AdsWizz yesterday announced the integration of its global audio marketplace within Google Display and Video 360. AdsWizz says the integration also opens up Pandora to audio ad buys via DV360.
The numbers from AdsWizz
- AdWave has more than 3 billion global audio ad impressions every month;
- AdWave is available through sales partners in the US, Europe, and around the world;
- With more than 68 million monthly listeners, Pandora represents two-thirds of all digital audio inventory, making it the largest publisher of digital audio ads in the U.S;
“The integration of AdsWizz and Pandora with Display and Video 360 represents a seismic shift in opportunity for advertisers. For the first time ever, the largest ad-supported audio platform, Pandora, and all the major publishers using AudioMax, our SSP, are partnered with the largest buy-side platform, providing incredible scale in audio like never before for our clients.”Alexis van de Wyer, CEO of AdsWizz