Cost uploads without a currency field now fail intake, while past imports keep the property's assumed rate. A mapping step awaits multi-currency advertisers.
Meta profit fell 8 percent to 15.8 billion dollars as legal charges hit margins, while Microsoft earnings and an IAB Australia crawler guide reshaped ad tech.
Satori researchers priced a working scam kit at $2,970 monthly, no hardware required. Fake-account creation now runs faster than ad platforms can detect it.
Nine distinct analysis methods once required 3-4 duplicate tables per metric at Roku. Data scientists now write one SQL file, ending silent calculation drift.
Just 2.6% of AI crawler traffic serves live queries versus 52% for training, IAB Australia finds, ahead of Cloudflare's default block starting in September.
Reading all 1,741 partner privacy policies named in the banner would take 172 hours, noyb calculates, raising questions the Austrian regulator must answer.
Revenue per search and volume drove the gain, but third-party deals held constant currency growth to just 9%, Microsoft says. Q1 guidance signals more slowing.
Advertising revenue climbed 27% to $59.36 billion in the quarter, but a $2.4 billion legal charge pushed total costs up 55%, narrowing operating margin to 31%.
Published today, the 15-page guide names UID2, OpenID and RampID as identifier options and urges buyers to audit vendor match-rate accuracy before signing on.
The company's own benchmarks claim an accuracy edge over Google Shopping and Amazon, though independent labs have not yet verified the numbers released today.
The self-serve DSP feature validates audiences against an identity graph whose global footprint has nearly doubled, Nexxen says, ahead of its Q2 2026 earnings.
Long-pressing Fn now dictates, edits, and generates images inside any Mac app, launching in English only. Wider language support follows in coming updates.
Every morning, get a curated digest of the last 24 hours in programmatic advertising
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Cost uploads without a currency field now fail intake, while past imports keep the property's assumed rate. A mapping step awaits multi-currency advertisers.
Nine distinct analysis methods once required 3-4 duplicate tables per metric at Roku. Data scientists now write one SQL file, ending silent calculation drift.
Reading all 1,741 partner privacy policies named in the banner would take 172 hours, noyb calculates, raising questions the Austrian regulator must answer.
Published today, the 15-page guide names UID2, OpenID and RampID as identifier options and urges buyers to audit vendor match-rate accuracy before signing on.
The self-serve DSP feature validates audiences against an identity graph whose global footprint has nearly doubled, Nexxen says, ahead of its Q2 2026 earnings.
Five national rankings cover 50 metro areas in France, the UK, Spain, Italy and Germany. Which sectors are driving hiring growth outside Europe's capitals?
Klarna Inc. is the lessor, not Apple, and seven models including iPhone 16 are excluded. Existing Upgrade Program members must switch. What does 24 months cost?
Meta demotes Facebook Feed to a second tab and ships a free selfie badge on July 27, locking out Pages, as Google adds an AI attestation field before Aug. 2.
Berlin firm's ID-Precise segments now sit in the 3P Audience Hub, matched to Amazon IDs. Traders in six countries can activate them off the shelf from July 23.
Article 85 derogations now stop at journalism, hitting any firm that sells personal data behind a paywall. Does an editorial policy still buy an exemption?
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Prime Video hit a platform-best 4.5% share as streaming took 48.6% of US viewing. Nielsen still keeps Gauge data outside the currency ratings buyers trade.
Ad-supported Peacock lands inside an ad-free product, reaching YouTube's US Premium base in early 2027. FreeWheel ties deepen as Comcast prepares its spin-off.
Meta demotes Facebook Feed to a second tab and ships a free selfie badge on July 27, locking out Pages, as Google adds an AI attestation field before Aug. 2.
Ten capabilities hit Brand+ and Performance+ from July 22, with audio in 16 locales and free first-party signals. Default-on models test Amazon's control claim.
Partner Program channels get first access, desktop only, with a 3:2 safe zone inside the 9:16 frame. Generative thumbnails are now live globally in Ask Studio.
Certified CTV inventory scored 9,593 APM against a 7,286 streaming benchmark, giving buyers a guaranteed floor. Does supply-side curation hold up in practice?
Marketplace carries 430 million items monthly and a free Verified badge lands Monday. Video-heavy countries go first, raising questions over Feed ad inventory.
Small and mid-sized businesses are the target as multiple AI models turn logos and past creative into connected TV spots. No wider release date has been set.
Certification validates GAM technical integration compliance for the Kyiv video vendor. Product updates repeat May disclosures. What shifts for publishers?
Seizures ran across three separate actions during the tournament, and Colombia alone blocked 1,140 sites. Ad-funded piracy outlasts every enforcement window.
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Satori researchers priced a working scam kit at $2,970 monthly, no hardware required. Fake-account creation now runs faster than ad platforms can detect it.
Ordinary shares began direct Nasdaq trading today as Criteo ended its ADS program. A US merger targeted for January 2027 still needs shareholders' approval.
Slop inventory posts a 0.05% invalid traffic rate against 0.32% for clean supply and commands a $7.08 TrueCPM. Verification metrics now flag the wrong risk.
Uptake climbed from 16% in 2024 to 26% in 2025 among ecommerce merchants on Google Ads. Smec runs its Q4 playbook session today. Which campaign wins budget?
Affiliate income stayed down 30% despite renegotiated commissions, and Time now routes AI crawlers to a stripped-down copy of its site. Who survives the shift?
Just 5.3% of the 131 marketers surveyed run a dedicated IVT platform, and 53.5% know little about them. Half say bidding now optimizes toward bots, not buyers.
Ten capabilities hit Brand+ and Performance+ from July 22, with audio in 16 locales and free first-party signals. Default-on models test Amazon's control claim.
Creatives are locked to static PNG or JPG and appear 1-3 seconds after a viewer hits pause. Whether publishers route that supply direct is the open question.
Remaining Auto ad formats keep running, and some may fill the vacated slots. What the retirement signals about the future of AdSense for Search remains open.
Seizures ran across three separate actions during the tournament, and Colombia alone blocked 1,140 sites. Ad-funded piracy outlasts every enforcement window.
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Revenue per search and volume drove the gain, but third-party deals held constant currency growth to just 9%, Microsoft says. Q1 guidance signals more slowing.
Standard search shows products on 88% of shopping queries versus 23% in AI Mode, new tracking data covering 100,000 searches and two million listings finds.
Reviews traded for money, discounts or free products must now carry disclosure. Sites that skip it risk a manual action that strips stars from search results.
Performance Max advertisers in a limited Google alpha can now exclude search partners and display, while household income exclusions surfaced on July 27, 2026.
Classifieds site cycles 10,000 listings monthly on 24-72 hour lifespans against 5,000 stable URLs. Half of Googlebot hits land on 404s. What the tag misses.
Affiliate income stayed down 30% despite renegotiated commissions, and Time now routes AI crawlers to a stripped-down copy of its site. Who survives the shift?
Just 5.3% of the 131 marketers surveyed run a dedicated IVT platform, and 53.5% know little about them. Half say bidding now optimizes toward bots, not buyers.
Ask Brave posted 1169 Elo against Grok's 1157 in a test Brave ran and judged with Claude models. Calls cost $5 per 1,000. Who checks a vendor's own scorecard?
Adjust sends install and event callbacks while AppsFlyer routes web events into OpenAI's Conversions API with pixel dedup. Mexico and Brazil are next in line.
Embedded navigation displaces the CarPlay-only model as Ford's Latitude AI team taps road-level data for BlueCruise. What does Apple gain beyond Maps ad reach?
