By Luís Daniel Rijo in Data News — Jul 10, 2019

Adjust appoints Lynda Clarizio, former president of Nielsen, to its board

Lynda Clarizio, former president of Nielsen U.S. Media, this month has joined Adjust as a board member.

Lynda Clarizio, former president of Nielsen U.S. Media, this month has joined Adjust as a board member. According to Adjust, Lynda Clarizio will assist the leadership in the strategic direction of the company.

“Lynda’s varied experiences growing and scaling businesses, coupled with deep knowledge of data, analytics and measurement are an asset to our company and to the industry,” said Christian Henschel, Co-founder and CEO of Adjust. “She is a digital media and advertising veteran, and we are looking forward to her strategic guidance as we take Adjust to its next stage of growth.”

“Adjust is the leading global platform empowering brands with mobile attribution and other measurement along with best-in-class fraud prevention. I am impressed with the strong leadership of Christian Henschel and Paul Müller, and their commitment to bringing greater trust and transparency to the rapidly growing business of mobile marketing,” Clarizio said. “I am honored and excited to work with Adjust as the company expands its platform and suite of measurement solutions.”

Lynda Clarizio was named one of 2017’s “50 Most Powerful Women in New York” by Crain’s. She has nearly 20 years of executive experience. Most recently, as president of Nielsen U.S. Media, she was responsible for leading the performance of Nielsen’s business providing media and advertiser clients with measurement and marketing effectiveness solutions across television, digital, audio and other media. Prior to that role, Lynda Clarizio was executive vice president for corporate development and operations at AppNexus. Clarizio also served as chief executive officer and president of INVISION, Inc., and previously had a decade-long career at AOL, where she held a variety of executive positions, including president of AOL’s consolidated advertising businesses.

Aside from Adjust, Clarizio serves as a member of the board of directors for CDW, Resonate, OpenSlate, and Human Rights First. She is a graduate of Harvard Law School, where she earned a Juris Doctor, and holds a Bachelor of Arts degree from Princeton University.

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