Daily viewing fell to 3 hours 33 minutes, three below June, while streaming held flat at 10.7% for a third consecutive month. Where does the next point go?
Search advertisers get term matching, text customization and URL expansion, plus a 20 brand list cap per campaign. Will Bing follow Google's forced migration?
Invite Media was the demand-side platform Google bought for $81 million in 2010 and rebuilt into DoubleClick Bid Manager, now DV360. How it worked, and why.
Wildfire Interactive was a social marketing software company Google acquired in 2012 and closed by 2015, ad tech's clearest case study in platform dependency.
Adometry was a cross-channel attribution vendor Google bought in 2014 and rebuilt as Attribution 360, the ancestor of the data-driven attribution used today.
Sovrn is a Boulder publisher technology company running an ad exchange, header bidding software and an affiliate commerce network for independent websites.
Word of mouth is unpaid consumer-to-consumer recommendation, the channel that buyers trust most and marketers measure least, now reshaped by AI answer engines.
Admeld was a supply-side platform that optimised publisher ad network revenue. Google bought it for $400 million in 2011 and retired the product in late 2013.
PubMatic is an independent sell-side platform that auctions publisher ad space to automated buyers. Listed on Nasdaq as PUBM, the company has run since 2006.
OpenX is an independent supply-side platform auctioning publisher ad inventory to programmatic buyers. Its origins, mechanics, scale claims and open disputes.
TripleLift is a supply-side platform that rebuilds ad creative to fit each publisher's page, selling native, display, video and CTV formats programmatically.
Advertisers get 60 days to name a disclosure lead under IAB voluntary rules issued August 18. Which AI uses trigger a consumer label, and which stay exempt?
Every morning, get a curated digest of the last 24 hours in programmatic advertising
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Firefox users already ran over a billion Startpage queries a year through add-ons. Exa now powers AI answers and NVIDIA opens 2,000 games. Who gets defaults?
Merger itself cleared with 51.6m shares in favour, only 60,073 against, sending RampID toward Publicis. The pay rebuke is advisory and does not bind the board.
Developers face a 26% App Store commission and 20% with alternative payments. Every EU developer moves to one set of terms on October 1, locked for 12 months.
Once locked to WP Engine's own paying customers only, Smart Search AI now runs on any WordPress site as agencies weigh search tools against AI answer engines.
Gateway now flags any TLS-inspected request carrying an MCP-Protocol-Version header, though local stdio servers and off-network calls stay outside the new view.
Ad tech's week in numbers: AI Max carries 72% more invalid traffic, The Trade Desk falls 22%, Comscore cuts $25 million and Perplexity blocks Time's agent ads.
Developers can skip preconfigured Report resources and pull JSON directly. Floodlight activities separately gain 14 categories, now mandatory for attribution.
Suit filed August 13 in California's Eastern District says the patches were relabelled Berberine. Doctors cite molecule size. Does a rename cure the claims?
Complaint puts damages above $5m and covers a nationwide class of buyers, filed August 12 in San Diego. Front-of-pack ingredient order now faces a jury test.
Twenty-six complaints from Finnish and Norwegian members pushed Datatilsynet to act. SATS has until September 11, 2026 to rewrite its member photo notices.
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Hardware-level targeting by screen size and room placement reaches 30 markets, a first for CTV buyers. How does it fit Nexxen's exclusive North American rights?
Pangle reaches more than 400,000 apps, per TikTok, and buyers had no independent read on that inventory. Coverage arrives one week after the Nielsen buyout.
Six Disney Store items debut at D23 before an August 27 wider release, and a helmet signed by 20 drivers drew 199 bids to reach 201,000 dollars. Monza is next.
Rene Ritchie listed the exclusions on August 14, four days after YouTube doubled entry thresholds. Which Shorts channels can still clear a bar that just moved?
Amjad Hanif defended entry bars doubling to 8,000 watch hours and 20 million Shorts views. Creators left 890 comments. What actually lands on February 1, 2027?
Creator Insider aired its second screen time interview in 68 days, and YouTube has just set a 20 million Shorts view bar for 2027. Who loses the impressions?
Contribution ex-TAC guidance top end fell $10m to $225m, squeezing buyers planning H2 DOOH budgets. Two signed agency deals now start contributing late in Q3.
Performance Max is now in scope, reversing Google's 2025 line that non-Search campaign types would stay untouched. Which account structures survive September?
Workforce reduction carries $7 million to $9 million in exit charges and runs into Q3 2027. Executive pay falls 10% to 20%. Which products survive the reset?
Product overlays shift to a shelf below the player and Shorts icons thin out. Five design rules from YouTube, and what a quieter interface does to ad space.
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Contribution ex-TAC guidance top end fell $10m to $225m, squeezing buyers planning H2 DOOH budgets. Two signed agency deals now start contributing late in Q3.
Ad tech's week in numbers: AI Max carries 72% more invalid traffic, The Trade Desk falls 22%, Comscore cuts $25 million and Perplexity blocks Time's agent ads.
Publisher's parent shed 22 million monthly visitors last quarter; RE/MAX brings 149,267 agents and a pending sale to Real. Who sells the ads inside the new hub?
Performance Max is now in scope, reversing Google's 2025 line that non-Search campaign types would stay untouched. Which account structures survive September?
Role-based controls, deals forecasting and self-serve reporting arrive 14 months after curators went live. Can a sell-side agent earn a trading desk's trust?
Cyd Converse takes a newly created post spanning 18,000 publisher sites, inheriting the Uplift and Shine programmes. Can advocacy change what platforms decide?
Dentsu is signing its own Japanese ad buys with the same credential, and OP-CIP wants 50 organizations running it by early 2027. Will browser makers follow?
Marvin rules out any benefit for campaigns already missing targets, and unconstrained accounts see nothing move. Which targets get reset before Monday, Aug 17?
Vendor analysis published August 11 warns a $5 actual CPA is not automatically a new target, and that placement mix can shift beneath a stable ROAS reading.
Publishers invoke 2022 commitments that bind Google until July 2027, filed 20 days after AI Overviews reached France. Will the Autorité reopen negotiations?
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
Search advertisers get term matching, text customization and URL expansion, plus a 20 brand list cap per campaign. Will Bing follow Google's forced migration?
Advertisers get 60 days to name a disclosure lead under IAB voluntary rules issued August 18. Which AI uses trigger a consumer label, and which stay exempt?
Google's August 2026 spam update reached every language on August 18, as Apple rewrote its EU App Store fee terms and ChatGPT ad units swapped advertisers.
Only 3.1% of 3,554 retrieved pages earned a citation, and 21 of 27 first queries carried brands nobody typed. Where does technical AI visibility work land?
Judge Freeman ruled gray-on-black links on two Grok screens formed no contract at all. Sites skipping checkbox consent now face wider class action exposure.
MIT economist would strip ranking from feeds at Meta and TikTok, firms already facing EU addictive design findings. What happens to the ad model underneath?
Foundation's CEO says the AI workspace cut a full workweek of research to an hour. Ahrefs built it on 170 trillion pages and 439 million monthly AI prompts.
Once locked to WP Engine's own paying customers only, Smart Search AI now runs on any WordPress site as agencies weigh search tools against AI answer engines.
The Westwood, Massachusetts vendor pairs it with the Quantum Index, a purchase-readiness score replacing marketing qualified leads for enterprise sales teams.
Agentic demand cleared $6.13 against $6.95 for conventional buyers, thinning yield. Rivals now wrap fixed-price deals at 1% fees. Is per-impression buying over?
