BPA Worldwide joined this month DPAA, the digital out-of-home marketing association. DPAA functions as a business accelerator and consultant for members.
"BPA Worldwide delivers transparency and data that produce greater trust and assurance of value for brands. We see them playing an important role in the digital out-of-home marketplace and welcome them as new members of our organization," said Barry Frey, DPAA President & CEO.
BPA Worldwide provides assurance to the media, ad tech and sustainability industries. Headquartered in Shelton, CT, BPA Worldwide has full service offices in Europe, Asia and the Middle East, BPA’s worldwide reach, reputation and digital expertise provide visibility and credibility across diverse international markets
“Digital-out-of-home advertising is emerging as a major force in the marketing landscape. By joining DPAA, we look to contribute to the growth and advancement of the industry," said Richard Murphy, BPA’s Senior Vice President of Technology Assurance.
BPA Worldwide joins DPAA
-
- •
- •
Read Next
Meta blocks 47 commerce endpoints as Graph API v26.0 lands today
No replacement API exists for the blocked commerce endpoints. Poll ads, Explore Feed and Messenger Stories placements also vanish under the same July release.
SiriusXM cuts sports audio price to $5 with new all-in-one Pass
Every NFL, MLB, NBA and NHL broadcast plus over 300 channels arrive September 1 for just $49 annually, undercutting existing sports add-on packages entirely.
X drops year-old link penalty, Musk tells Zuckerberg on platform
Musk told Paul Graham the platform stopped demoting linked posts over a year ago, closing a workaround publishers relied on since Musk's 2022 acquisition of X.
Google opens Search Console data to Instagram, TikTok, X and YouTube for all
No website is required now, since verification runs through account authorization instead of domain proof. A new analysis guide accompanies today's expansion.
Gemini Spark blocks EU and UK users as Google adds 160 countries
Spark's Chrome tool uses saved passwords for bookings, handing payment steps back. Four markets, including the EEA and UK, stay excluded from the wider rollout.
Nielsen gains real-time view of 5.5 million brands with Ad Intel AI
Coverage spans 23 media types across more than 90 countries, turning static ad-spend reports into a conversational tool that tracks competitors in real time.
Grocery TV gains 3,500 audience attributes via Esri data deal
Advertisers can build custom store lists across 6,700+ locations using behavioral data, matching how national brands already plan TV and digital campaigns.
DoubleVerify: ad fraud drops 41% in North America, 45% in EMEA
AI bots generated ten times more clicks than humans in unprotected campaigns, DoubleVerify found, as marketers weigh growing risks from generative AI content.
FOX ad impressions hit 142 billion as iSpot deepens measurement deal
A quick serve restaurant saw a 148% lift in location conversions, per iSpot data. The nine-year partnership now covers measurement across linear and streaming.
Italy fines Lusha 2 million euros, orders erasure of Italian contact data
Adopted on July 14 and made public July 27, the order bans the US broker from Italian data entirely, and could reshape how sales teams source B2B contacts.
Subscribe to Newsletter
Every morning, get a curated digest of the last 24 hours in programmatic advertising
Discussion