Businesses sell on social at 63% while only 45% of shoppers buy there, and paid posts sway just 37%. What a 29,000-shopper study signals for 2026 ad budgets.
Germany's automated parcel network climbs from 18,500 sites to over 30,000 by 2030. Two-thirds of German shoppers already resell. What does that do to delivery?
AI token costs turn into agency margin as holdcos push principal media, while Magnite caps 2027 agentic ad spend near $700m and EU Article 50 takes effect.
Over 1,000 iOS listings sit at 4+ and 57 fell four tiers at once, leaving media buyers screening mobile app inventory on a declared signal that keeps moving.
Ads per session on Instagram rose 8% year over year and video gained 10 points of placement share. Pinterest daily users grew 16% ahead of its own earnings.
Mnemonic found Bright Data code inside an Editor's Choice Pac-Man game, and 42% of LG apps carry similar SDKs. CTV buyers now face a new invalid-traffic vector.
Sample data shows branded queries at 24.2% share of authority against 20.3% for generic, and the filter costs nothing. Does presence convert to real demand?
Huffman told Semafor brand safety now rarely arises in advertiser talks, and commercial use needs commercial terms. So what happens to free AI training data?
Recommendation engines, hiring tools and credit scoring all trigger mandatory assessments. AI processors get only 48 hours to report breaches to a controller.
Judges applied US fair use law themselves and rejected it, finding model weights reproduce works. Generative model providers in Europe now face a licence bill.
A senior agency employee is barred from writing the word in company posts. Sustainable ad behaviours fell to 4.3% while agentic AI dominates the 2026 agenda.
Talus wrote to McGrath on 31 July 2026, citing Article 45(2)(b) GDPR and paragraphs 58-60. Ad tech firms moving EEA data west now await a Commission answer.
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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Mnemonic found Bright Data code inside an Editor's Choice Pac-Man game, and 42% of LG apps carry similar SDKs. CTV buyers now face a new invalid-traffic vector.
Huffman told Semafor brand safety now rarely arises in advertiser talks, and commercial use needs commercial terms. So what happens to free AI training data?
A senior agency employee is barred from writing the word in company posts. Sustainable ad behaviours fell to 4.3% while agentic AI dominates the 2026 agenda.
Talus wrote to McGrath on 31 July 2026, citing Article 45(2)(b) GDPR and paragraphs 58-60. Ad tech firms moving EEA data west now await a Commission answer.
Advertising and cloud drove the segment, while App Store faces a Supreme Court test on link-out fees. Memory costs now threaten the margin that funds it all.
Barrett places protocol-based buying in a discovery phase and expects far fewer SSPs to survive. Walmart moved data to the sell side. Does the 2030 math work?
Stripped identifiers push paid sessions into (not set) or organic across GA4 reports, and any fix takes 24 to 48 hours to register. What sets the alert off?
Filed July 30 in California, the complaint says Granola hides its notetaker from participants by design, a practice raising wiretapping questions for marketers.
The industry group's new paper says unclear MMM inputs could let AI systems misjudge TV and video value; six fixes target data gaps before 2027.
Confiant documents browser-side malware assembly defeating file scanning as SourTrade ads keep running through Google, Meta and X advertising infrastructure.
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
AI token costs turn into agency margin as holdcos push principal media, while Magnite caps 2027 agentic ad spend near $700m and EU Article 50 takes effect.
Barrett places protocol-based buying in a discovery phase and expects far fewer SSPs to survive. Walmart moved data to the sell side. Does the 2030 math work?
Ten WNBA games, four Yankees dates and 60 catalogue titles land in August, days after Amazon said its NBA, WNBA and NASCAR inventory sold out. What sells next?
Beer and hard seltzer led all categories with an 8.01% share of TV ad voice, while hydration break pods held viewers better than halftime slots, iSpot reports.
Five collection methods carry distinct limits, from opt-in gaps to income skew, VAB tells video buyers. Panel bias and dataset scale remain open questions.
Six ad-free channels launch first, spanning restaurants, gyms and retailers among 50,000 sites, dayparted by mood. More Vevo programming is expected to follow.
Nine European and Latin American markets gain automated buying access to Whale TV's homescreen inventory across 47.5 million connected TV households worldwide.
Sportsnet keeps over 500 national games yearly while Prime absorbs at least 26, reshaping how Canadian broadcasters split NHL streaming rights through 2038.
Publishers, agencies and ad-tech vendors now get a three-role classification map under Regulation 2024/900. Pending EDPB targeting rules could still reshape it.
Sponsored prompts convert shoppers 48% more often and Ads Agent trims acquisition costs 6%, per the earnings call. Prime Day's shift into Q2 clouds the pace.
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Advertising and cloud drove the segment, while App Store faces a Supreme Court test on link-out fees. Memory costs now threaten the margin that funds it all.
Barrett puts 2027 agentic spend at $600m to $700m industry-wide. Emerging AI revenue is 14% of PubMatic sales. August 6 now tests whether the pitch converts.
Barrett places protocol-based buying in a discovery phase and expects far fewer SSPs to survive. Walmart moved data to the sell side. Does the 2030 math work?
Facebook and Google Ads pushed US monthly spend from 45 million to 100 million since January 2024, Funnel data shows. Social budgets are closing the gap fast.
Confiant documents browser-side malware assembly defeating file scanning as SourTrade ads keep running through Google, Meta and X advertising infrastructure.
Publishers, agencies and ad-tech vendors now get a three-role classification map under Regulation 2024/900. Pending EDPB targeting rules could still reshape it.
AI slop cleared premium quality checks and charged more for it, Meta, Amazon and Microsoft posted records, and the crawlers finally got sorted into four boxes.
Nine named vendors covering biometric panels, lab studies and AI metrics appear in VAB's second 2026 guide on engagement, with three installments still due.
Satori researchers priced a working scam kit at $2,970 monthly, no hardware required. Fake-account creation now runs faster than ad platforms can detect it.
Ordinary shares began direct Nasdaq trading today as Criteo ended its ADS program. A US merger targeted for January 2027 still needs shareholders' approval.
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
AI token costs turn into agency margin as holdcos push principal media, while Magnite caps 2027 agentic ad spend near $700m and EU Article 50 takes effect.
Over 1,000 iOS listings sit at 4+ and 57 fell four tiers at once, leaving media buyers screening mobile app inventory on a declared signal that keeps moving.
Sample data shows branded queries at 24.2% share of authority against 20.3% for generic, and the filter costs nothing. Does presence convert to real demand?
Huffman told Semafor brand safety now rarely arises in advertiser talks, and commercial use needs commercial terms. So what happens to free AI training data?
Recommendation engines, hiring tools and credit scoring all trigger mandatory assessments. AI processors get only 48 hours to report breaches to a controller.
Judges applied US fair use law themselves and rejected it, finding model weights reproduce works. Generative model providers in Europe now face a licence bill.
A senior agency employee is barred from writing the word in company posts. Sustainable ad behaviours fell to 4.3% while agentic AI dominates the 2026 agenda.
Consolidated text dated 27 July 2026 also lets the Commission seal offices and recover its own enforcement costs. Which ad duties bite next, and when exactly?
OpenAI lost $20.9 billion in 2025 and cannot pay its bills from cash flow, Ed Zitron says. What happens to the ad platforms financing the record AI buildout?
Meta, Amazon and Reddit posted record ad revenue while AI slop graded premium and outpriced real content, and EU AI labeling rules became applicable August 2.
