Dentsu acquires DEG, a digital marketing agency in the United States

Dentsu this week acquired Digital Evolution Group, a digital marketing agency in the United States, headquartered in Overland Park, Kansas, with additional offices in Denver, Pittsburgh, and Des Moines.

Digital Evolution Group (DEG) was established in 1999. DEG is a data-driven marketing, commerce, and collaboration solutions agency. According to Dentsu, the agency has more than 300 employees and last year’s revenue was USD 45.82 million.

DEG has formed strong strategic partnerships with key marketing and commerce technology partners, most notably Salesforce, and was named one of the “25 Companies Changing the World” by Inc. Magazine.

Dentsu says that following the acquisition, DEG will join Isobar and will contribute significantly to Isobar’s scale and capabilities across commerce, technology and digital marketing in the U.S. market. Moreover, it will position Isobar and DEG as a leading multi-cloud agency partner. Going forward, the agency will be called “DEG, Linked by Isobar,” and will accelerate the Group’s growth strategy for the U.S.