AI ad spend forecast cuts ChatGPT down to size
EMARKETER puts ChatGPT's US chatbot ad ceiling at $5bn by 2030. Elkjop's NOK 20m GDPR fine, TikTok Shop RFP budgets, and lingering Google ranking volatility.
PPC Land
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Apple bets on Gemini, TikTok rewrites the shop, and GDPR heads to Luxembourg
Apple's WWDC Gemini deal, TikTok Shop's sweeping creator governance overhaul, Nielsen's Italy four-screen launch, and a GDPR referral that could redraw how ad tech platforms publish their data contracts.
GA4 maintenance mode and Criteo-ChatGPT cuts reshape ad infrastructure
GA4 Measurement Protocol enters maintenance mode in June 2026 while Criteo cuts ChatGPT ad entry minimums to $10K and Microsoft splits Bing campaign UTM tags.
What does it feel like to publish for machines?
Bots now read 57% of the web. This week's news — ChatGPT ads, GA4 changes, Roblox under-13, Liftoff's IPO, Bing toggles, Spielberg's cinema bet — all make more sense through that lens.
OpenAI's CPA ads, DoorDash at scale, and ad tech's IPO test
OpenAI activates cost-per-action bidding in ChatGPT, DoorDash reaches 400,000 advertisers, and Liftoff's IPO prices at $437 million this June.
ChatGPT ads reach the UK as ad tech's infrastructure bets pile up
ChatGPT goes live with UK ads today as DoorDash, Pinterest, and Roblox each reshape where and how advertising works in 2026.
Pinterest's $4 billion AWS deal and the cost of AI-powered discovery
Pinterest commits $4 billion to AWS through 2031 as Google builds a gigawatt Texas data center and DoorDash, Roblox expand where digital advertising happens.
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Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
