Experiments on AMP pages now available on Optimizely

Optimizely this month announced to be the first experimentation company to support AMP. With Optimizely, advertisers are now able to run a/b tests created in the Optimizely interface on any AMP pages.

According to Optimizely, Action Network started to use Optimizely + AMP to test brand colors without needing a developer, and Brandon Cohen, Product Manager at Action Network, said that “collecting data in Optimizely makes it easy for us to see what’s working, adjust in near real-time and continue testing to help drive business decisions.”

At AMP Conf 2019 in Tokyo, Japan, Jeffrey Jose, Product Manager at Google, gave a demo of Optimizely on stage: