Last week, Google banned bail bond services on Google Adwords. Advertisers of bail bonds services will see their ads rejected due to this new policy. Enforcement of the bail bond policy will begin in July 2018.
Google says that “studies show that for-profit bail bond, providers make most of their revenue from communities of color and low income neighbourhoods when they are at their most vulnerable, including through opaque financing offers that can keep people in debt for months or years.”
How Google protects publishers and advertisers policing the ads? Google suspended more than 7,000 AdWords accounts last year.
What is a Bail Bond?
Bail Bond is a financial US product. A bond is posted on a defendant’s behalf, usually by a bail bond company, to secure his or her release. According to Justia, “Bail bond companies are, in most states, for-profit businesses that charge a nonrefundable fee, usually 10 to 20 percent of the bail amount, to post bail for a defendant.”