DoubleVerify to acquire Meetrics

DoubleVerify this week announced it has entered into an agreement to acquire Meetrics GmbH, an European company doing ad verification, including viewability, audience verification, ad fraud detection, and brand safety monitoring.

TikTok launches shopping tabs and product discovery for Shopify merchants

TikTok last week introduced shopping tabs on profiles, among a select group of Shopify merchants in the US, UK, and Canada.

How TikTok restricts accounts under age 16

TikTok this month clarified how it is restricting accounts under age 16. These accounts are set to private by default.

IAB Europe to audit vendors registered in the Transparency & Consent Framework

IAB Europe this week launched a TCF Vendor Compliance Programme. IAB Europe says the programme has the aim to identify and enforce against instances of non-compliant Vendor implementations.

Google introduces new system to generate titles in search results

Google last week introduced a new new system of generating titles for web pages in search results. Google is no longer using user's query to generate titles.

Facebook introduces Ads in the Instagram Shop Tab

Facebook this week introduced ads in the Instagram Shop tab, globally. The ads appear as tiles on the Instagram Shop tab home page.

Azerion acquires Keymobile, a Swedish mobile advertising company

Azerion yesterday announced the acquisition of Keymobile, a Swedish mobile advertising company. This is the third Swedish acquisition completed by Azerion since January 2021, after Strossle and Delta Projects.

Adzooma launches a Business Score, rating businesses in digital marketing

Adzooma yesterday relaunched their platform, introducing a Business Score rating businesses in digital marketing, including PPC, SEO, and Web Metrics.

eyeo launches an ad platform reaching 225 million ad blocker users

eyeo this month launched Trestle, a DSP (Demand Side Platform) reaching over 225 million ad-filtering users who consent to see Acceptable Ads.