Adform yesterday announced the launch of a new self-service audience discovery on the Audience Marketplace. Advertisers will find an integrated way to navigate Data Providers and Audiences in a discovery-friendly format allowing discovery by data owner or by audience properties.
Tabs for 1st, 2nd, and 3rd party data provide quick access to audiences of different data types, and the Audience Summary provides an overview of basic audience details.
Adform Audience Marketplace is a self-service solution that allows advertisers to increase the reach of the campaigns and add depth to them by activating the data of data partners.
Adform Audience Marketplace is connected with over 300 data partners. Adform says there are nearly 400,000 audiences globally at advertiser fingertips. Adform taxonomy offers granular sociodemographic, household, interest, and intent data.
