Announcement
Data   -   Apr 12, 2026 Google Ads finally collapses enhanced conversions into a single toggle
Google Ads enhanced conversions unified toggle merging multiple data sources into one signal.

Google Ads is unifying enhanced conversions for web and leads into a single toggle starting June 2026, accepting data from tags, Data Manager, and APIs at once.

by Luis Rijo
Data   -   Apr 12, 2026 Google quietly kills Display and Video support in Performance Planner
Google Ads Performance Planner dashboard in dark operations room, screens showing campaign data.

Google dropped Display and Video from Performance Planner on March 9, 2026, removing impression share metrics and locking existing plans from view or editing.

by Luis Rijo
Data   -   Apr 12, 2026 The CMO is losing control - Empathy Lab's blueprint to fight back
Empathy Lab Growth OS 1.0 modular marketing system with Commerce Activator and Content Studio

Empathy Lab's Growth OS whitepaper, published March 10, 2026, argues CMOs must orchestrate AI across pricing, media, and commerce or lose control of demand.

by Luis Rijo
Search   -   Apr 12, 2026 IAB Polska's SEMbook 2026 maps new rules for search marketing in the age of AI
IAB Polska SEMbook 2026 e-book cover on tablet, SEO and PPC trends guide

IAB Polska released SEMbook 2026 on April 9, addressing AI agents, CPC cost spikes, Performance Max, ROAS limits, and OneSearch for Polish search marketers.

by Luis Rijo
Display   -   Apr 12, 2026 IAB Europe's 383-question guide finally maps who owes what to whom in ad tech
Digital advertising supply chain graph showing 11 stakeholder nodes and their relationships.

IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges.

by Luis Rijo
Search   -   Apr 12, 2026 Judge dismisses newspaper publishers' antitrust case against Google
Spider web trapping torn newspaper fragments, symbolizing Google's grip on news publishers.

A D.C. court dismissed the Helena World Chronicle antitrust suit against Google, ruling publishers lacked standing and failed to prove an online news monopoly.

by Luis Rijo
Data   -   Apr 12, 2026 Utiq brings telco identity to Snack Media's 110 million sports fans
Utiq brings telco identity to Snack Media's 110 million sports fans

Utiq integrates deterministic, telco-powered identity across Snack Media's 400-property sports publisher network, covering 110 million monthly users in the UK.

by Luis Rijo
Data   -   Apr 12, 2026 Ace Hardware sued for tracking users who opted out of cookies
Cookie banner on monitor with "Reject All" button while data streams bypass consent controls.

Three plaintiffs allege Ace Hardware's cookie banner was fake - Google Analytics and Bazaarvoice kept firing even after opt-out, violating federal wiretap law.

by Luis Rijo
Google Ads enhanced conversions unified toggle merging multiple data sources into one signal.
Data   -   Apr 12, 2026 Google Ads finally collapses enhanced conversions into a single toggle

Google Ads is unifying enhanced conversions for web and leads into a single toggle starting June 2026, accepting data from tags, Data Manager, and APIs at once.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 9353 Articles
Data   -   Apr 12, 2026 Google Ads finally collapses enhanced conversions into a single toggle
Google Ads enhanced conversions unified toggle merging multiple data sources into one signal.

Google Ads is unifying enhanced conversions for web and leads into a single toggle starting June 2026, accepting data from tags, Data Manager, and APIs at once.

by Luis Rijo
Data   -   Apr 12, 2026 Google quietly kills Display and Video support in Performance Planner
Google Ads Performance Planner dashboard in dark operations room, screens showing campaign data.

Google dropped Display and Video from Performance Planner on March 9, 2026, removing impression share metrics and locking existing plans from view or editing.

by Luis Rijo
Data   -   Apr 12, 2026 The CMO is losing control - Empathy Lab's blueprint to fight back
Empathy Lab Growth OS 1.0 modular marketing system with Commerce Activator and Content Studio

Empathy Lab's Growth OS whitepaper, published March 10, 2026, argues CMOs must orchestrate AI across pricing, media, and commerce or lose control of demand.

by Luis Rijo
Search   -   Apr 12, 2026 IAB Polska's SEMbook 2026 maps new rules for search marketing in the age of AI
IAB Polska SEMbook 2026 e-book cover on tablet, SEO and PPC trends guide

IAB Polska released SEMbook 2026 on April 9, addressing AI agents, CPC cost spikes, Performance Max, ROAS limits, and OneSearch for Polish search marketers.

by Luis Rijo
Display   -   Apr 12, 2026 IAB Europe's 383-question guide finally maps who owes what to whom in ad tech
Digital advertising supply chain graph showing 11 stakeholder nodes and their relationships.

IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges.

by Luis Rijo
Search   -   Apr 12, 2026 Judge dismisses newspaper publishers' antitrust case against Google
Spider web trapping torn newspaper fragments, symbolizing Google's grip on news publishers.

A D.C. court dismissed the Helena World Chronicle antitrust suit against Google, ruling publishers lacked standing and failed to prove an online news monopoly.

by Luis Rijo
Data   -   Apr 12, 2026 Utiq brings telco identity to Snack Media's 110 million sports fans
Utiq brings telco identity to Snack Media's 110 million sports fans

Utiq integrates deterministic, telco-powered identity across Snack Media's 400-property sports publisher network, covering 110 million monthly users in the UK.

by Luis Rijo
Data   -   Apr 12, 2026 Ace Hardware sued for tracking users who opted out of cookies
Cookie banner on monitor with "Reject All" button while data streams bypass consent controls.

Three plaintiffs allege Ace Hardware's cookie banner was fake - Google Analytics and Bazaarvoice kept firing even after opt-out, violating federal wiretap law.

by Luis Rijo
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