FAQ
Thank you for reading PPC Land. This page answers the questions that come up most often about accounts, email delivery, and how the publication works.
If something here does not cover your question, email info@ppc.land.
What’s on the site
Everything published falls into one of five categories.
Pulse is the daily news from the programmatic advertising and ad tech industry, and the bulk of the site. It covers platform updates, acquisitions, privacy and policy shifts, research, and product launches across display, video, search, social, retail media, audio, digital out-of-home, and mixed reality. Stories start from primary documents such as court filings, regulatory decisions, earnings disclosures, platform release notes, and IAB specifications, rather than from press releases.
Decoded is reference material: articles that each go deep on a single ad tech term. Each entry opens with a plain-language definition, then covers the mechanics, origins, key dates, limitations, and commonly confused adjacent terms. These are longer, slower pieces meant to stay useful months after publication, which is the opposite of what Pulse is for.
Landline is the daily newsletter. Each edition lands in your inbox with the day’s key developments: DSP and SSP shifts, privacy rules, measurement changes, and the deals and lawsuits shaping the industry. Skim it in minutes, or follow the links for the full story.
Intermission covers music, film, and TV, from album and release news to the directors, musicians, and writers behind the work. It also takes in books, art, and games. It’s the place to go when you want something other than bidding, targeting, and attribution.
Gridlock is a set of daily word games for advertising professionals. Each day brings a new Connections-style grid that sorts 16 ad tech terms into four hidden groups, plus a weekly crossword built from industry terminology. It’s open to subscribers of the free daily email.
Reporting is free to read. Gridlock is the exception: it’s open to subscribers of the free daily email.
Accounts and membership
How do I sign up?
Go to the Membership page and choose Free, or sign up directly at ppc.land/signup. Membership costs nothing.
What does membership include?
Membership is free and includes:
- One email every day with the top news
- Access to Gridlock, the daily word game
- Commenting on articles
You don’t need an account to read articles.
Is there a paid plan?
No. PPC Land has no paid memberships. The daily email, Gridlock, and commenting are all free.
How do I sign in?
Go to ppc.land/signin and enter the email address you signed up with. A one-time login link arrives in your inbox. Click it and you are in.
If the link does not seem to work, check first whether you are already signed in on that browser. Sessions last weeks or months, so you may not need to sign in at all.
Why is there no password?
The site runs on Ghost, which uses emailed login links rather than passwords. Nothing is stored that could be leaked in a breach, because there is no password to store. The tradeoff is that you need access to your inbox to sign in.
I don’t remember which email address I used
Look at the address the daily newsletter is delivered to. If that does not settle it, email info@ppc.land and the account can be looked up on the back end. Typos at signup happen and are usually easy to fix.
Email and feeds
How do I stop receiving the newsletter?
Every edition carries an unsubscribe link at the bottom. You can also sign in, open your account, and manage your email settings there.
The newsletter isn’t arriving
Check spam, and in Gmail check the Promotions tab. Adding @ppc.land to your contacts or safe sender list in your mail client is the reliable fix, and worth doing at a corporate address where filtering tends to be aggressive. If nothing lands after that, write in and delivery can be checked from this end.
How do I use the RSS feed?
The feed at ppc.land/rss is open to everyone. Paste that address into any feed reader.
Advertising on the site
Why do I have to watch an ad before reading an article?
PPC Land takes no money from the companies it covers, so it is funded by advertising. Readers see a short rewarded ad before an article opens. It is what keeps the reporting free for everyone.
Who chooses the ads I see?
Nobody here. Inventory is sold programmatically, and advertisers get no say in what is published, no advance sight of articles, and no ability to have coverage changed. If an ad on the site is broken, deceptive, or otherwise ought not to be running, send the creative or a screenshot to info@ppc.land and it can be blocked.
I want to advertise or sponsor
Rates, formats, and audience data are on the Advertise page.
Editorial
How is AI used in the articles?
Generative AI tools assist in producing articles. Every piece is then reviewed, edited, checked against its sources, and expanded by Luis Rijo before it publishes. Sources are linked in the text so any claim can be traced back to the document it came from.
I’m named in an article and want to respond
Send a written statement to info@ppc.land. It gets published in full or in substance, appended to the article and dated, at no charge, and you do not have to prove a factual error first. The original article is not quietly rewritten around your reply. Both stay visible, so readers can judge for themselves.
I’ve spotted an error
Email the article URL and the correction to info@ppc.land. Corrections jump the queue ahead of other mail. Substantive fixes are noted at the foot of the article with the date and what changed, rather than made silently.
Can I send a press release, or set up an interview?
Press releases, embargoed material, and documents go to info@ppc.land and are read. Interviews, briefings, and podcast appearances are not possible: this is a one-person publication without the capacity for scheduled calls. Written material is always the faster route in.
Do you publish guest posts, sponsored articles, or paid links?
No, and offers of any of the three receive no reply. No article has ever been sold, and no coverage decision has ever turned on a commercial relationship.
Can I republish an article?
Quote briefly with a link and there is no problem. For anything more, including reposting a full article internally or on another site, ask first at info@ppc.land.
Privacy and security
What happens to my data?
The privacy page sets out what is collected and why.
I want to report a security vulnerability
PPC Land runs on Ghost, the open source publishing platform maintained by a non-profit foundation and its contributors. Issues in the platform itself should go to the people who can patch it:
- Read Ghost’s responsible disclosure guidelines
- Send the details to security@ghost.org
Ghost does not operate a bug bounty, so no payment is available. If the problem is specific to this site rather than to Ghost, report it to info@ppc.land and please give it a reasonable window to be fixed before publishing anything.
Still stuck?
One address covers everything: info@ppc.land. Include the email address on your account and, where relevant, the article URL. It reaches a human, though not instantly.