Explaining Klaviyo
Klaviyo is a B2C customer relationship management platform that turns first-party shopper data into email, SMS, and AI-driven marketing for 205,000 brands.
Explainer
Reference articles that each go deep on a single ad tech term. Every entry in the Explaining series opens with a plain-language definition, then covers the mechanics, origins, key dates, limitations, and commonly confused adjacent terms - grounded in PPC Land coverage, platform documentation, and industry standards from bodies like the IAB.
Posts
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Explaining baked-in
Baked-in describes an advertisement recorded permanently into a media file, identical for every listener and unchangeable without re-editing the episode audio.
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Explaining host read
Host read: a podcast or radio ad voiced by the show's own presenter rather than supplied as finished audio, sold as endorsement and priced above produced spots.
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Explaining mid-roll
Mid-roll is an advertising break inserted inside video or audio content, after it starts and before it ends. How the format is signalled, sold and measured.
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Explaining pre-roll
Pre-roll is a video ad that plays before the content a viewer selected, the oldest in-stream position in digital video and still a default unit in streaming.
