Meta grants itself the right to crawl advertisers' websites for AI
Meta's new terms let it crawl and train AI on advertisers' websites from October 30, 2026, as a survey found 16% of consumers grant AI data access reluctantly.
Pulse
News from the programmatic advertising and ad tech industry. PPC Land covers platform updates, acquisitions, privacy and policy shifts, research, and product launches across display, video, search, social, retail media, audio, digital out-of-home, and mixed reality — and the data and AI developments reshaping how ads are bought and sold.
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Google Ads PM says target or budget changes cause no learning period
Bids scale in proportion to new targets on steady campaigns, Tal Akabas said on Oct 15. Re-engagement mode reaches PMax; Search and Shopping are next in line.
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Adobe's $275.1bn holiday forecast gets a correction, not new numbers
Only one phrase changed: Amazon's October event now dates to 2022, not 2021. The first test of the forecast, Prime Big Deal Days, came in at $9.86bn vs $9.9bn.
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ChatGPT gains control of Chrome tabs to fill forms and send messages
Work mode can send messages, fill forms and download files in open Chrome tabs, while Chat only reads them. Which ChatGPT plans get tab control is unclear.
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Engineer sues Cassie Millz over gym clip in 3.3m-view transition Reel
Captioned "Me before I became a girl," the clip allegedly steered viewers to OnlyFans. Could a June copyright registration unlock $150,000 in statutory damages?
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Floodlight gains Google signed-in data to recover unattributed conversions
DV360, Search Ads 360 and Campaign Manager 360 reports are in scope, and DV360 also retires an advertiser-level page. How far will conversion counts shift?
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Google's DV360 now requires a business name and logo on YouTube ads
Brand auction and instant deals are covered, and one rejected logo disapproves the whole ad. Which YouTube formats can actually carry the new assets in DV360?
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Google lets gambling advertisers apply for certification inside Google Ads
Online gambling is the only category in the new Admin > Policy > Account section, and existing certificates stay put. Who gets it first, and what changes next?
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Google's Universal Cart calls retailers once, and only at transfer
Merchants get no signal when a shopper saves a product, and Google's reports start at Clicks to Buy. Can retailers measure a cart they never see filling up?
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Character.ai faces creditors under oath on November 19, a day before bids
No deadline yet for claims against the chatbot maker, so ad partners and states owed money wait, while a Jan 19 cutoff already applies to fraud-type claims.
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TikTok gatekeeper appeal should be dismissed, EU court adviser says
Advocate General Biondi says the Commission owed ByteDance no second hearing inside the DMA's 45-working-day window. Will judges follow in the first DMA appeal?
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Google sets October 19 deadline for first Cape Town Search Central Live
Seats at the free November 11 event need confirmation by October 26, with John Mueller and Martin Splitt speaking. Will Nairobi or Nigeria get the next edition?
