Experiments on AMP pages now available on Optimizely

Experiments on AMP pages
Experiments on AMP pages

Optimizely this month announced to be the first experimentation company to support AMP. With Optimizely, advertisers are now able to run a/b tests created in the Optimizely interface on any AMP pages.

According to Optimizely, Action Network started to use Optimizely + AMP to test brand colors without needing a developer, and Brandon Cohen, Product Manager at Action Network, said that “collecting data in Optimizely makes it easy for us to see what’s working, adjust in near real-time and continue testing to help drive business decisions.”

At AMP Conf 2019 in Tokyo, Japan, Jeffrey Jose, Product Manager at Google, gave a demo of Optimizely on stage:

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