Chrome will start blocking ads on February 15

Google announced today that starting, on February 15 2018, Chrome browser will block ads not in line with the Coalition’s guidelines.

Yesterday, the Coalition for Better Ads announced the Better Ads Experience Program. This Program provides guidelines for companies like Google on how they can use the Better Ads Standards to help improve users’ experience with ads on the web. The Program also will maintain a register of certified companies. If compliance issues arise, certified companies will be notified and have an opportunity to address violations or to pursue review by an independent dispute resolution mechanism available through the Program.

So the date is set: On February 15, Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report for more than 30 days. More help can be found in the Ad Experience Report Help Center.

Chrome ad-blocker is an attempt of Google to remove the most intrusive ads from the websites and improve the ad experience of the users. By doing that, Google hopes that users don’t install ad blockers that end up blocking Google’s ads, on search, display, and video.