Chrome 71 will have warnings on pages with insufficient mobile subscription info

Starting from Chrome 71 (December 2018), Google Chrome will show a warning before pages with insufficient mobile subscription information. Google says this will enable users to make informed decisions when signing up to mobile-based subscription services.

On Chrome, users will be offered the choice to proceed to the page or go back if they were unaware that they were entering a billing page. The new warning in Chrome doesn’t impact the website’s ranking in Google Search.

How to avoid Chrome notifications?

According to Google, Chrome will not show a notification when pages answer positively the following questions:

  • Is the billing information visible and obvious to users? For example, adding no subscription information on the subscription page or hiding the information is a bad start because users should have access to the information when agreeing to subscribe.
  • Can customers easily see the costs they’re going to incur before accepting the terms? For example, displaying the billing information in grey characters over a grey background, therefore making it less readable, is not considered a good user practice.
  • Is the fee structure easily understandable? For example, the formula presented to explain how the cost of the service will be determined should be as simple and straightforward as possible.

Google will notify webmasters via Search Console where there will be an option to let us know about the changes they’ve made to clarify the billing process. Webmasters can appeal via Search Console.