By Luís Daniel Rijo in Display News — Oct 12, 2020

Brazil accounts for 61% of all smartphones in South America

Flurry Analytics this month stated that Brazil accounts for 61% of all smartphones in South America.

Flurry Analytics this month stated that Brazil accounts for 61% of all smartphones in South America. Flurry Analytics is an in-app measurement platform owned by Verizon Media and it is used by app developers in 1 million mobile applications.

According to Flurry Analytics, Brazilians are adopting smartphones at a faster rate than the rest of the continent. The Portuguese speaking country saw a 13% growth year-over-year in new device activations compared to only 2.5% growth for all of South America (Spanish speaking countries) combined.

As of August 2020, 86% of the smartphones in Brazil ran on the Android operating system compared to 14% on Apple iOS. Apple has gained 2 percentage points since August 2019.

The top 5 smartphone manufacturers in Brazil as of August 2020 are Samsung, with 46% of all smartphones, Motorola at 22%, Apple at 14%, LG at 7% and Xiaomi at 5%. Apple and Xiaomi each gained market share year-over-year by 2 percentage points, while Samsung lost share by 1 percentage point.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email