DOOH Broadsign acquires Place Exchange in out-of-home consolidation deal Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors.
Video Alphonso founders sue LG Electronics over $1.5 billion advertising tech takeover Alphonso Inc. founders filed suit November 10 alleging LG Electronics orchestrated systematic scheme to suppress company valuation and eliminate minority shareholder rights.
Search Adthena detects ads in Google AI Overviews across 25,000 searches Adthena becomes first platform to observe ads in Google AI Overviews with 0.052% frequency across 25,000 SERPs, as paid search CTRs face 8-12 point declines.
Data MRC and IAB release attention measurement guidelines for advertisers The Media Rating Council and Interactive Advertising Bureau issued comprehensive attention measurement guidelines in November 2025 after industry feedback.
Search Microsoft Advertising retires mobile app in January 2026 Microsoft will remove its mobile advertising app from app stores in November 2025, with full retirement scheduled for January 2026 after security updates end.
Data EU opens cloud gatekeeper probes for Amazon and Microsoft European Commission launches three market investigations examining whether Amazon Web Services and Microsoft Azure should face Digital Markets Act regulation.
Retail Revolut integrates payment service into Booking.com checkout globally Fintech company adds one-click payment option for 65 million customers across online travel platform, marking two-year development effort with rewards incentives.
Social LinkedIn outlines seven promotion tactics for newsletter subscriber growth LinkedIn publishes comprehensive guide on newsletter promotion including Article Ads, influencer partnerships, and cross-platform strategies.
Retail Commerce media maturity lags across industries despite $1.3 trillion growth Koddi study reveals only 13% of commerce media networks are trailblazers while 49% remain nascent, despite projected $1.3 trillion market by 2030.
Video Kiswe launches cloud platform for multi-destination streaming distribution Streaming technology company Kiswe announced Kiswe Core on November 18, enabling content owners to distribute single-source feeds across multiple platforms automatically.
Data Guardian unveils five cultural shifts reshaping Australian media habits Guardian Advertising releases Shift Happens 2025 report showing Australians wake earlier, work flexibly, embrace home life, and optimize time amid changing media consumption.
AI Kantar forecasts ten marketing trends for 2026 strategic planning Research firm identifies AI agents, retail media networks, and creator content among critical shifts affecting brands as marketing landscape prioritizes intelligent systems.
AI IAB Australia publishes LLM prompting guide for marketing professionals IAB Australia AI Working Group releases comprehensive guide on November 19, 2025, providing prompt engineering framework for digital advertising stakeholders.
DOOH Programmatic DOOH delivers 20x better carbon efficiency than display ads VIOOH reports 0.041g CO2e per impression in 2024, outperforming industry standards by over 90% as digital out-of-home platform adopts new sustainability framework.
AI Brussels proposes sweeping GDPR changes to benefit AI developers European Commission prepares major privacy law amendments allowing AI companies to process personal data under legitimate interest, marking shift in data protection policy.
Data Data governance emerges as critical role for programmatic professionals Agencies face talent gaps as privacy regulations and AI create demand for specialists understanding campaign execution and data quality frameworks.
Video Prime Video extends UEFA Champions League broadcasting rights to 2031 Prime Video has renewed UEFA Champions League broadcasting rights in the United Kingdom, Germany, and Italy for an additional four years through the 2030/31 season.
AI Data governance gap exposes AI confidence crisis across industries September 2025 survey exposes critical gap: enterprises claim AI readiness yet lack data governance foundations needed for autonomous systems to succeed.
Retail Austrian retail ads achieve 29% recall, exceeding digital ad benchmark IAB Austria's AdSuccess Handel 2025 report reveals retail advertising achieved 28.6% recall rates in November 2025, surpassing overall digital benchmarks.
Retail German shoppers favor impulse deals over planning for Black Friday 2025 Two-thirds of Germans shop Black Friday for deals, yet only one-third use fixed lists as repair choices beat new purchases in consumer survey.
Display Google argues DOJ ad tech breakup risks business disruption The remedies trial concludes with testimony from publishers, advertisers, and executives describing potential impacts of forced divestiture.
Video RTL Group cuts 2025 profit outlook as TV ad market weakens RTL Group reduced full-year adjusted EBITA guidance to €650 million from €780 million on November 18, 2025, as German and French TV advertising markets decline.
Data Younger shoppers drive holiday optimism despite economic uncertainty TransUnion data shows 65% of millennials optimistic about finances while 58% of Americans plan to spend over $250 this holiday season, up from 56% last year.
Display Judge signals skepticism of Google ad tech breakup at closing arguments Federal court closing arguments on November 21 showed Judge Brinkema expressing doubt about AdX divestiture timeline while DOJ pushed structural remedies.
Video Featured Fitness YouTuber fights back against equipment maker's defamation lawsuit Adrian Gluck responds to Vulcan Strength lawsuit on November 20, 2025, defending negative TALOS review and documenting assembly issues, cable problems, and design flaws.
