Outbrain expands to 9 new European markets

Outbrain today announced the expansion to Greece, Czech Republic, Denmark, Hungary, Finland, Croatia, Slovakia, Luxembourg, and Romania.

Taboola starts bidding outside its native ad placements

Taboola today announced the launch of a new native bidding service that will bring the existing demand of 14,000 advertisers to other supply types such as display advertising inventory, social networks and others, starting with Microsoft Exchange.

Microsoft's Xandr acquisition is all about connecting data with ad inventory

After the acquisition of Xandr, the potential reach of Microsoft will increase significantly, as Xandr is connected with hundreds of publishers globally.

Microsoft to buy Xandr

Microsoft today announced it has agreed with AT&T to acquire Xandr (formerly known as AppNexus).

Mobile SSP VRTCAL launches a $5 million bonus fund to attract new app developers

According to VRTCAL, the bonus fund incentivizes mobile application developers to integrate directly with the VRTCAL Marketplace or through its software development kits (SDKs).

Criteo to buy the ad exchange BidSwitch

Criteo’s offer for IPONWEB is $380 million, $305 million paid in cash and $75 million paid in CRTO treasury shares.

UK Competition and Markets Authority orders Facebook to sell Giphy

The CMA concluded that Facebook’s acquisition of Giphy would reduce competition between social media platforms and that the deal has already removed Giphy as a potential challenger in the display advertising market.

TikTok launches apps in TVs

TikTok this month launched apps on Amazon Fire TV, Google TV, and in other Android TV™ OS devices, LG Smart TVs, and Samsung Smart TVs.

Black Friday: Shopify registers a 21% increase in sales

Shopify this week announced record sales on Black Friday. This year, Shopify sellers had nearly $2.9 billion sales.