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Adobe yesterday announced that has received a patent for the data export controls in Audience Manager. Data Export Controls prevent data management platforms (DMP) users from sending audience data to destinations when this action violates data privacy or data use agreements. It’s a feature that is available to Audience Manager customers at no additional cost.
“We wanted to ensure that Adobe Experience Cloud customers could enable data to flow across these systems where appropriate from a use case perspective, and block it when the source of the data had contractual or policy restrictions,” said Dave Weinstein, director of software development at Adobe.
According to Rakhi Patel, Product Marketing Manager at Adobe, the need to govern data activation becomes even more relevant as a DMP practice becomes more mature and utilised by more than one team in an organisation. Data Export Controls enable these teams to ensure that data is activated only where it should be.