Simpli.fi, MediaMath and Adomni joined DPAA as members last month. Digital Place Based Advertising Association (DPAA) is a global organization for everything digital out-of-home.
"We see numerous benefits to joining DPAA, including lead generation and networking, as well as access to events, best practices case studies and research. We are delighted to be working with Barry and his team and look forward to contributing to the industry's growth now that we have a seat at the table," said Ryan Horn, Vice President of Marketing, Simpli.fi.
“Adomni helps advertisers and ad agencies find and buy digital out-of-home advertising in a new, easy online process. Joining DPAA was a natural decision and we look forward to being an active, contributing member, helping to enhance the advertiser experience and grow the DOOH market," said Jonathan Gudai, CEO of Adomni.
“We are delighted to be the first omnichannel DSP to join DPAA and bolster our work to bridge the gap between DOOH and other digital marketing channels,” said Lewis Rothkopf, GM, Supply, MediaMath.
DPAA functions as a business accelerator and concierge/consultant for members. According to DPAA, membership in the DPAA community brings benefits including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; and further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign.