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Cision hires former Adobe executive as Chief Technology Officer

Programmatic

Cision hires former Adobe executive as Chief Technology Officer

Cision hired Pritham Shetty as chief technology officer. According to Cision, as a former executive at Adobe, Pritham brings extensive experience in the digital marketing industry and will work to build out Cision’s data and technology offerings. Pritham will oversee Cision’s global software development teams and lead the company’s technology roadmap and operations.

“This is an exciting time for Cision. The ascension of earned media as mission-critical for any company has underscored the importance of measuring its true impact on business results,” said Pritham. “I look forward to leveraging my experience in the broader marketing industry to amplify and build upon the breakthrough products in earned media that Cision has historically provided to communications professionals globally.”

Pritham most recently served as senior vice president of product and technology at GuideSpark, a leader in employee communication software, leading product strategy as well as cloud planning and execution. Prior to GuideSpark, Pritham held a 15-year tenure at Adobe holding a number of executive level positions including vice president of product development. Pritham managed a global team of over 450 engineers and led product strategy and execution for various offerings including Adobe Core Services, Adobe Audience Manager and Adobe Primetime for the Adobe Digital Marketing Cloud.

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