The Trade Desk yesterday announced that Index Exchange’s marketplace has seen a significant lift in user coverage, or match rates, after adopting the unified ID solution. According to TTD, Index Exchange has seen match rates reach 99 percent, resulting in better audience reach for advertisers and more yield for
Yesterday, Andrew Casale, CEO at Index Exchange, wrote an email to all business partners saying that Index Exchange is pausing the use of bid caching and is shifting the focus to communication and education. The CEO of Index Exchange said Index Exchange is updating the product release practices and commercialization
In reaction to the Index Exchange bid caching, OpenX did a statement about the "industry concern about Index Exchange’s decision to deploy a systematic program of non-transparent bid manipulation through bid caching without communicating it to brands, agencies, DSPs or publishers." Index Exchange was reusing bids
