Video Hispanic consumers drive streaming dominance with 55.8% share Nielsen reveals Hispanic viewers command 55.8% of TV time through streaming platforms, outpacing general U.S. population by nearly 10 percentage points amid digital advertising gap.
Search Google expands cryptocurrency advertising to Argentina with September policy Google allows certified cryptocurrency exchanges and wallets to advertise in Argentina, requiring VASP registry under new September 2025 policy update.
Retail Criteo becomes first onsite retail media partner for Google Search Ads 360 Commerce advertising platform Criteo expands retailer demand access through Google's advertising technology in beta launch targeting Americas market.
Video LG Ad Solutions releases comprehensive diversity studies revealing CTV viewing patterns New research from LG Ad Solutions shows diverse audiences prefer free ad-supported streaming over traditional TV, with 94-97% owning connected TV devices.
AI Adobe launches AI agents for enterprise customer experience management AI technology now enables businesses to automate complex marketing processes through Adobe's Experience Platform Agent Orchestrator announced September 10, 2025.
AI Google introduces text guidelines for AI-powered advertising campaigns Google Ads debuts text guidelines feature to enhance brand control across Performance Max and AI Max campaigns with term exclusions and natural language restrictions.
Social Reddit expands publisher reach with new Pro tools and enhanced link viewing Reddit introduces publisher-focused tools within Pro platform to help media outlets track content performance across 110M+ daily users while improving article engagement.
Video Netflix becomes available in Amazon DSP starting Q4 2025 Netflix and Amazon Ads enable advertisers to purchase premium streaming inventory through automated demand-side platform across 11 international markets.
Retail PayPal Ads partners with PubMatic to deliver commerce-driven advertising PayPal Ads and PubMatic unite to provide verified audience insights based on transaction data for high-intent consumer targeting through programmatic platform.
Video Magnite acquires streamr.ai to simplify CTV advertising for small businesses Magnite announces streamr.ai acquisition on September 9, 2025, bringing AI-powered CTV ad creation tools to small business marketers through ecosystem partnerships.
Social LinkedIn study reveals trust drives B2B buyer confidence through influencer partnerships LinkedIn and Ipsos research shows 94% of marketers agree trust building represents most important factor for B2B brand success as influencer collaboration delivers 39 percentage point lift in brand awareness goals compared to traditional marketing approaches.
Search Google brings Search Central Live to Hong Kong for international ecommerce focus Google's search team will host its first Chinese-language Search Central Live event in Hong Kong on October 31, 2025, targeting ecommerce businesses expanding into international markets.
AI Shopify merchants report escalating AI support issues amid service restructuring E-commerce platform faces mounting criticism as automated systems create customer service loops, preventing access to human assistance despite technical problems requiring specialized intervention.
Display Washington State begins charging sales tax on advertising services Digital marketing professionals face new compliance requirements after comprehensive tax expansion takes effect October 1, 2025, targeting services previously exempt from state sales collection.
Social LinkedIn ads deliver 113% ROAS as B2B marketers increase platform investment Dreamdata's 2025 benchmarks reveal LinkedIn captures 39% of B2B ad budgets while offering lowest cost per company influenced at €154.
Social Facebook ad costs jump 21% as lead campaigns struggle while traffic ads thrive Facebook advertising benchmarks reveal mixed performance signals as cost per lead climbs to $27.66 while traffic campaigns show stronger efficiency metrics compared to Google alternatives.
Search Google introduces new AI Max campaign reporting metrics Enhanced visibility shows traffic from AI-generated keywords and landing page matching to help advertisers analyze performance across automated campaigns.
Search Google expands AI Mode to five new languages globally Google AI Mode search experience now serves users in Hindi, Indonesian, Japanese, Korean, and Portuguese worldwide as of September 8, 2025.
Display PubMatic files antitrust lawsuit against Google over digital advertising monopoly California company seeks damages after court ruling establishes search giant's illegal market control.
Search Google breakup rejection follows Yellow Pages precedent, analyst says Media expert Ian Whittaker compares court's behavioural remedy approach to classified directories enforcement from 1980s and 1990s.
Data Google's RTB Privacy Settlement: A $21.6 billion gamble that could reshape digital advertising Google's groundbreaking real-time bidding privacy settlement grants users unprecedented control over data sharing in a move valued up to $21.6 billion, potentially disrupting the open web advertising ecosystem that small publishers depend on for survival.
Data iOS 26 testing reveals mixed impact on Google Ads tracking parameters Testing shows click identifier behavior varies across browsing modes, with default settings maintaining current attribution capabilities.
AI Publishers reveal identity crisis as data challenges mount Publishers struggle to identify visitors while diversifying revenue streams but face mounting AI concerns according to new Wunderkind survey.
Data Comscore debuts AI-powered data partner network for audience insights Comscore announces AI-powered Data Partner Network on September 3, 2025, enabling privacy-first audience targeting with over 95% segment growth and 30% better engagement.
Data FTC sues robot toy maker Apitor over children's privacy violations Chinese company accused of enabling unauthorized data collection through JPush SDK without parental consent in federal court complaint filed September 2, 2025.
