Digital reaches 53% of the total ad spend in Australia

Digital advertising represented 53.2% of the total Australian Ad Market ($16.6 billion) in 2018, the Australian IAB/PwC Online Advertising Expenditure Report revealed.

Mobile and Video combined made up 33% of the entire Australian ad market.

According to IAB Australia, 44% of the digital revenue for 2018 was search, 37% display, and 19% classifieds.