Google announced this month that starting, on February 15, 2018, Chrome browser will block ads not in line with the Better Ads Coalition’s guidelines.
Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report for more than 30 days.
In the Ad Experience Report Help Center, Brandon from Google, clarified that the “sites that have been notified about abusive violations will have until January 23 to fix the issues before enforcement begins.”
If these websites don´t fix the violations, all the ads on the domain will be blocked by Google Chrome.
And as previously mentioned by Google on December 19, sites have at least 30 days to fix the issues once they have been identified.
Brandon also clarified that “when filtering is active, if you submit a request to have your site re-reviewed, ads will be re-enabled on the site while the review is conducted. If the outcome of the review is still “Failing,” there will be no 30 day grace period — ads will be filtered immediately.”