Attribution integrated on HubSpot as connect beta integrator

Attribution yesterday announced that has joined HubSpot as a Connect Beta Integrator. Connect Beta Integrators in HubSpot are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program.

“Our customers want a complete understanding of how their marketing dollars are contributing to revenue. Attribution’s platform helps marketers to connect spend to revenue – we’re thrilled to have Attribution as part of the Beta Integrator Program.”

Kevin Raheja, Director of Strategic Partnerships at HubSpot

Attribution works with HubSpot CRM as a connector, automatically updating lead source, organic keywords and advertising data from LinkedIn, Adwords, and other popular ad networks providing marketers with a holistic view of how their dollars are impacting buyers at the touch points.

“Multi-touch attribution and CRM is an ideal match to help marketers get a complete understanding of how their marketing connects to revenue. With our new integration to HubSpot CRM, marketers can quickly and accurately optimize current spend and forecast future revenue.”

Ryan Koonce, CEO at Attribution