Researchers find Google AI Overviews cut publisher clicks 39.8%
Zero-click searches rose 34.5% among 1,065 test users tracked by a Chrome extension, with no gain in satisfaction, raising fresh regulatory questions ahead.
PPC Land
Featured Posts
Amazon faces ACCC suit as OpenAI opens the books on ad proof
Australia sues Amazon over ads forced on 850,000 Prime subscribers as OpenAI signals third party measurement and Google adds Gemini text to AdSense pop ups.
Comcast breaks up as the traffic model dies and CTV measurement divides
Comcast splits NBCUniversal via tax-free spin; Cannes declares the traffic model dead; CTV completion rates challenged; AI executes first autonomous media buy.
EU kills cookie consent fix, Meta hides brand control, AI buys ads alone
The EU Council stripped Article 88b on June 18. Meta auto-enrolled brands without consent. An autonomous AI ad buy happened in Prague. Who controls what now.
AI takes control, identity cracks, and Google closes the spam loop
Brand automation without consent, the LiveRamp succession race, Amazon's expanding commerce data reach, the Google June spam update, and the first autonomous AI ad buy all converged in the final 48 hours of Cannes Lions week.
"Dai Dai" holds global #1 as Oliver Tree's death reshapes YouTube charts
YouTube music charts for the week ending June 18, 2026: "Dai Dai" stays global #1 at 73.7M views as Oliver Tree's death drives posthumous chart surge across 15 territories.
Meta, Amazon, LiveRamp: brand control cracks open at Cannes Lions 2026
Meta's auto-enrollment row, Amazon's iHeart streaming deal, the Publicis-LiveRamp identity fallout, and a swift Google spam update close Cannes Lions 2026.
Latest
Subscribe to Newsletter
Every morning, get a curated digest of the last 24 hours in programmatic advertising
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
