click

Luis Rijo — Thu, 30 Jul 2026 08:41:45 +0200

Reading all 1,741 partner privacy policies named in the banner would take 172 hours, noyb calculates, raising questions the Austrian regulator must answer.

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Microsoft search ad growth drops to 10% as Azure tops $100 billion

Luis Rijo — Thu, 30 Jul 2026 08:38:52 +0200

Revenue per search and volume drove the gain, but third-party deals held constant currency growth to just 9%, Microsoft says. Q1 guidance signals more slowing.

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Meta profit drops 8% to $15.8bn as legal charges hit ad gains

Luis Rijo — Thu, 30 Jul 2026 08:25:35 +0200

Advertising revenue climbed 27% to $59.36 billion in the quarter, but a $2.4 billion legal charge pushed total costs up 55%, narrowing operating margin to 31%.

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Six identity questions VAB says every ad buyer must ask their vendor

Luis Rijo — Wed, 29 Jul 2026 18:12:39 +0200

Published today, the 15-page guide names UID2, OpenID and RampID as identifier options and urges buyers to audit vendor match-rate accuracy before signing on.

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Onton claims its AI model beats Google and Amazon on product trust

Luis Rijo — Wed, 29 Jul 2026 18:08:23 +0200

The company's own benchmarks claim an accuracy edge over Google Shopping and Amazon, though independent labs have not yet verified the numbers released today.

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Nexxen cuts data onboarding time to 24 hours with new DSP tool

Luis Rijo — Wed, 29 Jul 2026 18:04:32 +0200

The self-serve DSP feature validates audiences against an identity graph whose global footprint has nearly doubled, Nexxen says, ahead of its Q2 2026 earnings.

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Google gives Gemini for Mac voice control over any open app

Luis Rijo — Wed, 29 Jul 2026 18:01:42 +0200

Long-pressing Fn now dictates, edits, and generates images inside any Mac app, launching in English only. Wider language support follows in coming updates.

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OpenAI builds ads sales org while merchant feed role stays unfilled

Luis Rijo — Wed, 29 Jul 2026 16:58:04 +0200

Head of Scaled Ads Solutions posting names resellers and BPO channels as next for advertisers, though no listed role yet covers merchant feed data quality.

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AI Mode cuts Google Shopping listings 95%, Productrise finds

Luis Rijo — Wed, 29 Jul 2026 16:45:16 +0200

Standard search shows products on 88% of shopping queries versus 23% in AI Mode, new tracking data covering 100,000 searches and two million listings finds.

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Criteo drops French domicile, eyes NYSE after Luxembourg switch

Luis Rijo — Wed, 29 Jul 2026 16:43:42 +0200

Ordinary shares began direct Nasdaq trading today as Criteo ended its ADS program. A US merger targeted for January 2027 still needs shareholders' approval.

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LinkedIn links app usage to profiles for over 1 million members

Luis Rijo — Wed, 29 Jul 2026 12:00:18 +0200

Over 1 million members already link apps like HubSpot to LinkedIn, generating usage statements no user can edit, as more partners are added in coming months.

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LinkedIn names 50 fastest-growing job cities across Europe for 2026

Luis Rijo — Wed, 29 Jul 2026 11:43:52 +0200

Five national rankings cover 50 metro areas in France, the UK, Spain, Italy and Germany. Which sectors are driving hiring growth outside Europe's capitals?

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LinkedIn caps collaborative posts at five and blocks Page engagement metrics

Luis Rijo — Tue, 28 Jul 2026 22:50:29 +0200

Only the post creator can edit or manage collaborators, and each collab post must be public. Does the LLM-rebuilt feed treat co-authored reach any differently?

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Google bans undisclosed incentivized reviews, sites face manual action

Luis Rijo — Tue, 28 Jul 2026 22:38:03 +0200

Reviews traded for money, discounts or free products must now carry disclosure. Sites that skip it risk a manual action that strips stars from search results.

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TikTok lets advertisers block up to 40% of regions in TopView buys

Luis Rijo — Tue, 28 Jul 2026 22:30:57 +0200

Eight product sets ship at once, with GMV Max Pro optimizing coupons, affiliate fees and commissions. Agentic Hub opens an MCP door into TikTok Ads Manager.

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Galderma gains 9x conversion likelihood from three-format Amazon test

Luis Rijo — Tue, 28 Jul 2026 21:19:23 +0200

Prime Video, DSP and sponsored ads lifted consideration 4.5% on a budget the brand calls small, yet Chemist Warehouse still takes the larger share of spend.

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Metcash warns 800-screen retail media loses brand dollars to incrementality

Luis Rijo — Tue, 28 Jul 2026 21:05:15 +0200

Total Tools draws 85% of sales from professional trades, an audience brands rarely reach. Panellists say one-metric measurement caps what networks can charge.

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Retail media's $2bn Australian market faces measurement gap, IAB summit told

Luis Rijo — Tue, 28 Jul 2026 20:46:19 +0200

Seven in 10 advertisers plan to raise retail media budgets, yet 85% of Australian sales still occur in store. Proof of incrementality now sets the ceiling.

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IAB Australia: retail media faces metrics gap as 60% of buyers lift spend

Luis Rijo — Tue, 28 Jul 2026 20:38:22 +0200

Only 22% of retail media networks rate their own offering advanced, and 56% of buyers keep trade and media budgets apart. Can standard metrics unlock growth?

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Chemist Warehouse gains 220% more AI Overview appearances in a quarter

Luis Rijo — Tue, 28 Jul 2026 20:22:40 +0200

News Australia drove a 46% rise in retailer brand mentions across ChatGPT and Google AI Mode in five months, yet no framework links those citations to sales.

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Google lets some PMax advertisers switch off search partners and display

Luis Rijo — Tue, 28 Jul 2026 20:12:05 +0200

Performance Max advertisers in a limited Google alpha can now exclude search partners and display, while household income exclusions surfaced on July 27, 2026.

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Amazon's search bar loses to chat as 75% think about shopping weekly

Luis Rijo — Tue, 28 Jul 2026 20:07:00 +0200

Uber sells Bunnings lawnmowers in under 30 minutes and Criteo ties basket-size gains to feed depth. Sydney panel maps where retail media growth moves next.

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Meta faces 3% turnover fines in 5 days as it signs EU AI content code

Luis Rijo — Tue, 28 Jul 2026 19:54:38 +0200

Markus Reinisch confirmed the signature 6 days after the EU presumption deadline, reversing a 2025 refusal. Who now carries the visible labelling duty on ads?

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RedCircle turns AI on programmatic ads after cutting read errors 75%

Luis Rijo — Tue, 28 Jul 2026 19:50:13 +0200

Sex toy creative arrived tagged Shopping and political ads dodged category blocks. Publishers gain automatic checks in seconds, but only on one host platform.

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AI slop wins premium grades 70% of the time, TAG and ANA analysis finds

Luis Rijo — Tue, 28 Jul 2026 19:44:51 +0200

Slop inventory posts a 0.05% invalid traffic rate against 0.32% for clean supply and commands a $7.08 TrueCPM. Verification metrics now flag the wrong risk.

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Yelp Host adds OpenTable as call volume gains 38% a month since launch

Luis Rijo — Tue, 28 Jul 2026 19:30:11 +0200

Counter-service restaurants get voice ordering piped into Toast, Square and Clover tills at $249 a month, with zero commission. Can delivery apps match that?

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YouTube gains 0.4 points to 13.8% of US TV as cable drops to 20.4%

Luis Rijo — Tue, 28 Jul 2026 15:27:18 +0200

Prime Video hit a platform-best 4.5% share as streaming took 48.6% of US viewing. Nielsen still keeps Gauge data outside the currency ratings buyers trade.

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Apple drops iPhone Upgrade Program for Klarna leases from $17.99

Luis Rijo — Tue, 28 Jul 2026 15:15:49 +0200

Klarna Inc. is the lessor, not Apple, and seven models including iPhone 16 are excluded. Existing Upgrade Program members must switch. What does 24 months cost?

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Anthropic faces open-weights ban accusations as 77 firms sign letter

Luis Rijo — Tue, 28 Jul 2026 11:37:54 +0200

Signatories include Nvidia, Google, Meta and OpenAI, whose models sit in ad stacks. Anthropic counters with chip curbs and pre-release tests for capable models.

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VIOOH gains 7,680 gym and salon screens in Brazil through b.drops deal

Luis Rijo — Tue, 28 Jul 2026 10:42:33 +0200

Gyms supply 6,241 screens and 159 million monthly impressions across the network, 5% of Brazil's DOOH market. It is the second network VIOOH calls 5% there.

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YouTube Premium gains $10.99 Peacock tier in 2027 NBCUniversal deal

Luis Rijo — Tue, 28 Jul 2026 10:06:02 +0200

Ad-supported Peacock lands inside an ad-free product, reaching YouTube's US Premium base in early 2027. FreeWheel ties deepen as Comcast prepares its spin-off.

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Google's expiry tag forces a re-crawl, and it won't fix 50% of 404 hits

Luis Rijo — Tue, 28 Jul 2026 09:47:52 +0200

Classifieds site cycles 10,000 listings monthly on 24-72 hour lifespans against 5,000 stable URLs. Half of Googlebot hits land on 404s. What the tag misses.

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Demand Gen feed use hits 35% as PMax advertisers face Q4 overlap, smec

Luis Rijo — Tue, 28 Jul 2026 09:28:52 +0200

Uptake climbed from 16% in 2024 to 26% in 2025 among ecommerce merchants on Google Ads. Smec runs its Q4 playbook session today. Which campaign wins budget?

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Amazon sellers face September 16 stock cutoff for an undated October event

Luis Rijo — Mon, 27 Jul 2026 08:29:29 +0200

Deal submissions close September 8, eight days before the inbound cutoff. Amazon confirmed the 2025 October dates only on September 16. Sellers commit blind.

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All About Berlin loses 75% of traffic as zero-click searches hit 68%

Luis Rijo — Mon, 27 Jul 2026 08:10:29 +0200

Affiliate income stayed down 30% despite renegotiated commissions, and Time now routes AI crawlers to a stripped-down copy of its site. Who survives the shift?

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Only 5.3% of marketers use IVT tools as 75.6% lose ad budget to bots, Lunio

Luis Rijo — Mon, 27 Jul 2026 08:03:07 +0200

Just 5.3% of the 131 marketers surveyed run a dedicated IVT platform, and 53.5% know little about them. Half say bidding now optimizes toward bots, not buyers.

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Meta demotes Facebook Feed as free selfie badge rolls out today

Luis Rijo — Mon, 27 Jul 2026 07:30:26 +0200

Meta demotes Facebook Feed to a second tab and ships a free selfie badge on July 27, locking out Pages, as Google adds an AI attestation field before Aug. 2.

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Google AI overview forces Anna Mae's Bakery to deny fake July 31 closing

Luis Rijo — Sun, 26 Jul 2026 21:29:07 +0200

Amanda Herrfort learned of the error from a wedding screenshot. Google blames thin web data. What happens when a summary invents a closing date

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