Google to hit 30 million subscribers on YouTube Premium in the US

eMarketer this month forecasted that YouTube Premium will hit 29.5 million subscribers in the US, by year-end 2021.

Google reaches 50 million Music and Premium subscribers

Google for the first time revealed how many users are paying for YouTube Music and YouTube Premium.

AppLovin buys MoPub for $1.05 Billion in cash

AppLovin this month bought MoPub for $1.05 billion in cash.

Google to block advertisers with sexually explicit content

Google this month announced an update Google Ads sexually explicit content policy.

Google to move all auctions in AdSense to first price

In the coming months, advertisers bidding on AdSense will pay what they bid.

Google stops using WEBM and 3GPP video transcodes

Google this month announced it will stop using WEBM and 3GPP video transcodes in DV360.

DoubleVerify to acquire Meetrics

DoubleVerify this week announced it has entered into an agreement to acquire Meetrics GmbH, an European company doing ad verification, including viewability, audience verification, ad fraud detection, and brand safety monitoring.

TikTok launches shopping tabs and product discovery for Shopify merchants

TikTok last week introduced shopping tabs on profiles, among a select group of Shopify merchants in the US, UK, and Canada.

How TikTok restricts accounts under age 16

TikTok this month clarified how it is restricting accounts under age 16. These accounts are set to private by default.