PPC Land

King of SEO' search interest gains 250% in US as the title changes hands

Luis Rijo — Sun, 23 Aug 2026 10:09:48 +0200

Quaid posted the chart two days after a wire release named Kasra Dash to the title, with both of its quotes prefaced as awaiting approval. Who owns the query?

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Explaining second price

Luis Rijo — Sun, 23 Aug 2026 10:00:17 +0200

Second price is the auction rule where the highest bidder wins but pays only the runner-up bid plus an increment. Mechanics, origins and why display left it.

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Explaining bid shading

Luis Rijo — Sun, 23 Aug 2026 09:56:26 +0200

Bid shading is the practice of bidding below an advertiser's true valuation in a first-price auction. Its mechanics, origins, key numbers and open disputes.

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Explaining first price

Luis Rijo — Sun, 23 Aug 2026 09:53:48 +0200

First price is the auction rule where the winner pays exactly what it bid. Its mechanics, its 2019 arrival across programmatic display, and its open disputes.

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Bid controls shrink as ad measurement breaks: week of August 17

Luis Rijo — Sun, 23 Aug 2026 08:22:18 +0200

Bid controls shrank and ad measurement broke over seven days as Google, Microsoft and OpenAI withdrew levers while regulators moved against Uber and TikTok.

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Google Ads attribution ignores offline conversions uploaded after 7 days

Luis Rijo — Sun, 23 Aug 2026 08:12:22 +0200

Standard reports still record late uploads, so the same account shows two conversion totals. Model Comparison also excludes Search Partner, Gmail and App data.

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Half this vocabulary never survives the client call

Luis Rijo — Sun, 23 Aug 2026 08:05:11 +0200

Sixteen terms, four groups of four. Today's grid rewards documentation readers and long memories, and one group is easier to spot than it is to fill.

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Performance Planner gains one-click apply to live Google Ads campaigns

Luis Rijo — Sat, 22 Aug 2026 18:24:35 +0200

Advertisers gain a single A/B test across multiple Search campaigns in September, plus AI Max tests that keep brand guardrails on. What can still be forecast?

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APG|SGA gains CHF 3.4 million from Bern property sale

Luis Rijo — Sat, 22 Aug 2026 18:16:20 +0200

Sale hands the Swiss out-of-home operator CHF 10.4 million of investing cash flow, and the Bern offices stay leased. Where does that land in a 100% payout year?

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Google's visual tagging covers the easy 70 to 80% of cases, Zambon says

Luis Rijo — Sat, 22 Aug 2026 18:11:32 +0200

Beta stays limited to purchase conversions in Google Ads, and new snippets ship without the gtag config command. What the re-dated help page leaves unsaid.

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Adobe finds 72% of shoppers delete retail apps after one use

Luis Rijo — Sat, 22 Aug 2026 18:08:21 +0200

Order tracking leads the AI feature list at 65%, ahead of loyalty tracking at 57%, across 1,000 US consumers. Retention pressure builds before holiday installs.

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Azerion wins Venatus as technology partner for gaming ad monetisation

Luis Rijo — Sat, 22 Aug 2026 15:08:38 +0200

Deal dated August 21, 2026 leaves Venatus its audience business and hands the plumbing to Amsterdam. No terms or volumes disclosed. What changes for ad buyers?

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Google Local Services advertisers lose dashboard access 14 days after email

Luis Rijo — Sat, 22 Aug 2026 15:05:00 +0200

Weekly budgets divide by seven, manual bidding ends and BBB callouts disappear for US home service firms. Non-US accounts wait until 2027 for the same switch.

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Holding company agencies rank last in each of four growth areas, BCG finds

Luis Rijo — Sat, 22 Aug 2026 14:59:24 +0200

Marketers rank AI and agentic platforms first in three of four growth briefs, while 97% would pay more for AI maturity. Which budget lines now fund the shift?

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Apple Maps ads go live with 15% back capped at 1,000 USD a month

Luis Rijo — Sat, 22 Aug 2026 14:55:54 +0200

Gen Z and millennials form 57% of Maps users, and half of business searches end in an action. Local budgets now face a second auction with no published CPC.

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Google blocks product images under 500 x 500 pixels from 31 January 2027

Luis Rijo — Sat, 22 Aug 2026 14:40:38 +0200

Merchant Center already flags undersized files and fixes some automatically, but disapproval starts 31 January 2027. Why 1500 x 1500 pixels is the real target.

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Shakira's Dai Dai drops to 117M YouTube views in its 13th week at No. 1

Luis Rijo — Sat, 22 Aug 2026 14:38:39 +0200

Michael Jackson holds 8 US chart entries but only 3 globally, and 958 of 1,112 charting tracks sit in one market alone. Where does a global video buy land?

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Dutch regulator fines Uber 825 million euros over automated driver blocking

Luis Rijo — Sat, 22 Aug 2026 10:24:08 +0200

Software deactivated driver accounts from 2018 to 2022 with no human review at all. Uber has appealed, and three earlier Dutch fines also remain unresolved.

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TikTok pays $400 million as DOJ moves to vacate its 2019 COPPA decree

Luis Rijo — Sat, 22 Aug 2026 09:09:29 +0200

Payment splits into $300 million now and $100 million on vacatur, ending ten-year sworn compliance reports. Judge Otis Wright hears the motion on September 21.

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Etsy gains 36% in holiday sales, partly credited to Google AI Max

Luis Rijo — Sat, 22 Aug 2026 09:03:38 +0200

Just 61% of shoppers used AI last holiday season, Google tells retailers, and 94% of those who did rated it valuable. Which feed work moves that number now?

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Explaining RampID

Luis Rijo — Sat, 22 Aug 2026 07:33:37 +0200

RampID is LiveRamp's pseudonymous people-based identifier, used to match consumer records across advertisers, publishers and platforms without moving raw PII.

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Explaining ID5

Luis Rijo — Sat, 22 Aug 2026 07:31:09 +0200

ID5 is a universal advertising ID and identity graph that recognises users where third-party cookies fail. Its mechanics, origins, scale claims and disputes.

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Explaining Max CPC

Luis Rijo — Sat, 22 Aug 2026 07:28:50 +0200

Max CPC is the highest price an advertiser will pay for one click, a ceiling entered into the ad auction that platforms are now removing from new campaigns.

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Microsoft retires Max CPC as ChatGPT Ads defaults to automated bidding

Luis Rijo — Sat, 22 Aug 2026 07:23:50 +0200

Microsoft removes Max CPC from new campaigns October 1, ChatGPT Ads preselects automated bidding, and Google adds AI Max experiments. Plus an Oura ad lawsuit.

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Three promotions later, the acronyms are still the same

Luis Rijo — Sat, 22 Aug 2026 07:19:05 +0200

Sixteen terms, four groups of four, one grid. It rewards anyone who has bought media across channels, and one group is trickier than it looks.

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Google Preferred Sources gains 255,000 selections since late May

Luis Rijo — Fri, 21 Aug 2026 22:12:55 +0200

Embed code, deeplinks and downloadable assets ship with the button, and subdirectories stay ineligible. Discover also gains free-text tuning in the Google app.

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YouTube adds 4 dispute categories for AI likeness claims that block videos

Luis Rijo — Fri, 21 Aug 2026 22:07:46 +0200

Studio's Copyright menu becomes Claims, holding Content ID matches and privacy notices alike. Blocked videos carry no strike, and no revenue share is offered.

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Encoders gain YouTube dual streaming as vertical feed lacks 5 of 9 features

Luis Rijo — Fri, 21 Aug 2026 21:31:01 +0200

Live ad midrolls, pre-rolls, 4K and Premieres are off for the vertical half, hitting creators and buyers. Can one shared chat carry two very different feeds?

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ChatGPT Ads gains 3-platform targeting as reporting stays at 2 buckets

Luis Rijo — Fri, 21 Aug 2026 21:28:32 +0200

Media buyers can exclude iOS App, Android App or Web from delivery, a lever absent since February 9. Mobile web still counts as Mobile in Insights. What breaks?

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ChatGPT Ads makes automated bidding the default in new ad groups

Luis Rijo — Fri, 21 Aug 2026 21:26:16 +0200

Maximize results carries no CPA, CPC or ROAS guarantee and is preselected for eligible ad groups. Manual: Max bid remains the only route to a hard bid ceiling.

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Oura sued over 95% sleep staging accuracy claim in ads

Luis Rijo — Fri, 21 Aug 2026 08:08:44 +0200

Peer-reviewed testing put stage detection at 53.18%, and the filing counts 91 live Meta ads carrying that promise. Health-category buyers now face a jury test.

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Rival agentic ad protocols overlap on 13 functions, IAB Tech Lab says

Luis Rijo — Fri, 21 Aug 2026 07:49:12 +0200

Agentic ad protocols AAMP and AdCP overlap on 13 functions, IAB Tech Lab says, while just 6% of marketers act on in-platform AI advice, StackAdapt has found.

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The platforms named all of this before you ever logged in

Luis Rijo — Fri, 21 Aug 2026 07:36:13 +0200

Sixteen terms sorted into four groups of four. Saturday's grid runs on platform vocabulary, and the hardest group is not the one you reach for first.

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FreeWheel gains Truthset accuracy grades for CTV audience matching

Luis Rijo — Thu, 20 Aug 2026 20:05:43 +0200

Activation begins inside Buyer Cloud and Curation Hub, the buy-side tools Comcast rebuilt from Beeswax. No match rate is disclosed. What can buyers verify?

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LT.agency cuts 40-hour ad refresh work by 98% with Fluency

Luis Rijo — Thu, 20 Aug 2026 20:03:29 +0200

Case study reports 456% more form submissions and 71% lower cost per lead for one client, none of it audited. Three creative hires followed. What is unsaid?

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Search referral drops from 70% to under 20% for publishers, JWX says

Luis Rijo — Thu, 20 Aug 2026 20:00:48 +0200

Content Hub bundles Augie Labs and True Anthem into one library, with FAST channels built from files publishers already own. Can one vendor replace six tools?

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Walmart ad business gains 38% as Walmart Connect hits 43% in Q2

Luis Rijo — Thu, 20 Aug 2026 17:39:10 +0200

Retail media buyers now see Walmart Connect outgrow the blended US ad line. Flipkart Ads lifted international 20%. Scintilla extends to Sam's Club next year.

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Tokyo drops to ninth largest city by 2100 as Dhaka hits 55 million

Luis Rijo — Thu, 20 Aug 2026 17:25:22 +0200

Jakarta leads 2025 at 41.9 million and Karachi more than doubles to 43.7 by 2100. Ad infrastructure sits in the markets losing people. What closes the gap?

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Microsoft Advertising drops Max CPC from new campaigns on October 1

Luis Rijo — Thu, 20 Aug 2026 17:13:41 +0200

Portfolio, enhanced CPC and target impression share keep the bid ceiling, while standard search campaigns lose it. Existing campaigns go unmentioned in notice.

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Live streamers accept 8.7 minutes of ads per hour, Magnite study finds

Luis Rijo — Thu, 20 Aug 2026 14:30:53 +0200

US survey of 835 streamers puts shoppable ad awareness at 53%, with 55% of purchase actions landing during the stream. Where does that leave shoulder content?

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ESPN gains 24-camera NEP unit EU-01 for Dutch Eredivisie coverage

Luis Rijo — Thu, 20 Aug 2026 13:34:47 +0200

Dutch league coverage moves onto a UHD unit expandable to 48 cameras, built to UEFA specification. What does a standardised fleet mean for European ad supply?

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Nielsen sets August 31 for seven changes to US TV ratings currency

Luis Rijo — Thu, 20 Aug 2026 13:32:41 +0200

Wrist-worn wearables and 2024-era universe estimates get reworked, and buyers face no promised ratings lift. Will fall upfront guarantees hold after August 31?

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Fire TV users pick Alexa's top result 40% more often with Alexa+

Luis Rijo — Thu, 20 Aug 2026 13:29:28 +0200

Every US Fire TV device now carries Amazon's AI assistant at no cost, Prime or not, and conversation volume runs near double. What happens to ad discovery?

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ChatGPT users in the UK gain their 1250 Experian credit score

Luis Rijo — Thu, 20 Aug 2026 11:44:41 +0200

Experian says 62% of regular ChatGPT users turn to AI for money goals, and 8 in 10 UK credit card applications run on its data. Can marketers follow them in?

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AAMP and AdCP overlap on 13 functions, IAB Tech Lab COO says

Luis Rijo — Thu, 20 Aug 2026 11:43:24 +0200

Shailley Singh assessed seven published claims about the rival agentic ad standards and called most of them incorrect. Buyers still face a two-stack choice.

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Facebook outranks Yelp 43% to 22% among 30-44 auto review readers

Luis Rijo — Thu, 20 Aug 2026 11:33:18 +0200

Review readers reach Google at 74% to 87% in every age band, while search discovery falls from 48% under 30 to 15% past 60. Which customers never get asked?

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Google Ads API v25.1 gains 24 lift metrics, allowlist only

Luis Rijo — Thu, 20 Aug 2026 11:31:12 +0200

Read-only lift resources expose study configs and flight dates, while BenchmarksService adds category filters and share of voice. Who gets access, and when?

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Google kills euro check payouts for AdSense, change spotted 11 days late

Luis Rijo — Thu, 20 Aug 2026 11:23:04 +0200

Publishers on euro checks lost the option on August 7, 2026, and the Help Center note surfaced only on August 18. Dollar checks, EFT, SEPA and wire remain open.

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MS NOW charges $7.99 a month for its first paid membership

Luis Rijo — Thu, 20 Aug 2026 11:20:01 +0200

Introductory pricing runs $39.99 for a full year through Sept. 30, half the $79.99 annual rate. Versant is testing whether cable news fandom converts to paid.

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Only 6% of marketers act on in-platform AI recommendations, StackAdapt finds

Luis Rijo — Thu, 20 Aug 2026 11:17:37 +0200

Comfort with AI slides from 90% for suggestions to 50% for autonomy, and 19% have tools fully integrated. Brand risk leads barriers. What unlocks delegation?

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Amazon Prime Air targets 500 US towns by end of 2026, up from 11 sites

Luis Rijo — Thu, 20 Aug 2026 11:14:19 +0200

Each drone site covers about 175 square miles, and 60% of top-selling items qualify at under 5 pounds. What the sixfold target leaves undisclosed matters most.

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Deutsche Bahn sets a 5-day notice rule for press filming inside its trains

Luis Rijo — Thu, 20 Aug 2026 09:09:23 +0200

Employees clear a separate stack: image-rights consent, works council rules, an employer ban. One rail creator with 68,700 subscribers has stopped filming.

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Explaining engaged view

Luis Rijo — Thu, 20 Aug 2026 08:34:32 +0200

Engaged view is non-click conversion credit for video ads: a viewer watches a qualifying portion, does not click, converts later, and the ad still gets credit.

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Explaining DNT

Luis Rijo — Thu, 20 Aug 2026 08:31:34 +0200

DNT is the Do Not Track HTTP header, a one-character browser opt-out that sites were free to ignore. How it worked, why it collapsed, and what replaced it.

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Explaining GPC

Luis Rijo — Thu, 20 Aug 2026 08:29:27 +0200

GPC, or Global Privacy Control, is a browser signal telling sites not to sell or share personal data. How the header works, and where law makes it binding.

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Explaining Consent Mode

Luis Rijo — Thu, 20 Aug 2026 08:27:16 +0200

Consent Mode is Google's API for relaying cookie consent choices to its tags, adjusting data collection when consent is denied and modelling lost conversions.

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Explaining JS error

Luis Rijo — Thu, 20 Aug 2026 08:10:18 +0200

JS error in Microsoft Clarity is an uncaught browser script exception, captured by the tracking code, grouped by message and linked to the session recordings.

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Explaining hard bounce

Luis Rijo — Thu, 20 Aug 2026 08:08:06 +0200

Hard bounce is a permanent email delivery failure the receiving server will not retry. How SMTP status codes, suppression rules and sender reputation connect.

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Explaining spam trap

Luis Rijo — Thu, 20 Aug 2026 08:06:24 +0200

Spam trap: an email address with no human owner, used by mailbox providers and blocklist operators to expose senders who harvest, buy or fail to clean lists.

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Explaining quick back

Luis Rijo — Thu, 20 Aug 2026 07:26:23 +0200

Quick back is a Microsoft Clarity metric counting visitors who click through to a page and then return to the previous one inside an unpublished time threshold.

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Explaining rage click

Luis Rijo — Thu, 20 Aug 2026 07:23:48 +0200

Rage click: a burst of rapid repeated clicks on one element, logged by analytics tools as a frustration signal. How detection works, and where it breaks down.

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Explaining dead click

Luis Rijo — Thu, 20 Aug 2026 07:22:02 +0200

Dead click is a click that produces no page response, logged by session replay tools as a frustration signal marking broken or misleading interface elements.

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AI ad labels cut clicks 31.5% as IAB issues disclosure framework

Luis Rijo — Thu, 20 Aug 2026 07:02:06 +0200

AI ad labels cut click-through 31.5% in NYU Stern tests as the IAB sets disclosure rules, agentic buying reaches audio and the FTC targets personalized pricing.

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Two dashboards, one number, and sixteen terms to sort

Luis Rijo — Thu, 20 Aug 2026 06:54:28 +0200

A daily grid of sixteen terms in four groups. This one leans on the reporting and privacy end of the stack, where one group is trickier than it looks.

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Nissan puts a 14-foot Pathfinder in Nashville airport until October

Luis Rijo — Wed, 19 Aug 2026 22:36:58 +0200

Rooftop Z display and Smyrna plant videos reach 2 million monthly BNA passengers through October, on inventory Clear Channel manages. What gets measured here?

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Taboola gains NBC News display ads in first deal beyond native

Luis Rijo — Wed, 19 Aug 2026 22:31:48 +0200

Realize will power programmatic display on NBCNews.com and TODAY.com, two properties tied to Taboola by native ads since 2014. What changes for open web buyers?

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ChatGPT Ads gains view-through conversions with a fixed 1-day window

Luis Rijo — Wed, 19 Aug 2026 22:17:40 +0200

Ads Manager surfaces VTA (1d) as a standalone column, excluded from CPA, bidding and billing. Availability stays account-gated, and clicks still take credit.

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Microsoft Clarity publishes five MCP query patterns for behavioral analytics

Luis Rijo — Wed, 19 Aug 2026 22:08:27 +0200

Five prompt patterns cover scroll depth, negative signals and trend shifts across sessions and regions, still bound by Clarity's daily export request limits.

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Retailers face FTC enforcement over undisclosed personalized pricing

Luis Rijo — Wed, 19 Aug 2026 22:04:42 +0200

Comment window runs 30 days from Federal Register publication after a 2-0 vote. Seven scenarios mark where retailer data crosses into unfair pricing claims.

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Comscore cuts Spain staff weeks after winning AIMC measurement contest

Luis Rijo — Wed, 19 Aug 2026 21:45:50 +0200

Spain awaits word on a 2027 measurement system as Comscore's parent pursues 20 to 25 million dollars in global cost cuts, leaving the AIMC deal unresolved.

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Students who use AI for homework lose 20% of their exam scores

Luis Rijo — Wed, 19 Aug 2026 21:40:39 +0200

Homework scores rose 18% and completion time fell from 64 to 45 minutes across 26,811 Chinese pupils. What happens when output stops signalling capability?

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FOX gains 0.9 points to 7.4% of US TV on 84 billion World Cup minutes

Luis Rijo — Wed, 19 Aug 2026 21:38:25 +0200

Broadcast hit 19.8% of US TV, its first June gain since 2021, while cable fell to 19.5%. Streaming slipped to 48.5% just as Nielsen rewrites its methodology.

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Netflix drops to 1.7% in Poland as YouTube gains to 2.5%

Luis Rijo — Wed, 19 Aug 2026 21:35:43 +0200

Daily viewing fell to 3 hours 33 minutes, three below June, while streaming held flat at 10.7% for a third consecutive month. Where does the next point go?

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Microsoft Advertising gains AI Max across all accounts globally

Luis Rijo — Wed, 19 Aug 2026 21:18:32 +0200

Search advertisers get term matching, text customization and URL expansion, plus a 20 brand list cap per campaign. Will Bing follow Google's forced migration?

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Explaining Invite Media

Luis Rijo — Wed, 19 Aug 2026 21:13:07 +0200

Invite Media was the demand-side platform Google bought for $81 million in 2010 and rebuilt into DoubleClick Bid Manager, now DV360. How it worked, and why.

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Explaining Wildfire

Luis Rijo — Wed, 19 Aug 2026 21:10:31 +0200

Wildfire Interactive was a social marketing software company Google acquired in 2012 and closed by 2015, ad tech's clearest case study in platform dependency.

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Explaining Adometry

Luis Rijo — Wed, 19 Aug 2026 21:08:07 +0200

Adometry was a cross-channel attribution vendor Google bought in 2014 and rebuilt as Attribution 360, the ancestor of the data-driven attribution used today.

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Explaining Sovrn

Luis Rijo — Wed, 19 Aug 2026 21:06:06 +0200

Sovrn is a Boulder publisher technology company running an ad exchange, header bidding software and an affiliate commerce network for independent websites.

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Explaining word of mouth

Luis Rijo — Wed, 19 Aug 2026 21:03:48 +0200

Word of mouth is unpaid consumer-to-consumer recommendation, the channel that buyers trust most and marketers measure least, now reshaped by AI answer engines.

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Explaining Admeld

Luis Rijo — Wed, 19 Aug 2026 21:01:24 +0200

Admeld was a supply-side platform that optimised publisher ad network revenue. Google bought it for $400 million in 2011 and retired the product in late 2013.

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Explaining PubMatic

Luis Rijo — Wed, 19 Aug 2026 20:58:53 +0200

PubMatic is an independent sell-side platform that auctions publisher ad space to automated buyers. Listed on Nasdaq as PUBM, the company has run since 2006.

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Explaining OpenX

Luis Rijo — Wed, 19 Aug 2026 20:56:16 +0200

OpenX is an independent supply-side platform auctioning publisher ad inventory to programmatic buyers. Its origins, mechanics, scale claims and open disputes.

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Explaining TripleLift

Luis Rijo — Wed, 19 Aug 2026 20:53:53 +0200

TripleLift is a supply-side platform that rebuilds ad creative to fit each publisher's page, selling native, display, video and CTV formats programmatically.

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AI ad labels cut click-through 31.5%, IAB framework cites NYU study

Luis Rijo — Wed, 19 Aug 2026 07:50:14 +0200

Advertisers get 60 days to name a disclosure lead under IAB voluntary rules issued August 18. Which AI uses trigger a consumer label, and which stay exempt?

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Google's third spam update of 2026 rolls out to every language

Luis Rijo — Wed, 19 Aug 2026 07:20:05 +0200

Google's August 2026 spam update reached every language on August 18, as Apple rewrote its EU App Store fee terms and ChatGPT ad units swapped advertisers.

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The ad stack between the brief and the screen it lands on

Luis Rijo — Wed, 19 Aug 2026 07:15:05 +0200

Sixteen terms, four groups of four. One group reads like plain marketing language and is not, which is where most solvers spend their first mistake.

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Brands named in ChatGPT's own query win mentions 33x more often

Luis Rijo — Tue, 18 Aug 2026 23:09:21 +0200

Only 3.1% of 3,554 retrieved pages earned a citation, and 21 of 27 first queries carried brands nobody typed. Where does technical AI visibility work land?

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Teads gains exclusive 10-day Black Friday takeover of V smart TV screens

Luis Rijo — Tue, 18 Aug 2026 23:06:48 +0200

Hardware-level targeting by screen size and room placement reaches 30 markets, a first for CTV buyers. How does it fit Nexxen's exclusive North American rights?

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Nano Interactive Screen Graph fills missing CTV episode and cast data

Luis Rijo — Tue, 18 Aug 2026 22:57:44 +0200

Content sensitivity flags for addiction, abuse and violence reach CTV planners, with segments updating in real time. Coverage, partners and pricing undisclosed.

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DeepIntent gains Vistar DOOH and point-of-care inventory in its DSP

Luis Rijo — Tue, 18 Aug 2026 22:53:00 +0200

Vistar screens across transit hubs, retail, offices and airports open to pharma buyers 12 weeks after three EHR deals. Can DOOH be measured on script lift?

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xAI loses Texas venue bid as court finds Grok terms too faint to bind

Luis Rijo — Tue, 18 Aug 2026 22:52:19 +0200

Judge Freeman ruled gray-on-black links on two Grok screens formed no contract at all. Sites skipping checkbox consent now face wider class action exposure.

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Startpage wins built-in Firefox search slot in 5 European countries

Luis Rijo — Tue, 18 Aug 2026 22:37:08 +0200

Firefox users already ran over a billion Startpage queries a year through add-ons. Exa now powers AI answers and NVIDIA opens 2,000 games. Who gets defaults?

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LiveRamp executives lose merger pay vote by 44.3m votes to 7.3m

Luis Rijo — Tue, 18 Aug 2026 22:34:22 +0200

Merger itself cleared with 51.6m shares in favour, only 60,073 against, sending RampID toward Publicis. The pay rebuke is advisory and does not bind the board.

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Apple kills EU per-install fee for 5% commission on non-App Store sales

Luis Rijo — Tue, 18 Aug 2026 22:23:47 +0200

Developers face a 26% App Store commission and 20% with alternative payments. Every EU developer moves to one set of terms on October 1, locked for 12 months.

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Google's third spam update of 2026 hits every language and region

Luis Rijo — Tue, 18 Aug 2026 22:22:02 +0200

Rollout began at 09:27 Pacific on August 18 and may run for several days across every market. Ranking swings on August 12 and 13 now have a candidate cause.

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Explaining GPTBot

Luis Rijo — Tue, 18 Aug 2026 18:39:29 +0200

GPTBot is OpenAI's training crawler for foundation models. The robots.txt token, user agent versions, published IP ranges, blocking rates and the open disputes.

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Explaining Applebot

Luis Rijo — Tue, 18 Aug 2026 18:36:11 +0200

Applebot is Apple's web crawler, indexing pages for Spotlight, Siri and Safari and feeding foundation model training. Three separate robots controls govern it.

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Explaining Bytespider

Luis Rijo — Tue, 18 Aug 2026 18:25:39 +0200

Bytespider is ByteDance's web crawler, gathering page content for Toutiao search and AI model training. It is among the most blocked and disputed bots online.

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Explaining Demand Gen

Luis Rijo — Tue, 18 Aug 2026 18:23:21 +0200

Demand Gen is Google's visual campaign type for image and video ads on YouTube, Discover, Gmail, Maps and the Display Network. Mechanics, history, disputes.

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Google wins bankrupt Spirit Airlines data for $10 million

Luis Rijo — Tue, 18 Aug 2026 18:19:42 +0200

Mercor.io bid $7.5 million and lost. Assets cover 100 million emails, 30 million lines of code and 7.5 billion transactions. Judge rules on the sale August 19.

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