Established ROI sits at 7% while planned AI spending holds at $188m across the 2,145 leaders surveyed. Cost visibility now separates the firms seeing returns.
Two decades after publishers handed inventory to Google, a super{set} co-founder says the same bargain now faces firms. Can a company audit what a model kept?
Internal tests also place first campaign drafts 11 times faster across push, popunder and Telegram formats. No independent verification has been published.
Merchants get view_item_list, remove_from_cart, view_cart and add_shipping_info three years after GA4 migration. Do ad blockers still break the session thread?
Advertising reached 37.8% of the service's $1,895M revenue line and costs climbed 28% to $1,706M. Media earnings outside Peacock fell 34%. Can it hold in Q3?
Anthropic's crawler hit a 35,000 to 1 crawl ratio, and CAPTCHA solve rates measured just 0.24%. The findings show why small operators are locking down servers.
Monthly peak hit 207,204 in March 2014. The whole of 2025 produced 108,981 questions, under one peak month. What now happens to the corpus that trained AI?
Filed August 4 in the D.C. Circuit, a 34-page brief says three firms hold 88% of AI model API revenue. At stake is whether Mehta's remedy survives the appeal.
A $2.15 billion acquisition, a brutal earnings split, fresh lawsuits and forced automation reshaped digital advertising between August 3 and August 8, 2026.
Terms run 3 to 48 months, with 36 and 48 exclusive to Amazon buyers, and more than 40 million PayPal accounts qualify. Does checkout data follow the credit?
Novel-reading apps hid browser windows that clicked and scrolled on their own, lifting eCPM roughly 4x and attention scores 13%. Optimization data now suspect.
Merged after 19 commits and 109 passing checks, the module lets publishers query header bidding state from Chrome. Still experimental, still behind a flag.
Every morning, get a curated digest of the last 24 hours in programmatic advertising
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Two decades after publishers handed inventory to Google, a super{set} co-founder says the same bargain now faces firms. Can a company audit what a model kept?
Merchants get view_item_list, remove_from_cart, view_cart and add_shipping_info three years after GA4 migration. Do ad blockers still break the session thread?
Anthropic's crawler hit a 35,000 to 1 crawl ratio, and CAPTCHA solve rates measured just 0.24%. The findings show why small operators are locking down servers.
Monthly peak hit 207,204 in March 2014. The whole of 2025 produced 108,981 questions, under one peak month. What now happens to the corpus that trained AI?
A $2.15 billion acquisition, a brutal earnings split, fresh lawsuits and forced automation reshaped digital advertising between August 3 and August 8, 2026.
Lead generation advertisers now reach call details in one click, opening a report where AI-written summaries have sat since April. How many knew it existed?
Wire crossed 36 minutes after Nielsen agreed to buy DoubleVerify for $2.15 billion. Flat pricing targets vendors paid per impression measured. Who blinks first?
Developers held on to ad revenue instead: linked-data disclosures among surviving apps rose from 10.4% to 24.1% by 2025. What do privacy rules actually change?
Ogilvy's vice chairman puts real green-premium payers at 8% against the 75% who claim it. Survey-led marketing teams now face a widening say-do evidence gap.
Five sections carry at-risk flags, among them DID URL dereferencing, which identity vendors build on. Two implementations must ship before the spec advances.
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Advertising reached 37.8% of the service's $1,895M revenue line and costs climbed 28% to $1,706M. Media earnings outside Peacock fell 34%. Can it hold in Q3?
A $2.15 billion acquisition, a brutal earnings split, fresh lawsuits and forced automation reshaped digital advertising between August 3 and August 8, 2026.
Ads supplied 18% of second-quarter revenue and $48m in the first half, but management guides that share back near 15% in 2027. Does the dollar base still grow?
Advertising revenue still climbed 25% to $673 million, with third-party DSPs buying nearly three-quarters of in-stream video. Fox closes the deal in H1 2027.
IAB Tech Lab wrote programmatic guaranteed into its agentic specs in April 2026, and DataBeat found agentic buyers clearing 13.4% below conventional demand.
Emerging AI revenue nearly doubled to 15% of sales, mobile app grew over 40%, and CFO Steve Pantelick will retire. Q3 guidance now implies a sequential dip.
Revenue reached $715 million, up 3%, while CPG and autos supply a quarter of platform spend. Q3 guidance assumes no macro recovery. Where does growth restart?
Natural language, voice input and suggested prompts reach a small subset of users. Advertisers face a discovery layer they cannot yet target, buy or measure.
Google's August 5 update pushes impression throttling from Search onto Gmail, Play Store and Discover. Seven account signals now decide who stays qualified.
Wayfair, Currys, Debenhams, Boots, M&S and Etsy are the launch merchants for a market that becomes the 15th. Commissions clear 60 to 120 days after purchase.
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Monthly peak hit 207,204 in March 2014. The whole of 2025 produced 108,981 questions, under one peak month. What now happens to the corpus that trained AI?
A $2.15 billion acquisition, a brutal earnings split, fresh lawsuits and forced automation reshaped digital advertising between August 3 and August 8, 2026.
Novel-reading apps hid browser windows that clicked and scrolled on their own, lifting eCPM roughly 4x and attention scores 13%. Optimization data now suspect.
Gaming advertiser retention fell to 81.6% from 93.7%, and revenue per technology advertiser dropped 11% to $113,267. Buyers face a thinner premium supply pool.
Ads supplied 18% of second-quarter revenue and $48m in the first half, but management guides that share back near 15% in 2027. Does the dollar base still grow?
Developers held on to ad revenue instead: linked-data disclosures among surviving apps rose from 10.4% to 24.1% by 2025. What do privacy rules actually change?
Emerging AI revenue nearly doubled to 15% of sales, mobile app grew over 40%, and CFO Steve Pantelick will retire. Q3 guidance now implies a sequential dip.
Revenue reached $715 million, up 3%, while CPG and autos supply a quarter of platform spend. Q3 guidance assumes no macro recovery. Where does growth restart?
Google's August 5 update pushes impression throttling from Search onto Gmail, Play Store and Discover. Seven account signals now decide who stays qualified.
Digital advertising fell 9.2% to $79.8m after a programmatic partner exited, squeezing publisher supply. Reed puts cutting Google off at 9 to 15 months out.
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
Established ROI sits at 7% while planned AI spending holds at $188m across the 2,145 leaders surveyed. Cost visibility now separates the firms seeing returns.
Two decades after publishers handed inventory to Google, a super{set} co-founder says the same bargain now faces firms. Can a company audit what a model kept?
Internal tests also place first campaign drafts 11 times faster across push, popunder and Telegram formats. No independent verification has been published.
Anthropic's crawler hit a 35,000 to 1 crawl ratio, and CAPTCHA solve rates measured just 0.24%. The findings show why small operators are locking down servers.
Monthly peak hit 207,204 in March 2014. The whole of 2025 produced 108,981 questions, under one peak month. What now happens to the corpus that trained AI?
Filed August 4 in the D.C. Circuit, a 34-page brief says three firms hold 88% of AI model API revenue. At stake is whether Mehta's remedy survives the appeal.
A $2.15 billion acquisition, a brutal earnings split, fresh lawsuits and forced automation reshaped digital advertising between August 3 and August 8, 2026.
Merged after 19 commits and 109 passing checks, the module lets publishers query header bidding state from Chrome. Still experimental, still behind a flag.
Garante found on-screen disclaimers too weak for inattentive viewers, citing GDPR articles 5 and 25. No fine followed. Does satire still shield synthetic media?
Conversion-optimised CPC reaches product feed campaigns, plus URL macros and Triple Whale and Hightouch hooks. Brazil and Mexico follow; a carousel is in test.
