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In a giant step forward for cultural tourism, the Cultural Council of Palm Beach County took home three Flagler Awards, including the top honor, at the 2016 VISIT FLORIDA Governor’s Conference last night at the Hilton Orlando. The Cultural Council nabbed the coveted “Best of Show” Henry Award for tourism marketing in its budget category. In addition, the Council won a Silver Award in tourism advocacy for its groundbreaking Cultural Concierge program, and a Bronze Award in niche marketing for its 2014-2015 fall/winter marketing campaign created with Palm Beach County agency Levatas to attract cultural tourists to The Palm Beaches.
The Cultural Council has achieved landmark success in marketing The Palm Beaches as a destination for art and culture through creative and original advertising, social media, public relations and promotions. This year’s Flagler Awards reflect the Council’s leadership in promoting culture as an essential lynchpin of tourism, the state’s number one industry.
“I am extremely proud of the Cultural Council marketing team for achieving success in promoting art and culture in The Palm Beaches, and grateful to the Palm Beach County Tourist Development Council for its vision in supporting cultural tourism and recognizing the critical role that the cultural sector plays in the economy,” said Rena Blades, CEO of the Cultural Council of Palm Beach County.
“These Flagler Awards demonstrate that tourism marketing has evolved to meet the changing values of today’s traveler,” said Marilyn Bauer, director of marketing and government relations at the Cultural Council of Palm Beach County. “Tourists are seeking to collect experiences and enrichment, and The Palm Beaches is a destination with a wealth of art and culture unmatched by most U.S. luxury destinations.”
The Flagler Awards is an annual statewide competition created by VISIT FLORIDA to recognize outstanding Florida tourism marketing.