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News

News from the programmatic advertising and ad tech industry. PPC Land covers platform updates, acquisitions, privacy and policy shifts, research, and product launches across display, video, search, social, retail media, audio, digital out-of-home, and mixed reality — and the data and AI developments reshaping how ads are bought and sold.

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  • Apple forces 12+ rating in Korea on apps with infrequent profanity 12 min read

    Apple forces 12+ rating in Korea on apps with infrequent profanity

    Developers with a GRAC classification number can now override Korea ratings to All, 12+, 15+ or 19+. Two descriptors shift tier in October, resetting labels.