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This week, Financial Times discovered that is being a victim of Domain Spoofing. After discovering this, the advertising sales account managers of FT sent communications to advertisers and agencies alerting to the fact that Domain Spoofing was detected on The Financial Times domain: ft.com
According to the Ads.txt of Financial Times, this publisher is using only two authorized sellers, Google/Doubleclick and TrustX. On the investigation of FT, they’ve discovered that Financial Times display inventory was being masquerading on 10 exchanges, and in the video formats this number increases to 15 exchanges. According to Digiday, FT estimates that this fraud is causing a loss of around 1 million pounds per month.
Know more about Domain Spoofing, Domain Arbitrage and the new Ads.txt on PPC Land Podcast, a file that can help fighting ad fraud. FT.com is already using it.