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<title><![CDATA[ PPC Land ]]></title>
<description><![CDATA[ Your go-to source for digital marketing news. Get the latest updates from Google, Meta, Amazon, and The Trade Desk. Stay informed on ad tech innovations, programmatic trends, and policy changes.  ]]></description>
<link>https://ppc.land</link>
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    <title>PPC Land</title>
    <link>https://ppc.land</link>
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<lastBuildDate>Mon, 04 May 2026 21:56:28 +0200</lastBuildDate>
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    <item>
        <title><![CDATA[ Spotify is now inside Claude, and it knows what you like ]]></title>
        <description><![CDATA[ Spotify connected its personalization engine to Claude, letting Free and Premium users request playlists, podcasts, and device controls through conversation. ]]></description>
        <link>https://ppc.land/spotify-is-now-inside-claude-and-it-knows-what-you-like/</link>
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        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 04 May 2026 21:56:27 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Spotify-Claude.jpg" medium="image"/>
        <content:encoded><![CDATA[ Spotify connected its personalization engine to Claude, letting Free and Premium users request playlists, podcasts, and device controls through conversation.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/spotify-is-now-inside-claude-and-it-knows-what-you-like/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ AdRoll and PubMatic use MCP to let AI fix programmatic deal problems ]]></title>
        <description><![CDATA[ AdRoll and PubMatic connected their AI agents via Model Context Protocol on April 23 to diagnose and resolve programmatic deal delivery issues in real time. ]]></description>
        <link>https://ppc.land/adroll-and-pubmatic-use-mcp-to-let-ai-fix-programmatic-deal-problems/</link>
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        <category><![CDATA[ Display ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 04 May 2026 21:50:44 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/adroll-pubmatic.jpg" medium="image"/>
        <content:encoded><![CDATA[ AdRoll and PubMatic connected their AI agents via Model Context Protocol on April 23 to diagnose and resolve programmatic deal delivery issues in real time.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/adroll-and-pubmatic-use-mcp-to-let-ai-fix-programmatic-deal-problems/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ CIMM and TVB set the bar for local TV currency measurement ]]></title>
        <description><![CDATA[ CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. ]]></description>
        <link>https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/</link>
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        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 04 May 2026 21:20:44 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Guidelines-Local-TV-Video-Currency-Measurement.jpg" medium="image"/>
        <content:encoded><![CDATA[ CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google breaks ground on its first Austrian data center, 18 years later ]]></title>
        <description><![CDATA[ Google has broken ground on its first data center in Kronstorf, Austria, 18 years after buying the site, with 100 jobs and a water-positive target for 2030. ]]></description>
        <link>https://ppc.land/google-breaks-ground-on-its-first-austrian-data-center-18-years-later/</link>
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        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 04 May 2026 06:58:07 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Austria-Server.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google has broken ground on its first data center in Kronstorf, Austria, 18 years after buying the site, with 100 jobs and a water-positive target for 2030.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-breaks-ground-on-its-first-austrian-data-center-18-years-later/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Your ad blocker is selling your browsing data - and it&#x27;s legal ]]></title>
        <description><![CDATA[ Over 80 Chrome extensions with 6.5 million users legally sell browsing data, viewing history, and inferred health conditions to third parties, says LayerX. ]]></description>
        <link>https://ppc.land/your-ad-blocker-is-selling-your-browsing-data-and-its-legal/</link>
        <guid isPermaLink="false">69f820f5fab9be000128bede</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 04 May 2026 06:36:26 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/AdBlocker.jpg" medium="image"/>
        <content:encoded><![CDATA[ Over 80 Chrome extensions with 6.5 million users legally sell browsing data, viewing history, and inferred health conditions to third parties, says LayerX.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/your-ad-blocker-is-selling-your-browsing-data-and-its-legal/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ AI Sponsored Snaps let brands chat directly with users ]]></title>
        <description><![CDATA[ Snap&#39;s new AI Sponsored Snaps put brand AI agents inside Snapchat&#39;s Chat tab, letting users ask questions and get personalized answers directly from brands. ]]></description>
        <link>https://ppc.land/ai-sponsored-snaps-let-brands-chat-directly-with-users/</link>
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        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Mon, 04 May 2026 06:30:36 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/AI-Sponsored-Snaps.jpg" medium="image"/>
        <content:encoded><![CDATA[ Snap&#39;s new AI Sponsored Snaps put brand AI agents inside Snapchat&#39;s Chat tab, letting users ask questions and get personalized answers directly from brands.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ai-sponsored-snaps-let-brands-chat-directly-with-users/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ &quot;NO BATIDÃO&quot; won&#x27;t leave — and Michael Jackson just crashed the party ]]></title>
        <description><![CDATA[ YouTube music charts for April 24–30, 2026 show &quot;NO BATIDÃO&quot; at global #1 for a 27th week as a Michael Jackson surge reshapes charts across 15 territories. ]]></description>
        <link>https://ppc.land/no-batidao-wont-leave-and-michael-jackson-just-crashed-the-party/</link>
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        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 20:52:15 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/YouTube-Charts.jpg" medium="image"/>
        <content:encoded><![CDATA[ YouTube music charts for April 24–30, 2026 show &quot;NO BATIDÃO&quot; at global #1 for a 27th week as a Michael Jackson surge reshapes charts across 15 territories.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/no-batidao-wont-leave-and-michael-jackson-just-crashed-the-party/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google Translate turns 20: 1 billion users, 250 languages, and new AI features ]]></title>
        <description><![CDATA[ Google Translate marks 20 years with 1 billion monthly users, nearly 250 languages, Gemini-powered features, and a new pronunciation practice tool on Android. ]]></description>
        <link>https://ppc.land/google-translate-turns-20-1-billion-users-250-languages-and-new-ai-features/</link>
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        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 20:30:24 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Google-Translate.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google Translate marks 20 years with 1 billion monthly users, nearly 250 languages, Gemini-powered features, and a new pronunciation practice tool on Android.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-translate-turns-20-1-billion-users-250-languages-and-new-ai-features/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ 96% of advertisers back audio as Bauer study exposes glaring investment gap ]]></title>
        <description><![CDATA[ Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption. ]]></description>
        <link>https://ppc.land/96-of-advertisers-back-audio-as-bauer-study-exposes-glaring-investment-gap/</link>
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        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 20:26:07 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/radio.jpg" medium="image"/>
        <content:encoded><![CDATA[ Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/96-of-advertisers-back-audio-as-bauer-study-exposes-glaring-investment-gap/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Gemini brings memories and chat import to UK users ]]></title>
        <description><![CDATA[ Google launched memory personalisation and cross-app chat import tools for Gemini users in the UK on April 29, 2026, with a phased rollout over coming weeks. ]]></description>
        <link>https://ppc.land/gemini-brings-memories-and-chat-import-to-uk-users/</link>
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        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 20:19:04 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Gemini-Memory.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google launched memory personalisation and cross-app chat import tools for Gemini users in the UK on April 29, 2026, with a phased rollout over coming weeks.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/gemini-brings-memories-and-chat-import-to-uk-users/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google TV brings Gemini image and video creation to the living room ]]></title>
        <description><![CDATA[ Google TV adds Gemini-powered image and video tools, Google Photos voice search and remixing, and a YouTube Shorts row coming to U.S. home screens this summer. ]]></description>
        <link>https://ppc.land/google-tv-brings-gemini-image-and-video-creation-to-the-living-room/</link>
        <guid isPermaLink="false">69f78fb2fab9be000128bb91</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 20:13:22 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Gemini-TV.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google TV adds Gemini-powered image and video tools, Google Photos voice search and remixing, and a YouTube Shorts row coming to U.S. home screens this summer.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-tv-brings-gemini-image-and-video-creation-to-the-living-room/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Meta forces ad spend disclosure to advertisers starting February 2027 ]]></title>
        <description><![CDATA[ Meta updates Developer Policy 10.5 and 10.6a, requiring ad-buying solutions to disclose spending and campaign data to end advertisers from February 3, 2027. ]]></description>
        <link>https://ppc.land/meta-forces-ad-spend-disclosure-to-advertisers-starting-february-2027/</link>
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        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 20:05:36 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Meta-2.jpg" medium="image"/>
        <content:encoded><![CDATA[ Meta updates Developer Policy 10.5 and 10.6a, requiring ad-buying solutions to disclose spending and campaign data to end advertisers from February 3, 2027.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/meta-forces-ad-spend-disclosure-to-advertisers-starting-february-2027/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ How a beauty creator turned 100,000 subscribers into a YouTube Shopping brand ]]></title>
        <description><![CDATA[ BK Beauty&#39;s Lisa Howigi explains how microcreators and YouTube Shopping analytics drive more conversions than follower count in the beauty affiliate market. ]]></description>
        <link>https://ppc.land/how-a-beauty-creator-turned-100-000-subscribers-into-a-youtube-shopping-brand/</link>
        <guid isPermaLink="false">69f78c70fab9be000128ba93</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 19:59:27 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/workshopped-youtube.jpg" medium="image"/>
        <content:encoded><![CDATA[ BK Beauty&#39;s Lisa Howigi explains how microcreators and YouTube Shopping analytics drive more conversions than follower count in the beauty affiliate market.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/how-a-beauty-creator-turned-100-000-subscribers-into-a-youtube-shopping-brand/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Gemini can now export files directly - what formats are supported ]]></title>
        <description><![CDATA[ Gemini now exports files in 11 formats - PDF, Word, Excel, Google Docs and more - available globally to all users from April 29, 2026, without leaving the chat. ]]></description>
        <link>https://ppc.land/gemini-can-now-export-files-directly-what-formats-are-supported/</link>
        <guid isPermaLink="false">69f78afbfab9be000128ba15</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 19:52:42 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Gemini-Files.jpg" medium="image"/>
        <content:encoded><![CDATA[ Gemini now exports files in 11 formats - PDF, Word, Excel, Google Docs and more - available globally to all users from April 29, 2026, without leaving the chat.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/gemini-can-now-export-files-directly-what-formats-are-supported/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google Photos wardrobe feature scans your closet and lets you try it on ]]></title>
        <description><![CDATA[ Google Photos is adding an AI wardrobe feature that catalogs your clothes, builds outfits, and lets you try them on virtually before getting dressed each day. ]]></description>
        <link>https://ppc.land/google-photos-wardrobe-feature-scans-your-closet-and-lets-you-try-it-on/</link>
        <guid isPermaLink="false">69f78944fab9be000128b99d</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 19:46:21 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/wardrobe.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google Photos is adding an AI wardrobe feature that catalogs your clothes, builds outfits, and lets you try them on virtually before getting dressed each day.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-photos-wardrobe-feature-scans-your-closet-and-lets-you-try-it-on/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ ECAPI 1.0: IAB Tech Lab&#x27;s new universal standard for conversion APIs is here ]]></title>
        <description><![CDATA[ IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups. ]]></description>
        <link>https://ppc.land/ecapi-1-0-iab-tech-labs-new-universal-standard-for-conversion-apis-is-here/</link>
        <guid isPermaLink="false">69f787d0fab9be000128b92b</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 19:40:10 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/ECAPI.jpg" medium="image"/>
        <content:encoded><![CDATA[ IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ecapi-1-0-iab-tech-labs-new-universal-standard-for-conversion-apis-is-here/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ USA TODAY Co. makes more money from AI than ads in a single quarter ]]></title>
        <description><![CDATA[ USA TODAY Co. Q1 2026: AI licensing with Meta and Microsoft plus digital subscriptions push adjusted EBITDA up 45% and revenue to best trend in four years. ]]></description>
        <link>https://ppc.land/usa-today-co-makes-more-money-from-ai-than-ads-in-a-single-quarter/</link>
        <guid isPermaLink="false">69f774adfab9be000128b88c</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 18:25:52 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/display-vs-ai.jpg" medium="image"/>
        <content:encoded><![CDATA[ USA TODAY Co. Q1 2026: AI licensing with Meta and Microsoft plus digital subscriptions push adjusted EBITDA up 45% and revenue to best trend in four years.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/usa-today-co-makes-more-money-from-ai-than-ads-in-a-single-quarter/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ 75,000 Amazon sellers hit $1M in 2025 - and AI made it possible ]]></title>
        <description><![CDATA[ Amazon&#39;s 2025 Small Business Empowerment Report shows a record 75,000-plus sellers surpassing $1M in annual sales, driven by AI tools and FBA logistics tools. ]]></description>
        <link>https://ppc.land/75-000-amazon-sellers-hit-1m-in-2025-and-ai-made-it-possible/</link>
        <guid isPermaLink="false">69f76f3dfab9be000128b805</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 17:54:48 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Vital-Pet-Life.jpg" medium="image"/>
        <content:encoded><![CDATA[ Amazon&#39;s 2025 Small Business Empowerment Report shows a record 75,000-plus sellers surpassing $1M in annual sales, driven by AI tools and FBA logistics tools.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/75-000-amazon-sellers-hit-1m-in-2025-and-ai-made-it-possible/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Acast hires video staff and rolls out Apple Podcasts HLS in Nordic markets ]]></title>
        <description><![CDATA[ Acast hired two video specialists and upgraded studios in Stockholm and Oslo on April 30, 2026, rolling out Apple Podcasts HLS video distribution in Sweden. ]]></description>
        <link>https://ppc.land/acast-hires-video-staff-and-rolls-out-apple-podcasts-hls-in-nordic-markets/</link>
        <guid isPermaLink="false">69f76ddefab9be000128b791</guid>
        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 17:48:13 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Acast.jpg" medium="image"/>
        <content:encoded><![CDATA[ Acast hired two video specialists and upgraded studios in Stockholm and Oslo on April 30, 2026, rolling out Apple Podcasts HLS video distribution in Sweden.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/acast-hires-video-staff-and-rolls-out-apple-podcasts-hls-in-nordic-markets/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ SiriusXM Q1 2026: profit up 20%, podcast ads surge 37%, YouTube deal looms ]]></title>
        <description><![CDATA[ SiriusXM posts Q1 2026 net income of $245M, up 20%, as podcast ads jump 37% and a new YouTube audio deal promises to reach 255 million monthly listeners in fall. ]]></description>
        <link>https://ppc.land/siriusxm-q1-2026-profit-up-20-podcast-ads-surge-37-youtube-deal-looms/</link>
        <guid isPermaLink="false">69f76be8fab9be000128b712</guid>
        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 17:41:34 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/SiriusXM.jpg" medium="image"/>
        <content:encoded><![CDATA[ SiriusXM posts Q1 2026 net income of $245M, up 20%, as podcast ads jump 37% and a new YouTube audio deal promises to reach 255 million monthly listeners in fall.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/siriusxm-q1-2026-profit-up-20-podcast-ads-surge-37-youtube-deal-looms/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google makes pickup cost and minimum order value mandatory in UK and EEA ]]></title>
        <description><![CDATA[ Google will require pickup cost and minimum order value for in-store pickup products in the UK, Switzerland, and all EEA countries starting September 2026. ]]></description>
        <link>https://ppc.land/google-makes-pickup-cost-and-minimum-order-value-mandatory-in-uk-and-eea/</link>
        <guid isPermaLink="false">69f76814fab9be000128b69d</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 17:31:51 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Google-Requirements.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google will require pickup cost and minimum order value for in-store pickup products in the UK, Switzerland, and all EEA countries starting September 2026.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-makes-pickup-cost-and-minimum-order-value-mandatory-in-uk-and-eea/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ IAB Europe&#x27;s 2026 programmatic day: CTV, AI, and the messy middle ]]></title>
        <description><![CDATA[ CTV measurement gaps, AI buying tools, and SMB access debated at IAB Europe&#39;s Virtual Programmatic Day 2026 by leaders from Google, Amazon, Publicis, Magnite. ]]></description>
        <link>https://ppc.land/iab-europes-2026-programmatic-day-ctv-ai-and-the-messy-middle/</link>
        <guid isPermaLink="false">69f760f1fab9be000128b613</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 17:01:53 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/CTV-Programmatic-Day.jpg" medium="image"/>
        <content:encoded><![CDATA[ CTV measurement gaps, AI buying tools, and SMB access debated at IAB Europe&#39;s Virtual Programmatic Day 2026 by leaders from Google, Amazon, Publicis, Magnite.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/iab-europes-2026-programmatic-day-ctv-ai-and-the-messy-middle/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Proton report: what advertisers really pay to reach you on Google ]]></title>
        <description><![CDATA[ Proton analyzed 54,000 demographic profiles using 2025 ad auction data to reveal how much advertisers pay to reach different types of Americans via Google. ]]></description>
        <link>https://ppc.land/proton-report-what-advertisers-really-pay-to-reach-you-on-google/</link>
        <guid isPermaLink="false">69f75da8fab9be000128b58e</guid>
        <category><![CDATA[ Display ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 16:42:45 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Google-Auction.jpg" medium="image"/>
        <content:encoded><![CDATA[ Proton analyzed 54,000 demographic profiles using 2025 ad auction data to reveal how much advertisers pay to reach different types of Americans via Google.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/proton-report-what-advertisers-really-pay-to-reach-you-on-google/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google tests AI label on search ads while expanding sponsored product grids ]]></title>
        <description><![CDATA[ Google is testing an AI label on mobile search ads and has expanded sponsored placements into product grids and the related products section of search results. ]]></description>
        <link>https://ppc.land/google-tests-ai-label-on-search-ads-while-expanding-sponsored-product-grids/</link>
        <guid isPermaLink="false">69f75554fab9be000128b505</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 16:05:21 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/AI-Label.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google is testing an AI label on mobile search ads and has expanded sponsored placements into product grids and the related products section of search results.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-tests-ai-label-on-search-ads-while-expanding-sponsored-product-grids/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Performance Max lets advertisers pick partner networks in alpha test ]]></title>
        <description><![CDATA[ Google is testing a Partners control inside Performance Max that lets advertisers choose the Search Partner Network and Google Display Network independently. ]]></description>
        <link>https://ppc.land/performance-max-lets-advertisers-pick-partner-networks-in-alpha-test/</link>
        <guid isPermaLink="false">69f753f3fab9be000128b475</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 15:58:20 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Other-Settings-Google-Ads-AI-Max.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google is testing a Partners control inside Performance Max that lets advertisers choose the Search Partner Network and Google Display Network independently.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/performance-max-lets-advertisers-pick-partner-networks-in-alpha-test/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google merges travel ad formats into Search campaigns with AI Max ]]></title>
        <description><![CDATA[ Google is consolidating hotel, flight, and travel formats into standard Search campaigns, ending a fragmented multi-campaign structure for travel advertisers. ]]></description>
        <link>https://ppc.land/google-merges-travel-ad-formats-into-search-campaigns-with-ai-max/</link>
        <guid isPermaLink="false">69f7528bfab9be000128b3f6</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 15:52:47 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Google-Ads-Travel.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google is consolidating hotel, flight, and travel formats into standard Search campaigns, ending a fragmented multi-campaign structure for travel advertisers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-merges-travel-ad-formats-into-search-campaigns-with-ai-max/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ AI Brief: Google lets advertisers steer AI Max in plain language ]]></title>
        <description><![CDATA[ Google launched AI Brief on April 30, a Gemini-powered interface inside AI Max that lets advertisers set messaging, matching and audience rules in plain text. ]]></description>
        <link>https://ppc.land/ai-brief-google-lets-advertisers-steer-ai-max-in-plain-language/</link>
        <guid isPermaLink="false">69f750a4fab9be000128b377</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 15:44:26 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/AI-Brief.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google launched AI Brief on April 30, a Gemini-powered interface inside AI Max that lets advertisers set messaging, matching and audience rules in plain text.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ai-brief-google-lets-advertisers-steer-ai-max-in-plain-language/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google brings AI Max to Shopping campaigns, targeting conversational queries ]]></title>
        <description><![CDATA[ Google launched AI Max for Shopping campaigns on April 30, 2026, adding text customization, final URL expansion, and format selection to standard Shopping ads. ]]></description>
        <link>https://ppc.land/google-brings-ai-max-to-shopping-campaigns-targeting-conversational-queries/</link>
        <guid isPermaLink="false">69f74ca0fab9be000128b2ea</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 15:28:51 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/AI-Max-Shopping.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google launched AI Max for Shopping campaigns on April 30, 2026, adding text customization, final URL expansion, and format selection to standard Shopping ads.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-brings-ai-max-to-shopping-campaigns-targeting-conversational-queries/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Gemini is replacing Google Assistant in cars - here is what changes ]]></title>
        <description><![CDATA[ Google is replacing Assistant with Gemini in cars with Google built-in, starting in the US in English with a software update for existing and new vehicles. ]]></description>
        <link>https://ppc.land/gemini-is-replacing-google-assistant-in-cars-here-is-what-changes/</link>
        <guid isPermaLink="false">69f7470bfab9be000128b26f</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 15:02:46 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Gemini-Car.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google is replacing Assistant with Gemini in cars with Google built-in, starting in the US in English with a software update for existing and new vehicles.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/gemini-is-replacing-google-assistant-in-cars-here-is-what-changes/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ How agencies became Zeta&#x27;s surprise story in Q1 2026 - and what it costs ]]></title>
        <description><![CDATA[ Zeta&#39;s agency channel grew sharply in Q1 2026, with holdco brand count up 50% and a new independent deal jumping from zero to eight figures in one quarter. ]]></description>
        <link>https://ppc.land/how-agencies-became-zetas-surprise-story-in-q1-2026-and-what-it-costs/</link>
        <guid isPermaLink="false">69f741b4fab9be000128b1fb</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 14:42:42 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/zeta.jpg" medium="image"/>
        <content:encoded><![CDATA[ Zeta&#39;s agency channel grew sharply in Q1 2026, with holdco brand count up 50% and a new independent deal jumping from zero to eight figures in one quarter.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/how-agencies-became-zetas-surprise-story-in-q1-2026-and-what-it-costs/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Germany&#x27;s DSA enforcer: 1.3% of complaints led to action in year one ]]></title>
        <description><![CDATA[ Germany&#39;s DSA coordinator converted just 1.3% of 2,033 complaints into proceedings and issued zero fines in 2025, its first full year enforcing the regulation. ]]></description>
        <link>https://ppc.land/germanys-dsa-enforcer-1-3-of-complaints-led-to-action-in-year-one/</link>
        <guid isPermaLink="false">69f73c13fab9be000128b15e</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 14:20:06 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/lack-of-action-germany.jpg" medium="image"/>
        <content:encoded><![CDATA[ Germany&#39;s DSA coordinator converted just 1.3% of 2,033 complaints into proceedings and issued zero fines in 2025, its first full year enforcing the regulation.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/germanys-dsa-enforcer-1-3-of-complaints-led-to-action-in-year-one/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Amazon&#x27;s MMM API exits beta and unlocks retail data signals in 14 markets ]]></title>
        <description><![CDATA[ Amazon&#39;s MMM API moved to GA in May 2026, enabling programmatic access to advertising and retail signals across 14 countries for brands running MMM solutions. ]]></description>
        <link>https://ppc.land/amazons-mmm-api-exits-beta-and-unlocks-retail-data-signals-in-14-markets/</link>
        <guid isPermaLink="false">69f738c0fab9be000128b0d6</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 14:03:33 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/amazon-ads-3.jpg" medium="image"/>
        <content:encoded><![CDATA[ Amazon&#39;s MMM API moved to GA in May 2026, enabling programmatic access to advertising and retail signals across 14 countries for brands running MMM solutions.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/amazons-mmm-api-exits-beta-and-unlocks-retail-data-signals-in-14-markets/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ W3C opens Shenzhen office, deepening China&#x27;s role in web standards ]]></title>
        <description><![CDATA[ W3C finally opened a Shenzhen Representative Office after 20 years operating in China - what this means for Greater Bay Area and global open web standards. ]]></description>
        <link>https://ppc.land/w3c-opens-shenzhen-office-deepening-chinas-role-in-web-standards/</link>
        <guid isPermaLink="false">69f72a2bfab9be000128b063</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 12:59:51 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/w3c-china.jpg" medium="image"/>
        <content:encoded><![CDATA[ W3C finally opened a Shenzhen Representative Office after 20 years operating in China - what this means for Greater Bay Area and global open web standards.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/w3c-opens-shenzhen-office-deepening-chinas-role-in-web-standards/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Pinterest&#x27;s anti-scroll campaign is a bet on real life over likes ]]></title>
        <description><![CDATA[ Pinterest on May 1, 2026 launched its biggest paid media campaign to date, using OOH, TV, CTV, and cinema to push its users off-screen and into real life now. ]]></description>
        <link>https://ppc.land/pinterests-anti-scroll-campaign-is-a-bet-on-real-life-over-likes/</link>
        <guid isPermaLink="false">69f7282efab9be000128afdd</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 12:51:28 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Less-Screen-Time.jpg" medium="image"/>
        <content:encoded><![CDATA[ Pinterest on May 1, 2026 launched its biggest paid media campaign to date, using OOH, TV, CTV, and cinema to push its users off-screen and into real life now.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/pinterests-anti-scroll-campaign-is-a-bet-on-real-life-over-likes/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Experian launches Agent Trust to verify humans behind AI shopping ]]></title>
        <description><![CDATA[ Experian this week launched Agent Trust, a framework binding AI agents to verified consumer identities, with Visa, Cloudflare, and Skyfire as ecosystem partners. ]]></description>
        <link>https://ppc.land/experian-launches-agent-trust-to-verify-humans-behind-ai-shopping/</link>
        <guid isPermaLink="false">69f726b1fab9be000128af56</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 12:45:26 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Experian-Trust-Agent.jpg" medium="image"/>
        <content:encoded><![CDATA[ Experian this week launched Agent Trust, a framework binding AI agents to verified consumer identities, with Visa, Cloudflare, and Skyfire as ecosystem partners.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/experian-launches-agent-trust-to-verify-humans-behind-ai-shopping/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Irish digital audio hits COVID-era highs, and advertisers are noticing ]]></title>
        <description><![CDATA[ IAB Ireland&#39;s Listen Up 2026 finds 76% weekly reach, 16.6 hours consumed, and digital audio ads ranked second for claimed attention across all media in Ireland. ]]></description>
        <link>https://ppc.land/irish-digital-audio-hits-covid-era-highs-and-advertisers-are-noticing/</link>
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        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 12:33:22 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/digital-audio-consumption.jpg" medium="image"/>
        <content:encoded><![CDATA[ IAB Ireland&#39;s Listen Up 2026 finds 76% weekly reach, 16.6 hours consumed, and digital audio ads ranked second for claimed attention across all media in Ireland.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/irish-digital-audio-hits-covid-era-highs-and-advertisers-are-noticing/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Index Cloud, Meta CTV, and synthetic audiences: what ad tech needs to know ]]></title>
        <description><![CDATA[ ExchangeWire&#39;s MadTech Podcast covers Index Cloud containerized DSPs, Meta&#39;s CTV ambitions, and News UK&#39;s synthetic audience planning tool for advertisers. ]]></description>
        <link>https://ppc.land/index-cloud-meta-ctv-and-synthetic-audiences-what-ad-tech-needs-to-know/</link>
        <guid isPermaLink="false">69f7110bfab9be000128ae6c</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 11:12:31 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/podcast-exchangewire.jpg" medium="image"/>
        <content:encoded><![CDATA[ ExchangeWire&#39;s MadTech Podcast covers Index Cloud containerized DSPs, Meta&#39;s CTV ambitions, and News UK&#39;s synthetic audience planning tool for advertisers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/index-cloud-meta-ctv-and-synthetic-audiences-what-ad-tech-needs-to-know/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google Tag Manager in 2026: far more complex than most marketers think ]]></title>
        <description><![CDATA[ Google Tag Manager in 2026 goes far beyond installing tags - it spans server-side triggers, consent compliance, API connectivity, and performance automation. ]]></description>
        <link>https://ppc.land/google-tag-manager-in-2026-far-more-complex-than-most-marketers-think/</link>
        <guid isPermaLink="false">69f70c21fab9be000128adcf</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 10:53:59 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/GTM-functions.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google Tag Manager in 2026 goes far beyond installing tags - it spans server-side triggers, consent compliance, API connectivity, and performance automation.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-tag-manager-in-2026-far-more-complex-than-most-marketers-think/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Amazon&#x27;s Rufus now shows a full year of price history to 50M shoppers ]]></title>
        <description><![CDATA[ Amazon expands Rufus price history to 365 days for 50 million-plus shoppers in the U.S., UK, and India, adding auto-buy and scheduled actions in May 2026. ]]></description>
        <link>https://ppc.land/amazons-rufus-now-shows-a-full-year-of-price-history-to-50m-shoppers/</link>
        <guid isPermaLink="false">69f70463fab9be000128ad4c</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 10:18:52 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Price-History-Rufus.jpg" medium="image"/>
        <content:encoded><![CDATA[ Amazon expands Rufus price history to 365 days for 50 million-plus shoppers in the U.S., UK, and India, adding auto-buy and scheduled actions in May 2026.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/amazons-rufus-now-shows-a-full-year-of-price-history-to-50m-shoppers/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Amazon Prime Day is back in June 2026 - and marketers need to plan now ]]></title>
        <description><![CDATA[ Amazon confirmed Prime Day 2026 for June, spanning 26 countries. Here is what the timing shift means for advertisers, sellers, and the retail media calendar. ]]></description>
        <link>https://ppc.land/amazon-prime-day-is-back-in-june-2026-and-marketers-need-to-plan-now/</link>
        <guid isPermaLink="false">69f6e838fab9be000128acb6</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 08:18:42 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Prime-Day.jpg" medium="image"/>
        <content:encoded><![CDATA[ Amazon confirmed Prime Day 2026 for June, spanning 26 countries. Here is what the timing shift means for advertisers, sellers, and the retail media calendar.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/amazon-prime-day-is-back-in-june-2026-and-marketers-need-to-plan-now/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Amazon Quick desktop app learns your work - and never forgets ]]></title>
        <description><![CDATA[ Amazon Quick desktop app launched April 28, indexing local files and building a personal knowledge graph across Google Workspace, Microsoft 365, and Salesforce. ]]></description>
        <link>https://ppc.land/amazon-quick-desktop-app-learns-your-work-and-never-forgets/</link>
        <guid isPermaLink="false">69f6e67bfab9be000128ac32</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sun, 03 May 2026 08:13:01 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Amazon-Quick.jpg" medium="image"/>
        <content:encoded><![CDATA[ Amazon Quick desktop app launched April 28, indexing local files and building a personal knowledge graph across Google Workspace, Microsoft 365, and Salesforce.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/amazon-quick-desktop-app-learns-your-work-and-never-forgets/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google Analytics Task Assistant guides property setup with step-by-step tasks ]]></title>
        <description><![CDATA[ Google Analytics Task Assistant launched today, guiding property setup through six task categories for data, advertising, and privacy configuration settings. ]]></description>
        <link>https://ppc.land/google-analytics-task-assistant-guides-property-setup-with-step-by-step-tasks/</link>
        <guid isPermaLink="false">69f60611fab9be000128abb2</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 02 May 2026 16:18:37 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/GA-2.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google Analytics Task Assistant launched today, guiding property setup through six task categories for data, advertising, and privacy configuration settings.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-analytics-task-assistant-guides-property-setup-with-step-by-step-tasks/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google Ads cuts granular data access to 37 months starting June 2026 ]]></title>
        <description><![CDATA[ Google Ads cuts granular reporting to 37 months from June 2026, reversing its 11-year policy and affecting the Google Ads API, scripts, and BigQuery pipelines. ]]></description>
        <link>https://ppc.land/google-ads-cuts-granular-data-access-to-37-months-starting-june-2026/</link>
        <guid isPermaLink="false">69f5ffa8fab9be000128ab38</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 02 May 2026 16:03:44 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Google-Ads-retention.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google Ads cuts granular reporting to 37 months from June 2026, reversing its 11-year policy and affecting the Google Ads API, scripts, and BigQuery pipelines.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-ads-cuts-granular-data-access-to-37-months-starting-june-2026/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Why your SEO checklist won&#x27;t save you in the age of AI search ]]></title>
        <description><![CDATA[ ACME.BOT argues that basic SEO execution no longer differentiates brands, as AI systems now draw over 90% of nonbranded query answers from third-party sources. ]]></description>
        <link>https://ppc.land/why-your-seo-checklist-wont-save-you-in-the-age-of-ai-search/</link>
        <guid isPermaLink="false">69f5f8fafab9be000128aaac</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 02 May 2026 15:18:25 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/seo.jpg" medium="image"/>
        <content:encoded><![CDATA[ ACME.BOT argues that basic SEO execution no longer differentiates brands, as AI systems now draw over 90% of nonbranded query answers from third-party sources.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/why-your-seo-checklist-wont-save-you-in-the-age-of-ai-search/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ SuperAwesome signs Wow in the World for its kids podcast ad network ]]></title>
        <description><![CDATA[ SuperAwesome adds Wow in the World to its kids podcast ad network, Awesome Audio, connecting global brands with 300 million lifetime listens and 18M monthly. ]]></description>
        <link>https://ppc.land/superawesome-signs-wow-in-the-world-for-its-kids-podcast-ad-network/</link>
        <guid isPermaLink="false">69f5f789fab9be000128aa24</guid>
        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 02 May 2026 15:11:17 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/superawsesome.jpg" medium="image"/>
        <content:encoded><![CDATA[ SuperAwesome adds Wow in the World to its kids podcast ad network, Awesome Audio, connecting global brands with 300 million lifetime listens and 18M monthly.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/superawesome-signs-wow-in-the-world-for-its-kids-podcast-ad-network/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Amazon Ads Data Manager: what ADM actually does and how to plug it in ]]></title>
        <description><![CDATA[ Amazon Ads Data Manager (ADM) is a standalone platform for uploading, organizing, and activating first-party data across DSP, AMC, and Events Manager via API. ]]></description>
        <link>https://ppc.land/amazon-ads-data-manager-what-adm-actually-does-and-how-to-plug-it-in/</link>
        <guid isPermaLink="false">69f5f5dffab9be000128a9a3</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 02 May 2026 15:04:23 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Ads-Data-Manager.jpg" medium="image"/>
        <content:encoded><![CDATA[ Amazon Ads Data Manager (ADM) is a standalone platform for uploading, organizing, and activating first-party data across DSP, AMC, and Events Manager via API.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/amazon-ads-data-manager-what-adm-actually-does-and-how-to-plug-it-in/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Brussels AI Act talks collapse - but the August 2026 deadline holds ]]></title>
        <description><![CDATA[ Overnight negotiations in Brussels failed to amend the EU AI Act, leaving the 2 August 2026 compliance deadline intact and organizations with no extra time. ]]></description>
        <link>https://ppc.land/brussels-ai-act-talks-collapse-but-the-august-2026-deadline-holds/</link>
        <guid isPermaLink="false">69f5f314fab9be000128a927</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 02 May 2026 14:54:07 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/EU-Comitee.jpg" medium="image"/>
        <content:encoded><![CDATA[ Overnight negotiations in Brussels failed to amend the EU AI Act, leaving the 2 August 2026 compliance deadline intact and organizations with no extra time.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/brussels-ai-act-talks-collapse-but-the-august-2026-deadline-holds/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ The iceberg below the ad market: what Big Tech Q1 results actually show ]]></title>
        <description><![CDATA[ Meta up 33%, Google Search up 19%, Amazon up 24%: millions of SMBs outside agency chains, not large brands, are fuelling platform advertising growth in Q1 2025. ]]></description>
        <link>https://ppc.land/the-iceberg-below-the-ad-market-what-big-tech-q1-results-actually-show/</link>
        <guid isPermaLink="false">69f5f121fab9be000128a8a5</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 02 May 2026 14:47:04 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/advertising-iceberg.jpg" medium="image"/>
        <content:encoded><![CDATA[ Meta up 33%, Google Search up 19%, Amazon up 24%: millions of SMBs outside agency chains, not large brands, are fuelling platform advertising growth in Q1 2025.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/the-iceberg-below-the-ad-market-what-big-tech-q1-results-actually-show/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Freecash pulled from both app stores over media coverage Almedia disputes ]]></title>
        <description><![CDATA[ Almedia&#39;s Freecash removed from App Store and Google Play over media coverage the company calls inaccurate. Berlin-based firm files appeals with both platforms. ]]></description>
        <link>https://ppc.land/freecash-pulled-from-both-app-stores-over-media-coverage-almedia-disputes/</link>
        <guid isPermaLink="false">69f5ec82fab9be000128a836</guid>
        <category><![CDATA[ Display ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 02 May 2026 14:26:37 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Freecash-trapped.jpg" medium="image"/>
        <content:encoded><![CDATA[ Almedia&#39;s Freecash removed from App Store and Google Play over media coverage the company calls inaccurate. Berlin-based firm files appeals with both platforms.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/freecash-pulled-from-both-app-stores-over-media-coverage-almedia-disputes/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Prime Video&#x27;s May 2026 lineup: Spider-Noir, NASCAR, and live music ]]></title>
        <description><![CDATA[ Amazon&#39;s Prime Video today detailed its May 2026 slate: new originals, live sports across five leagues, and Amazon Music festival livestreams for US viewers. ]]></description>
        <link>https://ppc.land/prime-videos-may-2026-lineup-spider-noir-nascar-and-live-music/</link>
        <guid isPermaLink="false">69f5bd85a72e5a0001909066</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 02 May 2026 11:05:11 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Amazon-Prime-Video-Line-Up.jpg" medium="image"/>
        <content:encoded><![CDATA[ Amazon&#39;s Prime Video today detailed its May 2026 slate: new originals, live sports across five leagues, and Amazon Music festival livestreams for US viewers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/prime-videos-may-2026-lineup-spider-noir-nascar-and-live-music/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Roku reports $1.25B Q1 2026 revenue as ad spend through DSPs jumps 40% ]]></title>
        <description><![CDATA[ Roku Q1 2026 results: $1.13B platform revenue up 28%, programmatic DSP ad spend surging 40%-plus, net income of $86M, and 100M streaming households reached. ]]></description>
        <link>https://ppc.land/roku-reports-1-25b-q1-2026-revenue-as-ad-spend-through-dsps-jumps-40/</link>
        <guid isPermaLink="false">69f5b547a72e5a0001908ff3</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 02 May 2026 10:30:42 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/roku-3.jpg" medium="image"/>
        <content:encoded><![CDATA[ Roku Q1 2026 results: $1.13B platform revenue up 28%, programmatic DSP ad spend surging 40%-plus, net income of $86M, and 100M streaming households reached.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/roku-reports-1-25b-q1-2026-revenue-as-ad-spend-through-dsps-jumps-40/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Amazon&#x27;s MCF and Buy with Prime packaging shift hits seller cost structures ]]></title>
        <description><![CDATA[ Amazon SIPP now covers MCF and Buy with Prime, eliminating overboxes and packing slips while applying per-unit discounts of up to $1.32 for qualifying US sellers. ]]></description>
        <link>https://ppc.land/amazons-mcf-and-buy-with-prime-packaging-shift-hits-seller-cost-structures/</link>
        <guid isPermaLink="false">69f548b0a72e5a0001908f71</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 02 May 2026 02:44:41 +0200</pubDate>
        <media:content url="" medium="image"/>
        <content:encoded><![CDATA[ Amazon SIPP now covers MCF and Buy with Prime, eliminating overboxes and packing slips while applying per-unit discounts of up to $1.32 for qualifying US sellers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/amazons-mcf-and-buy-with-prime-packaging-shift-hits-seller-cost-structures/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Microsoft and OpenAI rewrite the deal: what actually changed ]]></title>
        <description><![CDATA[ Microsoft and OpenAI amended their deal on April 27, dropping revenue share payments, making the IP license non-exclusive, and letting OpenAI use any cloud. ]]></description>
        <link>https://ppc.land/microsoft-and-openai-rewrite-the-deal-what-actually-changed/</link>
        <guid isPermaLink="false">69f53e7aa72e5a0001908eb2</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 02 May 2026 02:02:32 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/OpenAI-Microsoft-2.jpg" medium="image"/>
        <content:encoded><![CDATA[ Microsoft and OpenAI amended their deal on April 27, dropping revenue share payments, making the IP license non-exclusive, and letting OpenAI use any cloud.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/microsoft-and-openai-rewrite-the-deal-what-actually-changed/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Walmart&#x27;s Scintilla API opens retail data to media partners ]]></title>
        <description><![CDATA[ Walmart Data Ventures launches Scintilla Media Data Feed, giving agencies and tech partners scalable API access to 500 retail data elements for media planning. ]]></description>
        <link>https://ppc.land/walmarts-scintilla-api-opens-retail-data-to-media-partners/</link>
        <guid isPermaLink="false">69f53d33a72e5a0001908e3b</guid>
        <category><![CDATA[ Retail ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 02 May 2026 01:56:24 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/scintilla.jpg" medium="image"/>
        <content:encoded><![CDATA[ Walmart Data Ventures launches Scintilla Media Data Feed, giving agencies and tech partners scalable API access to 500 retail data elements for media planning.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/walmarts-scintilla-api-opens-retail-data-to-media-partners/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Shift launches privacy-first AI browser as trust gap widens ]]></title>
        <description><![CDATA[ Shift this week launched Shift AI, a privacy-first browser with Cloudflare proxy and optional AI features, as 44% of users worry AI could act without approval. ]]></description>
        <link>https://ppc.land/shift-launches-privacy-first-ai-browser-as-trust-gap-widens/</link>
        <guid isPermaLink="false">69f53b9ca72e5a0001908dc9</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 02 May 2026 01:51:01 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Shift-AI-Browser.jpg" medium="image"/>
        <content:encoded><![CDATA[ Shift this week launched Shift AI, a privacy-first browser with Cloudflare proxy and optional AI features, as 44% of users worry AI could act without approval.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/shift-launches-privacy-first-ai-browser-as-trust-gap-widens/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Infillion tells DSP buyers what questions they are afraid to ask ]]></title>
        <description><![CDATA[ Infillion MediaMath published a 15-question DSP buyer guide on AI architecture, pricing transparency, data ownership, and identity resolution for programmatic. ]]></description>
        <link>https://ppc.land/infillion-tells-dsp-buyers-what-questions-they-are-afraid-to-ask/</link>
        <guid isPermaLink="false">69f5398fa72e5a0001908d3c</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 02 May 2026 01:43:33 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Questions.jpg" medium="image"/>
        <content:encoded><![CDATA[ Infillion MediaMath published a 15-question DSP buyer guide on AI architecture, pricing transparency, data ownership, and identity resolution for programmatic.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/infillion-tells-dsp-buyers-what-questions-they-are-afraid-to-ask/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Ad platforms rebuild, earnings diverge, and AI rewrites the supply chain ]]></title>
        <description><![CDATA[ Alphabet posts $109.9B in Q1, X replaces its entire ad stack, Omnicom runs live agentic buys, and OpenAI formalizes advertiser data-sharing in one dense week. ]]></description>
        <link>https://ppc.land/ad-platforms-rebuild-earnings-diverge-and-ai-rewrites-the-supply-chain/</link>
        <guid isPermaLink="false">69f53711a72e5a0001908866</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Sat, 02 May 2026 01:34:16 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/google-balance.jpg" medium="image"/>
        <content:encoded><![CDATA[ Alphabet posts $109.9B in Q1, X replaces its entire ad stack, Omnicom runs live agentic buys, and OpenAI formalizes advertiser data-sharing in one dense week.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/ad-platforms-rebuild-earnings-diverge-and-ai-rewrites-the-supply-chain/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Circle to Search can now find entire outfits at once on Pixel 10 ]]></title>
        <description><![CDATA[ Google&#39;s Circle to Search on Pixel 10 can now deconstruct a full outfit into individual shoppable items, powered by Gemini 3, with a virtual try-on feature. ]]></description>
        <link>https://ppc.land/circle-to-search-can-now-find-entire-outfits-at-once-on-pixel-10/</link>
        <guid isPermaLink="false">69f5034ca72e5a00019087dd</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 21:50:28 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/circle-to-search.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google&#39;s Circle to Search on Pixel 10 can now deconstruct a full outfit into individual shoppable items, powered by Gemini 3, with a virtual try-on feature.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/circle-to-search-can-now-find-entire-outfits-at-once-on-pixel-10/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ News publishers target Common Crawl, the AI training data backdoor ]]></title>
        <description><![CDATA[ News/Media Alliance sent a formal letter to Common Crawl demanding it stop unauthorized scraping and block AI companies from using news content for training. ]]></description>
        <link>https://ppc.land/news-publishers-target-common-crawl-the-ai-training-data-backdoor/</link>
        <guid isPermaLink="false">69f5016ba72e5a0001908757</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 21:43:00 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/PAYWALL.jpg" medium="image"/>
        <content:encoded><![CDATA[ News/Media Alliance sent a formal letter to Common Crawl demanding it stop unauthorized scraping and block AI companies from using news content for training.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/news-publishers-target-common-crawl-the-ai-training-data-backdoor/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Viaplay keeps UEFA Champions League in Denmark through 2031 ]]></title>
        <description><![CDATA[ Viaplay extends UEFA Champions League rights in Denmark and Europa League in Norway and Finland through 2031, covering four seasons starting Fall 2027 onward. ]]></description>
        <link>https://ppc.land/viaplay-keeps-uefa-champions-league-in-denmark-through-2031/</link>
        <guid isPermaLink="false">69f4ffffa72e5a00019086e0</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 21:36:14 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Champions.jpg" medium="image"/>
        <content:encoded><![CDATA[ Viaplay extends UEFA Champions League rights in Denmark and Europa League in Norway and Finland through 2031, covering four seasons starting Fall 2027 onward.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/viaplay-keeps-uefa-champions-league-in-denmark-through-2031/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Meta opens its ad system to Claude and ChatGPT with new AI connectors ]]></title>
        <description><![CDATA[ Meta launched AI connectors letting Claude and ChatGPT manage campaigns, catalogs, and ad signals directly - no developer credentials or API setup required. ]]></description>
        <link>https://ppc.land/meta-opens-its-ad-system-to-claude-and-chatgpt-with-new-ai-connectors/</link>
        <guid isPermaLink="false">69f4fe4ca72e5a0001908659</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 21:29:48 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/meta-ai-2.jpg" medium="image"/>
        <content:encoded><![CDATA[ Meta launched AI connectors letting Claude and ChatGPT manage campaigns, catalogs, and ad signals directly - no developer credentials or API setup required.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/meta-opens-its-ad-system-to-claude-and-chatgpt-with-new-ai-connectors/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ SISTRIX April 2026: AI citation drift and the death of keyword research ]]></title>
        <description><![CDATA[ SISTRIX April 2026 review reveals AI citation drift rates of 54-59% across six countries and launches Prompt Research to replace traditional keyword research. ]]></description>
        <link>https://ppc.land/sistrix-april-2026-ai-citation-drift-and-the-death-of-keyword-research/</link>
        <guid isPermaLink="false">69f4fc81a72e5a00019085d9</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 21:21:52 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/topic-clusters.jpg" medium="image"/>
        <content:encoded><![CDATA[ SISTRIX April 2026 review reveals AI citation drift rates of 54-59% across six countries and launches Prompt Research to replace traditional keyword research.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/sistrix-april-2026-ai-citation-drift-and-the-death-of-keyword-research/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Walmart Connect opens CTV to all advertisers with Connect Select ]]></title>
        <description><![CDATA[ Walmart Connect launches Connect Select CTV marketplace in Walmart DSP with Magnite, PubMatic, FreeWheel, and first-party shopper data for all advertisers. ]]></description>
        <link>https://ppc.land/walmart-connect-opens-ctv-to-all-advertisers-with-connect-select/</link>
        <guid isPermaLink="false">69f4f48aa72e5a0001908563</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 20:46:46 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Walmart-Connect-2.jpg" medium="image"/>
        <content:encoded><![CDATA[ Walmart Connect launches Connect Select CTV marketplace in Walmart DSP with Magnite, PubMatic, FreeWheel, and first-party shopper data for all advertisers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/walmart-connect-opens-ctv-to-all-advertisers-with-connect-select/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ OpenAI&#x27;s privacy policy now lets advertisers send purchase data ]]></title>
        <description><![CDATA[ OpenAI updated its US privacy policy on April 30 to formalize advertiser data sharing, purchase data receipt, and user targeting through marketing partners. ]]></description>
        <link>https://ppc.land/openais-privacy-policy-now-lets-advertisers-send-purchase-data/</link>
        <guid isPermaLink="false">69f4efffa72e5a00019084e1</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 20:35:39 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/OpenAI-Transaction-data.jpg" medium="image"/>
        <content:encoded><![CDATA[ OpenAI updated its US privacy policy on April 30 to formalize advertiser data sharing, purchase data receipt, and user targeting through marketing partners.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/openais-privacy-policy-now-lets-advertisers-send-purchase-data/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Guideline brings local CPM benchmarks to CTV and podcasts ]]></title>
        <description><![CDATA[ Guideline expands SQADCosts Local to CTV, audio streaming, and podcasting, delivering geo-targeted CPM benchmarks across 60+ U.S. publishers for local buyers. ]]></description>
        <link>https://ppc.land/guideline-brings-local-cpm-benchmarks-to-ctv-and-podcasts/</link>
        <guid isPermaLink="false">69f4d06ea72e5a0001908453</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 18:13:07 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Guideline.jpg" medium="image"/>
        <content:encoded><![CDATA[ Guideline expands SQADCosts Local to CTV, audio streaming, and podcasting, delivering geo-targeted CPM benchmarks across 60+ U.S. publishers for local buyers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/guideline-brings-local-cpm-benchmarks-to-ctv-and-podcasts/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Typeface AEO Analyzer scores content for AI search as Firstsource deal lands ]]></title>
        <description><![CDATA[ Typeface yesterday launched an AEO Analyzer that scores content for AI answer engine visibility, as Firstsource announced a parallel agentic marketing partnership. ]]></description>
        <link>https://ppc.land/typeface-aeo-analyzer-scores-content-for-ai-search-as-firstsource-deal-lands/</link>
        <guid isPermaLink="false">69f4ce89a72e5a00019083de</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 18:06:11 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/AEO-Analyzer.jpg" medium="image"/>
        <content:encoded><![CDATA[ Typeface yesterday launched an AEO Analyzer that scores content for AI answer engine visibility, as Firstsource announced a parallel agentic marketing partnership.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/typeface-aeo-analyzer-scores-content-for-ai-search-as-firstsource-deal-lands/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ NZZ seals 45% stake in APG|SGA as JCDecaux and Pargesa exit Swiss OOH ]]></title>
        <description><![CDATA[ NZZ completes its 45% stake in APG|SGA as JCDecaux and Pargesa fully exit Switzerland&#39;s largest out-of-home media company after months of regulatory steps. ]]></description>
        <link>https://ppc.land/nzz-seals-45-stake-in-apg-sga-as-jcdecaux-and-pargesa-exit-swiss-ooh/</link>
        <guid isPermaLink="false">69f4cd2ba72e5a0001908367</guid>
        <category><![CDATA[ DOOH ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 17:58:23 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/NZZ.jpg" medium="image"/>
        <content:encoded><![CDATA[ NZZ completes its 45% stake in APG|SGA as JCDecaux and Pargesa fully exit Switzerland&#39;s largest out-of-home media company after months of regulatory steps.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/nzz-seals-45-stake-in-apg-sga-as-jcdecaux-and-pargesa-exit-swiss-ooh/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Bankinter fined €240K for EVO Banco data breach exposing 1.27M records ]]></title>
        <description><![CDATA[ Spain&#39;s AEPD fined Bankinter €240,000 over a 2024 API vulnerability at EVO Banco that exposed financial and identity data of 1.27 million people in Spain. ]]></description>
        <link>https://ppc.land/bankinter-fined-eur240k-for-evo-banco-data-breach-exposing-1-27m-records/</link>
        <guid isPermaLink="false">69f4bf90a72e5a00019082fe</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 17:00:07 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/bankinter.jpg" medium="image"/>
        <content:encoded><![CDATA[ Spain&#39;s AEPD fined Bankinter €240,000 over a 2024 API vulnerability at EVO Banco that exposed financial and identity data of 1.27 million people in Spain.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/bankinter-fined-eur240k-for-evo-banco-data-breach-exposing-1-27m-records/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Italy fined Intesa Sanpaolo 17.6M for profiling 2.4M bank customers ]]></title>
        <description><![CDATA[ Italy&#39;s Garante fined Intesa Sanpaolo 17.6M euros for secretly profiling 2.4 million bank customers to select them for the Isybank transfer, violating GDPR. ]]></description>
        <link>https://ppc.land/italy-fined-intesa-sanpaolo-17-6m-for-profiling-2-4m-bank-customers/</link>
        <guid isPermaLink="false">69f4bc9fa72e5a0001908297</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 16:49:35 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/intesa-profiling.jpg" medium="image"/>
        <content:encoded><![CDATA[ Italy&#39;s Garante fined Intesa Sanpaolo 17.6M euros for secretly profiling 2.4 million bank customers to select them for the Isybank transfer, violating GDPR.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/italy-fined-intesa-sanpaolo-17-6m-for-profiling-2-4m-bank-customers/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Social media scams cost Americans $2.1B in 2025, FTC finds ]]></title>
        <description><![CDATA[ The FTC reports Americans lost $2.1 billion to social media scams in 2025, an eightfold rise since 2020, with Facebook ranking as the costliest single platform. ]]></description>
        <link>https://ppc.land/social-media-scams-cost-americans-2-1b-in-2025-ftc-finds/</link>
        <guid isPermaLink="false">69f4ba73a72e5a0001908213</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 16:40:17 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Fraud-Social-Networks.jpg" medium="image"/>
        <content:encoded><![CDATA[ The FTC reports Americans lost $2.1 billion to social media scams in 2025, an eightfold rise since 2020, with Facebook ranking as the costliest single platform.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/social-media-scams-cost-americans-2-1b-in-2025-ftc-finds/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ LinkedIn beats YouTube as top B2B video channel, Wistia report finds ]]></title>
        <description><![CDATA[ Wistia&#39;s 2026 State of Video Report finds LinkedIn surpassed YouTube as the top B2B video channel, with 81% of businesses citing it as their primary platform. ]]></description>
        <link>https://ppc.land/linkedin-beats-youtube-as-top-b2b-video-channel-wistia-report-finds/</link>
        <guid isPermaLink="false">69f4b4bea72e5a000190818c</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 16:18:59 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/YouTube-vs-LinkedIn.jpg" medium="image"/>
        <content:encoded><![CDATA[ Wistia&#39;s 2026 State of Video Report finds LinkedIn surpassed YouTube as the top B2B video channel, with 81% of businesses citing it as their primary platform.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/linkedin-beats-youtube-as-top-b2b-video-channel-wistia-report-finds/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Why major publishers are backing Amazon against Perplexity&#x27;s AI spoofing ]]></title>
        <description><![CDATA[ DCN&#39;s amicus brief backs Amazon in the Ninth Circuit, warning that Perplexity&#39;s AI agent spoofing corrupts ad metrics and undermines publisher revenue at scale. ]]></description>
        <link>https://ppc.land/why-major-publishers-are-backing-amazon-against-perplexitys-ai-spoofing/</link>
        <guid isPermaLink="false">69f4abfda72e5a0001908106</guid>
        <category><![CDATA[ Display ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 15:39:27 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/publishers-with-amazon.jpg" medium="image"/>
        <content:encoded><![CDATA[ DCN&#39;s amicus brief backs Amazon in the Ninth Circuit, warning that Perplexity&#39;s AI agent spoofing corrupts ad metrics and undermines publisher revenue at scale.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/why-major-publishers-are-backing-amazon-against-perplexitys-ai-spoofing/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google Discover now tells users why they are seeing certain articles ]]></title>
        <description><![CDATA[ Google Discover adds a &#39;You asked to see&#39; label to articles surfaced via its Tailor Your Feed chat, now in beta - here is what the new label means for users. ]]></description>
        <link>https://ppc.land/google-discover-now-tells-users-why-they-are-seeing-certain-articles/</link>
        <guid isPermaLink="false">69f4aa00a72e5a0001908084</guid>
        <category><![CDATA[ Display ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 15:29:16 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/You-Asked-to-See.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google Discover adds a &#39;You asked to see&#39; label to articles surfaced via its Tailor Your Feed chat, now in beta - here is what the new label means for users.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-discover-now-tells-users-why-they-are-seeing-certain-articles/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Apple&#x27;s record $111bn quarter: Services, ads, and a CEO farewell ]]></title>
        <description><![CDATA[ Apple posted $111.2bn in March 2026, with Services at an all-time high of $31bn, Maps ads confirmed for this summer, and Tim Cook announcing his departure as CEO. ]]></description>
        <link>https://ppc.land/apples-record-111bn-quarter-services-ads-and-a-ceo-farewell/</link>
        <guid isPermaLink="false">69f497d6a72e5a0001908006</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 14:14:02 +0200</pubDate>
        <media:content url="" medium="image"/>
        <content:encoded><![CDATA[ Apple posted $111.2bn in March 2026, with Services at an all-time high of $31bn, Maps ads confirmed for this summer, and Tim Cook announcing his departure as CEO.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/apples-record-111bn-quarter-services-ads-and-a-ceo-farewell/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Schibsted&#x27;s ad opt-out fee alarms Norway DPA over privacy as a luxury ]]></title>
        <description><![CDATA[ Norwegian DPA warns Schibsted&#39;s 39-krone privacy fee could harm vulnerable users and raises GDPR consent questions across Aftenposten, VG, Bergens Tidende. ]]></description>
        <link>https://ppc.land/schibsteds-ad-opt-out-fee-alarms-norway-dpa-over-privacy-as-a-luxury/</link>
        <guid isPermaLink="false">69f480d0a72e5a0001907f82</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 12:39:15 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Consent-2.jpg" medium="image"/>
        <content:encoded><![CDATA[ Norwegian DPA warns Schibsted&#39;s 39-krone privacy fee could harm vulnerable users and raises GDPR consent questions across Aftenposten, VG, Bergens Tidende.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/schibsteds-ad-opt-out-fee-alarms-norway-dpa-over-privacy-as-a-luxury/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Amazon&#x27;s ad business crossed $70B TTM - and that&#x27;s not even the biggest story ]]></title>
        <description><![CDATA[ Amazon Q1 2026: advertising hit $17.2B at 24% growth and crossed $70B TTM, while AWS infrastructure and AI chip deals redraw the map for the ad industry. ]]></description>
        <link>https://ppc.land/amazons-ad-business-crossed-70b-ttm-and-thats-not-even-the-biggest-story/</link>
        <guid isPermaLink="false">69f47e5ca72e5a0001907f08</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 12:25:07 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/AWS-Money.jpg" medium="image"/>
        <content:encoded><![CDATA[ Amazon Q1 2026: advertising hit $17.2B at 24% growth and crossed $70B TTM, while AWS infrastructure and AI chip deals redraw the map for the ad industry.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/amazons-ad-business-crossed-70b-ttm-and-thats-not-even-the-biggest-story/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Mastercard and Rabobank complete first AI agent payment in the Netherlands ]]></title>
        <description><![CDATA[ Mastercard and Rabobank executed the Netherlands&#39; first AI agent payment on April 30, using Agent Pay and Priceless.com to book a coffee tasting experience. ]]></description>
        <link>https://ppc.land/mastercard-and-rabobank-complete-first-ai-agent-payment-in-the-netherlands/</link>
        <guid isPermaLink="false">69f47aeba72e5a0001907e7f</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 12:09:02 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Mastercard-AI-Agent-Rabobank.jpg" medium="image"/>
        <content:encoded><![CDATA[ Mastercard and Rabobank executed the Netherlands&#39; first AI agent payment on April 30, using Agent Pay and Priceless.com to book a coffee tasting experience.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/mastercard-and-rabobank-complete-first-ai-agent-payment-in-the-netherlands/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ X rebuilds its entire ad platform from scratch in a 20-year first ]]></title>
        <description><![CDATA[ X has started a phased rollout of a fully rebuilt Ads Manager in April 2026, powered by AI retrieval and ranking systems built by xAI, promising higher ROI. ]]></description>
        <link>https://ppc.land/x-rebuilds-its-entire-ad-platform-from-scratch-in-a-20-year-first/</link>
        <guid isPermaLink="false">69f4796fa72e5a0001907e03</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 12:02:57 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/Ads-Manager-X.jpg" medium="image"/>
        <content:encoded><![CDATA[ X has started a phased rollout of a fully rebuilt Ads Manager in April 2026, powered by AI retrieval and ranking systems built by xAI, promising higher ROI.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/x-rebuilds-its-entire-ad-platform-from-scratch-in-a-20-year-first/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Microsoft search ads bounce back to 12% as AI business hits $37B run rate ]]></title>
        <description><![CDATA[ Search ads bounce back to 12%, AI tops $37B annual revenue run rate, and Azure grows 40%. Here is what Microsoft&#39;s Q3 FY26 earnings signal for advertisers. ]]></description>
        <link>https://ppc.land/microsoft-search-ads-bounce-back-to-12-as-ai-business-hits-37b-run-rate/</link>
        <guid isPermaLink="false">69f4683ba72e5a0001907d8b</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 10:49:53 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/bing-linkedin.jpg" medium="image"/>
        <content:encoded><![CDATA[ Search ads bounce back to 12%, AI tops $37B annual revenue run rate, and Azure grows 40%. Here is what Microsoft&#39;s Q3 FY26 earnings signal for advertisers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/microsoft-search-ads-bounce-back-to-12-as-ai-business-hits-37b-run-rate/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Reddit&#x27;s ad revenue jumps 74% as EPS misses forecast in Q1 2026 ]]></title>
        <description><![CDATA[ Reddit posted $663 million in Q1 2026 revenue, up 69% year-over-year, with advertising at $625 million - but diluted EPS of $1.01 missed the $1.11 analyst forecast. ]]></description>
        <link>https://ppc.land/reddits-ad-revenue-jumps-74-as-eps-misses-forecast-in-q1-2026/</link>
        <guid isPermaLink="false">69f464f9a72e5a0001907d07</guid>
        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 10:38:19 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/reddit-results.jpg" medium="image"/>
        <content:encoded><![CDATA[ Reddit posted $663 million in Q1 2026 revenue, up 69% year-over-year, with advertising at $625 million - but diluted EPS of $1.01 missed the $1.11 analyst forecast.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/reddits-ad-revenue-jumps-74-as-eps-misses-forecast-in-q1-2026/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Cloudflare lets AI agents open accounts, buy domains, and ship code - no human required ]]></title>
        <description><![CDATA[ Cloudflare yesterday launched agent provisioning via a new protocol co-designed with Stripe, letting AI agents create accounts, register domains, and deploy apps without manual steps. ]]></description>
        <link>https://ppc.land/cloudflare-lets-ai-agents-open-accounts-buy-domains-and-ship-code-no-human-required/</link>
        <guid isPermaLink="false">69f45b45a72e5a0001907c83</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Fri, 01 May 2026 09:55:17 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/05/domain-register-agent.jpg" medium="image"/>
        <content:encoded><![CDATA[ Cloudflare yesterday launched agent provisioning via a new protocol co-designed with Stripe, letting AI agents create accounts, register domains, and deploy apps without manual steps.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/cloudflare-lets-ai-agents-open-accounts-buy-domains-and-ship-code-no-human-required/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google updates preferred sources guide, doubling publisher click-through rates ]]></title>
        <description><![CDATA[ Google today refreshed its preferred sources guide for publishers, with deeplinks and button assets to help audiences add outlets as starred sources in Search. ]]></description>
        <link>https://ppc.land/google-updates-preferred-sources-guide-doubling-publisher-click-through-rates/</link>
        <guid isPermaLink="false">69f39caaa72e5a0001907c01</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 30 Apr 2026 20:30:24 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/04/Preferred-Sources.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google today refreshed its preferred sources guide for publishers, with deeplinks and button assets to help audiences add outlets as starred sources in Search.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-updates-preferred-sources-guide-doubling-publisher-click-through-rates/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Google Ads API to expand product reporting for all campaign types on June 15 ]]></title>
        <description><![CDATA[ Google Ads API will add cost and conversion metrics for Video, Demand Gen, and App campaigns, and full network data for Performance Max, starting June 15, 2026. ]]></description>
        <link>https://ppc.land/google-ads-api-to-expand-product-reporting-for-all-campaign-types-on-june-15/</link>
        <guid isPermaLink="false">69f39a0da72e5a0001907b76</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 30 Apr 2026 20:08:28 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/04/Google-Ads-API-2.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google Ads API will add cost and conversion metrics for Video, Demand Gen, and App campaigns, and full network data for Performance Max, starting June 15, 2026.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/google-ads-api-to-expand-product-reporting-for-all-campaign-types-on-june-15/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ YouTube picture-in-picture goes global, but music stays behind a paywall ]]></title>
        <description><![CDATA[ YouTube today expands picture-in-picture to non-Premium users outside the US on Android and iOS, ending a geographic restriction. Music PiP stays Premium-only. ]]></description>
        <link>https://ppc.land/youtube-picture-in-picture-goes-global-but-music-stays-behind-a-paywall/</link>
        <guid isPermaLink="false">69f39628a72e5a0001907af3</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 30 Apr 2026 19:53:20 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/04/picture-in-picture.jpg" medium="image"/>
        <content:encoded><![CDATA[ YouTube today expands picture-in-picture to non-Premium users outside the US on Android and iOS, ending a geographic restriction. Music PiP stays Premium-only.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/youtube-picture-in-picture-goes-global-but-music-stays-behind-a-paywall/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ noyb sues Hamburg DPA as PimEyes keeps scanning faces unhindered ]]></title>
        <description><![CDATA[ Privacy group noyb today sued Hamburg&#39;s data watchdog for refusing to act against PimEyes, a facial recognition engine holding billions of biometric records. ]]></description>
        <link>https://ppc.land/noyb-sues-hamburg-dpa-as-pimeyes-keeps-scanning-faces-unhindered/</link>
        <guid isPermaLink="false">69f30dc8a72e5a0001907a7d</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 30 Apr 2026 10:10:23 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/04/facial-recognition.jpg" medium="image"/>
        <content:encoded><![CDATA[ Privacy group noyb today sued Hamburg&#39;s data watchdog for refusing to act against PimEyes, a facial recognition engine holding billions of biometric records.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/noyb-sues-hamburg-dpa-as-pimeyes-keeps-scanning-faces-unhindered/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Meta Q1 2026: $56.3B revenue as AI tools double advertiser adoption ]]></title>
        <description><![CDATA[ Meta posts $56.3B in Q1 2026 revenue, up 33%, as AI ad creative tools double to 8 million advertisers and the Adaptive Ranking Model drives conversion gains. ]]></description>
        <link>https://ppc.land/meta-q1-2026-56-3b-revenue-as-ai-tools-double-advertiser-adoption/</link>
        <guid isPermaLink="false">69f307bca72e5a00019079fa</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 30 Apr 2026 09:46:42 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/04/Meta-Revenue.jpg" medium="image"/>
        <content:encoded><![CDATA[ Meta posts $56.3B in Q1 2026 revenue, up 33%, as AI ad creative tools double to 8 million advertisers and the Adaptive Ranking Model drives conversion gains.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/meta-q1-2026-56-3b-revenue-as-ai-tools-double-advertiser-adoption/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Alphabet Q1 2026: Google Network ad revenue falls 4% as AI reshapes the web ]]></title>
        <description><![CDATA[ Alphabet Q1 2026: Google Network revenue dropped 4% to $6.97B as AI search features accelerate a structural shift of traffic away from the open web publishers. ]]></description>
        <link>https://ppc.land/alphabet-q1-2026-google-network-ad-revenue-falls-4-as-ai-reshapes-the-web/</link>
        <guid isPermaLink="false">69f30300a72e5a000190793f</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Thu, 30 Apr 2026 09:28:03 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/04/Google-vortex-eating-the-web.jpg" medium="image"/>
        <content:encoded><![CDATA[ Alphabet Q1 2026: Google Network revenue dropped 4% to $6.97B as AI search features accelerate a structural shift of traffic away from the open web publishers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/alphabet-q1-2026-google-network-ad-revenue-falls-4-as-ai-reshapes-the-web/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Innovid expands measurement with purchase data and publisher attribution ]]></title>
        <description><![CDATA[ Innovid today releases measurement capabilities covering purchase impact, source-level attribution, and vertical benchmarks for CTV and cross-channel campaigns. ]]></description>
        <link>https://ppc.land/innovid-expands-measurement-with-purchase-data-and-publisher-attribution/</link>
        <guid isPermaLink="false">69f23a4ea72e5a00019078a9</guid>
        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 29 Apr 2026 19:07:32 +0200</pubDate>
        <media:content url="" medium="image"/>
        <content:encoded><![CDATA[ Innovid today releases measurement capabilities covering purchase impact, source-level attribution, and vertical benchmarks for CTV and cross-channel campaigns.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/innovid-expands-measurement-with-purchase-data-and-publisher-attribution/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Spotify hits 761M users as biddable ads top a third of ad revenue ]]></title>
        <description><![CDATA[ Spotify reports 761 million MAUs in Q1 2026, biddable programmatic ads exceed one-third of ad revenue, and free cash flow hits a record 824 million euros. ]]></description>
        <link>https://ppc.land/spotify-hits-761m-users-as-biddable-ads-top-a-third-of-ad-revenue/</link>
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        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 29 Apr 2026 18:55:57 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/04/audio.jpg" medium="image"/>
        <content:encoded><![CDATA[ Spotify reports 761 million MAUs in Q1 2026, biddable programmatic ads exceed one-third of ad revenue, and free cash flow hits a record 824 million euros.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/spotify-hits-761m-users-as-biddable-ads-top-a-third-of-ad-revenue/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ EU spent millions building an age verification app nobody has to use ]]></title>
        <description><![CDATA[ European Commission today adopted a recommendation pushing EU Member States to deploy anonymous, privacy-preserving age verification apps by 31 December 2026. ]]></description>
        <link>https://ppc.land/eu-spent-millions-building-an-age-verification-app-nobody-has-to-use/</link>
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        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 29 Apr 2026 17:39:47 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/04/EU-Blueprint.jpg" medium="image"/>
        <content:encoded><![CDATA[ European Commission today adopted a recommendation pushing EU Member States to deploy anonymous, privacy-preserving age verification apps by 31 December 2026.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/eu-spent-millions-building-an-age-verification-app-nobody-has-to-use/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ EU catches Meta letting under-13s slip through on Instagram and Facebook ]]></title>
        <description><![CDATA[ The European Commission today found Meta&#39;s Instagram and Facebook in breach of the DSA for failing to keep children under 13 off their platforms, risking fines up to 6% of global turnover. ]]></description>
        <link>https://ppc.land/eu-catches-meta-letting-under-13s-slip-through-on-instagram-and-facebook/</link>
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        <category><![CDATA[ Social ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Wed, 29 Apr 2026 17:28:58 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/04/Meta-Children-Europe.jpg" medium="image"/>
        <content:encoded><![CDATA[ The European Commission today found Meta&#39;s Instagram and Facebook in breach of the DSA for failing to keep children under 13 off their platforms, risking fines up to 6% of global turnover.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/eu-catches-meta-letting-under-13s-slip-through-on-instagram-and-facebook/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Adthena&#x27;s AdBridge ports Google Ads into ChatGPT in minutes ]]></title>
        <description><![CDATA[ Adthena launches AdBridge, a free migration wizard that ports Google Ads campaigns into ChatGPT Ads in minutes, as OpenAI&#39;s trial surpasses 600 advertisers. ]]></description>
        <link>https://ppc.land/adthenas-adbridge-ports-google-ads-into-chatgpt-in-minutes/</link>
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        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 28 Apr 2026 20:52:04 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/04/google-ads-transfer.jpg" medium="image"/>
        <content:encoded><![CDATA[ Adthena launches AdBridge, a free migration wizard that ports Google Ads campaigns into ChatGPT Ads in minutes, as OpenAI&#39;s trial surpasses 600 advertisers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/adthenas-adbridge-ports-google-ads-into-chatgpt-in-minutes/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ VIOOH and We OOH bring 1.3 billion monthly impressions to Brazil ]]></title>
        <description><![CDATA[ VIOOH partners with We OOH to put 320 Brazilian DOOH screens and 1.3 billion monthly impressions into programmatic reach across 16 major Brazilian cities. ]]></description>
        <link>https://ppc.land/viooh-and-we-ooh-bring-1-3-billion-monthly-impressions-to-brazil/</link>
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        <category><![CDATA[ DOOH ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 28 Apr 2026 19:59:21 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/04/we-ooh.jpg" medium="image"/>
        <content:encoded><![CDATA[ VIOOH partners with We OOH to put 320 Brazilian DOOH screens and 1.3 billion monthly impressions into programmatic reach across 16 major Brazilian cities.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/viooh-and-we-ooh-bring-1-3-billion-monthly-impressions-to-brazil/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ YouTube stops push notifications for inactive subscribers in new rollout ]]></title>
        <description><![CDATA[ YouTube stopped sending push notifications to inactive subscribers who ignore alerts, based on experiment results showing fewer viewers disabled notifications. ]]></description>
        <link>https://ppc.land/youtube-stops-push-notifications-for-inactive-subscribers-in-new-rollout/</link>
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        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 28 Apr 2026 19:52:46 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/04/notifications.jpg" medium="image"/>
        <content:encoded><![CDATA[ YouTube stopped sending push notifications to inactive subscribers who ignore alerts, based on experiment results showing fewer viewers disabled notifications.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/youtube-stops-push-notifications-for-inactive-subscribers-in-new-rollout/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ AdSense vignette back-button trigger collides with Google spam policy ]]></title>
        <description><![CDATA[ Google AdSense vignette ads can trigger the back-button hijacking it now penalizes in organic search results from June 15, exposing publishers to dual risk. ]]></description>
        <link>https://ppc.land/adsense-vignette-back-button-trigger-collides-with-google-spam-policy/</link>
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        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 28 Apr 2026 19:32:11 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/04/vignette-ads.jpg" medium="image"/>
        <content:encoded><![CDATA[ Google AdSense vignette ads can trigger the back-button hijacking it now penalizes in organic search results from June 15, exposing publishers to dual risk.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/adsense-vignette-back-button-trigger-collides-with-google-spam-policy/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Apple adds monthly 12-month commitment plan to App Store subscriptions ]]></title>
        <description><![CDATA[ Apple has updated App Store auto-renewable subscriptions with a monthly billing option tied to a 12-month commitment, excluding the US and Singapore markets. ]]></description>
        <link>https://ppc.land/apple-adds-monthly-12-month-commitment-plan-to-app-store-subscriptions/</link>
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        <category><![CDATA[ Data ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 28 Apr 2026 19:27:04 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/04/Subscription.jpg" medium="image"/>
        <content:encoded><![CDATA[ Apple has updated App Store auto-renewable subscriptions with a monthly billing option tied to a 12-month commitment, excluding the US and Singapore markets.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/apple-adds-monthly-12-month-commitment-plan-to-app-store-subscriptions/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Roku Curate bundles retail purchase data with CTV inventory in one package ]]></title>
        <description><![CDATA[ Roku launched Roku Curate on April 27, 2026, combining its own platform data with purchase signals from six retail partners into pre-packaged CTV media buys. ]]></description>
        <link>https://ppc.land/roku-curate-bundles-retail-purchase-data-with-ctv-inventory-in-one-package/</link>
        <guid isPermaLink="false">69f0ebf9a72e5a0001907412</guid>
        <category><![CDATA[ Video ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 28 Apr 2026 19:20:59 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/04/Roku-Curate.jpg" medium="image"/>
        <content:encoded><![CDATA[ Roku launched Roku Curate on April 27, 2026, combining its own platform data with purchase signals from six retail partners into pre-packaged CTV media buys.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/roku-curate-bundles-retail-purchase-data-with-ctv-inventory-in-one-package/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Australia&#x27;s news tax on Google and Meta: what the draft NBI law really says ]]></title>
        <description><![CDATA[ Australia&#39;s News Bargaining Incentive sets a 2.25% levy on digital platforms with A$250m+ revenue in Australia that skip commercial deals with news publishers. ]]></description>
        <link>https://ppc.land/australias-news-tax-on-google-and-meta-what-the-draft-nbi-law-really-says-2/</link>
        <guid isPermaLink="false">69f0e60ba72e5a0001907398</guid>
        <category><![CDATA[ Search ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 28 Apr 2026 18:59:36 +0200</pubDate>
        <media:content url="" medium="image"/>
        <content:encoded><![CDATA[ Australia&#39;s News Bargaining Incentive sets a 2.25% levy on digital platforms with A$250m+ revenue in Australia that skip commercial deals with news publishers.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/australias-news-tax-on-google-and-meta-what-the-draft-nbi-law-really-says-2/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Optable and Goodway Group bet on AI agents to fix broken agency ]]></title>
        <description><![CDATA[ Optable and Goodway Group today announced a partnership embedding agentic AI into connected commerce, with more than 70 Goodway team members using the platform. ]]></description>
        <link>https://ppc.land/optable-and-goodway-group-bet-on-ai-agents-to-fix-broken-agency/</link>
        <guid isPermaLink="false">69f03c46bf83b40001d03898</guid>
        <category><![CDATA[ AI ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 28 Apr 2026 06:52:17 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/04/agents-4.jpg" medium="image"/>
        <content:encoded><![CDATA[ Optable and Goodway Group today announced a partnership embedding agentic AI into connected commerce, with more than 70 Goodway team members using the platform.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/optable-and-goodway-group-bet-on-ai-agents-to-fix-broken-agency/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[ Nielsen plugs Triton Digital&#x27;s podcast data into its planning tool ]]></title>
        <description><![CDATA[ Nielsen integrates Triton Digital&#39;s Podcast Metrics Demos+ into Nielsen Media Impact, giving planners podcast audience data inside a cross-media planning tool. ]]></description>
        <link>https://ppc.land/nielsen-plugs-triton-digitals-podcast-data-into-its-planning-tool/</link>
        <guid isPermaLink="false">69f039f3bf83b40001d03816</guid>
        <category><![CDATA[ Audio ]]></category>
        <dc:creator><![CDATA[ Luis Rijo ]]></dc:creator>
        <pubDate>Tue, 28 Apr 2026 06:45:17 +0200</pubDate>
        <media:content url="https://ppc.land/content/images/2026/04/Nielsen-Triton.jpg" medium="image"/>
        <content:encoded><![CDATA[ Nielsen integrates Triton Digital&#39;s Podcast Metrics Demos+ into Nielsen Media Impact, giving planners podcast audience data inside a cross-media planning tool.<p>&nbsp;</p><p>Continue reading this article on <a href="https://ppc.land/nielsen-plugs-triton-digitals-podcast-data-into-its-planning-tool/?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">ppc.land</a>. Sign up the <a href="https://ppc.land/#/portal/signup?utm_campaign=RSS&utm_medium=RSS&utm_source=RSS">PPC Land newsletter</a> to get the latest marketing news.</p> ]]></content:encoded>
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