Dentsu acquires Videobeat, a media and content agency in Germany

Dentsu today announced the acquisition of Videobeat. Is not a full acquisition, but Dentsu Aegis Network will own 70% of the shares. Videobeat is a media and content agency headquartered in Hamburg, Germany, and led by Christoph Gaschler (CEO).

In addition to the Hamburg headquarters, the agency has offices in Berlin, London, Paris and New York, employing 72 persons. Last revenue (2017) was 5.33 million euros.

The acquisition is subject to approval from the German competition authority, and there is an option of making it a wholly owned subsidiary in the future.

Videobeat was founded in 2011 and is a full-service agency for TV and online video campaigns. According to Dentsu, Videobeat developed proprietary software to enhance the placement, management, and analysis of video content across all platforms and optimized in real time. Dentsu says these core competencies are complemented by data-driven optimization and analysis tools to ensure a measurable ROI for each video campaign.

The acquisition is subject to approval from the German competition authority, and there is an option of making it a wholly owned subsidiary in the future.

Following the acquisition, Videobeat will remain a stand-alone brand and will share services and capabilities with Dentsu Group.