Data Microsoft Advertising mandates user consent signals by May 2025 Microsoft sets deadline for implementing consent signals to ensure compliance with European privacy laws.
Audio AdsWizz and Nielsen extend data partnership for enhanced audio targeting Advanced audience segmentation capabilities aim to strengthen digital audio advertising effectiveness.
Data EDPB Issues New Guidelines on PNR Data Processing Following Court Ruling European air passenger data retention limited to six months under new guidelines as data protection authorities tighten rules on surveillance.
Search Google to implement brand guidelines for Performance Max campaigns Automated migration to standardize brand asset management across digital advertising platforms.
Search Google outlines pathway for robots.txt protocol to evolve How the 30-year-old web crawler control standard could adopt new functionalities while maintaining its simplicity.
Data Declarative Web Push simplifies notifications without JavaScript New WebKit feature brings privacy and energy efficiency to web push, eliminating service worker requirements.
Audio Frequency launches new monetization channel for podcast advertising New platform bridges gap between host-read quality and programmatic efficiency.
Data Display & Video 360 API v4 now generally available generally available Google's programmatic advertising platform reaches major milestone with stable API release.
Data Critical fix coming for LowerTargetRoas recommendations in Google Ads API Developers need to update applications before April 23 implementation.
Retail Amazon expands AI capabilities with new personalized shopping features Amazon continues to integrate AI technology across its shopping platform, enhancing product discovery and personalization for customers.
Search Google News shifts to automated publication pages Google completes transition away from manually created publisher pages, affecting how news content appears across its platforms.
AI Apple Intelligence expands to support eight new languages Apple's AI system now reaches more countries with multilingual capabilities and Vision Pro integration.
Data Featured Apple fined €150 million: ATT framework ruled anticompetitive Apple's App Tracking Transparency approach deemed disproportionate and harmful to smaller publishers.
Data Bot traffic costing advertisers billions as fraud detection fails, investigation reveals Comprehensive investigation finds major verification systems routinely miss declared bots operating from data centers, raising questions about industry oversight.
Data New client-side library for tracking ad click IDs launched A technical solution for monitoring advertisement performance across multiple platforms without requiring server-side implementation.
Data Google launches user choice billing for UK app developers Alternative payment options expand after engagement with competition authority.
Data Last-touch returns amid new Google features Understanding the complexities of attribution methods as Google introduces platform-comparable columns.
Data Digital audience measurement: How gatekeepers weaponize opacity How digital platforms use self-preferencing tactics in audience measurement to maintain dominance.
Display AppLovin faces data collection controversy amid market scrutiny Investigation reveals mobile advertising giant's data practices raise platform policy concerns as share price experiences volatility.
Social YouTube changes how Shorts views are counted from March 31 YouTube improves analytics for short-form content creators with measurement update.
AI Dutch regulator seeks input on meaningful human intervention in algorithmic decisions Dutch Data Protection Authority develops practical tool for ensuring human oversight in AI decision-making as organizations increasingly adopt algorithmic systems.
Social Bitmoji expands spring fashion options with new styles and Prada collection Snapchat's avatar platform adds seasonal wardrobe items for its 2.7 billion global users.
Data iSpot unveils attribution solution for rapid performance tracking Real-time TV advertising measurement aims to democratize performance data.
AI Zeta Global introduces AI agent studio with agentic workflows Marketers gain new automation capabilities through interconnected AI systems.
Data Google Analytics introduces annotations feature to enhance data context New functionality allows teams to document data fluctuations and campaign impacts directly within reports.
