AdsWizz today announced its Digital Audio Expert Program for advertisers, with an expert program for publishers coming later this year. The certification program is available to agencies and trading desks worldwide.
AdsWizz says that executives and managers nominate eligible team members, who are required to take a test to demonstrate that they meet specific criteria, along with successful completion of campaigns that fully leverage the capability of audio. Candidates who pass are certified and gain access to automated badges to be displayed on email and social media profiles.
“We have become an audio-first society, and it’s changing the game for publishers and advertisers,” said Alexis van de Wyer, CEO of AdsWizz. “As a pioneer in this industry, we’re committed to helping publishers and brands alike master new skills and discover new opportunities in audio.”
OMG Programmatic (OMGP UK) was the first to earn the Digital Audio Ad Expert certification. According to AdsWizz, the agency ran hundreds of programmatic audio campaigns.