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Australia: Online advertising revenue grew 7% in 2017

Programmatic

Australia: Online advertising revenue grew 7% in 2017

IAB Australia just released the IAB/PwC Online Advertising Expenditure Report, recording a seven percent year-over-year increase with total revenue edging to $7.9 billion for the full year. Australian online advertising expenditure continues to grow.

According to IAB, all categories experienced growth with classified advertising leading the way at 15 percent year-on-year growth to reach $1.5 billion in 2017 thanks to strong local companies including REA Group, Carsales.com and Seek. Real Estate remains the leading segment in classifieds, followed by Recruitment and Automotive.

In Australia, mobile expenditure grew 34.8% in 2017, and Video spend grew 43%.

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