The beat is the infrastructure of online advertising: the demand- and supply-side platforms that buy and sell inventory, the identity and measurement systems underneath them, the privacy regulation reshaping them, and the antitrust and securities litigation that increasingly decides how they operate. Reporting starts from primary documents rather than press releases. That means court filings, regulatory decisions, earnings disclosures, platform release notes, and IAB technical specifications.

Readers are publishers, advertisers, agency practitioners, ad tech vendors, industry advisors, investors, and regulatory professionals, concentrated in Europe and North America. Everything on the site is free to read.

PPC Land is a top 100 tech publication in the Ghost ecosystem.

Who writes it

PPC Land is owned, edited, and written by Luis Rijo.

Luis founded the publication in Porto in 2016 and has run it since. His career spans more than a decade of hands-on work with the platforms PPC Land covers, including DV360, The Trade Desk, Amazon DSP, Meta, and Microsoft Ads. The publication is written from inside the industry rather than from a distance, which shapes what gets covered and how closely the technical detail is held. PPC Land is based in Frankfurt, Germany.

What PPC Land publishes

Pulse is the daily news desk and the bulk of the site, covering platform changes, regulatory action, litigation, acquisitions, and market developments across the advertising supply chain.

Decoded is reference material. Each piece takes a single ad tech term or mechanism and sets out how it works, who controls it, and why it matters.

Landline is the daily newsletter, a roundup of the day’s key developments delivered by email.

Intermission is a break from the beat: music, film, TV, books, art, and games.

Gridlock is a set of word games built from ad tech terminology, with a Connections-style grid every day and a weekly crossword. It is open to subscribers of the free daily email.

Marketing Is Calling is the daily newsletter as a podcast: Landline, read aloud.

Marketing Rodeo is a daily podcast, weekends included, that picks the most controversial advertising story of the day and has some fun with it.

Listen

Both podcasts run on Spotify, YouTube, and Apple Podcasts, with a new episode every day.

Marketing Is Calling: Spotify · YouTube · Apple

Marketing Rodeo: Spotify · YouTube · Apple

Editorial standards

Sourcing. Articles link to their primary sources and name them in the text. Where a claim rests on a document, such as a filing, a ruling, a specification, or a policy page, that document is linked so readers can check the reporting against it.

Right of reply. PPC Land reports from documents and from statements already on the public record, and does not routinely solicit comment ahead of publication. Any company, individual, or organisation named in an article may respond after it appears. Statements sent to info@ppc.land are published in full or in substance, appended to the article and dated, at no charge, and without a factual error having to be established first. A response does not quietly rewrite the original article. It runs alongside it, so readers can see both.

Use of AI. Articles are produced with the assistance of generative AI tools. Every piece is reviewed, edited, fact-checked against its sources, and expanded by Luis Rijo before publication.

Corrections. Errors are corrected rather than quietly removed. Substantive corrections are noted at the foot of the article with the date and what changed. To report an error, email info@ppc.land with the article URL and the correction; corrections are prioritised over other correspondence.

Bylines and dates. Every article carries a visible publication date and a named author. Articles updated after publication show a modified date.

Independence and funding

PPC Land takes no funding from the companies it covers. There are no paid memberships: the site is free to read and funded by advertising.

Membership. Signing up is free and includes the daily email, access to Gridlock, and commenting on articles. No account is needed to read the reporting. Membership details.

Advertising. PPC Land carries display advertising, sold only programmatically. Readers see a short rewarded ad before an article opens. Advertisers have no access to, influence over, or advance sight of editorial content. Advertising details.

PPC Land does not publish sponsored content, paid links, or paid placements of any kind. No article has ever been sold, and no coverage decision has ever been made on the basis of a commercial relationship.

Contact

General enquiries, corrections, and press releases: info@ppc.land

PPC Land does not conduct interviews. As a one-person operation, it lacks the capacity for briefings, podcasts, or scheduled calls. Written statements, embargoed materials, and documents sent to info@ppc.land are read and considered.

Unsolicited guest posts, link insertion requests, and paid placement offers are not accepted and receive no reply.