aqfer last week announced the launch of aqfer Marketplace, a data sharing platform designed to help data owners to increase revenue by simplifying the process of data sharing. According to aqfer, ShareThis and AirDXP are the first data partners.
“aqfer provides true data portability in the cloud where marketers can connect with the vendors that provide collection, analysis and distribution,” said Marc Sabatini, CEO, aqfer. “The aqfer Marketplace re-envisions the digital media landscape with an app mentality where vendors plug into brand-owned platforms, which improves efficiency by reducing time to production and immediately lowers costs.”
aqfer says data-driven marketing continues to grow in importance, however, many enterprises still haven’t taken ownership of their data and don’t understand how to manage data to support their overall business growth. The aqfer Marketplace enables marketers to overcome these challenges by securely sharing their data directly with partners on the network. Benefits include:
Sharing data efficiently and immediately without needing to move or load data or create additional pipelines.
Providing real-time data that ensures data is never stale and is always available for partner use.
Delivering lightweight and portable performance that eliminates the need for large file sharing, and removes the need for additional pixels and data syndication file formats.
Enabling partners with data direct agreements at no additional cost.
Allowing enterprises to control access to their data with granularity – determining what is shared, with whom and the duration of time.
Instilling enterprises with confidence and transparency to ensure their data is compliant with industry regulations.
“aqfer essentially creates an ‘easy-button’ for the marketer to leverage our data for insights, analytics, activation and models,” said Dana Hayes, Jr., CEO of ShareThis. “The aqfer Marketplace provides a highly scalable framework that easily integrates with our existing applications through a robust set of APIs, which significantly reduced our time to production.”