DoubleVerify yesterday announced the appointment of Tanzil Bukhari as Managing Director, EMEA. Bukhari will lead DV’s expansion efforts across Europe with an added focus on Russia and the Nordics. Bukhari will be based in DV’s London offices.
According to DoubleVerify, Tanzil Bukhari has 20 years of media industry experience. Bukhari previously worked at Google as Head of Agency Development, EMEA. Previously, Bukhari was Head of DoubleClick Ad Exchange, Northern and Central Europe, where he launched DoubleClick AdX in EMEA.
“Global brands continue to address the issues of fraud, brand safety and viewability within their campaigns, and how they impact marketing effectiveness and business outcomes,” said Bukhari. “I’m excited to leverage my deep experience in programmatic and digital media to help accelerate DV’s growth across Europe.”
“As the issues of quality and performance have grown more vital and complex, hiring a proven leader like Tanzil ensures we can better align and address the needs of our agency and brand customers, globally,” said Mark Pearlstein, CRO of DoubleVerify.