Flurry Analytics this month stated that Brazil accounts for 61% of all smartphones in South America. Flurry Analytics is an in-app measurement platform owned by Verizon Media and it is used by app developers in 1 million mobile applications.
According to Flurry Analytics, Brazilians are adopting smartphones at a faster rate than the rest of the continent. The Portuguese speaking country saw a 13% growth year-over-year in new device activations compared to only 2.5% growth for all of South America (Spanish speaking countries) combined.
As of August 2020, 86% of the smartphones in Brazil ran on the Android operating system compared to 14% on Apple iOS. Apple has gained 2 percentage points since August 2019.
The top 5 smartphone manufacturers in Brazil as of August 2020 are Samsung, with 46% of all smartphones, Motorola at 22%, Apple at 14%, LG at 7% and Xiaomi at 5%. Apple and Xiaomi each gained market share year-over-year by 2 percentage points, while Samsung lost share by 1 percentage point.