Adelphic today announced an enhancement to programmatic audio inventory. Adelphic’s clients can now access audio inventory from over 216 countries. Adelphic says this announcement showcases Adelphic’s commitment in delivering a true omnichannel DSP.
Adelphic has audio via the integration with Rubicon Project, where advertisers and brands can buy and manage domestic and international premium digital audio advertising inventory including TuneIn, TargetSpot, and others. According to Adelphic, there are over 1,000 private audio marketplaces (PMPs) available.
Adelphic is also providing data that measures the impact programmatic audio and cross-device exposure have on in-store and online conversions.