Comscore yesterday announced that Discovery is now an official beta partner for Comscore Campaign Ratings (CCR). Comscore said Discovery is one of the latest media brands to join the beta, which launched in September of this year in partnership with 12 media brand partners.
“As we continue to innovate across platforms, it’s increasingly important to our advertisers that we quantify the impact of their advertising campaigns running across all Discovery channels, which is why we’re eager to join the CCR beta program,” said Chris Ryan, senior vice president of ad sales research for Discovery.
Access to CCR will enable Discovery to have an unduplicated view of video campaigns across linear TV, OTT, desktop, and mobile.
“We are excited to see the continued momentum of CCR as we add new beta partners, like Discovery,” said Bryan Wiener, CEO of Comscore. “The industry’s response to CCR clearly indicates the need for sophisticated cross-platform video ad measurement. We look forward to continuing to work with these partners to reduce the friction in the marketplace and help them drive business growth.”