Google this month launched a new Cross Device report, under Audience. The new Cross Device in Google Analytics include Device Overlap, Device Paths, Channels and Acquisition Device. According to Google this helps advertisers to understand the customer journey across their devices.
Advertisers are now also able to create remarketing campaigns to reach audiences based on how many times users visit the website across multiple devices.
With the new Cross Device features in Google Analytics, advertisers can have a “complete view of the impact of the marketing and run smarter campaigns that deliver more tailored experiences to your customers.”
Google says that “now, instead of seeing metrics in Analytics that show two separate sessions (e.g., one on desktop and the other on mobile), advertisers are able to see when users visited your website from two different devices. “
To use these new Cross Device features, users need to visit the Admin section of the Analytics account and choose the setting to activate Google signals. There’s no need to update your website code.
Cross Device Reporting
The Device Overlap report shows how many different types of devices users engage with the content. Dimensions are: Device Category; Device Category and OS.
The Device Paths report shows the sequence of device categories used to engage the content. Dimensions are: Device Category; Device Category and Campaign; Device Category and Channel; Device Category and Medium; Device Category and OS; Device Category and Source.
The Device Paths report shows the users by channel, and users by channel over time. Dimensions are: Default Channel Grouping; Ad Content; Age; Campaign; Gender; Keyword; Medium; Source; Source/Medium.
The Device Paths report shows new Users by channel, and new users by channel over time. Dimensions are: Device Category; Device Category and Campaign; Device Category and Channel; Device Category and Medium;Device Category and OS; Device Category and Source.