Doubleclick brand sunset on July 24th

Google will sunset the brand Doubleclick on July 24th. Doubleclick will become Google Marketing Platform. Product interfaces will be completely changed on this date with new product names and logos.

A new academy for ads courses focused on Google Marketing Platform will be launched, and starting in September there will be the launch of additional Display & Video 360 features.

The new Google Marketing Platform will include all Analytics and Doubleclick products. In July there will be just a rebranding, but starting in September, Google promisses the launch of new Display & Video 360 features.