Apple Pay gains ground with rewards, installments, and wider browser support

Apple this month announced a significant expansion of Apple Pay features coming this fall. Users can expect greater flexibility and choice when making online and in-app purchases with iPhone and iPad.

Apple Pay is integrating directly with rewards programs and installment loan offerings from eligible credit and debit cards. This means users can view and redeem rewards, or access installments, during checkout without leaving the Apple Pay interface. The feature will be available to any Apple Pay-enabled bank or issuer in supported markets, offering a more streamlined payment experience.

The ability to redeem rewards with Apple Pay will be available initially with Discover and Synchrony in the US, alongside Apple Pay issuers using Fiserv. No specific details were announced on the types of rewards redeemable through Apple Pay.

For installment loans, the rollout will begin with ANZ in Australia, CaixaBank in Spain, HSBC and Monzo in the UK, and Citi, Synchrony, and issuers using Fiserv in the US. Interestingly, Apple Pay will also allow US users to apply for loans directly through Affirm during checkout. This suggests Apple is expanding its partnerships to offer a wider range of financial services within the Apple Pay ecosystem.

Apple Pay is also gaining wider browser support. Users can now securely complete payments on any third-party web browser and computer by simply scanning a code with their iPhone. This eliminates the need for manual form filling and offers an additional layer of security compared to traditional web checkout methods.

Overall, these updates position Apple Pay to be a more versatile and feature-rich mobile payment platform. The integration of rewards, installments, and broader browser support could incentivize users to choose Apple Pay over competing mobile wallets.

It's important to note that the specific features and issuing banks may vary depending on the region.

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