Publisher ad supply fell 40% in Q2 while Google Search ads grew 17% to $63.3 billion. Reddit, USA Today and Reuters now weigh cutting the crawler off entirely.
Zero-copy architecture keeps customer data in place as the Omnicom-owned unit deepens Salesforce ties. Does speed offset the neutrality question for buyers?
Spanish telehealth spending is forecast to compound at 11.6% through 2033, and certification now gates the ad channel. Which markets does Google still exclude?
Face scans stay encrypted at rest, yet deletion costs advanced features and an opt-in setting feeds facial recognition training. What does GDPR make of it?
Workplace adoption now reaches 88% of US employment, yet median task coverage stalls at just one fifth. Does shallow AI use undercut the displacement thesis?
Webinars need only 2 to 4 weeks of promotion, flagship events up to 6 months, and one booth visitor is 1 of 6.8 stakeholders. So what changes in the follow-up?
Ignite Reading cut a 20-minute district task to seconds across 25 states. Public beta covers Professional and Enterprise tiers, yet pricing remains unstated.
Booking.com leads all three tracked markets while the US holds 60.1% of observed advertisers. Adthena says ChatGPT ad frequency now runs four times AI Mode's.
Domestic advertising revenue hit $2.16 billion, up 55%, on World Cup and NBA playoffs. Streaming buyers now face a scaled seller heading into a corporate split.
Roughly 50 million of the world's 200 million creators now work professionally, and IAB wants shared rules. Can 45 national bodies actually align buying cycles?
Separate accounts now required for online gambling and social casino certification. Affiliates must confirm in footers that all outbound links are licensed.
Attention Units move from post-campaign reports into live bid decisions for DV360 buyers. Amazon DSP got the same signal in June. Which DSP holds the edge?
Every morning, get a curated digest of the last 24 hours in programmatic advertising
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Zero-copy architecture keeps customer data in place as the Omnicom-owned unit deepens Salesforce ties. Does speed offset the neutrality question for buyers?
Spanish telehealth spending is forecast to compound at 11.6% through 2033, and certification now gates the ad channel. Which markets does Google still exclude?
Face scans stay encrypted at rest, yet deletion costs advanced features and an opt-in setting feeds facial recognition training. What does GDPR make of it?
Attention Units move from post-campaign reports into live bid decisions for DV360 buyers. Amazon DSP got the same signal in June. Which DSP holds the edge?
Removed CustomerLifecycleGoal and CampaignLifecycleGoal break automated goal configuration. Five features land, including Shorts likes and comments in reports.
Independently scored AAA-B segments match Yahoo ConnectID on a 1:1 basis across CTV, mobile and open web. Can rated data close the accuracy gap buyers face?
Walker calls it product degradation driven by self-serving complainants. Whether Search keeps instant pricing in Europe now rests on a September 21 deadline.
Penalties split 460 million euros for search self-preferencing and 430 million for Google Play steering, with 5% of global daily turnover at stake in 60 days.
Beta feature ranks each topic by citation count and share of authority, plus export support for publishers. Second Clarity AI visibility release in two weeks.
Rate limits, not new features, drove the change. Five standalone webhooks plus one unified endpoint now push ad status data, and polling still works for now.
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Spanish telehealth spending is forecast to compound at 11.6% through 2033, and certification now gates the ad channel. Which markets does Google still exclude?
Domestic advertising revenue hit $2.16 billion, up 55%, on World Cup and NBA playoffs. Streaming buyers now face a scaled seller heading into a corporate split.
Separate accounts now required for online gambling and social casino certification. Affiliates must confirm in footers that all outbound links are licensed.
CRS reached Index Exchange on June 23, then Magnite ClearLine 28 days later. No beta outcome data published yet on whether cultural scoring truly lifts results.
Six flagship shows including Rates & Barrels and NBA Daily reach living-room screens, with T Brand Studio branded video and home screen takeovers now in play.
Clearance covers 19 EEA countries and bars joint distribution with Universal or Disney for ten years. What changes now for CTV buyers and cinema operators.
Iceland, Liechtenstein and Norway complete the 30-country EEA map for Google crypto ads. CASP licensing plus Google certification decide who runs from August.
Half a million advertisers now run AI Max campaigns reporting 15% more conversions, while capital spending guidance climbs to $205 billion for the AI buildout.
Version 2.3 opens for public comment until August 19 and swaps listener for podcast consumer. Will the v3.0 guideline in 2027 settle streaming video counts?
Canada, Mexico and Brazil advertisers gain state and postal-code creative variants, restricted to 1PAS video only. Which brands are shut out of the rollout?
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Publisher ad supply fell 40% in Q2 while Google Search ads grew 17% to $63.3 billion. Reddit, USA Today and Reuters now weigh cutting the crawler off entirely.
Spanish telehealth spending is forecast to compound at 11.6% through 2033, and certification now gates the ad channel. Which markets does Google still exclude?
Separate accounts now required for online gambling and social casino certification. Affiliates must confirm in footers that all outbound links are licensed.
Attention Units move from post-campaign reports into live bid decisions for DV360 buyers. Amazon DSP got the same signal in June. Which DSP holds the edge?
Publisher of Tele 7 Jours and Maxi retains no in-house sales staff after a January 2026 pilot. Does full outsourcing become the norm for European magazines?
CRS reached Index Exchange on June 23, then Magnite ClearLine 28 days later. No beta outcome data published yet on whether cultural scoring truly lifts results.
Publisher's on-platform page views fell 40% while RPM climbed 49%, cushioning the blow. Print still supplies 75% of revenue. Can subscriptions close the gap?
Iceland, Liechtenstein and Norway complete the 30-country EEA map for Google crypto ads. CASP licensing plus Google certification decide who runs from August.
Half a million advertisers now run AI Max campaigns reporting 15% more conversions, while capital spending guidance climbs to $205 billion for the AI buildout.
Accounts need 60 days of history, active text ads and Search spend above zero. Sensitive verticals stay locked out, and AI labels now bypass the overlay ban.
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Publisher ad supply fell 40% in Q2 while Google Search ads grew 17% to $63.3 billion. Reddit, USA Today and Reuters now weigh cutting the crawler off entirely.
Spanish telehealth spending is forecast to compound at 11.6% through 2033, and certification now gates the ad channel. Which markets does Google still exclude?
Reddit's 60 million dollar Google deal expires soon as Politico and Reuters both weigh crawler blocks. What breaks in search if premium publishers walk away?
Walker calls it product degradation driven by self-serving complainants. Whether Search keeps instant pricing in Europe now rests on a September 21 deadline.
Penalties split 460 million euros for search self-preferencing and 430 million for Google Play steering, with 5% of global daily turnover at stake in 60 days.
Iceland, Liechtenstein and Norway complete the 30-country EEA map for Google crypto ads. CASP licensing plus Google certification decide who runs from August.
Half a million advertisers now run AI Max campaigns reporting 15% more conversions, while capital spending guidance climbs to $205 billion for the AI buildout.
Generative AI lifted creative volume for 88% of marketers but quality for only 45%, as France, a US court and buyers all redraw the rules this week.
Policy decisions older than six months become final inside the account, and Google gave zero notice period. What recourse remains for suspended advertisers?
Carriers already integrated keep the Search panel; latecomers get nothing. Existing partners still face a 1,000ms 95th-percentile ceiling or lose the display.
