New ANPD study documents deepfake advertising fraud using Gisele Bundchen's image that moved R$20 million before arrests. Global labeling rules now converge.
Six proposals strip sessions from every protocol call, ending sticky routing MCP servers relied on since 2024, forcing ad tech builders into a migration window.
Amazon and Walmart bots dodge origin data even after FTC scrutiny. A Khan-founded policy center tested both agents on July 30, finding inconsistent answers.
Sportsnet keeps over 500 national games yearly while Prime absorbs at least 26, reshaping how Canadian broadcasters split NHL streaming rights through 2038.
Publishers, agencies and ad-tech vendors now get a three-role classification map under Regulation 2024/900. Pending EDPB targeting rules could still reshape it.
ChatGPT texts average 37.7 points on Wortliga's scale, trailing Claude's 47.7, across 2,112 B2B documents. Can better prompts close the gap models alone cannot?
Site search pages no longer breach Search Essentials, Mueller told Splitt, though server strain and hacked-content risks still favor robots.txt blocking today.
Only advertisers using conversion-based auto-bidding strategies had access, and Microsoft has not confirmed when the Search term matching switch takes effect.
AI slop cleared premium quality checks and charged more for it, Meta, Amazon and Microsoft posted records, and the crawlers finally got sorted into four boxes.
Sponsored prompts convert shoppers 48% more often and Ads Agent trims acquisition costs 6%, per the earnings call. Prime Day's shift into Q2 clouds the pace.
Advertiser count grew over 70% and scaled-channel revenue doubled, but Q3 guidance implies ad growth slowing to 48% as search referral traffic turns choppy.
Ad-free on-demand programming reaches Joyn users in the fourth quarter, testing how German public broadcasters can share digital reach with private platforms.
Every morning, get a curated digest of the last 24 hours in programmatic advertising
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Powered by Affinity Solutions data covering 100 million U.S. consumers and 86 billion transactions, the tool shows revenue impact while campaigns still run.
Eyeota audience segments now feed Adobe Advertising CTV identities, letting brands track TV viewers across digital, mobile and web without third-party cookies.
Some 72% of marketers cannot activate first-party data effectively, Experian finds. AUDIENCES joins to close that gap across search, social and CTV channels.
No replacement API exists for the blocked commerce endpoints. Poll ads, Explore Feed and Messenger Stories placements also vanish under the same July release.
AI bots generated ten times more clicks than humans in unprotected campaigns, DoubleVerify found, as marketers weigh growing risks from generative AI content.
Adopted on July 14 and made public July 27, the order bans the US broker from Italian data entirely, and could reshape how sales teams source B2B contacts.
Nine named vendors covering biometric panels, lab studies and AI metrics appear in VAB's second 2026 guide on engagement, with three installments still due.
Cost uploads without a currency field now fail intake, while past imports keep the property's assumed rate. A mapping step awaits multi-currency advertisers.
Nine distinct analysis methods once required 3-4 duplicate tables per metric at Roku. Data scientists now write one SQL file, ending silent calculation drift.
Reading all 1,741 partner privacy policies named in the banner would take 172 hours, noyb calculates, raising questions the Austrian regulator must answer.
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Sportsnet keeps over 500 national games yearly while Prime absorbs at least 26, reshaping how Canadian broadcasters split NHL streaming rights through 2038.
Publishers, agencies and ad-tech vendors now get a three-role classification map under Regulation 2024/900. Pending EDPB targeting rules could still reshape it.
Sponsored prompts convert shoppers 48% more often and Ads Agent trims acquisition costs 6%, per the earnings call. Prime Day's shift into Q2 clouds the pace.
Ad-free on-demand programming reaches Joyn users in the fourth quarter, testing how German public broadcasters can share digital reach with private platforms.
Eight named partners now link existing digital audiences and app tracking to premium TV, arriving as Comcast's split leaves the platform's future unsettled.
Eyeota audience segments now feed Adobe Advertising CTV identities, letting brands track TV viewers across digital, mobile and web without third-party cookies.
A quick serve restaurant saw a 148% lift in location conversions, per iSpot data. The nine-year partnership now covers measurement across linear and streaming.
Buyer Cloud clients access the tool at no extra cost, covering seven launch publishers including NBCUniversal, as CTV buyer trust gaps persist industry-wide.
Prime Video hit a platform-best 4.5% share as streaming took 48.6% of US viewing. Nielsen still keeps Gauge data outside the currency ratings buyers trade.
Ad-supported Peacock lands inside an ad-free product, reaching YouTube's US Premium base in early 2027. FreeWheel ties deepen as Comcast prepares its spin-off.
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Publishers, agencies and ad-tech vendors now get a three-role classification map under Regulation 2024/900. Pending EDPB targeting rules could still reshape it.
AI slop cleared premium quality checks and charged more for it, Meta, Amazon and Microsoft posted records, and the crawlers finally got sorted into four boxes.
Nine named vendors covering biometric panels, lab studies and AI metrics appear in VAB's second 2026 guide on engagement, with three installments still due.
Satori researchers priced a working scam kit at $2,970 monthly, no hardware required. Fake-account creation now runs faster than ad platforms can detect it.
Ordinary shares began direct Nasdaq trading today as Criteo ended its ADS program. A US merger targeted for January 2027 still needs shareholders' approval.
Slop inventory posts a 0.05% invalid traffic rate against 0.32% for clean supply and commands a $7.08 TrueCPM. Verification metrics now flag the wrong risk.
Uptake climbed from 16% in 2024 to 26% in 2025 among ecommerce merchants on Google Ads. Smec runs its Q4 playbook session today. Which campaign wins budget?
Affiliate income stayed down 30% despite renegotiated commissions, and Time now routes AI crawlers to a stripped-down copy of its site. Who survives the shift?
Just 5.3% of the 131 marketers surveyed run a dedicated IVT platform, and 53.5% know little about them. Half say bidding now optimizes toward bots, not buyers.
Ten capabilities hit Brand+ and Performance+ from July 22, with audio in 16 locales and free first-party signals. Default-on models test Amazon's control claim.
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Site search pages no longer breach Search Essentials, Mueller told Splitt, though server strain and hacked-content risks still favor robots.txt blocking today.
Only advertisers using conversion-based auto-bidding strategies had access, and Microsoft has not confirmed when the Search term matching switch takes effect.
Survey data covering 1,323 respondents shows 97% of Gen Z research restaurants before spending, while written reviews outrank influencer picks by 19 points.
Revenue per search and volume drove the gain, but third-party deals held constant currency growth to just 9%, Microsoft says. Q1 guidance signals more slowing.
Standard search shows products on 88% of shopping queries versus 23% in AI Mode, new tracking data covering 100,000 searches and two million listings finds.
Reviews traded for money, discounts or free products must now carry disclosure. Sites that skip it risk a manual action that strips stars from search results.
Performance Max advertisers in a limited Google alpha can now exclude search partners and display, while household income exclusions surfaced on July 27, 2026.
Classifieds site cycles 10,000 listings monthly on 24-72 hour lifespans against 5,000 stable URLs. Half of Googlebot hits land on 404s. What the tag misses.
Affiliate income stayed down 30% despite renegotiated commissions, and Time now routes AI crawlers to a stripped-down copy of its site. Who survives the shift?
Just 5.3% of the 131 marketers surveyed run a dedicated IVT platform, and 53.5% know little about them. Half say bidding now optimizes toward bots, not buyers.
