Fox buys Roku, Publicis and TTD end feud, UK publishers sue AI scrapers
Fox's $22bn Roku deal reshapes CTV, Publicis and The Trade Desk end dispute, UK publishers bill AI scrapers £500 per scraped article through county courts.
PPC Land
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AI Overviews drain publisher traffic as ad tech's trust seals lapse
Google AI Overviews drained two publishers' search traffic and closed one site after 21 years, while Google and The Trade Desk let their TAG fraud seals lapse.
Google AI Overviews cost one Berlin expat guide 70% of its traffic
All About Berlin lost 70% of search traffic to Google AI Overviews, its founder reports, threatening 8 years of independent publishing on Berlin immigration.
Ad tech's trust layer fractures as sports budgets, bots, and AI reshape media
TAG's Google and Trade Desk certifications lapse, LinkedIn IVT hits 17.62%, political CTV doubles to $2.7bn, and sports reshape June's advertising budgets.
Publicis and The Trade Desk make up as ad tech's trust layer cracks
Publicis-TTD truce, TAG's crumbling accreditation regime, Roku's $19bn sale process, and five agentic AI launches claiming the ad buying layer in 48 hours.
Agentic AI and the ad stack: who controls the buying layer now?
Mediaocean NIVO AI, Magnite Orchestration, Teads EngageOS, and Walmart Connect on DV360 each launched June 11 as ChatGPT fell to 52.7% of global AI traffic.
A German judge just made Google responsible for what its AI says
Munich court holds Google liable for AI Overviews defamation, as Samsung home screens go programmatic, ChatGPT CPMs fall, and zero-click searches hit 68%.
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Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
