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AI   -   Jan 17, 2026 Why Google won't put ads in Gemini — VP explains the strategy gap
Why Google won't put ads in Gemini — VP explains the strategy gap

Google VP Dan Taylor reveals why Gemini remains ad-free while AI Mode and AI Overviews monetize, addressing infrastructure costs and competitive positioning concerns.

by Luis Rijo
AI   -   Jan 17, 2026 The ad industry won't hand LLMs 'the keys' to spend budgets
Human hand clicking to spend ad dollars - LLMs blocked from autonomous bidding authority

Large language models accelerate workflows but remain blocked from bidding decisions as platforms draw boundaries at point of spend, Digiday reports.

by Luis Rijo
AI   -   Jan 17, 2026 IAB Spain's 2026 digital roadmap puts AI agents at advertising's center
IAB Spain Top Tendencias 2026 report cover analyzing digital advertising trends and agentic AI growth

IAB Spain identifies agentic AI, privacy reforms, and sustainability as forces reshaping Spain's €118.9B digital advertising market in 2026.

by Luis Rijo
Social   -   Jan 17, 2026 Why an advocacy platform CEO says the influencer manager role is dying
Brand advocacy platform CEO argues AI will automate influencer management roles at scale.

Paul Archer, founder of brand advocacy platform Duel, argues AI automation will replace traditional influencer managers with "advocacy engineers" managing 100,000+ customer advocates.

by Luis Rijo
Data   -   Jan 17, 2026 Privacy giant snaps up AI protocol startup to govern data flows nobody saw coming
MCP Manager logo displayed on acquisition announcement by Usercentrics for AI data governance platform.

Usercentrics acquires MCP Manager to govern AI data access through Model Context Protocol, extending consent management into agentic workflows as EU AI Act enforcement begins.

by Luis Rijo
Data   -   Jan 17, 2026 IAB Europe seeks industry input on ID solutions mapping
IAB Europe ID Matrix showing identity solution providers and use case mapping for addressability tools

IAB Europe this week launched an initiative calling for advertising technology companies to contribute to its comprehensive addressability and measurement solution mapping.

by Luis Rijo
Data   -   Jan 17, 2026 Belgian court hands IAB Europe a major TCF win
Belgian Market Court delivers IAB Europe ruling on TCF action plan validation appeal

IAB Europe's appeal succeeds as Belgian Market Court annuls action plan validation, requiring narrower scope reflecting limited joint controllership role.

by Luis Rijo
Data   -   Jan 17, 2026 European advertisers struggle with trust gaps despite digital growth forecasts
Advertiser frustration with performance measurement hits 70% in IAB Europe survey across stakeholders

IAB Europe's first comprehensive digital advertising report reveals 70% frustration with performance measurement while CTV investment momentum builds across continent.

by Luis Rijo
Why Google won't put ads in Gemini — VP explains the strategy gap
AI   -   Jan 17, 2026 Why Google won't put ads in Gemini — VP explains the strategy gap

Google VP Dan Taylor reveals why Gemini remains ad-free while AI Mode and AI Overviews monetize, addressing infrastructure costs and competitive positioning concerns.

by Luis Rijo
Featured Articles 8 Articles
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AI   -   Jan 17, 2026 Why Google won't put ads in Gemini — VP explains the strategy gap
Why Google won't put ads in Gemini — VP explains the strategy gap

Google VP Dan Taylor reveals why Gemini remains ad-free while AI Mode and AI Overviews monetize, addressing infrastructure costs and competitive positioning concerns.

by Luis Rijo
AI   -   Jan 17, 2026 The ad industry won't hand LLMs 'the keys' to spend budgets
Human hand clicking to spend ad dollars - LLMs blocked from autonomous bidding authority

Large language models accelerate workflows but remain blocked from bidding decisions as platforms draw boundaries at point of spend, Digiday reports.

by Luis Rijo
AI   -   Jan 17, 2026 IAB Spain's 2026 digital roadmap puts AI agents at advertising's center
IAB Spain Top Tendencias 2026 report cover analyzing digital advertising trends and agentic AI growth

IAB Spain identifies agentic AI, privacy reforms, and sustainability as forces reshaping Spain's €118.9B digital advertising market in 2026.

by Luis Rijo
Social   -   Jan 17, 2026 Why an advocacy platform CEO says the influencer manager role is dying
Brand advocacy platform CEO argues AI will automate influencer management roles at scale.

Paul Archer, founder of brand advocacy platform Duel, argues AI automation will replace traditional influencer managers with "advocacy engineers" managing 100,000+ customer advocates.

by Luis Rijo
Data   -   Jan 17, 2026 Privacy giant snaps up AI protocol startup to govern data flows nobody saw coming
MCP Manager logo displayed on acquisition announcement by Usercentrics for AI data governance platform.

Usercentrics acquires MCP Manager to govern AI data access through Model Context Protocol, extending consent management into agentic workflows as EU AI Act enforcement begins.

by Luis Rijo
Data   -   Jan 17, 2026 IAB Europe seeks industry input on ID solutions mapping
IAB Europe ID Matrix showing identity solution providers and use case mapping for addressability tools

IAB Europe this week launched an initiative calling for advertising technology companies to contribute to its comprehensive addressability and measurement solution mapping.

by Luis Rijo
Data   -   Jan 17, 2026 Belgian court hands IAB Europe a major TCF win
Belgian Market Court delivers IAB Europe ruling on TCF action plan validation appeal

IAB Europe's appeal succeeds as Belgian Market Court annuls action plan validation, requiring narrower scope reflecting limited joint controllership role.

by Luis Rijo
Data   -   Jan 17, 2026 European advertisers struggle with trust gaps despite digital growth forecasts
Advertiser frustration with performance measurement hits 70% in IAB Europe survey across stakeholders

IAB Europe's first comprehensive digital advertising report reveals 70% frustration with performance measurement while CTV investment momentum builds across continent.

by Luis Rijo
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