Cheddar has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). Cheddar has two news networks, Cheddar Business and Cheddar News, across the OTT and MVPD landscape.
“Telaria is working closely with us as we embark on monetizing our OTT scale. We are utilizing Telaria’s best in class technology and platform with real-time monitoring and reporting to fuel our programmatic advertising,” said Peyton Marcus, SVP of Operations at Cheddar. “We look forward to offering our live video inventory to programmatic buyers for the first time.”
According to Telaria, Cheddar will be able to use Telaria’s built-for-CTV Video Management Platform, with live reporting and real-time diagnostics.
“Cheddar is a true CTV and OTT innovator both from a content and business model perspective, and we’re thrilled that they’ve chosen Telaria as the first partner to unlock the rapidly growing programmatic marketplace for their premium inventory,” said Mark Zagorski, CEO at Telaria. “Innovative partners think alike. Cheddar is redefining what it means to watch television, and Telaria is redefining the buying and selling of television.”