Explaining RampID
RampID is LiveRamp's pseudonymous people-based identifier, used to match consumer records across advertisers, publishers and platforms without moving raw PII.
Three promotions later, the acronyms are still the same
Sixteen terms, four groups of four, one grid. It rewards anyone who has bought media across channels, and one group is trickier than it looks.
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Explaining ID5
ID5 is a universal advertising ID and identity graph that recognises users where third-party cookies fail. Its mechanics, origins, scale claims and disputes.
Explaining Max CPC
Max CPC is the highest price an advertiser will pay for one click, a ceiling entered into the ad auction that platforms are now removing from new campaigns.
Microsoft retires Max CPC as ChatGPT Ads defaults to automated bidding
Microsoft removes Max CPC from new campaigns October 1, ChatGPT Ads preselects automated bidding, and Google adds AI Max experiments. Plus an Oura ad lawsuit.
Google Preferred Sources gains 255,000 selections since late May
Embed code, deeplinks and downloadable assets ship with the button, and subdirectories stay ineligible. Discover also gains free-text tuning in the Google app.
YouTube adds 4 dispute categories for AI likeness claims that block videos
Studio's Copyright menu becomes Claims, holding Content ID matches and privacy notices alike. Blocked videos carry no strike, and no revenue share is offered.
Encoders gain YouTube dual streaming as vertical feed lacks 5 of 9 features
Live ad midrolls, pre-rolls, 4K and Premieres are off for the vertical half, hitting creators and buyers. Can one shared chat carry two very different feeds?
ChatGPT Ads gains 3-platform targeting as reporting stays at 2 buckets
Media buyers can exclude iOS App, Android App or Web from delivery, a lever absent since February 9. Mobile web still counts as Mobile in Insights. What breaks?
ChatGPT Ads makes automated bidding the default in new ad groups
Maximize results carries no CPA, CPC or ROAS guarantee and is preselected for eligible ad groups. Manual: Max bid remains the only route to a hard bid ceiling.
Oura sued over 95% sleep staging accuracy claim in ads
Peer-reviewed testing put stage detection at 53.18%, and the filing counts 91 live Meta ads carrying that promise. Health-category buyers now face a jury test.
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