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Largest Contentful Paint metric thresholds: 2.5s good, 4.0s poor performance for Core Web Vitals SEO
Data

Major browsers achieve cross-platform parity on web performance metrics

Safari 26.2 delivers final pieces needed to measure Core Web Vitals uniformly across Chrome, Firefox, and all major browsing environments, ending years of fragmented performance tracking for marketing professionals.
Jan 2, 2026 12 min read
Mercy poster shows futuristic LAPD action as Amazon MGM targets theatrical-streaming ad strategy
Video

Chris Pratt gambles everything on AI judge in 90-minute trial thriller

Amazon MGM Studios positions theatrical-exclusive crime film for streaming advertising play as AI justice themes target premium inventory during critical January release window.
Jan 2, 2026 12 min read
Google Ads API logo representing version 19 sunset announcement and developer migration deadline
Data

Google preparing to shut down Ads API v19 in February 2026

Google Ads API version 19 will sunset on February 11, 2026. Developers must migrate to newer versions before all v19 requests begin failing across the platform.
Jan 2, 2026 8 min read
Google AI playbook for sustainability reporting cover showing blue gradient text on white background
AI

Google shares internal AI playbook after two years testing automation on environmental reports

Google released December 2025 AI implementation guide documenting sustainability reporting experimentation with NotebookLM, Gemini tools, and prompt templates.
Jan 2, 2026 14 min read
Publishers versus Google platforms in digital advertising power struggle
AI

Algorithm chaos and power plays close digital advertising's turbulent year

Google's 18-day algorithm rollout disrupted rankings while Alphabet spent $4.75B on AI infrastructure and Big Tech consolidated control over digital advertising markets.
Jan 2, 2026 11 min read
Google SERP volatility visualization showing algorithmic shifts from 2021-2025 tracking major updates.
Search

SEO consultant tracks Google's shift from predictable to chaotic

Analysis reveals declining confirmed updates from 10 in 2021 to 4 in 2025 while perceived volatility reaches record-breaking levels across algorithmic earthquakes.
Jan 2, 2026 13 min read
Google Business Profile icon with digital data streams representing review link documentation release
Search

Google formalizes review requests nine months after feature launch

Google published official documentation for Business Profile review links and QR codes on December 31, ending months of unofficial feature usage.
Jan 2, 2026 8 min read
xAI logo and California flag with gavel illustrating lawsuit over AI training data disclosure law
AI

xAI sues California over law forcing AI firms to reveal training secrets

Elon Musk's xAI files federal lawsuit challenging California's AB 2013, arguing the transparency law violates constitutional protections and hands competitors a roadmap to replicate proprietary AI models.
Jan 2, 2026 14 min read
Prebid Cache market share showing Microsoft's dominance before April 2026 deprecation announcement.
Video

Microsoft kills free Prebid Cache publishers rely on for video ads

Microsoft deprecates public Prebid Cache on April 30, 2026, affecting 60% of configured endpoints as publishers scramble for alternatives to maintain video delivery.
Jan 1, 2026 10 min read
Vietnam implements comprehensive personal data decree on final day of 2025
Data

Vietnam implements comprehensive personal data decree on final day of 2025

Vietnam issues sweeping data protection implementation decree December 31, setting strict compliance requirements for digital businesses processing personal information.
Jan 1, 2026 7 min read
Publisher traffic decline shown on analytics dashboard tracking visitor losses from AI summaries
AI

Blocking AI crawlers backfired: news publishers lost 23% of traffic

Large language models reshaped news consumption patterns starting in August 2024, but publishers who blocked AI bots experienced worse outcomes than those who didn't, according to research published December 31, 2025, by Rutgers Business School and The Wharton School.
Jan 1, 2026 10 min read
Chart shows Spotify song availability by market code with over 11 million tracks in top markets
Audio

Shadow library scraped 86 million Spotify tracks for preservation

Anna's Archive distributed 256 million Spotify metadata rows and 86 million audio files totaling 300 terabytes, representing 99.6% of platform listens.
Dec 31, 2025 14 min read
Honey browser extension logo with content creators depicted as puppets controlled by strings
Data

Honey co-founder Ryan Hudson defends extension amid fraud detection allegations

Ryan Hudson rebuts allegations against Honey's affiliate practices while launching ZeroClick AI ad network, as investigation exposes detection evasion system.
Dec 31, 2025 17 min read
IAB Tech Lab CEO Anthony Katsur discusses agentic AI hype on AdTechGod podcast December 29, 2025.
AI

IAB Tech Lab CEO warns industry chasing 'shiny pennies' in agentic AI

IAB Tech Lab CEO Anthony Katsur warns advertising industry must fix transparency and privacy issues before embracing agentic AI during 2025's hectic pace.
Dec 30, 2025 10 min read
Colorful LEGO bricks scattered showing mix of generic blocks and specialized themed pieces from sets
Marketing

When LEGO abandoned open creativity for licensed franchise merchandising

Marketing consultant questions LEGO's shift from open-ended building blocks to licensed IP sets, sparking debate about retail economics versus imagination.
Dec 30, 2025 11 min read
Google's December 2025 core update completes after 18-day rollout affecting search rankings globally.
Search

Google's December 2025 core update finally wraps after 18 days

Google completes its third core update of 2025 on December 29 after an 18-day rollout marked by significant ranking volatility and traffic losses for publishers.
Dec 30, 2025 10 min read
SEO expert Marie Haynes explains how Google transforms into AI agent performing tasks for users directly.
AI

How Google's AI agent will change search forever

Marie Haynes explains how Google is becoming an AI agent, not a search engine—and what this fundamental shift means for SEO professionals and marketers.
Dec 29, 2025 15 min read
Marketing O'Clock hosts present 2025 Clockscars awards ceremony recognizing digital marketing leaders
Social

Marketing O'Clock crowns industry leaders in 2025 Clockscars ceremony

Digital marketing podcast recognizes Anthony Higman, Glenn Gabe, and Barry Schwartz while celebrating memes, rants, and platform battles that defined advertising technology's most tumultuous year.
Dec 29, 2025 12 min read
Marketing professionals collaborate on AI-powered campaign strategies in modern workspace environment.
AI

Why AI might create more marketing jobs, not fewer

As AI tools become more efficient, a 19th-century economic principle suggests demand for marketing work could increase rather than decline.
Dec 29, 2025 11 min read
Marketer standing out from AI-automated crowd by slowing down and mastering craft manually
AI

Slowing down becomes marketers' secret weapon in the AI speed race

Dan Koe argues AI democratization makes slowing down the new competitive advantage as marketing automation creates efficiency without strategic depth.
Dec 29, 2025 13 min read
Microsoft Copilot app icon displayed on LG smart TV interface alongside YouTube and streaming apps
AI

Microsoft CEO admits Copilot integrations "don't really work" as adoption falters

Satya Nadella told managers Copilot's Gmail and Outlook connections "don't really work" and are "not smart" while taking hands-on role to fix AI assistant problems.
Dec 29, 2025 10 min read
AI models tested: Perplexity, Copilot, Gemini showed high manipulation vs. ChatGPT, Claude resistance
AI

What Ahrefs' fake brand experiment actually proved about AI search

Ahrefs tested AI platforms with misinformation about a fictional brand on December 10. Search Engine Journal's critique revealed what the experiment really demonstrated.
Dec 28, 2025 15 min read
Nielsen teams with XR to automate measurement tagging for advertisers
Data

Nielsen teams with XR to automate measurement tagging for advertisers

Nielsen and Extreme Reach integrate to streamline campaign delivery with automated Nielsen ONE ad tags embedded directly in XR's platform.
Dec 28, 2025 9 min read
Why LinkedIn says building "owned prominence" beats rented ads in B2B marketing
Social

Why LinkedIn says building "owned prominence" beats rented ads in B2B marketing

LinkedIn's B2B Institute research shows branded searches deliver $12.99 ROAS versus $0.68 for generic terms, as AI-driven discovery reshapes marketing strategies.
Dec 28, 2025 8 min read
Google Search leaders discuss Gemini 3 generative UI integration in December 2025 podcast episode
Search

Google deploys Gemini 3 in search with model-designed interfaces

Google integrates Gemini 3 frontier model into search on December 18, 2025, enabling dynamic interface generation and real-time simulations for complex queries across millions of users.
Dec 28, 2025 20 min read
Page 1 of 336 Older Posts →
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