Adwords Editor got a new update supporting Dynamic Search Ads

AdWords Editor received an update on August, 30. The new version 12.5. includes more text in expanded text ads; new description line for Dynamic Search Ads; longer descriptions for call-only ads; new warning for sitelinks with no descriptions.

More text in expanded text ads

Users now can add a third headline and a second description, and each description field has a 90-character limit.

New description line for Dynamic Search Ads

Users now can add a second description line, and both description fields have a 90-character limit.

Longer descriptions for call-only ads

In call-only ads, the character limit on the description field has been increased to 90 characters.

New custom rule: Sitelinks with no descriptions

A new alert will warn users if they try to add or edit sitelink feed items that don’t have description text associated with them. Google says that sitelink extensions with description text can improve your CTR.

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Daniel Rijo

Daniel Rijo writes on PPC Land. He works and lives in Frankfurt. Born in Lisbon, Portugal. Works in digital marketing. Subscribe here PPC Land Newsletter.