Game: Follow the budget to find who really runs the account
Sixteen terms, four groups of four. Sunday's grid sits in the middle of the week's range, built on vocabulary that has held still for years, with one sly group.
Gridlock
Daily word games for advertising professionals. Test how well you really know the industry: a new Connections-style grid every day, sorting 16 ad tech terms into four hidden groups, plus a weekly crossword built from the terminology that fills programmatic briefs, DSP dashboards, and measurement decks. Free to play, no account needed. Come back each morning for a fresh puzzle — and find out whether you know your bid shading from your supply path optimization.
Posts
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Game: For the person who reads release notes so nobody else has to
Sixteen terms, four groups of four. Friday's grid is the hard one: it leans on the plumbing under the platforms, and one group rewards a groan.
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Game: What a strategist actually does between kickoff and the deck
Sixteen terms, four groups of four. A standard Thursday grid that runs from page markup to planning theory, with one group that is easier to see than to name.
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Game: Every measurement debate eventually reaches the denominator
Sixteen terms, four groups of four. A standard midweek grid leaning on commerce, creators and reporting, with one group that is harder to close than it looks.
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Game: Dynamic creative ships faster than anyone can proof it
Sixteen terms, four groups of four. A gentle one that leans on production work and the companies under the cloud, with one group hiding in plain sight.
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Game: Every new job title arrives with its own private glossary
Sixteen terms, four groups of four. A gentle start to the week across search, privacy and platform history, with two tiles that look at home in two places.
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Game: Marketing vocabulary that sounds friendlier than it is
Sixteen terms, four groups of four. This grid leans on search and the legal side of the job, and one group rewards a long memory more than daily practice.
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Game: Client calls expose which words you only half know
Sixteen terms, four groups of four. Fluency in one corner of the business will not carry you through this grid, and one group resists it entirely.
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Game: The channel you grew up in shows in your vocabulary
Sixteen terms sort into four groups of four. Three sit in corners of the job plenty of buyers never work in, and the hardest group predates the web.
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Game: Inside a walled garden, even the nouns are proprietary
Sixteen terms sort into four groups of four. Two come straight off the daily stack, one is gentler than it looks, and one has nothing to do with screens.
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Game: Everyone thinks somebody else is the one using jargon
Sixteen terms to sort into four groups. Three of them sit on desks that rarely compare notes, and the fourth will not reward a marketing instinct.
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Game: Fluency in the stack is assumed, and never once taught
Sixteen terms to sort into four groups. Three of them sit squarely in one discipline each. The fourth is harder than it looks, and not for the obvious reason.
