Canvas fingerprinting identifies a device by how it renders a hidden image, producing a stable ID that survives cookie deletion. How it works and who uses it.
Agentic demand cleared $6.13 against $6.95 for conventional buyers, thinning yield. Rivals now wrap fixed-price deals at 1% fees. Is per-impression buying over?
Monthly visits rose from 645,000 to 2.6 million across 1,584 Demandbase tenants, inflecting in May 2026. CTV spend doubled. What are marketers hedging against?
Access carried over 80% of CTV spend, up from just above 50% in the first quarter, squeezing SSPs. Guidance points to $110.5m and 29% margins in Q3.
Iterable is a cross-channel customer engagement platform that stores behavioural data as user profiles, then triggers email, SMS, push and in-app messaging.
Braze is a cloud customer engagement platform that ingests behavioural data in real time and orchestrates messaging across push, email, SMS and paid audiences.
Klaviyo is a B2C customer relationship management platform that turns first-party shopper data into email, SMS, and AI-driven marketing for 205,000 brands.
Baked-in describes an advertisement recorded permanently into a media file, identical for every listener and unchangeable without re-editing the episode audio.
Host read: a podcast or radio ad voiced by the show's own presenter rather than supplied as finished audio, sold as endorsement and priced above produced spots.
Developers with a GRAC classification number can now override Korea ratings to All, 12+, 15+ or 19+. Two descriptors shift tier in October, resetting labels.
Mid-roll is an advertising break inserted inside video or audio content, after it starts and before it ends. How the format is signalled, sold and measured.
Pangle reaches more than 400,000 apps, per TikTok, and buyers had no independent read on that inventory. Coverage arrives one week after the Nielsen buyout.
Every morning, get a curated digest of the last 24 hours in programmatic advertising
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Gateway now flags any TLS-inspected request carrying an MCP-Protocol-Version header, though local stdio servers and off-network calls stay outside the new view.
Ad tech's week in numbers: AI Max carries 72% more invalid traffic, The Trade Desk falls 22%, Comscore cuts $25 million and Perplexity blocks Time's agent ads.
Developers can skip preconfigured Report resources and pull JSON directly. Floodlight activities separately gain 14 categories, now mandatory for attribution.
Suit filed August 13 in California's Eastern District says the patches were relabelled Berberine. Doctors cite molecule size. Does a rename cure the claims?
Complaint puts damages above $5m and covers a nationwide class of buyers, filed August 12 in San Diego. Front-of-pack ingredient order now faces a jury test.
Twenty-six complaints from Finnish and Norwegian members pushed Datatilsynet to act. SATS has until September 11, 2026 to rewrite its member photo notices.
Coverage rate and a three-value join status reach media buyers on August 10, covering Meta, TikTok, Snap, Pinterest and Reddit uploads. What makes a join fail?
Click-through windows now accept any integer from 1 to 90 days, replacing six fixed presets for advertisers. Retroactivity remains unstated in the release note.
WebGL vendor and renderer strings collapse to one value for every user, hitting hash-based trackers. Brave says WebGPU extension randomization is planned next.
Cryptographic publisher IDs reach Japan's two largest newspapers as OP-CIP targets 50 organizations by 2027, Brazil suspends Discord video and DOOH climbs.
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Pangle reaches more than 400,000 apps, per TikTok, and buyers had no independent read on that inventory. Coverage arrives one week after the Nielsen buyout.
Six Disney Store items debut at D23 before an August 27 wider release, and a helmet signed by 20 drivers drew 199 bids to reach 201,000 dollars. Monza is next.
Rene Ritchie listed the exclusions on August 14, four days after YouTube doubled entry thresholds. Which Shorts channels can still clear a bar that just moved?
Amjad Hanif defended entry bars doubling to 8,000 watch hours and 20 million Shorts views. Creators left 890 comments. What actually lands on February 1, 2027?
Creator Insider aired its second screen time interview in 68 days, and YouTube has just set a 20 million Shorts view bar for 2027. Who loses the impressions?
Contribution ex-TAC guidance top end fell $10m to $225m, squeezing buyers planning H2 DOOH budgets. Two signed agency deals now start contributing late in Q3.
Performance Max is now in scope, reversing Google's 2025 line that non-Search campaign types would stay untouched. Which account structures survive September?
Workforce reduction carries $7 million to $9 million in exit charges and runs into Q3 2027. Executive pay falls 10% to 20%. Which products survive the reset?
Product overlays shift to a shelf below the player and Shorts icons thin out. Five design rules from YouTube, and what a quieter interface does to ad space.
CTV ad server entered development in 2025 and Google Ad Manager certification landed in 2026, from a 2016 base of 5 partners. The rivals it targets go unnamed.
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Contribution ex-TAC guidance top end fell $10m to $225m, squeezing buyers planning H2 DOOH budgets. Two signed agency deals now start contributing late in Q3.
Ad tech's week in numbers: AI Max carries 72% more invalid traffic, The Trade Desk falls 22%, Comscore cuts $25 million and Perplexity blocks Time's agent ads.
Publisher's parent shed 22 million monthly visitors last quarter; RE/MAX brings 149,267 agents and a pending sale to Real. Who sells the ads inside the new hub?
Performance Max is now in scope, reversing Google's 2025 line that non-Search campaign types would stay untouched. Which account structures survive September?
Role-based controls, deals forecasting and self-serve reporting arrive 14 months after curators went live. Can a sell-side agent earn a trading desk's trust?
Cyd Converse takes a newly created post spanning 18,000 publisher sites, inheriting the Uplift and Shine programmes. Can advocacy change what platforms decide?
Dentsu is signing its own Japanese ad buys with the same credential, and OP-CIP wants 50 organizations running it by early 2027. Will browser makers follow?
Marvin rules out any benefit for campaigns already missing targets, and unconstrained accounts see nothing move. Which targets get reset before Monday, Aug 17?
Vendor analysis published August 11 warns a $5 actual CPA is not automatically a new target, and that placement mix can shift beneath a stable ROAS reading.
Publishers invoke 2022 commitments that bind Google until July 2027, filed 20 days after AI Overviews reached France. Will the Autorité reopen negotiations?
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
Agentic demand cleared $6.13 against $6.95 for conventional buyers, thinning yield. Rivals now wrap fixed-price deals at 1% fees. Is per-impression buying over?
Monthly visits rose from 645,000 to 2.6 million across 1,584 Demandbase tenants, inflecting in May 2026. CTV spend doubled. What are marketers hedging against?
Gateway now flags any TLS-inspected request carrying an MCP-Protocol-Version header, though local stdio servers and off-network calls stay outside the new view.
Reservations and waitlist joins now close inside the chat for Yelp Guest Manager restaurants, 17 days after Yelp licensed reviews to OpenAI. Who counts them?
Analytics now compares campaigns to anonymized averages from similar businesses, and Ads cards answer typed prompts. No rollout dates or language scope given.
ChatGPT ads reach Europe on the Free and Go plans this month, while TollBit finds 15% of AI page fetchers reached URLs that European publishers had blocked.
ChatGPT-User hit blocked pages on nearly half the European sites naming it, while 9% of those sites disallow Claude-User. Cloudflare's defaults shift Sept 15.
Situational Awareness holdings fell from a peak near $45bn to about $10bn, and trading revenue still cleared $40bn. What breaks if AI capex financing tightens?
Selection starts with the current chat topic, general location and device type only. Plus and Pro stay ad-free. An opt-in prompt for personalised ads follows.
Ad tech's week in numbers: AI Max carries 72% more invalid traffic, The Trade Desk falls 22%, Comscore cuts $25 million and Perplexity blocks Time's agent ads.
