Admiral Consent Management Platform (CMP) is being made available for all publishers, Admiral announced today. Previously, Admiral CMP was available only for selected publishers and networks.
According to Admiral, the CMP is “designed to help publishers achieve GDPR compliance, protect visitor privacy and integrate seamlessly with the company’s existing revenue recovery tools to grow revenue post-GDPR.”
Admiral says “Admiral Consent is the first blocker-aware CMP and one of few available designed under the IAB’s Transparency and Consent Framework that can manage both IAB and non-IAB vendors alike (including Google).”
The features of Admiral CMP include one CMP to handle both IAB and non-IAB vendors; single tag installation, with built-in blocker monitoring; configurable messaging and consent types to maximize transparency and conversion; targeting and segmentation including location-based and site-specific traffic; reporting to help monitor conversion tracking and GDPR revenue impacts; cross-platform support including mobile web; flexible pricing options with real live experts to speed network rollouts; and revenue recovery to reverse GDPR-related losses after May 25.
Since May 25, to comply with the GDPR (General Data Protection Regulation from European Union), publishers need to ask consent about cookies and data collection. Google is recommending 5 CMPs.