Eyeota and S&P Global Mobility partner for extensive Automotive Audience targeting

Eyeota, a leading global data provider and Dun & Bradstreet company, this week announced a partnership with S&P Global Mobility's Polk Automotive Solutions.

This strategic move will unlock 500 purchase-based automotive audience segments across Canada, Australia, the United Kingdom, Italy, and Spain. The collaboration offers enhanced insights and targeting power for media buyers, agencies, and direct brands.

The new segments, meticulously crafted through the partnership, will delve into these ownership categories:

• Price Class
• Fuel Type
• Make
• Model
• Segment

Advertisers can now pinpoint consumers based on preferences using aggregated, anonymized data covering all makes and the top 50 models in each country.

"As the world transitions to electric vehicles, auto marketers need to have strategic targeting solutions to connect with all types of car shoppers” said David Kaufman, executive director, business development and partnerships for S&P Global Mobility. “Working with Eyeota we are able to extend our reach in these important international markets and provide media buyers, agencies, and direct brands with greater insights and options so they can connect more effectively with their audiences."

These automotive audiences aren't designed to predict individual buying behavior or "in-market" timing. Instead, they offer a retrospective lens, giving advertisers an edge based on past vehicle ownership. The partnership significantly expands Eyeota's reach, making it a prime source for high-quality automotive buyer insights.

S&P Global Mobility's Polk Automotive Solutions is an industry heavyweight, providing auto brands with the vehicle purchase, parts, service, warranty, and other core data they depend on. Its reputation for accuracy and depth is unmatched.

The purchase-based automotive audience segments are now available through Eyeota's data platform.