Search Google's December 2025 core update finally wraps after 18 days Google completes its third core update of 2025 on December 29 after an 18-day rollout marked by significant ranking volatility and traffic losses for publishers.
AI How Google's AI agent will change search forever Marie Haynes explains how Google is becoming an AI agent, not a search engine—and what this fundamental shift means for SEO professionals and marketers.
Social Marketing O'Clock crowns industry leaders in 2025 Clockscars ceremony Digital marketing podcast recognizes Anthony Higman, Glenn Gabe, and Barry Schwartz while celebrating memes, rants, and platform battles that defined advertising technology's most tumultuous year.
AI Why AI might create more marketing jobs, not fewer As AI tools become more efficient, a 19th-century economic principle suggests demand for marketing work could increase rather than decline.
AI Slowing down becomes marketers' secret weapon in the AI speed race Dan Koe argues AI democratization makes slowing down the new competitive advantage as marketing automation creates efficiency without strategic depth.
AI Microsoft CEO admits Copilot integrations "don't really work" as adoption falters Satya Nadella told managers Copilot's Gmail and Outlook connections "don't really work" and are "not smart" while taking hands-on role to fix AI assistant problems.
AI What Ahrefs' fake brand experiment actually proved about AI search Ahrefs tested AI platforms with misinformation about a fictional brand on December 10. Search Engine Journal's critique revealed what the experiment really demonstrated.
Data Nielsen teams with XR to automate measurement tagging for advertisers Nielsen and Extreme Reach integrate to streamline campaign delivery with automated Nielsen ONE ad tags embedded directly in XR's platform.
Social Why LinkedIn says building "owned prominence" beats rented ads in B2B marketing LinkedIn's B2B Institute research shows branded searches deliver $12.99 ROAS versus $0.68 for generic terms, as AI-driven discovery reshapes marketing strategies.
Search Google deploys Gemini 3 in search with model-designed interfaces Google integrates Gemini 3 frontier model into search on December 18, 2025, enabling dynamic interface generation and real-time simulations for complex queries across millions of users.
Data Google and Apple face Japan's toughest mobile platform rules yet Japan enforces Mobile Software Competition Act on December 17, requiring Google and Apple to allow alternative app stores and payment systems with strict compliance rules.
Display Google's alcohol advertising policy relies on two unchangeable rules Google Ads requires alcohol advertisers to avoid targeting minors and only target approved locations. ABV limits vary by country with a 7-day warning before suspension.
Video Smart TV home screens now drive more movie decisions than trailers LG Ad Solutions study finds 96% of viewers say home screen ads influence theater decisions, while 67% rent movies after seeing promotions on TV screens.
Social Innovid's new features changed how social ads get managed across 7 platforms Innovid announced social advertising enhancements on December 17, 2025, adding Reddit support and Meta's Opportunity Score to streamline cross-platform campaigns.
AI AI takes first steps onto television home screens for nonprofit advertising Magnite deploys first AI-generated home screen ads on LG and TCL, lowering creative barriers for nonprofits entering streaming TV advertising markets.
AI Google Discover feeds users AI and YouTube while publishers watch traffic vanish Data from Marfeel reveals Google Discover transformed into an AI platform, with 51% of feed positions now occupied by AI Summaries in test markets, while YouTube absorbs the majority of default exits.
AI One-third of YouTube Shorts feed now consists of AI-generated slop New research reveals 33% of YouTube Shorts shown to new users are brainrot content, while 21% are AI-generated slop, as machine-made videos flood the platform.
Social Snapchat's new in-app editing tool lets users skip the learning curve Snapchat announced Quick Cut on December 17, a lens-powered video creation tool that eliminates traditional editing workflows for iOS users.
Audio Christmas dominates YouTube's latest weekly music rankings Mariah Carey's seasonal classic reaches 57.1 million views while Wham! captures 53 million as festive tracks surge across 13 markets.
AI Microsoft Clarity reveals how AI assistants are reshaping website traffic patterns Microsoft Clarity's December 18 analysis shows AI referrals grew 155% in eight months while converting 11 times better than search despite under 1% traffic share.
Data Amazon adds $1,000 annual value to Business Prime with QuickBooks, CrowdStrike benefits Amazon Business expands membership benefits with financial software, cybersecurity protection, and HR tools for small businesses across three partnership programs.
Audio YouTube pulls the plug on Billboard charts after streaming weight dispute YouTube withdraws streaming data from Billboard charts after January 16, 2026, ending decade-long partnership over ad-supported versus subscription weighting.
Video YouTube's home feed quietly kills long-form video discovery Platform data shows browse recommendations dropped from six long-form videos per row to just two, redirecting 80% of available slots toward Shorts content.
AI Why greed, not technology, blocks programmatic advertising reform Advertising veterans warn new AI protocol ignores fraud risks while major platforms resist adoption that threatens vendor lock-in profits.
Retail eBay brings back auctions with live shopping in Germany eBay launched its Live shopping platform in Germany on November 29, delivering real-time auctions and instant purchases through streamed events from sellers.
