The date is coming: where all the websites that are not using https:// will be marked as “not secure.” According to Emily Schechter, Chrome Security Product Manager at Google, the new policy will be introduced in Chrome V68, beginning in July 2018.
“Chrome’s new interface will help users understand that all HTTP sites are not secure, and continue to move the web towards a secure HTTPS web by default. HTTPS is easier and cheaper than ever before, and it unlocks both performance improvements and powerful new features that are too sensitive for HTTP,” wrote Emily Schechter.
In AdWords, Google is also pushing https. In the next weeks, advertisers will start to be warned when they are using less secure HTTP addresses for landing pages. AdWords will launch an Ad version history to allow advertisers to update the landing page URLs from HTTP to HTTPS without resetting all the performance statistics. Google will enable HTTP Search ad clicks to automatically be redirected to HTTPS when we know that your site prefers HTTPS, which we will begin rolling out the week of June 11.